• One of the hardest years ever for hopeful homebuyers is officially in the books.
• Property sales were weighed down once again by restrictive mortgage rates.
• Here's why millennials and Gen Zers made the right call by not buying, and what will change in 2025.

Young would-be homebuyers largely put off their purchases last year, and for good reason.

Lofty prices and elevated mortgage rates made 2024 an unusually tough year for all buyers, but they were especially formidable obstacles for those who weren't already homeowners.

First-time buyers only accounted for 24% of US home purchases last year, a new report from Realtor.com found. That's the lowest rate since at least 1981, researchers noted on January 9, even though home affordability has improved significantly from its late-2023 lows.

Millions of millennials and Gen Zers hoping to buy homes and were shut out last year weren't alone.

Housing market transactions underwhelmed for a third straight year during a stalemate between aspiring buyers and sellers. Home prices drifted down in late 2024, but not enough for some buyers to feel like they were getting good value, given where mortgage rates were. And owners held out for renewed price growth since they didn't want to sell for less than their neighbors did.

"Prices have been so sticky; they just stay where they are," said Joel Berner, an economic researcher at Realtor.com who co-authored the report with Danielle Hale, in a recent interview. "People have seen the house down the street a couple of years ago sold for $700,000. Why would I list mine for $600,000?"

Some housing market analysts think property prices will get a second wind, likely starting in the busier spring and summer months. Realtor.com's official forecast is for 3.7% price growth, though that's way slower than a few years ago. And in some markets, prices could keep falling.

"It takes time for people to adjust to the new normal, and so prices are finally starting to drop," Berner said.

Why not buying a home paid off last year

Although buying a house and building equity is a worthy aim, many young Americans may end up glad that they waited to sign on the dotted line.

Mortgage rates remained a major headache last year, even though they were below their peak. The Federal Reserve's plan to cut interest rates more slowly may keep many iced out of the market, though the consensus among real-estate observers is that borrowing costs will still fall.

In the meantime, those who've opted for apartments likely aren't breaking the bank. Rent growth has stagnated as inflation remained below 3%, and Realtor.com's research shows that rent has fallen for the last 16 months. Whether rent was flat or down, there was little rush to buy.

"Rents have been so soft in the last year that people look around and they say, 'Why would I pay a $3,000 mortgage payment when I can rent the same place for $1,500?'" Berner said.

It makes sense that young renters were reluctant to swap their reasonably priced leases for exorbitant mortgages, especially if there weren't many attractive options available. Home inventory has long been limited and is only now returning to pre-pandemic levels.

Steadily rising home supply is one of the healthiest signs possible for the housing market. While Berner said this isn't a buyer's market quite yet, improved inventory could send it that way.

Opportunities abound for young buyers

While millions are looking for homes, Hale and Berner focused their report on younger buyers, specifically those born in the 1990s who were between the ages of 25 and 34 last year.

Those younger millennials and older Gen Zers may want to start their search on the East Coast, which is home to most of the 10 best cities for first-time buyers, according to Realtor.com.

Their methodology is based on factors like home prices, the local economy, and price growth history. The typical home in each of these markets is below the US median of $416,880 and is also considered affordable, meaning monthly payments are less than 30% of a buyer's income.

Three of these top markets for 25- to 34-year-olds are in Florida, two are in Western New York, and three others are in the Mid-Atlantic region. Only one city cited by Realtor.com was west of the Mississippi River: North Little Rock, Arkansas.

"These larger, Eastern, older communities have a lot of things to offer," Berner said of the list. "They're well established; there's a lot of infrastructure, a lot of restaurants, a lot of daycares, etc. And the listing prices are pretty soft out there. So it's just kind of a good mix."

What's even more fascinating is which markets didn't make the list. So-called "Zoomtowns" that were trendy during the pandemic were absent, as were highly popular cities in Sun Belt states like North Carolina, Tennessee, and Kentucky. Cities in California didn't come closer either.

Some of the hottest markets in recent years ranked well in previous renditions of this report, Berner said. If history repeats, young buyers who settle down in cities on this year's list will be glad they did since they'll see price appreciation in the years to come. And they also might be grateful that they didn't get suckered into a subpar deal last year.

"People saw the previous ones and they said, 'These are really good places to buy,' went and bought, and then those listing prices were up," Berner said. "We're kind of chasing our tail a little bit with things, trying to stay ahead of the market. And so it wouldn't surprise me next year if the list looks a whole lot different."

• Disney and pay-TV provider Fubo just reached a deal that will shake up sports TV.
• There will be new ways to watch sports in 2025, including new services from ESPN.
• Media analysts shared what the new deal means for sports fans, including cord-cutters.

Disney's fear of not getting sports streaming right is making the whole marketplace confusing for viewers.

A newly announced deal between Disney and Fubo will give sports fans more streaming choices in 2025.

The Mouse House is combining its Hulu + Live TV service with pay-TV streamer Fubo's business. The deal paves the way for a new sports streamer, Venu, to debut in the coming months, featuring sports content from ESPN, Warner Bros. Discovery, and Fox. (Venu's launch had been blocked by a ruling in a lawsuit started by Fubo.)

Disney's ESPN is also set to launch a flagship streaming platform this fall with content from all its networks. The sports broadcaster has a smaller service as well, ESPN+, with niche sports, some of which are now available for no extra charge on Disney+.

Sports fans are now inundated with ways to watch their favorite teams. Most games are on cable or internet-based substitutes like Hulu + Live TV, Fubo, and YouTube TV, which has had a slew of price hikes but is often still cheaper than most pay-TV packages.

But some matches are exclusively streaming on Amazon Prime Video, Peacock, or Netflix, or are simulcast on apps like Paramount+ and Max. Then there are regional sports networks, which have their own streaming apps in some markets.

And that's all before Venu and stand-alone ESPN enter the market.

In theory, fans should be thrilled. Each customer will be able to almost endlessly customize and control what they pay for, instead of being stuck with the one-size-fits-all approach of the past.

But all these options could confuse casual fans.

Is paralysis by analysis a problem?

Disney is throwing everything at the wall to make sure sports broadcaster ESPN survives the shift to streaming. Sports still drive massive ratings and subscriber growth.

"Why does Disney want to add another streaming platform to its already long and growing list of consumer streaming offerings?" wrote MoffettNathanson's Robert Fishman and Michael Nathanson in a recent note. They said this deal, which keeps Fubo and Hulu + Live as separate services, "only further confuses the long-term streaming strategy for Disney investors."

It's not just investors who have to sift through Disney's streaming menu. Sports fans may struggle to discern what content is available on which service.

One simple reason Disney is giving sports fans a bevy of options across price points is that it doesn't know exactly what they'll want.

It's unclear if this fast-changing media market can support ESPN's flagship streamer and Venu, in addition to other pay-TV services — as Business Insider's Peter Kafka wrote. Consolidation may be inevitable.

But while ESPN hopes its stand-alone flagship service breaks through, it doesn't necessarily matter how the company reaches customers in the late 2020s and 2030s, provided it still gets paid.

Macquarie's Tim Nollen told BI that Disney's multi-pronged approach is the right one.

"Disney is giving itself a much better chance to succeed," Nollen said. "It's smart to provide yourself with the most options you can."

Consumers can win, despite confusion

Analysts generally said Disney and Fubo's deal is a win-win for the companies and for consumers.

Venu is entering the market at a price tag of $43 a month, far cheaper than competing pay-TV offerings.

The Disney-Fubo tie-up could eventually lead to higher prices, as consolidation often does, said Adam Rhodes, a distressed debt analyst at credit-intelligence firm Octus, echoing a concern in the ruling against Venu.

However, others said Fubo was already weak and could have folded if it stayed on its own.

"Technically, having one fewer player probably makes it less competitive," Brian Wieser, who writes the Madison and Wall newsletter, told BI of the Disney-Fubo deal. "On the other hand, you could argue that maybe Fubo isn't in the best position as a smaller player, given the cost of content."

Now, Fubo could unveil its own skinny sports bundle, similar to Venu's, which would be a win for consumers.

"They were kind of an also-ran in the marketplace," Corey Martin, the chair of law firm Granderson Des Rochers' Entertainment Finance Practice, said of Fubo. "They're actually better capitalized, and better positioned to execute on its strategy."

No matter how the sports streaming market shakes out, consumers can't say they lack choices.

• A sizable uptick in home inventory has brought down prices, giving buyers leverage.
• Fierce bidding wars that were common during the pandemic may be over for now.
• Here are 14 top US cities for buyers as 2025 begins, according to Realtor.com.

A slow year in the US housing market ended on a high note for buyers, and they might have even more luck landing new homes in the new year.

Property prices slid again in December in a less competitive market with steadily rising supply, according to Realtor.com's final housing market report for 2024, which was released in early January.

Median single-family home prices were 1.8% lower last month than the year prior at a going rate of $402,502, the firm found. The median price per square foot did rise by 1.3% year-over-year, though researchers said that was largely because buyers targeted smaller, cheaper houses.

Those declines stem from a long-awaited surge in home supply. Property listings were up for the 14th month and by 22% over last December. The number of unsold houses, including those under contract, also jumped for the 12th consecutive month and by 17.5% from 2023.

Supply has risen, but not everything is rosy

But while buyers got the lower prices they'd hoped for, many still didn't sign on the bottom line.

December was the quietest month on the housing front in nearly two years. The typical home was on sale for 70 days, compared to 62 days in November and 61 days in late 2023.

The slump coincided with a recent surge in mortgage rates, which just reached levels not seen since July. Higher borrowing costs are a major barrier for many buyers, and they've also deterred would-be sellers who are reluctant to trade in inexpensive mortgages for costlier ones. And when lofty mortgage rates cap what buyers can spend, sellers are stuck with weaker offers.

"With higher rates taking a bite out of homebuying power, fewer new sellers are coming to the market this winter compared with this past fall," Realtor.com's Ralph McLaughlin wrote in the January 2 report.

That's not to say there's a sales drought, as pending listings were 7.4% higher last month than a year earlier. Still, homes under contract had risen 14.7% in November before the latest spike in mortgage rates, which suggests that losses in home affordability are hurting the market.

While rates are a headwind, Realtor.com's economists are still calling for sales growth this year. However, the firm's forecast is for 1.5% growth, which is far less than optimists have predicted.

"Though rates are significantly higher today than they were just a few months ago, our 2025 forecast shows that as both lower rates and time chisel away at the 'lock-in' effect that has held back sales this year, we should expect home sales to rise modestly by 1.5% in 2025," McLaughlin wrote.

14 cities that favor buyers

Those who made buying a house a New Year's resolution might not have as much trouble as they would have a year or two ago, though they'll still need to look in the right places.

Home inventory increased last month across all four US regions and in all but one of the nation's 50 largest metropolitan areas, but there were still massive discrepancies. For example, the South and West saw supply rise by roughly 25% versus about 7% in the Northeast.

Since buyers have more options, there isn't as much pressure on them to bite on deals. In turn, homes were for sale for longer in 92% of major markets last month. That stalemate drove 12.9% of sellers to cut their asking prices, which was slightly higher than the 12.7% in December 2023.

To help buyers secure deals, Business Insider reviewed Realtor.com's latest housing data and found 14 large US metro areas that had lower prices and listing growth of at least 10%. Below are those cities and their median listing price, price growth on an overall and per-square-foot basis, active listing growth, share of homes with reduced prices, and the growth in that metric.

1. Atlanta, Georgia

Median listing price: $399,950

Median listing price growth: -3.6%

Median listing price per square foot growth: -0.6%

Active listing growth: 38.3%

Price-reduced share: 16.2%

Price-reduced share growth: 3.2 percentage points

2. Austin, Texas

Median listing price: $498,500

Median listing price growth: -7.7%

Median listing price per square foot growth: -5.3%

Active listing growth: 13%

Price-reduced share: 16.1%

Price-reduced share growth: -3.9 percentage points

3. Dallas, Texas

Median listing price: $422,450

Median listing price growth: -2.9%

Median listing price per square foot growth: -0.3%

Active listing growth: 31.1%

Price-reduced share: 17.4%

Price-reduced share growth: 0 percentage points

4. Denver, Colorado

Median listing price: $577,350

Median listing price growth: -5.4%

Median listing price per square foot growth: -1.1%

Active listing growth: 41.9%

Price-reduced share: 24.1%

Price-reduced share growth: 11.5 percentage points

5. Jacksonville, Florida

Median listing price: $384,500

Median listing price growth: -5.7%

Median listing price per square foot growth: -2.2%

Active listing growth: 36.8%

Price-reduced share: 17.9%

Price-reduced share growth: 2.9 percentage points

6. Kansas City, Missouri/Kansas

Median listing price: $369,995

Median listing price growth: -7.5%

Median listing price per square foot growth: -1.2%

Active listing growth: 12.2%

Price-reduced share: 11.6%

Price-reduced share growth: 1.7 percentage points

7. Miami, Florida

Median listing price: $522,500

Median listing price growth: -9.9%

Median listing price per square foot growth: -6.6%

Active listing growth: 45.4%

Price-reduced share: 14.7%

Price-reduced share growth: 0.7 percentage points

8. Oklahoma City, Oklahoma

Median listing price: $309,950

Median listing price growth: -3.1%

Median listing price per square foot growth: -0.1%

Active listing growth: 28.4%

Price-reduced share: 15.2%

Price-reduced share growth: -2.6 percentage points

9. Orlando, Florida

Median listing price: $419,950

Median listing price growth: -4.3%

Median listing price per square foot growth: -2.4%

Active listing growth: 42.4%

Price-reduced share: 17%

Price-reduced share growth: 0.4 percentage points

10. Sacramento, California

Median listing price: $615,000

Median listing price growth: -1.6%

Median listing price per square foot growth: -0.5%

Active listing growth: 22.1%

Price-reduced share: 11.8%

Price-reduced share growth: 0.9 percentage points

11. San Antonio, Texas

Median listing price: $329,950

Median listing price growth: -1.7%

Median listing price per square foot growth: -1.9%

Active listing growth: 16.1%

Price-reduced share: 17.7%

Price-reduced share growth: -0.8 percentage points

12. San Diego, California

Median listing price: $964,725

Median listing price growth: -1.6%

Median listing price per square foot growth: -0.5%

Active listing growth: 41.2%

Price-reduced share: 10.9%

Price-reduced share growth: 0.2 percentage points

13. San Francisco, California

Median listing price: $889,500

Median listing price growth: -10.9%

Median listing price per square foot growth: -6.5%

Active listing growth: 14%

Price-reduced share: 7.9%

Price-reduced share growth: 0.4 percentage points

14. Tampa, Florida

Median listing price: $395,000

Median listing price growth: -6%

Median listing price per square foot growth: -5.5%

Active listing growth: 27%

Price-reduced share: 19.6%

Price-reduced share growth: -0.2 percentage points

• Real-estate tech startups aim to make tasks from property management to homebuying more efficient.
• We surveyed 10 venture capitalists to identify the hottest proptech companies of the year.
• Some of the firms are modernizing real estate by digitizing analog processes, sometimes using AI.

The frozen housing market meant tough times for the proptech — or property technology — industry.

As the market starts to thaw, however, things are looking up for firms that seek to use technology to digitize, automate, or otherwise improve legacy processes in the worlds of residential and commercial real estate.

Business Insider asked 10 venture-capital investors who focus on real-estate and construction technology to nominate the most exciting, promising, and talked-about proptech startups in 2024.

The 20 companies on the final list reveal the breadth of the proptech universe.

Take Steadily, a firm trying to digitize insurance underwriting for real-estate investors, a process that has historically taken a lot of paperwork and time — only to result in policies with steep premiums. Another startup, Arcol, aims to make producing 3D architectural drawings faster and easier. A third, Conservation Labs, uses an AI-powered sensor to detect if water is leaking or being wasted in a building to prevent damage and protect the environment.

In the first half of 2024, venture funding for proptech companies dropped 14.3% from the same period a year prior. Funding totaled $4.37 billion, down from $5.1 billion during the same period in 2023 and dramatically less than the $13.13 billion invested in the first six months of 2022, according to the Center for Real Estate Technology & Innovation (CRETI), which surveyed 1,088 proptech startups.

Certain niches, however, hold promise. In 2024, VC investments in AI-powered proptech companies reached a record $3.2 billion, CRETI reported earlier this month.

Here are 20 of the buzziest proptech companies in 2024, presented alphabetically. The companies' fundraising numbers are from PitchBook to ensure a consistent data source.

Did we miss a company you think is disrupting the industry? Send reporter Jordan Pandy an email at [email protected].

Agora

City: New York City and Tel Aviv

Year founded: 2019

Total funding: $64.31 million

What it does: Agora is a financial software firm that helps real-estate investors process payments, keep track of tax records, raise money, and generally organize data.

Why it's hot: The firm, which raised a $34 million Series B round in May, said it helps landlords and developers with much-needed modernization.

"Real estate is the largest asset class in the world. However, the market still relies on legacy software providers, inefficient workflows, outdated, fragmented systems, and manual, tedious work," Asaf Raz, Agora's head of marketing, told Business Insider.

"Investors expect a digital-first experience — they're tech-savvy and need access to information quickly. Firms can't work without it, and clients need a platform like Agora more than ever," Raz said.

A challenge it faces: Real-estate investors are still grappling with relatively high interest rates, which makes it harder to borrow money and scale up, and the relatively high price of materials, which makes it tougher to renovate or upgrade properties. Those market forces could make customers more reluctant to spend money on new software.

Agora CEO Bar Mor told business news site Pulse 2.0 earlier this month, however, that Agora might still appeal to customers because its suite of products could help them "enhance efficiency and save costs."

Arcol

City: New York

Year founded: 2021

Total funding: $5.1 million

What it does: Arcol is a web browser-based design tool predominantly used by architects to create and collaborate on 3D models of buildings and explore their feasibility.

Why it's hot: Architects — Arcol's target audience — have traditionally relied on software design tools like AutoCAD and Revit, which require paid licenses and aren't as collaborative. Arcol has set out to solve that issue with a browser-based format easily shared and edited by anyone involved in a building project.

"These people are core to our society; they're literally building the built world, yet they hate using their tools," said Paul O'Carroll, the son of an architect and founder of Arcol. "The design tool we use to design buildings, we want to rethink for the browser to be collaborative and to be performant."

So far, demand is high. Arcol, run by a team of six, has a waitlist of over 18,000 users, O'Carroll said.

A challenge it faces: There are several other startups in the BIM, or Business Information Modeling, space. Competing with established players like Revit could take a lot of time and money, according to AEC Magazine. (AEC stands for architecture, engineering, and construction.)

Also, Arcol is currently only useful to architects during the conceptual modeling phase, and the company hopes to expand the tool to help with other stages of construction.

Branch Furniture

City: New York City

Year founded: 2018

Total funding: $11.76 million

What it does: Branch Furniture sells office products, like chairs and desks, to businesses and directly to consumers.

Why it's hot: The company's first iteration sold office furniture the old way: B2B, catering to employers outfitting a huge space who would often purchase items in bulk. After the pandemic changed how (and how often) workers occupied offices, Branch pivoted to sell to regular people — wherever they work.

"We launched our D2C business to cater to the future of work, which was definitively hybrid, both during COVID and after — and that's where we sit today," Sib Mahapatra, cofounder of Branch Furniture, told Business Insider.

Branch's ergonomic chair is a bestseller with a 4.6 rating out of five with over 6,000 reviews — it's rated among the best in its category by Business Insider, Architectural Digest, and Wired for its adjustability and sleek design.

In addition to desk chairs — in colors that range from a standard black to salmon-y orange hue called "poppy," the company also sells desks and lamps to outfit a home office. Its inventory includes meeting tables and even phone booths ($6,395) for more commercial office spaces.

A challenge it faces: Branch's products are physical, so it's been plagued by supply-chain delays. Branch is also up against competitors in the good-looking-furniture-that-is-also-comfortable arena, including Herman Miller and Steelcase — though Branch's offerings are often cheaper.

The company is also gaining ground regarding velocity, or the speed at which new products are developed and released.

"We're learning a lot about the pace of iteration in our product category," Mahapatra said. "It's definitely not software, but the benefit is that you get more time to really get things right and to iterate with purpose, and you end up being a little bit more deliberate about how you iterate the product — it just takes longer."

BuildCasa

City: Oakland, California

Year founded: 2022

Total funding: $6.67 million

What it does: BuildCasa helps California homeowners subdivide their lots — thanks to new state laws — and then connects them with local builders who pay the homeowners for a portion of their land and then build new housing on it.

Why it's hot: The national housing crisis is particularly acute in California, which recently passed a series of laws to encourage more building. While others look to transform construction to make cheaper housing, BuildCasa uses technology instead to find more buildable lots in desirable locations like San Francisco and San Jose.

Most massive home-building companies focus on large, master-planned communities, often far from city centers. BuildCasa's vision, said its founders Ben Bear, CEO, and Paul Stiedl, CPO, is to become a large homebuilder focused instead on finding land in already desirable cities and suburbs.

The company works with homeowners to subdivide their land, creating a new, buildable lot. Those lots can then be sold to a local real-estate developer to build on, or BuildCasa can work in partnership with a local builder to erect and then sell a completed home.

A challenge it faces: New laws have simplified the process of subdividing lots, but building in infill areas still requires technical expertise and good relationships with local officials. Building on these smaller lots may be becoming easier, but it still isn't easy.

Conservation Labs

City: Pittsburgh, Pennsylvania

Year founded: 2018

Total funding: $14.68 million

What it does: Conservation Labs developed a smart water sensor that can identify leaks and wasteful water use. The H2know sensor uses machine learning to decode sounds in water pipes and translate them into insights for commercial property owners, including restaurants and hotels.

Why it's hot: The startup is at the intersection of two buzzy topics: AI and sustainability. H2know trains on thousands of hours of water pipe acoustics so that, over time, it becomes more accurate in detecting leaks and inefficient water use in buildings. Customers use that information to fix problems and conserve water, saving them money on utility bills while lowering their overall carbon footprint. Some 20% of home energy use goes to heating water.

"There's a very strong relationship between net-zero carbon emissions and water consumption," said Mark Kovscek, founder and CEO of Conservation Labs.

He added that H2know has detected leaky toilets in nearly every building in which it's installed. Some large properties are wasting 1 million gallons of water a year, he said.

A challenge it faces: H2know starts at $129, and it could be hard to convince cash-strapped commercial real estate owners to spend money to install sensors when the office market is struggling in many parts of the US.

Kovscek said the goal is to scale up to 100,000 sensors installed as soon as possible, or five times what Conservation Labs is currently on track to sell this year. To support that growth, the company needs to hire some of the "best and brightest" data scientists and engineers to further develop the machine-learning platform that underpins H2know, Kovscek said.

Constrafor

City: New York

Year founded: 2019

Total funding: Almost $380 million

What it does: Large general contractors use Constrafor's software to onboard and pay their subcontractors on time — sometimes before the contractors themselves get paid by the clients. Contractors can also use the software to help purchase the supplies and services needed to complete a construction project on time and within budget.

Why it's hot: There's the money raised. In November, Constrafor announced that it raised $14 million in Series A funding as well as a $250 million credit facility.

The issues the firm is trying to address are also key. Construction is booming across the US, thanks in part to President Joe Biden's $1.2 trillion infrastructure bill. The rise of AI is also leading to a corresponding increase in the construction of data centers.

The actual process of construction, however, can often be long and complicated. That's why Constrafor's role as a one-stop shop appeals to large general contractors.

"So far, everyone has been focused on just building a very, very small point solution," said Anwar Ghauche, Constrafor's founder. "We're combining multiple different workflows, multiple different departments, all on the same platform."

The main challenges it faces: Next up: Constrafor must try to convince subcontractors to subscribe and pay for its software, too.

Gauch added that Constrafor's contractor clients can face cash-flow crunches. Those can lead to delays on important projects.

After Hurricanes Helene and Milton severely damaged parts of Florida, North Carolina, and other parts of the Southeast, Constrafor launched a disaster relief effort that would allow local contractors who are part of rebuilding efforts "to overcome delays, purchase materials, and ensure timely payment for their teams."

Ease Capital

City: New York

Year founded: 2022

Total funding: $13.95 million

What it does: Ease Capital helps private equity firms and large investors lend to smaller apartment landlords. It uses data and technology that allow the biggest players to lend $5 million to $50 million in deals that would typically be too small for them.

Why it's hot: Sophisticated private lenders usually focus on the largest apartment complexes, meaning that most apartment-building owners have to turn to banks and agencies to borrow money to purchase or refinance properties. However, current high rates have dramatically slowed bank and agency lending and the large private lenders usually won't lend for small—and medium-sized projects.

Ease uses data and technology to make it easier and more efficient for these large lenders to lend on smaller deals when the need is the highest. In 2023, the company announced a $450 million partnership with major real estate owner and asset manager Taconic Capital Partners, and has already announced multiple successfully originated loans.

CEO Charlie Oshamn told Business Insider earlier this year that the company is often seeing up to $1 billion in loan requests a month. Unlike other firms, which provide an estimated rate upfront that could potentially change over months of negotiation, Ease Capital sticks to its initial offering, eliminating the guessing game for potential clients.

A challenge it faces: Though the founding team has successfully launched other major proptech businesses, like flexible office and event space provider Convene and real-estate data firm Reonomy, it still needs to prove itself as a lender.

Habi

City: Colombia and Mexico

Year founded: 2019

Total funding: $564 million

What it does: Habi has built Latin America's largest proprietary database and utilizes AI-based pricing algorithms to facilitate transactions and financing for homebuyers and sellers. Habi also buys and sells homes, offers mortgages, and posts and publicizes listings of properties for sale.

Why it's hot: The company operates in Colombia and Mexico without centralized MLS. MLS, or multiple listing services, are databases designed to help real estate brokers identify available homes for sale. These systems are abundant in the US, whereas they are scarce in Latin America. Without an MLS, it means homebuyers and sellers in Colombia and Mexico have difficulty knowing which properties are available for sale, their prices, and their listing and pricing history.

By gathering and sharing information on more than 20 million homes, Habi has addressed a critical need in these countries' real estate sector, establishing itself as an authority on housing in the region.

"We've become a household name for low and middle-income sellers and consumers and brokers in Mexico and Colombia," Brynne McNulty Rojas, CEO and cofounder of Habi, told Business Insider.

A challenge it faces: A combination of factors, including shifting economic and political conditions, has stalled the growth of Latin America's real-estate market. To achieve the same level of ubiquity as Zillow in the US, Habi must get real-estate brokers and sellers to list their properties on its platform and entice buyers to use it.

HoneyHomes

City: Lafayette, California

Year founded: 2021

Total funding: $21.35 million

What it does: Founder Vishwas Prabhakara envisions Honey Homes as a "primary care physician for your home." For a monthly fee, a dedicated handyman will come once or twice a month to knock off "lightweight" home improvement projects like fixing a leaky faucet, installing a new ceiling fan, or repainting a room.

Why it's hot: With a cooling housing market, Prabhakara believes many homeowners are staying in their homes longer and interested in investing resources in — and enjoying — the property they currently have.

The main challenge it faces: Homeowners who already hire their preferred handymen may not be willing to pay for a service that sends new people, and bigger projects might require more specialized repair professionals. Then there's the cost and current smaller scale of the company: Subscriptions start from $295 a month, or $3,940 a year, according to the company website. The service is only available in parts of San Francisco and the Bay Area, Los Angeles, Orange County, and Dallas, according to the site.

Impulse Labs

City: San Francisco

Year founded: 2021

Total funding: $25 million

What it does: Impulse Labs made a battery-powered induction cooktop that, unlike most of its competitors, which may require an electrical upgrade, can plug into a standard 120-volt outlet. The cooktop can boil water at lightning speeds, and sensors hold heat levels steady even at high temperatures.

Why it's hot: Impulse Labs founder Sam D'Amico said the cooktop offers a better cooking experience than gas burners while promoting more climate-friendly homes. Cooking with gas emits pollutants like methane, benzene, and carbon monoxide, which harm our health and the planet. But it can cost thousands of dollars to rewire a home for an electric induction stove. Impulse Labs' induction cooktop avoids those pollutants and the cost of home retrofits.

The battery in Impulse Labs' stove also stores enough power to make three meals if the power goes out, D'Amico said.

"One of the cheapest ways to deploy battery storage is in the appliances we have to buy anyways," he added.

The main challenge it faces: The cooktop costs $5,999. The price is high, D'Amico said, but similar to other premium appliances. The price is lower if buyers qualify for tax breaks and rebates from federal and state governments, as well as some utilities. It's also only a cooktop — not a full stove — but D'Amico said the company eventually wants to sell a suite of appliances that can be a whole-home battery solution. Impulse Labs is accepting pre-orders, with plans to ship in the first quarter of 2025, according to its website.

Keyway

City: New York City

Year founded: 2020

Total funding: $43 million

What it does: Keyway uses machine learning and AI to aid institutional investors in sourcing, underwriting, and managing portfolios of properties.

Why it's hot: Companies that use AI have become commonplace today, but Keyway believes it is ahead of the pack in adopting and applying AI technology to real-estate investing.

"We were very early on in the AI game in 2020, and I think we've built a really strong backend of data with lots of APIs that allows us to integrate very segregated data very fast," CEO and cofounder Matias Recchia told Business Insider. "The fact that we built our system in a modular way also allows us to customize our product to a lot of our customers — so it's really not one solution fits all."

The main challenge it faces: New technology like Keyway can be hard to push on seasoned real-estate investors as they're used to using old-school methods like manually sourcing, underwriting, and managing portfolios.

"We're merging two cultures that are very different," Recchia said. "The real-estate industry requires a lot of proof to show them that data can really help them make better decisions. So there's a little bit of a culture shift that we're bringing to real estate as we sell them these tools and we partner with them."

Latii

City: Brooklyn, New York

Year founded: 2023

Total funding: $8.82 million

What it does: Latii is a sourcing platform that uses AI-powered tools to help North American-based architects and contractors save up to 60% by connecting with Latin American, southern European, and northern African window and door fabricators.

Why it's hot: Architects often include custom windows and doors in their designs, but hiring contractors and craftspeople overseas can cost their property-owning clients thousands of dollars. The architects who work with Latii, however, can source materials faster and at lower costs, cofounder and CEO Santiago Bueno told Business Insider.

"We're able to produce either equal or higher quality products at a less expensive rate," Bueno said.

In October, Latti announced that it had raised $5 million in seed-round funding, which it will use to expand in the Pacific Northwest, Mountain states, and the New York tri-state area.

The main challenge it faces: When working with fabricators in Latin America, challenges can arise in managing certifications, enforcing warranties, and overcoming language barriers. The region's use of the metric system can also be difficult for North America-based architects to navigate.

Lessen

City: Scottsdale, Arizona

Year founded: 2020

Total funding: $713.8 million

What it does: Lessen's software allows commercial and residential landlords to track maintenance needs, connect with service providers, and buy products.

Why it's hot: In August, Inc. magazine named Lessen the fastest-growing private software company in the US, citing its $1.1 billion valuation.

The valuation preceded a major acquisition in 2023: Lessen spent $950 million to buy property maintenance management firm SMS Assist in what the Commercial Observer called the largest proptech acquisition in history.

Lessen's software is widely used, handling 3 million work orders a year across 250,000 properties, according to Fifth Wall, an investor in the firm. Lessen also launched Lessen Advantage Marketplace, which allows its landlord customers to buy materials like glass, floors, and doors and find better insurance and loan rates.

The main challenge it faces: Like many real-estate firms, Lessen faces an overall slowdown in both the commercial and residential sectors, with mortgage rates remaining elevated. One big potential client base for Lessen is office building owners and property managers, but the office market right now is struggling, with vacancies around the US at record highs.

"We typically grow hand-in-hand with our clients, serving them in additional properties and markets as they expand. So, for example, interest rates can influence growth in some areas of our business," said Michael Tanner, senior vice president of marketing at Lessen.

A dearth of tradespeople is also a challenge for the company's platform that connects them to landlords, Tanner said.

Finally, the firm competes in a crowded market of competitors offering software for landlords, including Stessa, AppFolio, TenantCloud, and more.

Metropolis

City: Santa Monica

Year founded: 2017

Total funding raised by the company: $1.93 billion

What it does: Metropolis uses a computer vision platform powered by artificial intelligence to enable checkout-free payment at parking facilities. After registering their vehicles on the Metropolis app, customers can simply drive in and drive out without the hassle of paying with credit cards or ticket machines.

Why it's hot: Metropolis announced its acquisition of SP Plus, the largest parking network in North America, for $1.5 billion in October 2023 and closed the deal in May 2024. The move allowed Metropolis to rapidly scale its technology and reach 50 million customers across 4,000 locations.

"We've seen success and are continuing to scale and grow because Metropolis' checkout-free experiences give people the gift of time back, so they can spend it on the things that matter the most," cofounder and CEO Alex Israel told Business Insider.

The main challenge it faces: Israel said that most of the parking payments and transactions in the world are still analog.

"We envision a future where checkout-free payments travel with you, but scaling this technology across industries is complicated — it requires remarkable proprietary technology and boots on the ground," he said.

PredictAP

City: Boston

Year founded: 2020

Total funding: $13.17 million

What it does: PredictAP makes real estate invoice processing simple and easy. It uses AI to code invoices quickly.

"So the accounting rules can become very complicated in commercial real estate at big companies," said CEO and founder David Stifter, describing the journey of how an invoice is processed.

He said an invoice would come in first, and someone would need to determine which accounting rules to apply. Predict AP will be useful at this stage because the AI will understand and use the accounting rules correctly. Then, it will go through the rest of the accounts payable process, a department responsible for paying vendors for services or goods at the company. Then, someone will approve it and then pay for it.

Why it's hot: Predict AP serves every corner of the real estate sector. The company said its customers are publicly traded companies that own real estate, private companies that own and operate real estate, or customers who provide services for those big companies.

The company has been able to help AP specialists and property managers face difficulties entering invoices because it takes a lot of time and effort.

"We're able to help folks with that difficult task of coding invoices and it's particularly painful in real estate where there's a lot of complexity," said CEO and founder David Stifter. He added: "Nobody wants to be typing 15-digit invoice numbers; that's not fun."

Russell Franks, the president and cofounder of Predict AP, added to his comments and noted that Predict AP could process an invoice in 30 to 40 seconds faster than the normal processing time of five to 10 minutes.

The main challenge it faces: The company shared that it is hard to find funding in this tough economy, and it is not easy to grow and expand.

Propexo

City: Boston

Year Founded: 2022

Total funding: $7.97 million

What it does: Propexo's unified API, or application programming interface, helps other real-estate tech companies quickly and easily integrate with property-management systems.

Why it's hot: Real-estate tech companies use APIs to integrate with data from external sources, like lead generation systems or rent roll systems.

However, existing APIs and the technology around them are outdated.

That means companies lose time and money that could be used to develop their product while trying to integrate with these APIs, said COO Ben Keller.

Propexo's unified API improves the developer experience by making the integration process simpler, faster, and cheaper. "We're really the first engineering infrastructure product in the proptech ecosystem," said Keller.

The main challenge it faces: It's not easy to convince property managers and owner-operators to change how they've been running their businesses for many years.

In August, the Department of Justice filed an antitrust lawsuit against RealPage, alleging that the property-management software company allows landlords to coordinate and unfairly keep rents high. This is causing some landlords to rethink how they handle and process information, according to trade publication Multifamily Dive.

Rent Butter

City: Chicago

Year founded: 2020

Total funding: $4 million

What it does: Rent Butter has created an alternative tenant screening process that gives landlords a more comprehensive view of applicants' financial history.

Why it's hot: Landlords have historically relied on static credit reports and background checks when evaluating potential tenants. Doing so creates a barrier for applicants with financial difficulties early in their adult lives, as credit scores are a difficult metric to improve.

Rent Butter is trying to eliminate that barrier and change the narrative around who is a "good" candidate by providing landlords with additional information that can more accurately assess a person's financial reliability.

Their application connects to an applicant's bank account, credit history, and employment, criminal, and rent payment history to provide a detailed one-page report highlighting their financial behaviors and potential risks.

"Our whole approach is: How do we show who the person is today — not who they were seven or 10 years ago," cofounder and CTO Christopher Rankin told Business Insider.

The main challenge it faces: Rent Butter partners with landlords, rather than selling directly to consumers, which makes scaling a challenge. Most landlords already have a tenant-vetting process, so it could be hard to convince them to change to Rent Butter.

Shepherd

City: San Francisco

Year founded: 2021

Total funding: $22.27 million

What it does: Shepherd is a Managing General Underwriter (MGU) leveraging tech to make underwriting commercial construction insurance more efficient. It also wields data to create more informed risk selection and price recommendations, often leading to upfront and long-term savings for policyholders.

Why it's hot: Insurers partner with MGUs to provide clients with insurance, with the MGU underwriting policies for clients and selling to potential policyholders. Shepherd adapts the typical MGU model by cutting the underwriting process from weeks to hours and incorporating risk assessment tech into its platform, making it a one-stop shop for insurers and clients. By working faster and putting these services in one place, Shepherd can better serve construction companies and insurers while fostering more involved relationships.

The main challenges it faces: Both insurance brokers and potential clients have some healthy skepticism about a new model for commercial construction insurance, so it falls on Shepherd to earn their trust to gain their business.

Steadily

City: Austin

Year founded: 2020

Total funding: $60.1 million

What it does: Steadily is a digital insurance company for real-estate investors that promises a "faster, better, and cheaper" underwriting experience.

Why it's hot: Steadily founder Darren Nix first encountered the outdated nature of insurance underwriting, trying to find quotes for his own rental property in Chicago.

Terrible customer service and shockingly high quotes stopped him in his tracks.

"It was like rolling back the clock to the mid-1990s," he told Business Insider. Focusing on selling insurance to real-estate investors has helped Steadily grow to about 140 employees across Austin and Kansas City, Missouri.

In November, Steadily announced it had started to actively write new business on its own insurance carrier. "Nothing says 'we believe in the product we've built' more strongly than underwriting risk as the carrier," Nix said in a statement.

The main challenge it faces: Steadily has started selling insurance to short-term-rental investors, which presents different challenges than underwriting more traditional, longer-term rentals.

The market represents significant growth — accounting for nearly 20% of Steadily's current business — but the pricing is tricker.

"The people coming in and out of those properties don't take care of them at the same level of responsibility," Nix explained. "One of the things that a host can do to demonstrate that they are a good insurance risk is to point to their Airbnb or VRBO history and show that they're a super host, they take great care of their property, they don't host ragers."

Tour24

City: Medfield, Massachusetts

Year founded: 2020

Total funding: $20.35 million

What it does: Tour24 is an app that lets prospective tenants take self-guided apartment tours without a leasing agent present.

Why it's hot: In many cities, renting an apartment can be cutthroat, with open-house lines and bidding wars to nab a good unit at a reasonable price.

More than ever, people are deciding on places to live quickly — sometimes even committing before they've even seen the unit because they aren't able to schedule a walkthrough that jives with their working hours.

Tour24 allows users — who are ID- and credit card-verified — to tour apartments when leasing agents aren't available, such as on evenings and weekends.

"We are seeing that certainly millennials really prefer self-guided experience," Georgianna W. Oliver, the founder of Tour24, told Business Insider.

Oliver said many of their leasing-agency clients offer Tour24's self-guided tours as well as leasing agent-led tours and virtual tours — and have given feedback that the more options they give potential renters, the better.

"People have the options," she said. "And they really like having the options."

The main challenge it faces: Since the worst part of the COVID-19 pandemic, many individual leasing agencies have been offering some version of a self-guided tour on their own with their own video Tour24 also competes with other self-guided rental-tour apps like Rently and CareTaker.

Tour24 seems to be holding its own: The startup announced in October that it raised $5 million in a Series B round, noting that it had doubled in size in 2024 to reach 525,000 units across over 2,060 multifamily properties.

• An analysis says streaming services' Christmas-movie supply has surged, with growth peaking in 2020.
• It suggests holiday movies are a big revenue generator for streaming services.
• Demand typically begins in November and plummets after Christmas Day.

Streaming viewers' appetites for Christmas movies — from time-tested classics like "Love Actually" to fresher fare like Netflix's "Hot Frosty" — have grown massively over the years, and services are cashing in on the trend, a new analysis suggests.

It's a buzzy genre, accounting for a healthy chunk of overall ad revenue at Hallmark, which even operates a Christmas cruise.

Netflix, for its part, is becoming a formidable rival, releasing six holiday originals this year alone. It's amassed something of a Christmas cinematic universe with interconnected references in many of its projects.

An analysis by the data firm Parrot Analytics found that the supply of Christmas movies on streaming services, including classics and new films, grew sixfold from 2000 to 2023.

The firm found that growth peaked in 2020 at the height of the pandemic as viewers sought comfort. It looked at content on Amazon Prime, Apple TV+, Discovery+, Disney+, Max, Hulu, Netflix, Paramount+, Peacock, and Starz.

After 2020, the growth of new Christmas movies slowed. Still, the holiday-movie genre — including films centered on Thanksgiving, Christmas, and New Year's — has become increasingly lucrative.

Parrot Analytics estimated that streamers generated $132 million from holiday movies in the fourth quarter of 2023. In the same quarter of 2021 that figure was $90 million, rising to $121 million in the fourth quarter of 2022.

Expectedly, Christmas-movie demand begins in November and peaks on Christmas Day, after which viewership plummets. Parrot said that while the peak increased steadily after 2019, growth appears to have slowed somewhat in 2024.

Citing data from November 1 to December 14, Parrot said that this year the most popular Christmas movie across platforms was Amazon's "Red One," starring Dwayne Johnson. It said that demand for the action flick was more than 50 times that of the average movie, based on metrics like consumption data, consumer research, and social-media interest.

The next most in-demand movies were the first two "Home Alone" films, followed by "The Grinch" and "How the Grinch Stole Christmas." David Harbour's "Violent Night" was sandwiched between two classics: "The Polar Express" and "It's a Wonderful Life."

Perhaps surprisingly, Netflix's "Hot Frosty" was well down the list, in 19th place, despite seeming to stir up interest, suggesting it's not quite a Christmas classic yet.

• US home sales remained low due to high mortgage rates and home prices in 2024.
• Southeast cities like Charlotte and Knoxville saw high demand despite affordability issues.
• Analysts predict a potential rise in home sales in 2025, driven by lower mortgage rates.

Another tough year in the US housing market was anything but boring for those in popular cities.

Home sales were soft for a third straight year, the National Association of Realtors recently noted. Mortgage rates and home prices are down from peak levels, but affordability remains a major issue and has sidelined millions of would-be buyers, who are instead renting.

But sellers in hot markets still won big as buyers battled for scarce spots in coveted cities.

10 places movers flocked to in 2024

To determine this year's most popular US real-estate markets, Business Insider compiled and analyzed data from six sources about moving patterns, rents, rental market competitiveness, search interest from homebuyers, and home price growth history and projections.

Although there were some mixed signals, there were also some clear conclusions about which regions, states, and cities drew the most interest from buyers and renters.

A brief look at migration data from Atlas Van Lines may yield more questions than answers. The moving firm found that the places with the most inbound movers relative to those leaving were Arkansas; Rhode Island; North Carolina; Washington, DC; and Idaho. Also on the list of states with inbound rates of at least 55% are Maine, Connecticut, Washington, Alaska, Alabama, and New Mexico, which essentially covers all four corners of the US.

But while that moving data gives a solid big-picture overview, it doesn't provide insight into which individual markets were most popular. That was instead determined by other measures of demand, like how much prices for homes and apartments rose, or how tough they were to land.

This process was more of an art than a science, but the 10 cities that best fit those criteria within states with substantial positive inflows of movers were all east of the Mississippi River. Even more notable is that the Southeast region was home to eight of those 10 popular markets, which were spread across just three states: North Carolina, Kentucky, and Tennessee.

North Carolina was tied for second in the nation in mover inbound rate at 63%, due in part to four especially hot markets. Winston-Salem and nearby Greensboro saw their rents rise 6.7% and 5.3% this year, respectively, giving their rental market competitiveness scores a big boost. Meanwhile, two other major cities in the Tar Heel State — Charlotte and Durham — saw rents decline but were among the 20 most searched markets by homebuyers.

Those four North Carolina cities are set for high-single-digit or low-double-digit home price growth next year, per Realtor.com, and the NAR highlighted Charlotte as a top spot in 2025.

Neighboring Tennessee also had one of the nation's highest inbound rates at 62%. Knoxville was one of the more competitive smaller markets despite rent growth of just 1.5%, and it ranked 10th in the nation in homebuyers' searches. It's also on the NAR's list of standout markets next year. Meanwhile, Memphis saw 22.7% rent growth and is in line for 10.5% home price growth.

Kentucky's inbound rate of 56% was more modest. However, it had Lexington with 9.9% rent growth, a lofty rental market competitiveness score, and the eighth spot in buyers' searches, as well as Louisville, which Rent Cafe said was the top trending rental market of 2024.

Jonathan Miller, the cofounder of the real-estate firm Miller Samuel, told Business Insider that the Southeast market is popular because it's relatively warm and has ample housing inventory.

"It's a combination of the weather and housing affordability," Miller said in a recent interview.

The nation's capital represented the bordering Mid-Atlantic with a 63% mover inbound rate and a fifth-place ranking in homebuyers' searches, pushing prices up 10.2%. Washington, DC, was also one of the 30 most competitive rental markets, though supply kept price growth in check.

Rounding out the list was New Haven, Connecticut, which was arguably the hottest market. It was the fourth most competitive rental market this year, and its rent growth was easily the highest in the US in December at 35.7%. It also had 18.3% home price growth in November and is set for another 9.7% next year due to its Yale University ties and proximity to New York City.

What to expect in 2025

The US housing market has slowly thawed after it froze over as mortgage rates spiked. Some real-estate analysts expect sales to heat up in 2025, though others are more skeptical.

Optimists are calling for the biggest jump since the pandemic boom. The National Association of Realtors sees home sales rising 7% to 12% in 2025, including an 11% jump for new units, while eXp Realty's CEO is calling for 10% growth caused by sliding mortgage rates and rising supply.

But Realtor.com's sales forecast is more tempered at 1.5%, as is Miller's call for a 3% increase. The veteran real-estate analyst said mortgage rates will likely stay above 6%, weighing on demand, plus supply is also limited. Even still, he's expecting a 4% to 5% jump in home prices.

"If mortgage rates unexpectedly fall below 6%, we can have a housing boom," Miller said. "It just doesn't appear that that's in the cards, but there's a lot of upside potential in transaction volume, despite higher mortgage rates."

Miller said that against that backdrop, buyers will continue to seek out affordable markets, which are often correlated with abundant inventory. That's why the Sun Belt region was so hot in 2024.

This year's most popular markets will likely be among the winners next year, in Miller's view. He didn't predict the next boom town but said surges into Texas and Florida have run their course. Those states were red-hot in the early 2020s, though each had level moving flows this year.

"It's not that those markets are less attractive," Miller said. "There's less intensity from inbound migration as millions of new residents get situated. The rate of growth is no longer surging."

However, it appears as if the exodus from large states with highly populated cities isn't over, as three of the five states with the most outbound movers were California, Illinois, and New York. Each of those states has relatively high taxes, and Miller has a hunch that some movers might try to preemptively move before the potential expiration of state and local tax deductions slated for the end of 2025.

• The US housing market might be much more friendly to homebuyers in 2025.
• Home sales should rise significantly as inventory grows and prices inch higher.
• Here are 10 real-estate markets that could see a surge of activity next year.

Homebuyers should stock up on champagne — and not just for New Year's Eve.

Next year may present long-awaited opportunities for aspiring property owners to trade their apartments for homes, or for families to get the upgrades they've been pining for. There's a growing sense among real-estate analysts that an extended home sales contraction will snap in 2025 as housing inventory rises and mortgage rates fall.

"Homebuyers will have more success next year," said Lawrence Yun, the chief economist at the National Association of Realtors, in a statement about the firm's 2025 outlook. "The worst of the affordability challenges are over as more inventory, stable mortgage rates, and continued job and income growth pave the way for more Americans to achieve homeownership."

Housing market transactions will soar 7% to 12% in the year ahead to 4.5 million units before an even larger 10% to 15% jump in 2026, according to the NAR. New home sales are expected to climb 11% next year and 8% the year after.

Earlier this month, real-estate brokerage titan eXp Realty's CEO told Business Insider that sales could advance 10% in 2025, though Realtor.com called for a comparatively modest 1.5% gain.

But a home sales boom seems plausible, based on what should be healthy supply and demand.

That inventory uptick will keep property price growth in check at only 2% in each of the next two years, the NAR predicted, which would translate to a median existing-home price of $410,700. And buyers may also move off the sidelines as mortgage rates drift toward 6% from around 7%, the firm added.

"If rates stabilize around 6%, about 6.2 million households can once again be able to afford median-priced homes, compared to the current constraints with rates near 7%," the NAR noted.

Slower home-price growth and lower mortgage rates will go a long way toward easing the affordability crisis that has plagued the US since the pandemic. Just over a year ago, buyers suffered through the least affordable quarter since 1985. That may soon be a distant memory.

10 hot real-estate markets

Home sales should surge across the US next year, especially in a healthy economy with solid job gains. However, researchers at the NAR expect certain cities to be far busier than others.

Buyers will flock to 10 top housing markets in 2025 due to a combination of rising home supply, manageable mortgage rates, and healthy local economies, the firm said. Healthy demand should underpin further home-price appreciation for owners in those metropolitan areas.

These soon-to-be-hot markets share several similarities, including strong property price growth since the pandemic, a sizable supply of starter homes, positive net migration, and an outsized share of out-of-state movers who are buying homes. Other factors were a market's job growth, mortgage rates, how long most homeowners had been there, and the share of millennial renters who could buy. The NAR outlined its full methodology for this exercise in a press release.

Below are the 10 real-estate markets that the NAR is bullish on next year, along with select economic and demographic considerations.

Along with each metro area is its home price growth in the last five years, starter homes as a share of total inventory, the share of homeowners who've been in place for more than 16 years and therefore may be ready to sell, net migration ratio, the share of out-of-state movers purchasing homes, job growth since late 2019, and commentary from the NAR.

1. Boston, Massachusetts

Price appreciation history: 51.5%

Starter homes as share of inventory: 41.1%

Share of long-term homeowners: 10.2%

Net migration to population ratio: 0.1

Share of out-of-state purchasers: 18.8%

Job growth history: -0.2%

Commentary: "Boston's housing market is expected to see significant benefits from stabilizing mortgage rates. With fewer locked-in homeowners, the impact of the 'lock-in effect' may lessen in the coming year as rates stabilize near 6%, encouraging more homeowners to sell and easing inventory constraints in this supply-tight market. Additionally, Boston's mortgage rates have been relatively lower than the national average, which provides a competitive edge in today's challenging financing environment. A lower rate could help mitigate some of the affordability pressures. Surprisingly, Boston has also a larger proportion of starter-homes, with about 41% of the owner-occupied units valued below $550,000."

2. Charlotte, North Carolina

Price appreciation history: 72.8%

Starter homes as share of inventory: 72.8%

Share of long-term homeowners: 46.9%

Net migration to population ratio: 1.4

Share of out-of-state purchasers: 23.5%

Job growth history: 10.1%

Commentary: "With an impressive 10% job growth over the last five years and strong migration gains, Charlotte's economy and housing market are poised for continued growth. More than 11% of the households are set to reach the age of 35 to 40 within the next five years, ensuring sustained demand for housing. Prospective buyers in Charlotte also benefit from a wider range of affordable options, as 43% of homes fall within the starter-home category (priced less than $324,000), making the market particularly appealing to first-time buyers and young families."

3. Grand Rapids, Michigan

Price appreciation history: 64.4%

Starter homes as share of inventory: 39.6%

Share of long-term homeowners: 50.7%

Net migration to population ratio: 0.2

Share of out-of-state purchasers: 38.7%

Job growth history: 3.1%

Commentary: "Grand Rapids offers a unique combination of affordability and promising long-term prospects. With 36% of Millennial renters able to afford homeownership and 12% of households entering prime homebuying age within the next five years, the demand for housing will remain strong. A smaller proportion of originations with rates below 6%, compared to the national level, suggests a reduced 'lock-in effect,' which could lead to more inventory in this area. Additionally, the availability of starter-homes allows newcomers to purchase a home and establish roots, making Grand Rapids a standout market for 2025."

4. Greenville, South Carolina

Price appreciation history: 68.8%

Starter homes as share of inventory: 42.2%

Share of long-term homeowners: 49.7%

Net migration to population ratio: 1.7

Share of out-of-state purchasers: 43%

Job growth history: 8%

Commentary: "Greenville stands out as the area that checks off the most criteria on NAR's top 10 list. This area particularly benefits from a strong net migration rate and affordability. The metro's average mortgage rate of 6.9% in 2023 is well below the national average, providing additional relief for buyers. With 42% of homes categorized as starter homes and 43% of movers purchasing homes, Greenville offers accessibility and stability for families and young professionals alike."

5. Hartford, Connecticut

Price appreciation history: 62.8%

Starter homes as share of inventory: 38.7%

Share of long-term homeowners: 58.1%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 45%

Job growth history: 0.2%

Commentary: "Hartford offers a favorable financing environment, with an average mortgage rate of 6.5% in 2023 — one of the lowest among the top markets — enhancing affordability for buyers. Additionally, Hartford holds the highest proportion of homeowners surpassing the area's average tenure of 17 years, indicating a potential increase in local inventory, which could help alleviate supply constraints."

6. Indianapolis, Indiana

Price appreciation history: 60%

Starter homes as share of inventory: 41.7%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 0.5

Share of out-of-state purchasers: 21.7%

Job growth history: 9.3%

Commentary: "Indianapolis earned a spot on the list due its strong job growth and housing affordability, which continue to attract new residents and foster a stable demand for housing. Nearly 42% of the housing stock is priced below $236,000, making the market especially appealing to first-time buyers and young families. With fewer 'locked-in' homeowners than the national level, this area is likely to see more available inventory as mortgage rates stabilize around 6% next year."

7. Kansas City, Missouri/Kansas

Price appreciation history: 59.9%

Starter homes as share of inventory: 41%

Share of long-term homeowners: 50%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 25%

Job growth history: 4.8%

Commentary: "Kansas City is one of the few areas with both a lower average mortgage rate and smaller share of locked-in homeowners, creating favorable conditions for financing and increased inventory. This area is also one of the most affordable markets for Millennial renters, with one in three of them able to afford homeownership. This affordability, combined with its competitive financing environments, makes Kansas City a key player among top-performing housing markets in the coming year."

8. Knoxville, Tennessee

Price appreciation history: 90.9%

Starter homes as share of inventory: 42%

Share of long-term homeowners: 52.9%

Net migration to population ratio: 1.6

Share of out-of-state purchasers: 48.9%

Job growth history: 8.8%

Commentary: “Knoxville made up the top 10 list due to its strong migration gains and the appeal it holds for new residents seeking long-term stability as nearly 50% of movers in Knoxville chose to purchase a home. The impact of the ‘lock-in effect’ is expected to be less pronounced here, as fewer borrowers hold mortgages with rates below 6%. At the same time, homeowners in Knoxville have built substantial wealth, with home prices now nearly double their pre-pandemic levels. This combination of strong migration, high homeownership among movers, and significant wealth gains makes Knoxville a market with strong potential in 2025.”

9. Phoenix, Arizona

Price appreciation history: 72.3%

Starter homes as share of inventory: 39.3%

Share of long-term homeowners: 42.5%

Net migration to population ratio: 0.7

Share of out-of-state purchasers: 35.8%

Job growth history: 11.9%

Commentary: "Phoenix has become a key destination for residents migrating from California, driven by its comparatively lower cost of living and housing affordability. This migration is further supported by Phoenix's strong job growth, which has expanded by 12% in the last five years. This combination of demographic shifts and economic expansion has established Phoenix as a prosperous and dynamic market."

10. San Antonio, Texas

Price appreciation history: 44.8%

Starter homes as share of inventory: 40.5%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 1.3

Share of out-of-state purchasers: 39%

Job growth history: 10.7%

Commentary: "The Texas Triangle couldn't be left off this list. Borrowers in San Antonio were able to secure mortgage rates well below the national average in 2023, at 6.4%. This suggests that buyers in the area benefit from a combination of local market dynamics that lead lenders to assess lower risk in this area. Additionally, San Antonio has experienced one of the strongest rates of job creation since pre-pandemic levels, which continues to draw new residents to the area."

• YouTube TV will cost close to $83 a month after a just-announced price hike.
• That's a far cry from the $35 a month it was when it launched in 2017.
• However, YouTube TV is arguably still attractive relative to some other pay-TV offerings.

The price of YouTube TV is going up again — and cord-cutters around the internet are up in arms.

Google announced Thursday that the cost of its popular pay-TV service is now $82.99 a month for new users, up from $72.99. Existing users will see the price hike start on January 13, so some might not pay more until February.

The last time the service raised prices was in March 2023.

YouTube TV is now roughly in line with a typical pay-TV bundle and will cost exactly as much as rival service Hulu + Live TV, which includes ad-supported versions of Hulu, Disney+, and ESPN+.

YouTube TV's price has grown dramatically in the nearly eight years since it launched, though that's largely because the service was underpriced at first relative to its offering.

Before this hike, YouTube TV was generally cheaper than many rival streaming TV packages from competitors such as Hulu + Live TV, Fubo TV, Spectrum, and DirecTV. (Many pay-TV services have a variety of plans, so it can be difficult to truly compare apples to apples, however.)

YouTube TV also has a slick interface that appeals to many cord-cutters.

These factors helped YouTube TV grow to 8 million customers (as of earlier this year) and far outpace its digital rivals.

Although YouTube TV's price growth has been eye-popping, the price of pay-TV services — from cable to satellite to streamers — has generally outpaced inflation, per data from the US Bureau of Labor Statistics. That includes the largest inflation surge in decades.

As the cable bundle became more expensive, millions of households cut the cord. TV networks make less money when pay-TV subscriptions fall, so to keep investors happy, they've increased the amount they charge TV providers, who then pass those costs on to customers.

In other words, when fewer people pay for TV, the remaining subscribers pay more. That has created a flywheel effect, with customers fleeing the bundle even faster in favor of streaming services, social media, or other forms of entertainment.

When asked for comment, a YouTube TV spokesperson issued a statement that acknowledged this dynamic: "To keep up with the rising cost of content and the investments we make in the quality of our service, we are increasing our Base Plan price for YouTube TV from $72.99/month to $82.99/month."

Google may also have raised YouTube TV prices to help cover its investment in NFL Sunday Ticket. The tech giant won the right to distribute the premium out-of-market package starting in 2023 and priced it at $379 per season for YouTube TV customers and $479 for others. Even at those prices, media analysts at Morgan Stanley don't think the service is profitable.

Still, despite the price increase, YouTube TV can often be one of the better deals in town for those who want a large bundle of channels. And it has another thing going for it: It's easy to cancel and resubscribe to.

"We give all members the flexibility to cancel their membership at any time," the YouTube TV spokesperson said in their statement.

• Despite what some analysts predicted, the sky hasn't fallen at Warner Bros. Discovery without the NBA.
• The company's new deal with the cable giant Comcast is better than some anticipated.
• Those at WBD are thrilled to have saved money on NBA rights while avoiding a carriage-fee disaster.

It looks like Warner Bros. Discovery didn't "have to have the NBA" after all.

A year and a half after WBD's CEO, David Zaslav, gave that quote, the NBA's broadcast partner of four decades was outbid by Disney's ESPN, Comcast's NBC, and Amazon for the league's next TV deal, valued at $76 billion over 11 years.

Zaslav was widely chastised for allowing NBA rights to slip through his fingers after appearing indifferent about their value at a time when live sports seemed like it could be the cable bundle's only hope. Some media analysts said WBD underestimated NBC's bid and that the value of its TV networks would take a major hit without the NBA.

But the worst didn't happen. The media conglomerate has managed to secure higher rates for most of its TV networks from Charter and Comcast, the two largest cable providers in the US, people familiar with the terms of the deals told Business Insider.

The Comcast deal is particularly notable, as some in the industry expected the cable giant to drive a hard bargain. Comcast and WBD surprised the industry on Monday when they announced they'd reached a carriage-renewal deal. The financial terms weren't disclosed, but people familiar with them told BI that Comcast's affiliate fees for TNT would remain flat and that it would pay slightly more for WBD's other networks. In return, Comcast customers in the US, the UK, and Ireland can get Max for free.

This new deal, especially TNT's fees remaining flat without the NBA, looks like a win for Zaslav that certainly wasn't guaranteed just a few months ago.

No NBA, no problem?

Before the Charter and Comcast deals were announced, the general feeling in the media world was that pay-TV providers could play hardball and demand lower affiliate fees for WBD's networks, especially an NBA-less TNT. Shrinking affiliate fees and weaker ad revenue from lower ratings could be disastrous for debt-riddled WBD.

Instead, in mid-September, WBD struck a deal with the cable giant Charter in which it secured a flat rate for TNT and higher rates for other channels like CNN, HGTV, and Discovery. However, doing so took a key concession: giving away its Max streaming service.

The Charter deal was heralded as a success, with Zaslav a "clear winner" in the eyes of the veteran media analyst Rich Greenfield of LightShed. Greenfield had said that if WBD could fend off a major decline in affiliate fees in its next deals, then "investor fears are misplaced."

Still, another major test was ahead: WBD's negotiations with Comcast. Some observers thought WBD got a sweetheart deal from Charter since the cable legend John Malone was on the board of both companies, but they expected Comcast would take no prisoners. LightShed's Brandon Ross predicted that Comcast CEO Brian Roberts would be aggressive in negotiations.

The terms WBD and Comcast agreed to are remarkably similar to WBD's deal with Charter, and each came together more than a year before key deadlines. "Most favored nation" clauses mean cable providers can get similar terms as their competitors, but some analysts thought Comcast would get a better deal that Charter could match in retrospect.

Company insiders seemed pleased with the deals, though the WBD side seemed especially thrilled. Some people within the company believed they'd been vindicated after taking heat for losing the NBA.

Those with knowledge of WBD's thinking said the company could actually be better off without the NBA now that it avoided carriage-fee cuts. Instead of paying up for the NBA, whose ratings are down so far this season, the company can invest in other sports or pay down debt.

Unlike Amazon or Comcast, which have other businesses that can help subsidize their NBA rights, WBD would have needed its NBA investment to pay for itself — mainly through carriage fees, advertising revenue, and subscriptions to Max, which airs the NBA on TNT. And the company wasn't sure that would be possible if it paid significantly more money for fewer games.

So while the WBD hoped to keep the NBA at the right price, it was prepared to walk away — hence Zaslav's surprisingly blunt quote. By opting for plan B, WBD sent the message that its priority was keeping costs in check and paying down debt.

WBD shares are up by 58% since mid-September, suggesting that the market is rewarding the company for passing on the NBA — even though doing so was controversial.

• The NBA Cup, formerly known as the In-Season Tournament, begins knockout-stage play on Tuesday.
• NBA ratings are down by 17% so far this season, but NBA Cup games have outperformed the trend.
• League executives say they aren't sweating lower ratings and are excited about the NBA Cup.

The NBA is battling an early-season ratings slump, but league executives told Business Insider they're confident the slide will be short-lived, as the knockout round of its second in-season tournament tips off on Tuesday night.

NBA ratings were down from last year by 17% for nationally televised games and by 8% for local games this season through December 6, according to Nielsen. A few months ago, the NBA locked up an 11-year, $76 billion TV contract with Disney's ESPN, Comcast's NBC, and Amazon.

Cord-cutting contributed to those declines, as pay-TV subscriptions fell by nearly 7% in the first half of 2024.

The NBA execs who spoke with BI said that besides cord-cutting, factors behind the viewership hit included a crowded sports calendar, the US elections, and injuries to All-Star-caliber players.

"We have had just some unfortunate luck early season," said Evan Wasch, the NBA's executive vice president of basketball strategy and analytics.

Despite early-season ratings declines, there's been a bright spot: Fans seem especially interested in the NBA Cup. Viewership for group-play games in that in-season tournament was 7% higher on national TV and 9% higher in local markets versus non-Cup games this season, though it's still off by 10% compared with last year's tournament matches.

"We were a little bit swimming upstream with some of those early-season challenges," Wasch said. "But we're definitely seeing some strength, especially when we have top matchups on — and certainly with the NBA Cup games."

The Cup runneth over

The NBA last year instituted an In-Season Tournament, now called the NBA Cup, to drum up interest early in the season, when it competes with the NFL and college football.

All 30 NBA teams compete in group-play games, which count toward regular-season records and tournament rankings. Then comes a single-elimination knockout round in Las Vegas.

While there was some confusion about the tournament in its first year, players and fans now appear to know what's going on.

"That education piece was still our upside opportunity," said Jenny Whitlock, the NBA's head of global fan marketing.

Analysts have said in the past two years that competition is more intense than usual in NBA Cup games — an encouraging sign for the league in a slower time of the season.

"The thing that resonated most with fans was the level of intensity and player buy-in in the first year, because that was a big unknown," Wasch said.

Las Vegas may get more than the NBA Cup

Among the contenders for this year's NBA Cup are veteran teams and up-and-comers, plus a mix of major markets like New York and Atlanta and smaller ones like Orlando and Milwaukee.

League executives hope that young stars will break out during the knockout round — like Tyrese Haliburton did for the Indiana Pacers last year — as household names like LeBron James age.

"We want to make sure that people come into these competitions knowing what's at stake, who's the standout, who are the names that they should know about," Whitlock said.

The NBA hopes that knockout-round games will draw stronger viewership than group-play games, as they did last year. But ratings may partly depend on whether popular big-market teams advance.

As for what's next for the NBA, its commissioner has hinted at expanding the league to 32 teams. Many analysts believe the leading cities for the next two NBA franchises are Seattle and Las Vegas, which is already home to the NBA Cup's knockout round.

Las Vegas has boomed in popularity as sports betting has become legal across the US. Sin City has added three — soon to be four — major sports teams since 2017, and it's the center of the NBA world this week. In the coming years, it could become a more permanent home for the league.

• Housing market activity should rebound in the year ahead as mortgage rates fall.
• Buyers have been waiting for more affordable rates, as have sellers.
• Here are 16 cities set for double-digit property price growth, as forecasted by Realtor.com.

Homeowners and buyers may finally start making more deals in 2025, which could lift prices in some markets to unprecedented heights.

A years-long slump in home sales could end soon as mortgage rates fall below 6% and home inventory grows, Leo Pareja, the CEO of real-estate brokerage giant eXp Realty, said in a recent interview.

Pareja, who described his year-ahead housing market outlook as "cautiously optimistic," thinks home sales will rise 10% in 2025. That's far above Realtor.com's recent call for 1.5% sales growth due to a slight slide in mortgage rates.

If more homes come on the market and housing demand also rises, sales would certainly follow suit, though it's less clear what would happen to home prices. Realtor.com is predicting nationwide home prices climb to 3.7% — in line with the rate they've risen since 2012.

Realtor.com forecasted price and sales growth for the 100 largest US real-estate markets. Florida is home to nine of the 25 places expected to see the most price appreciation in 2025.

Below are the 16 metropolitan areas that are set for double-digit home price growth next year, based on Realtor.com's projections. The Sunshine State dominates the list with five names and a near miss with Jacksonville, which is seen rising 9.8%. Sales growth estimates are also listed.

1. Phoenix, Arizona

2025 price growth estimate: 13.2%

2025 sales growth estimate: 12.2%

Source: Realtor.com

2. Colorado Springs, Colorado

2025 price growth estimate: 12.7%

2025 sales growth estimate: 27.1%

Source: Realtor.com

3. Tucson, Arizona

2025 price growth estimate: 12.4%

2025 sales growth estimate: 12.5%

Source: Realtor.com

4. Boise City, Idaho

2025 price growth estimate: 12.3%

2025 sales growth estimate: 2%

Source: Realtor.com

5. Las Vegas, Nevada

2025 price growth estimate: 12.3%

2025 sales growth estimate: 5.5%

Source: Realtor.com

6. Orlando, Florida

2025 price growth estimate: 12.1%

2025 sales growth estimate: 15.2%

Source: Realtor.com

7. Ogden, Utah

2025 price growth estimate: 11.8%

2025 sales growth estimate: 2.2%

Source: Realtor.com

8. Tampa, Florida

2025 price growth estimate: 11.8%

2025 sales growth estimate: 9.1%

Source: Realtor.com

9. Deltona/Daytona Beach, Florida

2025 price growth estimate: 11.5%

2025 sales growth estimate: 7.2%

Source: Realtor.com

10. Memphis, Tennessee

2025 price growth estimate: 10.5%

2025 sales growth estimate: 8.3%

Source: Realtor.com

11. Sarasota, Florida

2025 price growth estimate: 10.4%

2025 sales growth estimate: 3.2%

Source: Realtor.com

12. Lakeland, Florida

2025 price growth estimate: 10.3%

2025 sales growth estimate: 10.6%

Source: Realtor.com

13. Atlanta, Georgia

2025 price growth estimate: 10.2%

2025 sales growth estimate: 15.1%

Source: Realtor.com

14. Austin, Texas

2025 price growth estimate: 10.2%

2025 sales growth estimate: 14.5%

Source: Realtor.com

15. Durham, North Carolina

2025 price growth estimate: 10.1%

2025 sales growth estimate: 14.1%

Source: Realtor.com

16. San Antonio, Texas

2025 price growth estimate: 10%

2025 sales growth estimate: 6.7%

Source: Realtor.com

• Realtor.com forecasts that home prices will rise slightly in 2025.
• Researchers expect mortgage rates to come down next year but still remain above 6%.
• There's a silver lining: Increased inventory and new construction may offer buyers some relief.

The housing market in 2024 hasn't been kind to those looking for a home: The age of the typical first-time homebuyer increased by three years, mortgage rates stayed firmly above 6%, and some people felt it would be more affordable to keep renting than to buy.

Although Realtor.com's housing forecast predicts some of the same for 2025, there are a few encouraging signs.

Home affordability has improved modestly after reaching the lowest level in decades last year, and transactions have picked up after an eerily quiet 2023.

Danielle Hale, the chief economist at the real-estate listings and data site, said a "Trump bump" could affect the housing market.

"For now, we expect a gradual improvement in housing market dynamics powered by broader economic factors," Hale said in the forecast. "The new administration's policies have the potential to enhance or hamper the housing recovery, and the details will matter."

Most consumers care about what will happen to home prices and mortgage rates, which directly affect their ability to buy a house.

With that in mind, here are five predictions for the housing market in 2025 from Realtor.com.

1. Home prices will drift higher

The median home sale price nationwide is up 32% since 2019, per the Federal Reserve Bank of St. Louis. However, it was $420,400 in the third quarter of 2024, down a bit from $435,400 a year earlier.

Buyers are holding out for more relief, but it might not come in 2025.

Barring a serious shock, home prices should continue to climb modestly. Realtor.com predicts that home sale prices will increase by 3.7% in 2025, which would be about a $15,000 jump.

"Prices are going to keep rising because we're not going to have a recession," Ralph McLaughlin, a senior economist at Realtor.com, said in an interview with Business Insider. "If you look at the times that home prices fall, it's typically only when there's a recession, and only when people are forced to sell."

Higher home prices may cause buyers to expand their house hunts to more affordable parts of their states or the country, like the Sunbelt. Twelve of the 16 cities that Realtor.com thinks will have double-digit price appreciation in 2025 are in the Southeast or Southwest.

2. Mortgage rates will stay above 6%

The average 30-year mortgage rate has dipped slightly, to 6.7% from a peak of 7.8% a year ago. Rates dropped to a historically low mark of 2.7% in 2021 and have mostly climbed since then. A pair of interest-rate cuts haven't significantly affected mortgage rates.

Next year's economy will be typified by lower interest rates and steady growth, Realtor.com predicted. The firm expects a rate cut in December and then a few more in early 2025.

That means Realtor.com researchers don't expect mortgage rates to drop dramatically next year, projecting that the 30-year will stay above the 6% threshold and be at 6.2% by the end of 2025.

3. Rents will be roughly the same

Rent growth may stall, as Realtor.com expects US apartment prices to fall 0.1%.

That's largely thanks to a major increase in rental unit inventory. Real-estate site Zumper found that the supply of new apartments in the US hit its highest level in five decades this summer.

"What we've seen over the past couple years is a large uptick in new multi-family construction, and they tend to be released all at once," McLaughlin said. "And so it can have very sharp and especially isolated impacts on rents — in particular — in urban areas where they are built."

Construction trends suggest the rental stock should increase in all parts of the country, but especially in the South, Realtor.com said. New homes and apartments could lead to lower rents in some cities and states.

Landlords may also struggle to raise rent substantially in a strong economy with lower mortgage rates, since renters could walk away from bidding wars and look at buying homes instead.

"When incomes grow enough in the rental segment, those renters tend to convert over to owners," McLaughlin said. "They typically won't use their incomes to bid up rents more — they'll just go and, if they can afford it, they'll go buy a house."

McLaughlin added: "Those that continue to stay renting, landlords don't have the ability necessarily to raise rents at the rates that price growth plays out in most markets."

Still, inventory increases may not translate to meaningful discounts on homes or rental units. Prices almost always rise over time along with the population size and money supply, so while apartments may be easier to find, those pining for pre-pandemic prices could be disappointed.

4. The market will be high on housing supply

Next year's housing market may be marked by sizable increases in home and apartment supply.

An 11.7% jump in existing home inventory and a 13.8% surge in single-family home starts will usher in the first "balanced" housing market in nine years, Realtor.com predicted. That would mean neither buyers nor sellers will have disproportionate leverage in 2025.

New single-family homes are expected to reach 1.1 million, the most since 2006. That should give prospective buyers more chances to score a home.

"While more inventory means buyers will likely have more time to make purchase decisions in 2025, in any market, a fast-acting buyer will have a higher likelihood of making the winning offer," Hale said in the report.

Homes have been in short supply for decades. Despite an uptick in construction, Freddie Mac estimated that the US needed 3.7 million more units to offset the shortage, as of last quarter.

Continued supply improvements mean there should be 4.1 months of homes available in 2025, up from 3.7 months now, Realtor.com said. The National Association of Realtors, a competing firm, reported last month that there was already 4.2 months' supply of existing homes available.

5. Home sales will surge

The housing boom during the pandemic devolved into a bust in 2022 and 2023 — a year in which home transactions reached their lowest levels in decades as housing affordability tanked.

Buyers and sellers are holding out for lower rates, and in the meantime, sales have stagnated.

"What I say to agents very often is, 'We're in a recession of transactions,' which is a different situation than the rest of the economy," Leo Pareja, the CEO of real-estate brokerage giant eXp Realty, said in a recent interview with Business Insider.

Many would-be buyers have been priced out of the market, while those hoping to move were reluctant to sacrifice their modest mortgages. In fact, about 84% of US mortgages are at rates below 5%, Pareja said. For that reason, many baby boomers have held onto their homes, giving younger buyers fewer options.

"If you're locked in at a 3.5% rate — even if you found your dream home, swapping that for a 6.8% rate is virtually impossible," Pareja said.

Lower mortgage rates and higher supply should spark a turnaround for home transactions. Pareja and his colleagues at eXp see sales activity rising 10% next year — far above Realtor.com's 1.5% forecast.

While the housing market overall may still favor sellers, more homes for sale can help buyers secure better deals and more concessions.

President-elect Donald Trump's policies may also be a tailwind for sales activity. Stock-market strategists mostly agree that tax cuts and deregulation will boost business confidence, and McLaughlin suspects that could rub off on homebuyers.

"If you're talking about the resale market, the existing-homes market, it's hard not to become optimistic about just the broader economy, because of things like tax cuts and other benefits to households that might put more money in their pocket at the end of the day," McLaughlin said.

He added, "That might encourage them to go out and either buy a home if they don't currently own one — or grade up to a house maybe they've been waiting to over the last few years."

• Realtor.com just unveiled its 2025 housing market outlook.
• Home values should rise slightly next year as property sales pick up due to lower mortgage rates.
• However, rent should stay in check due to a massive influx of apartment inventory.

Property owners, prospective buyers, renters, and landlords should expect more of the same in the new year — for the most part.

Home sales and the cost of buying or renting won't be much different in 2025, Realtor.com said in its housing forecast published on December 4. The firm's researchers see sales inching 1.5% higher while home prices climb 3.7% — in line with the rate they've risen since 2012 — and rent stays roughly flat at -0.1%. Mortgage rates should also slide slightly, though they'll stay north of 6%.

Those modestly positive projections are based on what Realtor.com expects to be a healthy economic backdrop typified by lower interest rates and steady growth. The Federal Reserve will likely cut rates in December and then a few more times in the first half of the year, the firm said.

Even more vital is that no one, other than a few contrarians, is calling for an economic downturn. Barring a serious shock, home prices should stay elevated and continue to climb modestly, though they're well off their post-pandemic peak.

"Prices are going to keep rising because we're not going to have a recession," said Ralph McLaughlin, a senior economist at Realtor.com, in an interview with Business Insider ahead of the report's release. "If you look at the times that home prices fall, it's typically only when there's a recession, and only when people are forced to sell."

In addition, it's unclear how President-elect Donald Trump's policies will affect the US housing market, though stock market strategists generally agree that tax cuts and deregulation will boost business confidence. McLaughlin thinks that may have a trickle-down effect for homebuyers.

"If you're talking about the resale market, the existing homes market, it's hard not to become optimistic about just the broader economy, because of things like tax cuts and other benefits to households that might put more money in their pocket at the end of the day," McLaughlin said. He added: "That might encourage them to go out and either buy a home, if they don't currently own one — or grade up to a house maybe they've been waiting to over the last few years."

High on supply

While that backdrop mostly represents business-as-usual, next year's housing market may be marked by a significant development: sizable increases in home and apartment supply.

A long-running home shortage is finally easing, as Realtor.com predicts that 2025 will be the first "balanced" housing market in nine years, meaning neither buyers nor sellers will have disproportionate leverage. That's thanks to an 11.7% jump in existing home inventory and a 13.8% surge in single-family home starts.

Home listings have been on the rise recently in most of the 50 largest US real-estate markets, which defies what Realtor.com had thought would be a big drop in inventory this year. However, there's still a shortfall of 3.7 million homes in the US, Freddie Mac estimates.

Continued supply improvements mean there should be 4.1 months of homes available in 2025, up from 3.7 months now, Realtor.com said. The National Association of Realtors, a competing firm, reported last month that there's already 4.2 months' supply of existing homes available.

Rental inventory is also on the rise, as real-estate site Zumper found that the supply of new apartments in the US hit its highest level in five decades this summer.

That dynamic should cause rent growth to stall, McLaughlin said. Home prices likely won't suffer a similar fate, in his view, because single-family supply will come online slower.

"What we've seen over the past couple years is a large uptick in new multi-family construction, and they tend to be released all at once," McLaughlin said. "And so it can have very sharp and especially isolated impacts on rents — in particular — in urban areas where they are built."

With more options, renters won't be forced to endure the abnormally large rent hikes that became more common during and after the pandemic.

Landlords might also struggle to raise rent substantially in a strong economy with lower mortgage rates since renters could walk away from bidding wars and look at houses instead.

"When incomes grow enough in the rental segment, those renters tend to convert over to owners," McLaughlin said. "They typically won't use their incomes to bid up rents more — they'll just go and, if they can afford it, they'll go buy a house."

McLaughlin continued: "So those that continue to stay renting, landlords don't have the ability necessarily to raise rents at the rates that price growth plays out in most markets."

Still, inventory increases likely won't translate to meaningful discounts on homes or rental units. Prices almost always rise over time along with the population size and money supply, so while apartments may be easier to find, those pining for pre-pandemic prices could be disappointed — even in an otherwise solid year.

• Apartment prices didn't move much in November, but they may slide in early 2025.
• Landlords tend to cut prices during the winter, and some are even giving unusual perks.
• Here are 12 cities where rent is affordable and on the decline.

Fewer people are moving during a seasonally slow stretch in the rental market, but those who are looking for a new apartment soon may be in luck.

Rent was flat or down across the US in November, a recent report from real-estate site Zumper found. The cost of one-bedroom apartments was little changed for a fourth straight month at $1,534, while two-bedroom setups were modestly cheaper, down 0.4% from October at $1,902.

These findings suggest that the long-standing stalemate on price between landlords and tenants is dragging on, though the path of least resistance may be lower later in the coming months.

"Most renters who were planning to move this year have already done so, and property owners tend to price down units to fill vacancies before the holidays," Zumper's team wrote in the report.

So, while softer demand and limited apartment supply have offset each other, property managers hoping to be fully booked may have to cut prices or get creative with concessions. One such perk — unusual as it may sound — is free groceries for a year, Zumper researchers noted.

"We anticipate that national rents will continue to see modest declines through the rest of this year and likely into the beginning of next year as well," Zumper CEO Anthemos Georgiades said in a statement for the report.

Even if renters score savings this winter, apartment prices remain 2.3% to 2.5% higher than they were a year ago, according to Zumper. However, that's still below the official inflation rate of 2.6% and well under the 4.9% jump in the shelter price index.

"Easing inflationary pressures could drive further declines to national rent prices and pave the way for additional interest rate cuts by the Federal Reserve," Zumper researchers wrote.

12 cities with attractively priced apartments

Although the national rate for one-bedroom rent didn't budge this month, there are a dozen midsize or large US cities where apartments are reasonably priced and heading down.

Below are the 12 cities where rent was at least $250 cheaper than the national median price of $1,534 in November and less expensive than 12 months ago. Along with each market are its year-over-year and month-over-month rent changes and its median rent, the savings compared to the national median, and its rank among the 100 top US real-estate markets.

1. Akron, Ohio

Year-over-year rent change: -1.3%

Month-over-month rent change: 0%

Median rent: $750

Savings vs national median: $784

National rent ranking: 99

2. Tucson, Arizona

Year-over-year rent change: -2.2%

Month-over-month rent change: 0%

Median rent: $900

Savings vs national median: $634

National rent ranking: 96

3. Albuquerque, New Mexico

Year-over-year rent change: -2.1%

Month-over-month rent change: 1.1%

Median rent: $930

Savings vs national median: $604

National rent ranking: 94

4. Spokane, Washington

Year-over-year rent change: -6.4%

Month-over-month rent change: -1.9%

Median rent: $1,030

Savings vs national median: $504

National rent ranking: 86

5. Milwaukee, Wisconsin

Year-over-year rent change: -3.7%

Month-over-month rent change: 0%

Median rent: $1,040

Savings vs national median: $494

National rent ranking: 84

6. Arlington, Texas

Year-over-year rent change: -2.7%

Month-over-month rent change: 0%

Median rent: $1,070

Savings vs national median: $464

National rent ranking: 81

7. Kansas, City, Missouri

Year-over-year rent change: -2.7%

Month-over-month rent change: 0.9%

Median rent: $1,100

Savings vs national median: $434

National rent ranking: 74

8. Las Vegas, Nevada

Year-over-year rent change: -4%

Month-over-month rent change: -0.8%

Median rent: $1,190

Savings vs national median: $344

National rent ranking: 70

9. Jacksonville, Florida

Year-over-year rent change: -5.5%

Month-over-month rent change: -1.6%

Median rent: $1,200

Savings vs national median: $334

National rent ranking: 67

10. Houston, Texas

Year-over-year rent change: -4.6%

Month-over-month rent change: -0.8%

Median rent: $1,240

Savings vs national median: $294

National rent ranking: 65

11. Raleigh, North Carolina

Year-over-year rent change: -3.8%

Month-over-month rent change: 0.8%

Median rent: $1,250

Savings vs national median: $284

National rent ranking: 62

12. Fort Worth, Texas

Year-over-year rent change: -2.3%

Month-over-month rent change: 0.8%

Median rent: $1,270

Savings vs national median: $264

National rent ranking: 59

• Comcast is looking to separate from most of its cable networks.
• However, the media titan is keeping Bravo, which makes popular reality-TV shows.
• Here's why holding onto Bravo makes sense, even though the spinoff might not work.

Comcast wasn't bluffing about unloading its steadily declining cable TV networks.

The cable giant is officially planning to spin off most of its pay-TV channels, in a move that's the latest indictment of the sad state of the traditional TV business.

Notably, Comcast's NBCUniversal isn't biding all of its cable networks adieu, however. It's hanging onto Bravo, a purveyor of reality-TV shows like the "Real Housewives" series and "Vanderpump Rules."

The logic behind that decision is simple: Bravo's shows are inexpensive and popular, and they perform very well on Peacock, its budding streaming service.

In the deal, Comcast is holding onto Peacock, as well as its broadcast network, NBC. Those platforms are how Comcast distributes its all-important NFL rights, so they were never on the chopping block.

Though it may surprise some, Comcast has determined that Bravo is also too valuable to let go. Ten of the 50 most in-demand TV shows on Peacock this year are from Bravo, noted Brandon Katz, the senior entertainment industry strategist at data firm Parrot Analytics. Parrot's demand metric is based on third-party data, including search results, social-media content, and ratings sites.

"Bravo has a real brand identity that holds value to consumers as opposed to Syfy and USA Network, which have largely pulled back from scripted programming in recent years and are not as recognizable and resonant," Katz wrote, referencing two networks that Comcast is planning to spin off.

Bravo has also served as an anchor for Peacock's expansion into reality-TV originals, which has produced Bravo-style hits like "Love Island USA" and "The Traitors."

Ratings giant Nielsen found this summer that the sixth season of "Love Island USA" was the most-watched reality TV series among streaming originals, as it racked up over a billion minutes viewed and registered in the top-10 rankings for four straight weeks following its debut.

Without Bravo content, Peacock's reality-TV strategy would be left with a huge hole.

"Comcast likely views Bravo as an important piece of its Peacock strategy, with content that is too difficult to separate from the cable network without destroying any value the network might have," wrote Michael Hodel, a communication services analyst at Morningstar.

Why Comcast's spinoff might not pay off

The other reason why Bravo could have been a keeper is that it still generates cash that can help Comcast pay for the NBA broadcast rights it won over the summer.

"Given the cost-cutting that will likely be required to ameliorate the incoming expenses of NBCU's rich NBA deal, keeping that money-making asset in-house makes sense even if it's shrinking year-over-year," Katz wrote.

Still, Comcast's other cable channels likely turned a profit as well. That, plus the fact that those networks could be weaker on their own, has left some analysts stumped as to why this spinoff happened at all — other than to make investors happy.

Wall Street generally hates declining businesses, like the pay-TV networks that Comcast has been saddled with.

"Comcast will now have a cleaner and clearer growth story," analyst Craig Moffett of MoffettNathanson wrote to BI.

However, Moffett said that the spun-off networks likely make more sense with Comcast than on their own. Analyst Rich Greenfield of Lightshed Partners had made a similar point a few weeks ago.

"It will be challenging to separate NBC from the cable nets, especially for carriage negotiations," Moffett wrote.

Brian Wieser, a media and advertising analyst for Madison and Wall, struck a similar tone.

"Unless Comcast has a vision for what it would do with the capital to build up its remaining media business or how it will cause a merger of the business with another company's cable networks, the transaction would be dis-synergistic," Wieser wrote.

Whatever the fate of the spinoff, Comcast clearly sees the value of Bravo's scripted content, compared to the more challenged TV news business. Investors will ultimately judge whether the spinoff was worth it. As of midday Wednesday, they seemed unconvinced, as the company's shares were only up modestly hours after the news broke.