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Today β€” 14 March 2025Adweek News

Publicis Nabs Coca-Cola U.S. Media Business From WPP

14 March 2025 at 04:49
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...

The FTC Is Taking a Closer Look at Omnicom’s IPG Takeover

14 March 2025 at 04:02
The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing...

Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh

14 March 2025 at 03:00
If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes...

Yesterday β€” 13 March 2025Adweek News

MSNBC’s Post-NBC News Plans May Include New Products

13 March 2025 at 16:25
MSNBC president Rebecca Kutler and her senior executives are in the midst of preparing for the network to be spun off from the NBCUniversal News Group and join the newly-created SpinCo later this year. The network is in the process of looking for new office and studio space. It also recently hired Scott Matthews to...

Orlando Fox Station Releases Footage of Tornado Hitting Station

By: Kevin Eck
13 March 2025 at 16:22
Orlando Fox owned station WOFL has released footage of its studio getting hit by a tornado on Monday. The tornado destroyed two homes, according to officials. No injuries were reported. The footage from Fox 35's cameras showed swirling winds knocking down equipment on the station's weather deck. The camera lens then gets blocked by wind...

Wednesday, March 12 Evening Cable News Ratings: Jesse Watters Primetime Claims a Big Demo Victory

13 March 2025 at 15:50
Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with that 5 p.m. show being the most-watched program of the evening across all three networks. Meanwhile, The Rachel Maddow Show continued...

Revolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend

13 March 2025 at 13:28
Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a soon-to-be-announced third co-host on the roundtable show franchise, which will have two airings on Saturdays and Sundays when it launches in April. Jonathan Capehart, Eugene Daniels, and...

CBS Miami to Unveil AR/VR Studio for Sports and Weather

By: Kevin Eck
13 March 2025 at 13:07
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported in the market. Sports anchor Mike Cugno will introduce the cutting-edge technology, marking a new chapter in broadcast journalism. Later that evening, at...

Michael Wolff Claims to Have Been Banned From News Networks Over Latest Trump Book

13 March 2025 at 12:20
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All or Nothing: How Trump Recaptured America, which would also seem poised to generate a new round of headlines and media appearances. But in a guest...

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...

Podcasting and Influencers Are on a Collision Courseβ€”Who Will Win?

13 March 2025 at 10:33
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...

Why CTV Ad Buyers Are Still Skeptical About Generative AI

13 March 2025 at 10:29
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms--especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad...

Analysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only Schedule?

13 March 2025 at 10:02
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time, Maddow has given MSNBC a ratings boost, fueling the network to double-digit growth in primetime and total day. MSNBC suffered a...

WKYC News Director Jonathan Adkins Leaving the Cleveland Station

By: Kevin Eck
13 March 2025 at 10:00
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is...

After Axing Fact-Checkers, Meta’sΒ Community Notes Will Have Help From X

13 March 2025 at 08:42
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will...

Investing in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler of WndrCo

13 March 2025 at 07:12
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work, create, and connect, WndrCo is identifying and backing the next wave of game-changing companies. In this episode of The Speed of Culture podcast, private equity firm WndrCo's Jeffrey Katzenberg,...

Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety

13 March 2025 at 07:00
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...

Omnicom’s Kelly Metz to Lead Investment at Spark Foundry

13 March 2025 at 07:00
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...

Sinclair Teams with The Salvation Army to Raise Awareness About Homelessness

By: Kevin Eck
13 March 2025 at 06:30
Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content...

Doug Long Returns to KIFI in Idaho Falls, Idaho

By: Kevin Eck
13 March 2025 at 06:23
Former KIFI anchor Doug Long is now the current Idaho Falls, Idaho ABC and Fox affiliate's current evening co-anchor. Long will join Linda Larsen and meteorologist Michael Coats during the weeknight newscasts. Doug replaces Todd Kunz, who left the station in February. The station said longtime viewers of Local News 8 will recognize Doug as...

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