❌

Normal view

There are new articles available, click to refresh the page.
Today β€” 15 January 2025Adweek News

Coors Light Super Bowl 59 Ad Finds β€˜Office Space’ for a [Half] Case of the Mondays

15 January 2025 at 03:00
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that...

TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void

By: Ben Marks
15 January 2025 at 03:00
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by...

Nextdoor Names New CRO as Part of Broader Turnaround

15 January 2025 at 03:00
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official...

Yesterday β€” 14 January 2025Adweek News

LA Stations Saw Audience Increase During Wildfire Coverage

By: Kevin Eck
14 January 2025 at 15:41
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC...

Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week of 2025

14 January 2025 at 14:29
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all...

Indeed Vet Jessica Jensen is LinkedIn’s Latest CMO

14 January 2025 at 13:31
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who...

Week of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025

14 January 2025 at 12:46
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of...

Driving Growth Through Consumer-Centric Strategies With Newell Brands

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful...

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

14 January 2025 at 12:38
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to "break down walls" that are holding back brands...

Meta to Slash 5% of Workforce in Round of Performance-Based Layoffs

14 January 2025 at 12:07
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could...

How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking

14 January 2025 at 11:51
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...

Criteo Names Michael Komasinski as CEO Following Months-Long Search

14 January 2025 at 09:33
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

14 January 2025 at 08:05
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...

Substack: Who Needs TikTok? We’ve Got Live Video Now, Too

14 January 2025 at 08:00
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...

Dentsu Americas CEO Michael Komasinski Is Out

14 January 2025 at 07:53
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO, effective Feb. 15. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief...

The $5 Billion Blueprint: LTK’s Vision for Creator-Led Brand Growth in 2025

14 January 2025 at 07:08
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands...

Spectrum News Launches Revamped Weeknight News Lineup

By: Kevin Eck
14 January 2025 at 06:27
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...

Rashida Jones To Depart MSNBC

14 January 2025 at 06:26
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in...

WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta

By: Kevin Eck
14 January 2025 at 06:15
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my...

Exclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to Chase Dreams

14 January 2025 at 06:00
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier...

❌
❌