Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a league partner since 2010, will serve as the presenting sponsor for its new tentpole Sunday Night Soccer programming on Apple TV. "Continental Tire...
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the...
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,...
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's...
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike's logo appeared 819 times across 521...
Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in...
Fox is wasting no time. On Monday morning, the day after Fox aired the Super Bowl, Fox Corp revealed two major pieces of news, including naming John Nallen its president and chief operating officer and acquiring Red Seat Ventures. Regarding its president and COO, Fox has now signed a new long-term employment agreement through June...
Does Novartis have your attention? In its first Super Bowl commercial, titled "Your Attention, Please," Novartis put a spotlight on breast cancer awareness with the help of Hailee Steinfeld, breast-cancer survivor Wanda Sykes, cheerleaders, partygoers, and everyday women living their lives. The ad was a healthcare promo with a twist, showing breasts in all forms...
THE AD: In the Novartis 60-second Super Bowl ad, the first-time advertiser looks to bring attention to breast health with the help of breast cancer advocate Hailee Steinfeld, breast cancer survivor Wanda Sykes, and a bunch of cheerleaders, partygoers, and everyday women living their lives. The ad hopes to grab attention and bring viewers to...
"Let's give breasts the attention they deserve most," Hailee Steinfeld initially declared in the Novartis Super Bowl ad teaser. Now, Steinfeld is back, along with cancer survivor Wanda Sykes, in Novartis' first Big Game ad. The 60-second commercial, titled "Your Attention, Please," puts a spotlight on breast health in a somewhat unconventional way. In the...
THE AD: In Ram's 60-second Super Bowl ad, Glenn Powell does his own spin on Goldilocks and the Three Bears, trying out the Ram Charger 1500, the new Ram 2500 Rebel Heavy Duty, and the Ram 1500 RHO to find the truck that's "just right" for him. During the ad, directed by David Leitch (John...
Did Disney+'s Super Bowl ad make viewers happy by taking away their Joy? In Disney+'s 30-second Big Game ad, "What If," which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear....
THE AD: In Disney+'s Super Bowl spot, the House of Mouse snaps its characters out of existence, Thanos-style, by presenting a world without its IP, including no Elsa from Frozen, no R2-D2 from Star Wars, no Joy from Inside Out, and more. "What if there was no galaxy far, far away? And there was no...
This year's Super Bowl 59 was already breaking records long before the game started. Though there was some fluctuation in pricing, ADWEEK can confirm pre-game Super Bowl ads went for as much as $4.5 million for this year's Big Game, with post-game ads going for as much as $4 million, according to a source familiar...
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world's biggest stage before Fox's inaugural IndyCar season, which airs on the network on...
A Super Bowl overtime may be intense on the field, but it's got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that...
Glen Powell wants to give Super Bowl viewers all they can bear. In Ram's new Big Game commercial, Powell creates his own version of Goldilocks and the Three Bears, driving various Ram trucks while eating dragons, jumping volcanoes, and racing actual bears. Of course, the whole ad is really a story that "Uncle Glen" is...
For many, Disney+ and Hulu are a literal bundle of joy. But what if they weren't? In its new Super Bowl spot, Disney goes Joy-less ... and R2-D2-less, and Elsa-less, as it removes several of its iconic characters from various scenes of Inside Out, Frozen, Star Wars, The Bear, and more--much in the way Thanos...
The Grammys hit a sour note ratings-wise on Sunday, but the telecast's pivot to fundraising brought in millions to victims of the California wildfires. CBS' telecast of the 67th Grammys on Sunday reached an average of 15.4 million viewers, according to Nielsen Live Plus Same Day Ratings. (Paramount ended its monthlong contract dispute with Nielsen...
After Jon Steinlauf's surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader ... or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert "Bobby" Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company's full portfolio for...
