X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands...
AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the...
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by...
Nearly half of all North American consumers feel that they've been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some...
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," Wong said. The social platform--which on Wednesday reported a...
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second...
Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday's game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight...
THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters--a detective without a clue, a racecar driver with no sense of direction--before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company's...
THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and--bam!--he's no longer just Antonio; he's tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a "Macho Man" Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to...a Bosch power tool? The two strut, pose, and flex their...
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com--sites that have been flagged by the National Center for Missing & Exploited...
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report from research firm Adalytics indicating that global brands may be inadvertently funding child sexual abuse material (CSAM) online. The probe was launched with the...
For the first time in its 139-year history, German engineering giant Bosch is stepping onto the Super Bowl stage, aiming to raise its profile among U.S. consumers. The German company, best known for its precision-engineered power tools and home appliances, is launching a high-energy campaign designed to unify its home appliances and power tools under...
Google today unveiled its national Super Bowl 59 ad, which showcases a moving story of a father's love for his daughter--and how Google AI tools help him translate the lessons he learned as a parent into a new job opportunity. Developed by Google's in-house creative team, the campaign, helmed by a hero spot titled "Dream...
GoDaddy is making a high-profile return to the Big Game after an 8-year interlude with a campaign that trades its once-controversial shock tactics for a more polished pitch: artificial intelligence as the ultimate business partner. On Feb. 9, during the fourth quarter of Super Bowl 59, the web services company will air a 30-second spot...
The numbers $350 billion -- Alphabet's 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion -- Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company's Search and Cloud businesses, respectively, represented the biggest contributors to revenue....
A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for "a small percentage of people,"...
