The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. The main...
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared. ADWEEK asked 13...
HBO's Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was created by Mike White. This season will star Leslie Bibb, Carrie Coon, Walton...
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a...
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected...
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made...
How do you watch TV? Also, why are you doing it in the bathroom? Those are some of the questions Peacock explores in its new brand campaign, "Watch However, Watch Whyever." According to Peacock, its new set of ads acts as a playful riff on familiar viewing habits. One spot pokes fun at the infamous...
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to co-finance over $100 million in production with brand partners over the next three years. The two companies will work closely with brands to create stories...
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023...
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast...
