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- How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done
How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done
Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement.
It’s quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed during her career.
Perplexity launched its publisher program in July, and was “overwhelmed” after receiving over 100 messages from publishers interested in joining, Chan told Digiday in December.
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Marketing in limbo: the long shadow of TikTok’s turbulence
For 14 hours on January 19, 2025, TikTok disappeared from the U.S., plunging markets into a state of collective panic. The app, once synchronized with teenage dance crazes and meme culture, had become a cultural juggernaut — and for many brands, a hard to replace lifeline.
“It was a shell shock to the system,” said Jennifer Kohl, chief media officer at VML, the ad agency that had clients suddenly grappling with a possibility they’d only entertained in hypotheticals: life without TikTok.
Six years of political theatrics had turned the app into a lightning rod branded a national security threat and dragged repeatedly to the brink of extinction in the U.S. But in a twist that might as well as come from TikTok’s own algorithm, President Donald Trump stepped in, reviving the app’s chances with a 75-day lifeline to resolve its future.
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ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise.
This year, expect more emphasis on measurement with advertisers prioritizing incrementality metrics as opposed to return on ad spend, or ROAS, which has traditionally been the gold standard to help marketers determine which campaigns and ads are working (and which aren’t).
“Retailers can report incremental sales with greater accuracy than any other media company,” Christine Foster, vp product strategy and media operations for Kroger Precision Marketing at 84.51°, said in an email response to Digiday. “We know exactly what the baseline organic sales should be in any category we sell.”
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- Digiday
- Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years.
Well, turn up the volume, because there are actually innovations happening in audio investment that are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector.
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