Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with...
Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared...
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show's 97th edition on March 2. The ceremony will air live on ABC and also stream live on...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world's most dynamic destinations, discussing how Las Vegas continues to evolve...
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. "Healthy Skepticism," from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,...
This week's edition of stories we didn't get to for one reason or another goes out to FCC Chairman Brendan Carr, who is making a lot of news since his recent appointment. Carr revealed his plans for local TV stations during the Innovation to Restore Trust in News: A National Summit hosted by digital news...
Robert Price is leaving San Antonio NBC and Fox affiliate WOAI and KABB after 14 years. "It's a really bittersweet moment for me. I feel like I got the chance to grow up twice in San Antonio. Once as a child, and then again as a broadcast journalist. I met so many wonderful people along...
Fox News' The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut's temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54...
Jim Parker has been named vice president and general manager of Allen Media's Fox and NBC affiliates KADN and KLAF in Lafayette, Louisiana. Parker will continue to work as executive news director for KLAF, a role he's held since August, 2022. He takes over for Nanatte Lavergne, who is moving on to a new opportunity...
Meta may soon welcome another member into its family of apps, with sources telling CNBC the company plans to debut a stand-alone application for its Meta AI artificial-intelligence-powered assistant during the second quarter of this year. A paid subscription and more robust Meta AI service will also be tested, those sources told CNBC, similar to...
The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association...
Mirimar has named Zach Foster as its new chief strategy officer (CSO), the agency confirmed to ADWEEK. He succeeds Meredith Chase, who left the post in 2023. Foster brings over 15 years of experience to Mirimar. He joins the indie agency full-time after working with the team as a freelance partner for the past two...
Every year, the Academy Awards offer a golden opportunity for the film industry to bellow a full-throated hooray for Hollywood. But in 2025, that enthusiasm is tempered by the somber reality of a Los Angeles area still reeling from January's devastating wildfires, which continue to impact artisans and executives at every level of the business....
Here's a memorable Dateline for you. On Feb. 28, NBC News' long-running newsmagazine officially welcomes its newest correspondent, Blayne Alexander. The Atlanta-based journalist made the move in October, and files her first report on Friday's episode--a spooky look at a haunted farmhouse that became a murder scene. Alexander's Dateline debut arrives after nearly a decade...
Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer...
During peak pearl-clutching over Elon Musk's Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of...
Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced today, Cibrowski will oversee CBS News, including newsgathering, all units and shows. Cibrowski is currently the president and general manager of ABC owned...
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers' preferred identity solutions. "The future of advertising is not going to be dependent...
CBS Mornings' Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday's edition of the morning show. "I don't know how to explain being terrified and excited at the same time," she said. "It's like...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News' newsgathering, units, and shows. "Journalism and storytelling are what CBS News does the best,"...
