The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem," CEO Arthur Sadoun told investors in its Q3 earnings...
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought...
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is...
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad...
Separating Google from its popular browser Chrome--it should go without saying--will have wide-reaching repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following its antitrust trial where the judge ruled that Google violated laws by maintaining an illegal monopoly with its search engine. Bloomberg, which...
