❌

Normal view

There are new articles available, click to refresh the page.
Today β€” 22 May 2025Main stream

5 style mistakes a menswear designer wishes you would stop making

22 May 2025 at 04:36
Men's suits.
Men's suits.

Dan Kosmayer/Shutterstock

  • Christopher Cuozzo is a custom suit designer based in Boston whose clients include Karoline Leavitt.
  • He shared his workwear and formalwear pet peeves, including improper buttoning of suits and tuxedos.
  • Cuozzo also said that wearing sneakers with suits is "extremely overdone."

What counts as a fashion faux pas can be subjective, but there are some style choices that suit designer Christopher Cuozzo just can't stand.

Cuozzo, a bespoke menswear and womenswear designer whose clients include White House press secretary Karoline Leavitt, told Business Insider that fashion is an art form like any other. Inevitably, people express different tastes and preferences when it comes to their personal style.

"Everybody's going to have their opinion on how something should fit or how something should look, and that's the beauty of it," he said. "Nobody's necessarily right, and nobody's necessarily wrong."

That being said, Cuozzo does have certain pet peeves as a craftsman who cares deeply about how a suit is worn.

Here are five style mistakes he wishes people would stop making.

Christopher Cuozzo.
Christopher Cuozzo.

JD Prentice

Mistake #1: Buttoning the bottom of a 2-button jacket

If a jacket has two buttons, Cuozzo says only the top one should ever be buttoned. The bottom one should never be closed in order to maintain the proper fit and style etiquette.

"One of my pet peeves on a two-button jacket is seeing the bottom button buttoned," he told BI. "It's a massive faux pas. I can't stand that."

Mistake #2: Wearing an unbuttoned tuxedo

Tuxedos are about as formal as it gets. Wearing one unbuttoned sends mixed messages, especially at black-tie occasions such as weddings.

Adrien Brody at the 2025 Oscars holding a statuette.
Adrien Brody demonstrated the proper way to wear a tuxedo at the 2025 Oscars.

Arturo Holmes/WireImage/Getty Images

Cuozzo urges grooms and others wearing tuxedos at weddings to walk down the aisle with the jacket buttoned to avoid looking too casual.

"It's the most formal day of your life. Please, button your tuxedo jacket," he said.

Mistake #3: Wearing a suit with an untucked shirt

Similar to an unbuttoned tuxedo, an untucked shirt undermines the formality of a suit, Cuozzo says.

"Your dress shirt is untucked, but you're wearing a suit β€” that's a complete oxymoron," he said. "That would drive me insane."

Mistake #4: Leaving stitching in the vents of a suit

Off-the-rack jackets typically come with the vents, or slits, stitched closed on the back or sides. Those vents are supposed to be opened after purchasing, but not everyone realizes that.

Meghan Markle forgot to remove stitches from the vent in her coat during a royal outing in 2018.
Meghan Markle forgot to remove stitches from the vent on her coat during a royal outing in 2018.

Karwai Tang/WireImage/Getty Images

When Cuozzo makes a custom suit, he removes the stitches for the client to help them avoid this style misstep.

"We actually don't give the suit to a client unless it's open," he said. "If you go and you buy a suit off the rack, you'll see people wearing it with the vent still closed, and it just drives me bananas."

Mistake #5: Wearing sneakers with suits

Cuozzo told BI that pairing sneakers β€” especially high-top shoes like Jordans β€” with suits is "extremely overdone."

"The pant doesn't even fit the sneaker. The tongue is in the way. That is one of my biggest pet peeves," Cuozzo said of the suits-with-sneakers look. "And then, you'll see guys on the red carpet wearing sneakers with a tuxedo, and I'm just like, 'This has gone way too far.'"

Robert Downey Jr. and Cillian Murphy at the 2024 Palm Springs International Film Festival.
At a red-carpet event, Robert Downey Jr. wore high-top sneakers with his suit, and Cillian Murphy left his tuxedo unbuttoned β€” both examples of style mistakes that Christopher Cuozzo recommends avoiding.

David Crotty/Patrick McMullan via Getty Images

Cuozzo says that there are rare cases where he'd style a suit this way, such as a more casual suit with a drawstring closure worn with a white T-shirt and clean white sneakers. Otherwise, he says formalwear requires formal footwear to match.

"There's just these colliding philosophies where you're wearing a shirt and tie, which tells me you're all business, then I look down at your feet, and you're wearing Jordans. Like, what's going on here?" he said. "Are we going to a meeting, or are we going to a basketball game? You can't do both."

Read the original article on Business Insider

Before yesterdayMain stream

5 men's workwear trends that are in right now and 4 that are out, according to stylists and designers

2 May 2025 at 04:48
Men wearing neutral colored jackets
Workwear trends can change often and be tricky to keep up with β€” so we asked for advice from designers and stylists.

Edward Berthelot/Getty Images

  • We asked fashion designers and stylists which men's workwear trends are in and out right now.
  • The pros said minimalist accessories are trending for their timeless appeal and versatility.
  • However, the ultra-slim pant style of the 2010s is being replaced by more relaxed fits.

If you've ever found yourself staring blankly at your closet as you're getting ready to head to the office, you're not alone.

Dressing for work can be tricky especially when you're hoping to strike the perfect balance between looking polished and feeling comfortable.

Luckily, today's workwear trends make it possible to have both.

To help you navigate what's in and what's out, Business Insider asked designers and stylists to break down the latest trends in men's office style. Here's what they said.

Leather loafers are becoming a workplace staple.
Man wearing tweed suit, loafers
Loafers can be dressed up or down.

Edward Berthelot/Getty Images

Leather loafers offer versatility that lets you easily transition from casual to formal wear, according to Dana Bandi, founder and designer of Dana Bandi.

Belgian loafers, in particular, provide a streamlined yet refined look that pairs well with business-casual outfits as workplaces become more relaxed post-pandemic, according to Letam "Ley" Duson, founder of Ley All Day Personal Styling.

The stylist recommends trying them with a button-down and jeans or a turtleneck and slacks for an effortless office ensemble.

Monochrome looks are having a major moment.
Two men wearing all brown outfits shoes, pans, jackets
Monochrome styles can add a bit of fun to a look.

Edward Berthelot/Getty Images

According to Jonathan Marc Stein, founder and fashion designer of JONATHAN MARC STEIN Atelier, monochromatic dressing is taking over the workplace for its sleek and modern aesthetic.

To achieve this look, Stein said to coordinate tops and bottoms in different shades of the same color hue.

Bandi suggested starting simple by pairing dark-gray pleated wool trousers with a lighter gray knit in a looser weave to add subtle texture. On cooler days, layer with a gray peacoat for a cohesive and refined finish.

Minimalist accessories are becoming popular.
Man holding jacket over shoulder in button down shirt
Sometimes simple is best.

Jeremy Moeller/Getty Images

Aligning with the monochromatic trend, subdued designs are also on the rise, offering a refined way to enhance an outfit without overwhelming it.

"Choose neutral colors and minimalist designs," Stein told BI. "Mismatched but complementary color schemes can infuse a fresh vibe into a traditional approach to styling."

Think simple ties, watches, and belts that subtly elevate a look. Sleek, high-quality belts, in particular, are replacing oversized buckles and excessive branding, favoring a more polished and adaptable aesthetic, according to Bandi.

Modern structured blazers are making a comeback.
Man wearing blazer and beige shirt below, holdingcheckered bag, wearing sunglasses
Some blazers have padding.

Edward Berthelot/Getty Images

Stein said we can expect to see more men wearing lightweight, structured blazers that offer a polished, bespoke vibe and often feature shoulder padding for added shape.

"Pair these blazers with straight-leg or tailored jeans for a sophisticated office look," he told BI.

Chelsea boots can bring a sleek and versatile look to the workplace.
Man wearing pinstripe suit, chelsea boots, round sunglasses
Chelsea boots can pair well with a range of outfits.

Edward Berthelot/Getty Images

Stein recommends men add Chelsea boots to their work wardrobe as they pair well with a range of outfits.

"Wear them with anything from suits to jeans for a chic look," the designer told BI. Consider getting the boots in black or tan, as these shades are most adaptable.

On the other hand, tight-fitting trousers are being replaced by looser, more comfortable ones.
Man walking in green pants, green suit jacket
Looser pants are becoming popular with some stylists.

Edward Berthelot/Getty Images

Say goodbye to the 2010s ultra-slim pants trend, both Bandi and Stein told BI.

The focus is shifting toward trousers with a more relaxed fit β€” slightly loose silhouettes made from lightweight fabrics that facilitate movement.

Pair these comfortable trousers with tailored shirts or a structured blazer for a harmonious balance, Stein recommends.

Basic sweaters are making way for textured knits and zippered styles.
Man wearing newsboy cap, argyle knit sweater, suede pants
Some men are having fun with their knits.

Edward Berthelot/Getty Images

Whether cable-knit, waffle, or honeycomb, textures add dimension and interest to any look, Duson told BI.

Bandi also recommends incorporating quarter-zip or full-zip knits into a workwear wardrobe, which can serve as statement pieces or versatile layering options.

"These pieces are highly versatile for various office or business settings, as well as after hours," Bandi said. "They pair perfectly with loafers and pleated trousers."

For many, synthetic fabrics are out as eco-friendly materials take center stage.
Back of man wearing cableknit sweater
More people may be looking into what their clothing is made from.

Edward Berthelot/Getty Images

We're seeing some consumer shifting away from synthetic materials and moving toward more sustainable, eco-conscious alternatives, Stein said.

Bandi also said that as more people are interested in curating "forever pieces" for their wardrobe, they're investing in quality over quantity, moving away from fast fashion and synthetic fabrics.

In-your-face logos and branding aren't as in vogue as they once were.
Man wearing bright blue louis vuitton sweater
Some are leaning away from wearing clothing with prominent logos, even if they're from a prestigious designer.

Edward Berthelot/Getty Images

Wearing prominent logos and branded items isn't as popular as it once was, Bandi said.

The dip in consumer spending on luxury items has only seemed to further contribute to this, she added.

Instead, she recommends focusing on timeless wardrobe essentials that have no visible logos and don't clearly feature any particular brand.

Read the original article on Business Insider

I tried on work pants from Gap, Old Navy, and Banana Republic. I was blown away by one pair's stylish shape and fit.

15 April 2025 at 06:48
Chloe wearing three pairs of slacks in brown, black, and tan colors.
I definitely would have purchased the Gap pants if they were on sale during my visit.

Chloe Caldwell

  • I tried on work pants at Gap, Old Navy, and Banana Republic to see which pair was the best value.
  • I liked the pants from Gap, but they were out of my price range.
  • I didn't like how the Old Navy option fit me, and the Banana Republic pair didn't blow me away.

Finding the right balance between fashionable and business-appropriate attire has always been a challenge for me.

If there's one thing every professional needs in their wardrobe, however, it's a classic and clean pair of slacks. Whether paired with a chic blazer or casual blouse, finding the perfect pair of work pants provides versatile styling options for a variety of settings.

There are three retailers I always turn to for elevated everyday basics: Gap, Old Navy, and Banana Republic. These stores are all under the Gap Inc. corporation, but each brand varies in aesthetics and pricing.

So, I spent a day shopping at these three retailers to compare options and find the best work pants. Here's how it went.

I started my search at Gap.
The exterior view of a Gap store from a parking lot.
Gap has 575 stores in the US and Asia.

Chloe Caldwell

Gap, which has 575 locations in the US and Asia, is all about functional pieces and everyday essentials. My local Gap store has become my go-to for staple pieces.

I've also noticed the ongoing addition of on-trend and fashion-forward styles.

I liked the pants from Gap, but they were out of my price range.
A close-up of a woman wearing a black shirt tucked into brown work pants.
The pants from Gap were flattering and stylish.

Chloe Caldwell

I tried on the 365 high-rise pleated trousers, which had a relaxed, wide-leg fit. Although the pants were much too long for me (petite sizing wasn't available in-store), I loved the overall shape.

They were flattering and stylish, and I'd feel confident wearing them in any work setting, from the office to a conference. I especially loved the pleating beneath the waistband and the lightweight and flowy material.

Now, would I pay $90 for pants that are 100% polyester? Let's just say I left the store empty-handed, but would jump at the opportunity to buy these on sale.

Next, I stopped at Old Navy.
The exterior of an Old Navy store.
Old Navy has over 1,200 locations around the world.

Chloe Caldwell

After walking out of Gap empty-handed, I took a trip to Old Navy, which has over 1,200 locations worldwide.

I've always appreciated Old Navy's commitment to fashionable pieces at approachable prices. However, although the brand offers good deals on closet staples and trending styles, I've found the lower pricing is sometimes reflected in the quality of materials and construction.

I didn't love how the pants from Old Navy fit my body.
A close-up of a woman wearing a black shirt tucked into tan work pants.
I thought the Old Navy pants looked bulky on me.

Chloe Caldwell

I tried on the Taylor wide-leg trouser pants ($50), which have a textured crepe fabric made with 39% recycled polyester, 36% polyester, 19% viscose-rayon, and 6% spandex.

This material felt a bit thicker than the Gap pair and was comfortable against my skin. I liked the wide-leg shape, but the overall fit seemed off. I thought the pants looked bulky on me, and the inseam seemed crooked.

These didn't flatter my body type, but at nearly half the price of the Gap style, they'd be worth trying on for those looking for a less expensive option. Plus, they come in a wide range of colors and patterns.

Banana Republic was my final stop.
The exterior of a Banana Republic store on a sunny day.
Banana Republic has over 420 locations around the world.

Chloe Caldwell

Finally, I stopped at Banana Republic, which has over 420 locations around the world.

As the most high-end brand in the Gap Inc. collection, Banana Republic delivers "attainable luxury" with classic, high-quality pieces.

I liked the Banana Republic option but wished it had a belt loop.
Chloe wearing an oversize, white button-down shirt with black work pants.
The pants from Banana Republic were too long on me.

Chloe Caldwell

I tried on the Hayden wide-leg pant ($100) at Banana Republic.

The length was several inches too long for me (again, there was a lack of petite sizing in-store), but I still loved the relaxed fit.

The lightweight material β€” made with 63% recycled polyester, 34% rayon, and 3% elastane spandex β€” was breezy and comfortable. However, there was no belt loop or even zipper, which limits the accessorizing and styling options.

However, if all you need is a standard pair of pants to wear with simple, corporate-appropriate outfits, these could be a good option.

I'd be most likely to purchase the pants from Gap.
Chloe wearing three pairs of slacks in brown, black, and tan colors.
I definitely would have purchased the Gap pants if they were on sale during my visit.

Chloe Caldwell

Overall, my favorite pair of work pants was from Gap. I loved the flattering, stylish shape and lightweight material.

I'll return to shop for them (and more business casual clothing) during the store's next big sale.

Read the original article on Business Insider

7 easy tricks men should use to dress better, according to a Fortune 500 employee turned fashion influencer

27 March 2025 at 10:10
Style creator Alex Nicoll.
Alex Nicoll is a 29-year-old content creator who makes videos about fashion on TikTok.

Alex Nicoll

  • Alex Nicoll, 29, went from working in software sales to being a full-time fashion influencer.
  • He told Business Insider how he made the transition and found his personal style.
  • He also shared tips that other men can use to dress better, like focusing on garment silhouettes.

Alex Nicoll wasn't always interested in style.

Aside from some early jobs at Hollister and Tillys β€” some of the most popular mall clothing stores of the 2010s β€” the 29-year-old has basically no background in fashion.

Since February, however, Nicoll has worked full-time as a lifestyle content creator, making videos about his outfits. He has nearly 116,000 followers on TikTok who tune in daily to learn how he elevates his home, daily routines, and, of course, his wardrobe.

As Nicoll told Business Insider, improving the latter category takes time but is ultimately easy with a few tricks. Here's his advice for any man who wants to dress better.

Alex Nicoll, 29, spent six years working for Fortune 500 companies before becoming a full-time TikToker.
Alex Nicoll.
Alex Nicoll, 29, now works full-time as a lifestyle content creator.

Alex Nicoll

He spent the early days of his career in tech, working for Fortune 500 companies in their software sales departments. All the while, he was making videos about his life on TikTok.

He began focusing on his fashion specifically about two years ago, which grew his audience and inspired Nicoll.

"I just geek out on buying new pieces and styling them," he told BI. "Fashion brings me a lot of fulfillment. I can talk about it for hours on end and not get bored."

Viewers also resonated with his passion. In February, he officially transitioned from part-time creator to full-time influencer.

"My fashion is pretty simple if you look at it from a 50,000-foot view," he said. "I used to be kind of insecure about it, but now I think it's why my style resonates with so many people."

His goal is to help men find their style. To do so, he said you need a comfortable place to experiment with fashion.
Alex Nicoll.
Nicoll found fashion inspiration that transformed his personal style in the gym.

Alex Nicoll

While working in tech, Nicoll's style was limited.

"I felt like I had a dress in a very simple, straightforward way," he said. "You'd maybe wear some ABC Lululemon pants or chinos and a branded polo of your company. There was very little room to experiment there."

So, he found a different place to express himself: the gym.

"I always loved having really nice gym fits because they made me feel better about myself," he said. "The gym was the place where I first started caring about my outfits quite a lot β€” and then that trickled into my daily fashion."

If the gym doesn't work for you, try finding inspiration wherever you're most comfortable. It could be the golf course, nights out with your friends, or anywhere in between.

When building your outfits, start simple.
Inside a Uniqlo store in Tokyo.
Uniqlo is the place to find high-quality T-shirts when building your wardrobe, according to Nicoll.

Richard A. Brooks/Getty Images

Nicoll told BI that every man should have three wardrobe staples: a high-quality white T-shirt and two solid pairs of jeans (one in black and another in light-wash blue).

The three basics feel comfortable, look effortless, and can be used as bases for more statement-making accessories.

Specifically, Nicoll recommends shopping for jeans at Madewell and COS, and T-shirts at Uniqlo and Abercrombie & Fitch.

"Baggy jeans are trendy, and for a while, I preferred straight jeans," he said. "But the happy medium is a relaxed fit. I think they're timeless."

No matter the season, your outfit should have layers.
Alex Nicoll.
Nicoll suggests creating layered outfits with vests, jackets, and accessories.

Alex Nicoll

Layers, Nicoll said, are where "you get to spice things up."

In the winter, that can mean wearing a cardigan or hoodie over your shirt and then a puffer vest or jacket on top. The extra pieces can add unique color combinations and different textures to your look.

But layering can also be synonymous with accessorizing. Why limit yourself to a shirt, pants, and shoes when you could also wear a hat, some jewelry, and a crossbody bag?

Nicoll is particularly fond of translucent sunglasses β€” the $65 Cumbi style from Meller gets him many compliments, he said β€” and hats from brands like Huega House and Aug 11.

Nicoll said these extra pieces are ideal for "adding your own flair" and "making the difference in men's fashion," whether worn for function or style.

Statement silhouettes aren't just for womenswear.
A New York Fashion Week attendee outside the 2025 Todd Snyder show.
A cropped, boxy jacket over a classic turtleneck and jeans outfit.

Edward Berthelot/Getty Images

Silhouette trends have been everywhere in recent years β€” especially in the world of women's fashion.

Gen Z, in particular, has become obsessed withΒ mixing and matching shapes; they wear tight, short tops with baggy bottoms and pair oversize T-shirts with miniskirts.

As Nicoll noted, men can also use silhouettes in their styling.

"Two years ago, I was wearing very slim jeans and oversize tees, and I thought that was a cool look," he told BI. "I do like that style on other people, but the trends have really shifted, and now I find my comfort level is in relaxed jeans and tops that are more cropped. It creates an almost hourglass look, and I think it's more flattering for my personal physique."

To get started, he recommends shopping at retailers that sell classic pieces with modern twists, such as COS. He especially likes the $135 Dome jeans and $99 Relaxed Textured Resort shirt.

"I think it's really slept on for men's fashion," he said of the London-based brand. "It's a good place to play around with classic silhouettes and pieces that are a little bit more playful and different."

"There are cropped looks and boxy ones, which I really like," he added. "Those shapes allow you to add some personality to your outfits."

At the beginning of your style journey, keep bright colors in the details of your outfits.
Alex Nicoll.
Adding a blue watch to a neutral outfit is the way to wear color, according to Nicoll.

Alex Nicoll

"I always joke and call myself a 'beige baby' because I hardly ever wear color," Nicoll said. "And that's what I suggest for other men as well. You can get a lot more use out of neutral pieces because they coincide and match so easily."

Still, he isn't against making menswear more vibrant β€” he just thinks you should save it for the accents of outfits.

Nicoll uses hats to add pops of color to his casual looks and jewelry to brighten formal attire.

"If you can wear a watch with a blue or green face, that's a great way to add a little pop," he said. "Or if your sweater has some color, drape it over your shoulders. You may not want to go full out, but there are definitely little details you can add."

Skip the shopping trips at H&M and Patagonia.
An H&M store in Krakow, Poland.
H&M is a bit overrated in the world of menswear, Nicoll says.

Dominika Zarzycka/Getty Images

After working in tech for six years, Nicoll is well-versed in the industry's unofficial uniform. Despite its popularity, though, he said men can improve upon it.

"As much as I love Patagonia β€” I think it's a great brand β€” branching away from the Patagonia vest doesn't mean you're going to look less professional in any way. You can add your own style to the tech look, maybe spend a bit more time looking at vests, and not buy the one that everybody else in the office has."

He feels similarly about everyday outfits and says men "need to be cautious about following trends" to avoid losing their individuality and buying cheaply made pieces.

One way to do that is to try shopping at different stores.

He said that while H&M and Zara are hit or miss in terms of quality and selection, other popular brands like Uniqlo, Madewell, and Abercrombie & Fitch have leveled up and offer better pieces more consistently.

Give yourself time to find your style.
Alex Nicoll.
Alex Nicoll wears a white T-shirt, fitted jacket, and crossbody bag.

Alex Nicoll

Nicoll said dressing better can help one maintain a positive mindset, which "sets you up for success."

"I've come to love that about fashion β€” it goes a long way with improving confidence," he said.

Still, he thinks it's important that men know "it's a journey to build your wardrobe."

"Someone could look at my videos and think, 'This guy has everything.' But it's taken me two years to collect all of these things," he said, referencing his physical wardrobe and the fashion hacks he's learned.

"So, just take your time and build it up, slowly but surely," he said.

Read the original article on Business Insider

Women made Loewe cool again. Now, men want in.

19 March 2025 at 02:30
A collage of various Loewe's menswear and accessories.
Β 

Loewe; Edward Berthelot/Getty Images; Pascal Le Segretain/Getty Images; Chelsea Jia Feng/BI

  • Loewe is gaining popularity as a must-have brand among men.
  • That's partially because male influencers and celebrities have boosted the brand's desirability.
  • Loewe fans also attribute the trend to its high-quality pieces and quiet-luxury aesthetic.

Let's talk about Loewe.

The legacy fashion house has been everywhere in recent years. You probably know a handful of people who carry its Puzzle bag, or maybe you have one yourself.

What you might not have realized, though, is that men have become obsessed with the luxury brand, too.

Loewe totes are this year's ultimate menswear status symbol, and the brand's jackets, beanies, and sunglasses have become part of an unofficial cool-guy uniform.

Three men told Business Insider that's because Loewe is simultaneously a few things that other brands aren't: trendy, luxe, and nonchalant.

A Paris Fashion Week attendee wears a Loewe beanie and the brand's Puzzle bag in January 2025.
A Paris Fashion Week attendee wears a Loewe beanie and the brand's Puzzle bag in January 2025.

Christian Vierig/Getty Images

Every 'it' guy is wearing Loewe

The company began as a leather goods workshop in Spain around 1846, was branded as Loewe in 1876, and has lived under the LVMH umbrella since 1996.

When Jonathan Anderson became creative director of Loewe in 2013, he transformed it from an aging luxury brand to a modern cult-favorite. Vogue reported that Anderson helped the company increase its revenue from about $251 million in 2014 to about $1.17 billion in 2024.

Anderson announced his departure from the brand on Monday, leaving his successor, who has yet to be named, with big shoes to fill. It's been widely reported that he's likely to move to Dior, though Anderson has not confirmed any future career steps.

Among Anderson's biggest successes at Loewe is the Puzzle bag, which was introduced in 2015 and remains a coveted item. He also expertly tapped celebrities to increase the brand's visibility and allure β€”Β a tried-and-true marketing formula.

Kylie Jenner made the brand's $450 tank top a must-have piece after she wore it to Paris Fashion Week in 2022, and Rihanna wore a full Loewe design to perform at Super Bowl LVII. BeyoncΓ© also wore the brand throughout her 2023 Renaissance Tour.

The marketing blitz paid off. Lyst named Loewe the hottest fashion brand for Q2 2023, citing Jenner and BeyoncΓ© as reasons the brand saw a 19% increase in searches compared to the previous quarter. It received the same recognition for Q2 2024.

Loewe was also a sponsor of the 2024 Met Gala and the creative force behind the clothes seen in "Challengers," the tennis-themed film starring Zendaya.

Kylie Jenner at a Loewe show in Paris, France, on September 30, 2022.
Kylie Jenner at a Loewe show in Paris on September 30, 2022.

MEGA/Getty Images

LVMH praised Loewe's "growing brand awareness" and "bold creativity" in 2024 β€” a bright spot for the parent company, which has struggled in a declining luxury market.

All the while, men were quietly taking note.

The world of Loewe menswear

Trousers, belts, and bucket hats are some of the most recognizable items featured in Loewe's vast menswear catalog. The brand also sells sunglasses, loafers, wallets, keychains, and bracelets, among other products. However, it's the assortment of bags that enthrall male Loewe fans.

Moses Razvi, a 28-year-old student working toward a master's degree in luxury brand management in London, is particularly fond of his brown suede Puzzle bag.

"I wear that bag so much," he told BI, adding that he wears it as an everyday essential and a school tote. "That's why I bought another one in black leather. The summer is coming up, and this suede won't really work."

Puzzle bags like Razvi's typically range between $2,650 and $4,500.

Meanwhile, Sam Bills, a 26-year-old content creator based in the UK, occasionally borrows his sister's monogrammed raffia tote β€” which can cost between $650 and $1,300 depending on its size and style. Still, he's mostly loyal to his $2,750 oxblood Cubi bag.

"I keep my iPad in there, headphones, even gym stuff," he said. "The bag elevates the outfit a little bit."

"It's why I like Loewe because it's not in your face," Bills added. "It's timeless. I like to buy things that I know I'm going to have in 10 years' time, and it's not going to be out of style."

Ben Taylor Lebowitz, a 36-year-old based in New York City, said he first bought a Loewe $2,400 Puzzle belt bag in khaki green and immediately "fell in love with the craftsmanship and quality."

"I am always thinking about what my next Loewe piece will be," the founder and CEO of the pet portrait company West & Willow said. He noted that he had a Loewe jacket arriving from the men's luxury site Mr. Porter the day he spoke to BI.

Ben Taylor Lebowitz and his Loewe bag.
Ben Taylor Lebowitz and his Puzzle belt bag from Loewe.

Ben Taylor Lebowitz

Of course, Loewe isn't just for influencers. Celebrities also love the brand. Drew Starkey and Kit Connor have starred in recent Loewe marketing campaigns, Jeff Goldblum wore the brand at the British Academy Film Awards, and Zayn Malik and Andrew Garfield attended its 2024 Fall/Winter runway show.

As a result of those stars β€” and influencers like the three who spoke with BI β€” showing off their Loewe pieces, everyday fashion fans have been inspired to incorporate the brand into their own wardrobes.

Lebowitz said that a TikTok he made about packing his Loewe Puzzle messenger bag for his tech job was the first of his to surpass 100,000 views, earning him nearly 30,000 followers in the process.

Razvi and Bills, on the other hand, have noticed everyone from friends to strangers getting in on the trend.

"My male peers are obsessed with Loewe," Razvi said. "They love the brand so much."

If you know, you know

Quiet luxury isn't as popular as just a few years ago, but Loewe keeps the aesthetic relevant.

After all, the three men who spoke with BI said Loewe's biggest draw is the combination of subtle brand logos and artistic designs.

"Loewe is a nice middle ground," Bills said of the luxury brand. "It's high-end and coveted, but it's just not doing too much. It is quiet luxury, but it's not boring."

There's also an exclusive feeling that comes with wearing the brand. Anyone can recognize that your clothes are high quality, but only fashion fans know that the swirls on your jeans mean you're rocking Loewe.

"I'm going to Japan in April, and I wanted a midweight black jacket that is cool and functional, so I got one from Loewe," Lebowitz said. "It's a black wool-twill overshirt with a leather pocket detail that has the anagram logo, which is so cool, so classic, and so Loewe."

"If you know, you know," he added.

Read the original article on Business Insider

I tried on similar sweaters from Banana Republic, Old Navy, and Gap. One store offered an unmatched shopping experience.

6 December 2024 at 10:18
A composite image of a man wearing three different black sweaters and taking a photo of himself using a phone.
I tried on similar sweaters at Banana Republic, Old Navy, and Gap.

Mike Vulpo

  • I tried on similar black sweaters at Banana Republic, Old Navy, and Gap.
  • I liked the style of the Gap sweater, and was even more impressed with the price.
  • Although the option from Banana Republic was expensive, I thought it offered the best overall value.

Whenever it's time to put up Christmas lights or adjust to daylight-saving time, I typically look through my drawers and discover I need more winter clothes.

This year, I made finding reliable and versatile sweaters a priority. So, I turned to three Gap Inc.-owned retailers β€” Banana Republic, Old Navy, and Gap β€” to find a black sweater that was both cozy and stylish.

Going into this trip, I knew the items at Banana Republic would likely be a splurge for my budget. I expected the clothes at Old Navy and Gap to be more in my price range, but I arrived at a Los Angeles-area mall, ready to open my wallet and purchase items I could wear for seasons to come.

However, I was quickly reminded that price isn't the only factor to consider when shopping for new clothes.

I started my shopping journey at Banana Republic.
The exterior of a Banana Republic store with the doors open.
Banana Republic has over 400 stores worldwide.

Mike Vulpo

I started my journey at Banana Republic, which has more than 400 stores worldwide and is known for its high-quality, expertly crafted collections.

I really enjoyed my experience here.
12 stacks of different-colored sweaters on a table, with a sign that reads, "Italian Merino Wool."
All of the sweaters at Banana Republic were perfectly folded.

Mike Vulpo

Immediately after entering the store, I spotted a table set with perfectly folded sweaters.

As I was browsing for my size, an employee checked on me and asked if I was finding everything I needed β€” a question I only received once during my mall visit.

Although I feared Banana Republic would have pushy and overwhelming sales associates, I felt relaxed and comfortable while scanning the store.

After grabbing an $80 sweater, which was on sale for 40% off, I headed for the dressing room.

I really liked the fit and feel of this sweater, made of Italian Merino wool.
Mike takes a photo of himself in a dressing-room mirror while wearing a black sweater.
I really liked the crew-neck sweater from Banana Republic.

Mike Vulpo

I instantly felt cozy wearing the classic crew-neck sweater, knitted from the company's signature all-season Italian Merino wool.

Although my usual medium size fit like a glove, a large also would've worked if I wanted a looser fit or to layer a shirt underneath.

I was quickly sold on the sweater, but I wanted to see what options were available at the other two stores.

Next, I visited Old Navy.
The exterior of an Old Navy store in a mall.
Old Navy has over 1,200 stores around the world.

Mike Vulpo

With less than an hour until the mall closed, I headed to one of the world's largest apparel brands β€” Old Navy.

The chain, which has over 1,200 stores worldwide, offers a range of clothing options for the whole family.

The shopping experience here was a little more chaotic than the one I'd had at Banana Republic.
Stacks of different-colored sweaters, cardigans, and pants on three shelves at Old Navy. The middle row has a sign that says "now 50% off," and the bottom row has one that says "now 40% off."
The sweaters were mixed between rows of pants and cardigans.

Mike Vulpo

Searching the store for a black sweater was a bit of a hunt, but I eventually found one row mixed in between pants and cardigans.

However, I appreciated the store's use of clothing-size stickers on its sweaters. As a result, I didn't have to pull out handfuls of clothing to see if my size was available.

I was also delighted to see Old Navy delivering on price. Normally sold for $35, the black sweater I grabbed was on sale for 50% off.

I wasn't a fan of the Old Navy option.
Mike takes a photo of himself in a dressing-room mirror while wearing a black sweater.
This sweater seemed like it would easily pick up dust and cat hair.

Mike Vulpo

Once I tried on the crew-neck sweater in the fitting room, I feared its 60% cotton and 40% polyester material would easily pick up things like dust and cat hair.

The sweater also felt tighter around my neck, making me question if I wanted β€” and needed β€” to size up. As of now, this sweater was headed back to the rack.

I ended my trip with a stop at Gap.
The exterior of a Gap store in a mall.
Gap has over 580 locations across the US and Asia.

Mike Vulpo

Last but not least, I rushed into Gap before the mall closed. The retailer, which has over 580 locations across the US and Asia, has always felt like a midway point between Banana Republic and Old Navy in terms of price and quality.

Of all the stores I visited, Gap had the least number of options available.
A stack of black, green, and navy-blue sweaters on a shelf.
Gap had less options than Banana Republic and Old Navy did.

Mike Vulpo

Upon entering the store, I discovered that Gap had the fewest number of sweaters available. With less than a handful to choose from in various colors, I was relieved they still had my size ready to try on in black.

I was also delighted to see that Gap was having a sale. The sweaters were marked down to $19 from their original price of $50.

The sweater from Gap was the most versatile I tried on.
Mike takes a photo of himself in a dressing-room mirror while wearing a black sweater.
The sweater from Gap was made of 100% cotton.

Mike Vulpo

Made of 100% cotton, this sweater was the longest of the three I tried on.

The textured style also made me feel like this was a more versatile option, allowing me to dress up for an evening event or keep things casual for an afternoon running around town.

Overall, I thought Banana Republic provided the best value.
A composite image of a man wearing three different black sweaters and taking a photo of himself using a phone.
I'll definitely return to Banana Republic again.

Mike Vulpo

Although I came close to purchasing the Gap sweater at the end of the night β€” it was technically the best savings by far β€” I ultimately loved my Banana Republic shopping experience the best.

The customer service, store presentation, and comfort of the sweater I tried on left me wanting to return as soon as possible. Plus, the price was reasonable for my budget β€” not triple digits like I feared going into the store.

I'll admit I would be satisfied with Gap's sweater, and Old Navy's option would also do the job. Sometimes, however, you have to fork over a few extra bucks and do what looks β€” and feels β€” right.

Read the original article on Business Insider

❌
❌