Airbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform's nonprofit arm, Airbnb.org, with many hosts offering their homes free or...
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no...
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform....
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is redefining hospitality through innovation, well-being, and customer-centric experiences. From loyalty programs that extend care to loved ones to cutting-edge digital personalization, Mark provides...
The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...
The new year trend predictions have already started rolling in. Pantone has crowned "Mocha Mousse" (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast "solid" global economic growth in 2025, and the chances of an Oscar Best Picture nomination look high for Wicked and Emilia Perez. What else will be...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences....
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. "Santastrophe" is the latest installment in the company's "Get an Airbnb" campaign, a series of short, animated films, developed by its...
Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. The cruise line's campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real...
