• I visited LGA's Chase Sapphire airport lounge to check out the meals, drinks, entertainment, and spa.
• Chase Sapphire lounge access is free for $550-per-year Chase Sapphire Reserve cardholders.
• However, travelers without the card can enter for free with a Priority Pass membership once a year.

A Chase Sapphire airport lounge opened in January at New York City's LaGuardia Airport and John F. Kennedy International Airport. There are also Chase Sapphire lounges in Boston and Hong Kong.

I got an exclusive tour of the credit-card lounge in LaGuardia's Terminal B in February.

The 21,850-square-foot space felt like a luxury hotel lobby.

I spotted thoughtfully designed seating areas, an upscale bar, a complimentary restaurant and buffet, extensive coffee bars, a peaceful coworking space, an arcade with an old-school jukebox, and a spa offering free facials.

Upstairs on the second floor, there were private suites as well as a mezzanine full of plants.

The lounge at LGA is open from 4:30 a.m. to 9:30 p.m. daily and is free for $550-per-year Chase Sapphire Reserve credit cardholders to visit whenever they have a flight departing within three hours.

All they have to do is activate their complimentary Priority Pass airport lounge membership that comes with the credit card.

However, during my tour from general manager Ioannis Tzielekis, I was surprised to learn that Chase Sapphire lounge access doesn't necessarily require a Chase card. In fact, you can get all the same complimentary amenities free of charge.

How to get into the airport lounge for free

There are two ways to get Chase Sapphire lounge access for free without the card, both of which require a boarding pass for a flight up to three hours away.

The easiest way is to travel with a Chase Sapphire Reserve cardholder who is allowed two free guests per visit. Any additional guests cost $27 per person.

Travelers don't have to know a Chase cardholder for the second option.

A Chase Sapphire representative told Business Insider that those who hold a Priority Pass membership without the card can enter for free once a year. Each additional visit costs $75.

The pass is complimentary with various travel credit cards from other banks, or it has a starting rate of $99 for those without any of the partnered card programs, according to the Priority Pass website.

While I was only visiting the lounge for a tour, knowing I could have a pleasant experience before boarding a long flight made me excited for my next trip to the airport — and keen to get a Priority Pass membership.

• Four Seasons, Aman, and Ritz-Carlton are expanding their portfolios with private jet tours and cruises.
• The offerings are part of a strategy to keep enticing high-paying customers in 2025 and beyond.
• This article is part of "Transforming Business," a series on the must-know leaders and trends impacting industries.

If you want to relax at a hotel, sip mai tais on a cruise, or see the world by private jet, you soon won't have to look further than your favorite luxury hotel brand.

Just don't refer to their vessels as "cruise ships." They'd rather you call them yachts.

Over the past few years, high-end hospitality companies such as Ritz-Carlton, Aman, and Four Seasons have expanded their portfolios to sea or air travel in a bid to keep high-paying customers within their networks.

After all, if you loved your Ritz-Carlton resort experience, wouldn't you be more inclined to try the at-sea version — even if you've never cruised before?

Four Seasons and Aman are creating an in-house vacation network

Aman and Four Seasons are in several markets — hotels, residential, retail, and travel "experiences" like private jet tours.

Alejandro Reynal, Four Seasons' president and CEO, told Business Insider that hotels and resorts accounted for about 80% of the company's revenue. Extracurriculars like its jet tours and coming ship then create a "halo effect" for the brand — an extension of its core business and another way to maintain relationships with loyal customers.

Both companies operate their multiweek group jet trips using third-party specialists. Four Seasons' launched in 2015 and uses a 48-seat Airbus A321LRneo. Aman's took flight two years prior, offering guests a sleek 19-seat loungelike aircraft (often an Airbus ACJ319).

Both include multicountry itineraries and overnight stays at their respective properties, creating a dream vacation for Four Seasons or Aman megafans.

For some travelers, these trips mark their first time staying at one of the luxe properties. But once they're in, they're hooked, Ben Trodd, Aman's COO, said.

"They will often come back and stay at our hotels and resorts individually," Trodd told BI in an email.

Four Seasons hosted eight jet trips in 2024. Almost all sold out, Reynal said, adding that the company was considering additional itineraries with varying aircraft or lengths (several of its 2025 tours already have a waitlist).

Despite their steady successes, both companies don't plan to go all in on private jets. Rather, they're turning their extra attention and resources to the friendly seas.

Ritz-Carlton is leading the hotel-to-cruise pipeline

In recent years, a flurry of hospitality companies announced their cruises — often in the form of yacht tours — in close succession: Ritz-Carlton in 2017, Aman in 2021, and Four Seasons in 2022.

It's a great time to be in the cruise business. Throughout 2024, industry giants such as Carnival and Norwegian reported record revenues and bookings.

These luxury cruises aren't anything like what you'll find on massive boats from mass-market cruise lines.

The Ritz-Carlton Yacht Collection's first vessel, Evrima, was a litmus test for the ultraluxury smaller-ship segment when it launched in 2022.

It was a success, with only a few availabilities during its inaugural year.

The 149-suite vessel is 623 feet long, a far cry from Royal Caribbean's almost 2,000-foot-long vessels. It also has a yachtlike feel with an almost 1-to-1 guest-to-staff ratio, attracting travelers who might not have been interested in traditional cruises.

"There's been a ton of buzz about how they knocked it out of the park," Jackie Roth, a Scott Dunn Private travel manager, told BI. Once concerned, she now believes the Yacht Collection has "elevated" Ritz-Carlton's brand, she said.

The company expects to sail its third ship in 2025.

By then, Four Seasons will still be a year from its vessel's planned launch.

Four Seasons' and Aman's 'floating resorts'

In 2026, Four Seasons plans to expand its "experienced-based business" beyond private jets with a 95-suite ship.

Reynal said bookings were already "very successful," with about two-thirds coming from the company's repeat customers.

"How do we create this luxury ecosystem around the brand, and which businesses do we need or don't need to be in?" the Four Seasons CEO said. "People were very favorable for us to pursue a Four Seasons experience at sea, and it has proven right."

Aman offers at-sea vacations with Amandira, a traditional five-cabin luxury yacht.

Its next vessel, set to launch in 2027, is planned to be more like a 600-foot-long cruise ship, flexing 10 times as many cabins.

Loyalty to the brand — not cruises — is key for these projects.

"People will follow Four Seasons wherever they go and whenever they launch a new experience," Roth said.

Other travel agents said they'd already received requests for the coming floating resort.

"We are led by the demand of our guests, who often call for us to expand into certain categories," Trodd, Aman's COO, said. "Our customers will travel because it's Aman first and the destination as a second consideration."

Potential road (or sea) blocks

"The luxury cruise market is niche but very competitive," Patrick Scholes, a lodging and leisure research analyst at Truist Securities, told BI. "Operationally, it's not easy. The risk and complexities are far greater than a land-based hotel."

Plus, not every wealthy traveler loves cruises, especially if their only experience is with the stereotypical attraction-filled, crowded megaships.

To overcome this, Four Seasons and Aman could simply continue doing what they do best — creating an ultraluxury experience.

"Customers are going to expect six-star service, and you better get it right," Scholes said.

Four Seasons' ship will be no Carnival cruise. According to its CEO, it won't even resemble some of the traditional industry's smaller luxury ships.

Renderings promise a sleek and luxurious vessel. On board, guests are planned to have 11 upcharged restaurants, a marina that opens onto the water, and cabins up to almost 10,000 square feet, some with au pairs and security personnel.

Aman, for its part, has remained mum about details. Its renderings also flex a yachtlike look. And as with its on-land properties, Trodd said the vessel would provide privacy, space, and a "restorative" experience.

When Four Seasons' and Aman's ships join Ritz-Carlton's, there will be no need to go to airlines for flights or cruise lines for cruises.

Just stay loyal to your favorite hospitality company, as they would want.

• I'm a luxury travel advisor, and these are destinations I'll be recommending to clients this winter.
• For a sunny and sandy getaway, I suggest going to Palm Beach or Oil Nut Bay.
• St. Moritz and the Dolomites are popular ski destinations for my clients.

I'm a luxury travel advisor based in Los Angeles and I book five-star hotels and vacations for my wealthy clients around the world.

Many of them try to travel to upscale destinations with luxury hotels that feel exclusive without the large crowds of tourists.

These are a few destinations I recommend to my clients looking to get away this winter.

Palm Beach is a solid pick within the US.

I've found that this tiny island in the south of Florida is quickly emerging as a popular destination among wealthy travelers for its beaches, shops, and sunshine.

One highlight is Palm Beach's Worth Avenue, a retail paradise with a range of designer stores and high-end restaurants.

I recommend staying at The Breakers Palm Beach, a historic hotel with a golf course, tennis courts, and four pools. It's especially great for couples and families with kids.

The area also has exciting developments in the works for 2025. World-renowned chef Thomas Keller plans to open a new restaurant and The Vineta Hotel is set to open in the spring.

St. Barts is a popular escape from cold temperatures.

This French-Caribbean island is where many jet-setters and celebrities vacation during the winter months.

Its many beaches are great for families with kids, and its vibrant nightlife scene can be great for young couples who want to have fun.

I suggest travelers also stop by the nearby Colombier Beach — a stunning white-sand beach and natural reserve that is mainly accessible by boat.

Most of my clients stay at the luxurious Eden Rock St. Barths, a five-star hotel adjacent to Nikki Beach and Gypsea, two lively beachfront lounges.

I recommend the Dolomites for those who want snowy slopes.

For clients looking to hit the slopes, I recommend the Dolomites, a chic Italian mountain town and a great alternative to the Swiss or French Alps.

The mountain range is also a UNESCO World Heritage Site with 18 peaks.

I've also got my eye on the many luxury hotels sprouting up there in the next few years, including The Aman Rosa Alpina, set to reopen in 2025 after extensive refurbishments, and Hotel Cristallo in Cortina d'Ampezzo, which is being rebranded into a Mandarin Oriental.

St. Moritz is also a great choice for skiers.

This small resort town in Switzerland has a monthslong ski season, so I recommend it to clients who love to ski.

A popular spot for celebrities and royalty, St. Moritz is dotted with designer stores, cozy restaurants, and high-end hotels including the glamorous Badrutt's Palace Hotel St. Moritz and Grace La Margna.

St. Moritz also has plenty of nightlife and entertainment options.

Billionaire St. Moritz — an experience combining fine dining and live entertainment — debuts at the Grand Hotel des Bains Kempinski this season. I've also heard the exclusive, members-only club Dracula is worth a visit if you can manage to get an invite.

Lastly, if you're headed to St. Moritz in February, you won't want to miss the International Concours of Elegance, where you can watch rare cars zip across a frozen lake.

For those who want to relax on a beach all day, I recommend Costa Palmas in Mexico.

Costa Palmas is the perfect place for travelers who want to lay low and relax.

This exclusive community in Baja's East Cape is home to nearly 2 miles of swimmable beaches, a yacht marina, and a small village with special restaurants like Mozza by Nancy Silverton and Delphine by chef Ludo Lefebvre.

My clients typically stay at the luxurious Four Seasons Costa Palmas, but an ultra-luxury Amanvari is set to open in 2025, so that's also on my radar.

Oil Nut Bay is my pick in the British Virgin Islands for larger groups.

This serene private island in Virgin Gorda is perfect for big groups or families with its beautiful turquoise beaches, rentable villas, and range of activities.

Oil Nut Bay has a private marina, heliport, beach club, and resident-owned luxury villas that can be booked for short-term stays.

Villas typically have one to seven bedrooms, and some can accommodate a dozen guests. To make the trip more luxurious and laid-back, you can arrange for private-chef service throughout your stay.

Oil Nut Bay also has water activities, a spa, hiking trails, sunset boat charters, and a nature center so there's something for everyone without even leaving the property.

• I stayed at Hotel Yellowstone, a luxury resort, and Cache House, a hostel, in Jackson Hole, Wyoming.
• Hotel Yellowstone costs $1,500 a night, while Cache House is a more budget-friendly option.
• Cache House felt surprisingly luxurious for a hostel, with starting rates as low as $65 in winter.

When I visited the luxury vacation hot spot of Jackson Hole, Wyoming, earlier this fall, I simply had to stay at one of the most expensive hotels in the area — Hotel Yellowstone, an adults-only resort with a starting rate of $1,500 a night.

The biggest draw for me was the location. The resort sits on a hill with unobstructed views of the Teton Range and Snake River Valley. Photos online showed epic landscapes that I had to see for myself. So I booked a one-night stay in September 2024, though Business Insider paid a media rate.

For travelers craving luxury on a tight budget, a hotel this expensive may need to be paired with a cheaper stay. That's why I spent another night in the cheapest accommodation I could find in Jackson Hole. For $150, I got a bunk in an upscale hostel, Cache House, though a company representative told BI that starting rates are $110 in the summer and $65 in the winter.

Before staying in both accommodations, I thought my preference for the more expensive one would be obvious. Still, my previous travel reporting has shown me that it's not always that simple.

Hotel Yellowstone and Cache House serve completely different vacationers, but both offer luxury in their own ways.

On a trip to Jackson Hole, Wyoming, I spent one night at Hotel Yellowstone, a resort, and another at Cache House, a hostel.

Cache House is in Downtown Jackson, a walkable neighborhood full of boutiques, restaurants, and, in my experience, traffic.

While Hotel Yellowstone is less than 15 minutes north of the bustling square, it's tucked away in a scenic area with expansive properties. I thought it provided a more isolated experience.

First, I stayed at Hotel Yellowstone, a luxury, adults-only resort that opened in August.

I booked a one-night stay at Hotel Yellowstone about a month after it opened. When my cab pulled up, I could tell it was a brand-new establishment.

The four-acre resort had 10 sleek, cabin-style buildings with wide windows and sloped rooftops.

Between buildings, lush, extravagant landscaping framed a glistening pond that attracted wildlife — from ducks to moose.

The resort's interior design showcased modern luxury with Western flair.

I entered a neutral-toned lobby with cathedral ceilings to check into the hotel. The space had an array of cozy seating, from fur seats to cushioned rocking chairs.

"Hotel Yellowstone's design pays homage to the American West while seamlessly blending influences of modern design," a representative of Hotel Yellowstone told Business Insider.

Before heading to my room, I sat briefly and stared in awe out a vast window that framed the Tetons.

Hills and mountains layered the distant landscape, and a rich, green valley brightened the foreground. It looked like a photograph.

After checking in, I headed to my Grand Teton Suite.

Hotel Yellowstone had nine guest room buildings with four accommodations in each. Each room was 600 square feet and had a private balcony — the main difference between each is the view.

I booked a room with a balcony facing the Teton Range. It had a plush, king-sized bed, a full bathroom, two seating spaces, and glass doors for nonstop views of the mountains.

The accommodation had basic amenities like a TV, a mini fridge, and a fireplace. I used the in-room smart tablet to close the curtains, ignite the fireplace, activate mood lighting, and change the channel.

The space nodded to the American West, from the lighting to the wall art.

"The intricate design components pull inspiration from Jackson Hole's history, proximity to national parks, and locale on a wildlife refuge — allowing guests to view Jackson Hole's native animals from the comfort of their suites," the Hotel Yellowstone representative told BI.

To me, the bathroom felt like a private spa.

The Carrara marble bathroom had floor and towel heaters. A stand-alone rainfall shower was stocked with Byredo toiletries. A large, deep tub sat behind a sliding door, revealing the outdoor views.

Hotel Yellowstone had a restaurant for guests only.

At most hotels I've stayed in, the on-site restaurants are open to the public. Still, Hotel Yellowstone's resto, Olivia's, was exclusively for hotel guests.

It was on the lower level of the main building beneath the lobby. As I stepped down the stairs, I spotted an elegant marble bar with couch seating. Just past the bar was a dining room with floor-to-ceiling windows.

Dining at this establishment that locally sources ingredients almost felt like dining outside — without the discomforts of weather and bugs.

There was also a spa, fitness center, pool, and sauna.

The pool — open 24 hours a day, along with the sauna — was made for relaxing. Known as the Negative Edge Pool, it was indoors with retractable glass windows overlooking the valley and surrounding mountains.

After my tranquil night at Hotel Yellowstone, I headed to Downtown Jackson to stay at a hostel.

To get to Cache House, I went to the Anvil Hotel, which has existed since the 1950s.

In the 1970s, a bunkhouse opened in the basement of the hotel. Then, in 2020, that bunkhouse opened as the "modern, elevated interpretation of the classic European hostel" Cache House, a company representative told BI.

I checked in at the Anvil Hotel, and a staff member walked me around the side of the building and down an outdoor staircase into the basement.

My key card unlocked the door to the hostel.

Like Hotel Yellowstone, Cache House had a modern design with hints of Western culture.

The door at the bottom of the steps opened into a massive, brightly-lit room with a mix of midcentury modern and old Western pieces and accents.

Cache House hired Brooklyn-based Post Company to give the room a sleek, functional look.

Geometric-patterned blankets were laid over black leather futons with wooden feet. Modern built-ins displayed albums behind a rustic, wooden dining table. Rugs and throws added pops of color to the space.

My booking included a locker for my luggage.

All Cache House bookings include a private locker for belongings. With just a backpack and a medium-sized duffel bag, there was plenty of space I didn't use.

Unlike Hotel Yellowstone, I didn't have my own bathroom at Cache House — but I had the next best thing.

The shared space had several private stalls with a toilet, sink, and shower. And like at Hotel Yellowstone, the bathrooms were spotless and had complimentary toiletries from a high-end beauty brand,
C.O. Bigelow.

After freshening up, I headed to my bunk.

The hostel's midcentury modern style continued into the bunk room, where wooden ladders with gold accents led up and down 50 bunks, ranging from twin- to queen-sized.

Beneath each pair of bunk beds were two storage drawers — one for each bunk.

I had a queen-sized upper bunk.

I pulled the curtain at the top of the ladder to reveal a nook with a queen-sized bed, a reading light, a shelf, an outlet, and a fan.

It was a far cry from my 600-square-foot haven at Hotel Yellowstone, but I was pleasantly surprised to find that the bunk felt like a tiny room. The curtain blocked sound and light, giving me all the privacy I needed.

The mattress was a bigger surprise. Although a tad smaller, the Cache House bed was just as comfy and plush as Hotel Yellowstone's. With linen and wool bedding, I slept just as soundly and woke up just as refreshed.

Cache House doesn't have on-site amenities like a restaurant, a pool, or a fitness center, but there's plenty to do.

I certainly didn't expect my budget hostel stay to have additional amenities, but since it was centrally located in the walkable downtown area, I thought it didn't need to.

I had dinner nearby and spent the evening strolling around the town square, popping inside various boutiques.

Both accommodations gave me a taste of luxury, and I'd stay at both again.

Hotel Yellowstone would be ideal for the retreat seeker who craves serenity in solitude.

An adventurer who wants to stay out all day sampling the food, shopping, and culture of Jackson Hole would likely have a better time at the centrally located Cache House.

They'd save a buck and still get a taste of luxury.

• I've stayed at all-inclusive resorts around the world and seen first-timers make the same mistakes. 
• Don't go overboard with frozen drinks, and never fill your plate during the first pass at a buffet.
• Check out water-sport rentals and amenities at sister properties — and pack an insulated travel mug.

Vacationing at an all-inclusive resort is very appealing for many travelers — and with good reason.

Being able to budget before you arrive and not having to worry about toting around cash or credit cards can alleviate a lot of travel headaches.

As a travel writer, I've been to dozens of all-inclusive resorts in the Caribbean, Mexico, the Maldives, and more. During my stays, I see guests overlook many details that could make their sojourns more enjoyable.

Whether you're planning your first trip to an all-inclusive resort or this is already your preferred style of vacation, here are 10 mistakes to avoid.

Not researching before booking

Not every all-inclusive resort is designed equally. Some have gorgeous pools and underwhelming beaches, or vice-versa.

Some cater to families with dedicated kids' and teens' clubs and activities, but others prohibit guests under 18.

I've stayed at resorts that run the gamut.

The point is that having everything included in and of itself isn't necessarily enough of an appeal. Think about what you're looking for in a vacation, do your research, and look beyond the slick marketing and touched-up, wide-angle photos on the resort's website.

Overlooking the VIP and concierge-level room options

The term "all-inclusive" doesn't mean what it used to.

These days, some resorts offer upgraded rooms and suites in certain areas of the property, with perks that may include butler service and dedicated lounges, restaurants, pools, or beach areas for these VIP guests.

Although spending more for these amenities isn't for everyone, they can bring a sense of luxury and civility to your vacation, especially if you're staying at a crowded resort where guests are forced to set out towels before breakfast to claim lounge chairs.

Not making dinner reservations when you check in

You may have access to a slew of restaurants at your resort, but that doesn't mean you can roll up to the host stand and automatically get a table, especially at peak dinner times. Remember, everyone wants 7:30 p.m.

To avoid disappointment, book tables for the popular spots right after you check in or before you arrive, if that's an option.

Keep in mind that depending on how many nights you're staying, you may be entitled to only a limited number of reservations for the à-la-carte concepts, so choose wisely.

My advice is to prioritize places that serve local cuisine. After all, you can get steak or pasta just about anywhere.

Filling your plate at the buffet before checking out all the options

All-inclusive resorts are often known for over-the-top buffets any time of day, with omelet and freshly-pressed-juice stations at breakfast and salad bars, local specialties, carving stations, and all the desserts at lunch and dinner.

Grabbing a plate and reaching for the serving spoons before giving the area a look-see is a rookie move that can also lead to overeating and wasting food.

Before tackling a buffet, take a walk around, as options can change not only from meal to meal but daily as well. And make it a point to take a spoonful of something you've never tried.

Forgetting to bring an insulated travel mug

I used to roll my eyes at resort guests who'd tote their travel mugs up to the bar to be filled with their beverage of choice.

I thought they were being overly indulgent and exploiting the concept of "all-inclusive" — but now I think they're on to something.

For one thing, insulated tumblers keep drinks colder for much longer and reduce the number of trips to the bar.

Beyond that, they're more environmentally friendly than all those single-use plastic cups. If you're bringing your Stanley and asking the bartender to fill it, though, tip them for going above and beyond.

Not tipping

Speaking of tipping, I'm aware that some all-inclusive resorts invite guests to "leave their wallets at home."

But unless the property you're staying at has a strict policy against it, small tips can go a long way. Tipping the bartender at a crowded swim-up or lobby bar when you first order, for example, can result in quicker service for your second and third rounds.

If you have a fabulous server at dinner, it's a nice gesture to leave them some cash on the table. And don't forget about the housekeeping staff, who keep your room free of sand and endlessly replenish your towels.

Ordering drinks wrong

Not all drinks at all-inclusive resorts are created equally.

I often suggest a stop at the lobby bar, which tends to stock top-shelf liqueur. Upgrade your piña colada by requesting it with dark or aged rum instead of white, which gives it much more flavor.

If you see Aperol or Campari on the back bar, you can be sure to get a decent spritz. Craft your own low-ABV libation by asking for sauvignon blanc or rosé mixed with club soda and a dash of simple syrup, garnished with a lemon wedge.

Definitely try the local beer or wine if it's available.

… and going all in on fruity, frozen drinks

A piña colada is decidedly delicious — I like to have one mid-morning, which I half-jokingly refer to as a "breakfast smoothie."

But if you keep hitting the swim-up bar to order blended concoctions, you're probably going to end up drinking a zillion calories and getting a stomachache or killer hangover to boot.

If you're on a quest to keep the buzz going, maybe switch things up a bit with a spirit mixed with soda water or a wine spritzer. Don't forget to hydrate with actual water to counter the effects of all that heat and sunshine.

Not taking advantage of the amenities at sister properties

Some resorts are part of sprawling complexes with several adjacent properties owned and operated by the same parent company.

If your stay includes reciprocity (such as a "stay at one, play at three" policy), you'll get access to other facilities, including additional pools, fitness centers, beach areas, and restaurants.

Making use of them is a great way to avoid boredom and make it seem as if your vacation includes stays at multiple hotels.

Not borrowing non-motorized equipment for water sports

Although Jet Ski, hoverboard, and parasailing rentals can be pricey, your all-inclusive may allow you to borrow simpler equipment such as stand-up paddleboards, kayaks, floats, and even Hobie-Cats at no extra cost.

Still, I often see them lined up on the beach all day, barely being used. Consider signing the waiver, donning a life jacket, and just trying them.

If you're staying at a place where these water sports are popular, add your name to the wait list first thing in the morning.

• Scottsdale, Arizona, has become a popular destination for luxury travelers.
• The Phoenician and Hermosa Inn are among Arizona's top luxury hotel offerings.
• I stayed in both and had two completely different experiences.

Arizona is a hot spot for luxury travelers.

The state is known for its award-winning travel offerings, from high-end resorts and spas to pristine golf courses and awe-inspiring desert landscapes.

This is especially true in Scottsdale.

In 2023, the city outside Phoenix hosted roughly 11.2 million tourists, from day-trippers to overnight visitors, who spent a total of $3.5 billion, according to a 2024 business report by the Government of Scottsdale.

I visited the Southwest desert town in April and stayed at two of Arizona's four-star hotels — The Phoenician in Scottsdale and the Hermosa Inn in Paradise Valley, a nearby town known as "the Beverly Hills of Arizona."

The Phoenician was named "Arizona's Leading Resort" in the 2023 World Travel Awards. It also received the Forbes Travel Guide Four-Star Award in 2024 for the 22nd time in a row, according to the hotel's website.

Meanwhile, the Hermosa Inn is a boutique establishment that Travel + Leisure named the best hotel in Arizona in 2023.

I had top-tier VIP experiences at both establishments, but the vibes at each couldn't have been more different. Ultimately, I think they were made for two different vacations.

I spent my first night at the Phoenician, a gigantic resort with 645 rooms.

From the moment my cab turned into its entrance, the Phoenician felt like a mega-resort. The 600-acre property was dotted with fountains, golfing greens, and several large buildings.

A winding road led to the main building, where the lobby and several accommodations, restaurants, shops, and event spaces were located.

After exploring the entire resort on foot the next day, I got lost on the way back. It took me about 30 minutes to find my room from the far end of the site.

Inside, the lobby had a warm color palette and modern decor.

Open since 1988, the luxury Marriott Hotel has gone through several interior renovations. Most recently, the accommodations were redesigned in 2016, and public spaces were revamped in 2018.

The lobby was huge. The warm hues of beige and red paired with geometric patterned fabrics reminded me of the desert landscape and Southwestern style.

My room was 600 square feet, with a bed, a sectional couch, and a balcony.

The deluxe room I booked typically costs about $800 a night when booked a month in advance, according to a search on the company's website. Business Insider received a media rate for the one-night stay.

I thought the furniture and decor were modern, like in the lobby, but there were more grays, making the beige elements feel like accents.

I had a comfy, king-sized bed across from a TV and storage cabinets holding a safe, a mini-fridge, and a Keurig coffee maker.

The bathroom was spacious, with a shower and a large tub.

The bathroom felt luxurious, with marble flooring and counters. There were two robes hanging inside, too.

From the balcony, I could see the building's unique architecture.

The geometric building paired boxy edges with a curvature. I thought it was a neat shape for a hotel.

But most of the fun took place in the communal resort areas such as the pool complex.

The complex has five pools, including one water playground and one adult-only pool. The pools are surrounded by lounge chairs, cabanas, and palm trees for shade.

During my stay, there seemed to be enough space for each guest to have a secluded experience. I didn't see crowds in the afternoon.

The Phoenician has eight restaurants and bars on-site.

The resort houses the award-winning restaurants J&G Steakhouse and Mowry & Cotton, and the award-winning lobby bar, Thirsty Camel.

The resort is home to an award-winning five-star spa.

The Phoenician Spa, which won the Forbes Travel Guide Five Star Award in 2024 for the fifth consecutive year, has 24 treatment rooms, a rooftop pool, a fitness center, a sauna, and a room dedicated to peace and quiet. There's also a boutique, a dry bar, and a nail salon.

Near the spa, there's an athletic club.

The athletic club has several tennis, pickleball, and basketball courts.

There's also an 18-hole golf course on-site with a driving range.

The course is surrounded by views of the Sonoran Desert.

The resort has a cactus garden, too.

The garden is behind the main building on a secluded, shaded trail. The short walk is dotted with 250 different kinds of plants.

After my night at the massive Phoenician resort, I checked in at the Hermosa Inn for a different experience.

A road in Paradise Valley lined with hilly fields and grand estates led to the Hermosa Inn. The hotel's entrance was a small, traditional adobe structure just a few yards from the main road.

The six-acre property has 43 casita accommodations in individual buildings of the same design style rooted in history.

In 1936, cowboy and artist Alonzo "Lon" Megargee built the now-hotel to serve as his home and studio until 1941, when it opened as the Hermosa Inn.

Inside and out, the decor maintains a traditional Southwestern style.

Unlike the Phoenician, there's nothing modern about the Hermosa Inn's interior design.

Instead, it transports visitors to the early 20th-century West from the moment they check in, with adobe bricks, wooden beams, and high-quality rustic furniture. The lobby and rooms also showcase some of Megargee's artwork.

Winding garden paths lead to the casitas.

Instead of being in a secluded space like at the Phoenician, the gardens lined the pathways around the resort.

Guests can access bikes on the property, but I explored on foot.

It was a peaceful and quiet walk to my room. I passed through archways and spotted fountains and vibrant flower beds.

My room was a deluxe casita at the back of the property.

At the end of the garden path, I had a secluded deluxe casita with a patio.

The room costs about $600 a night a month in advance, according to a search on the company's website. BI received a media rate for the one-night stay.

Inside, the 600-square-foot room had a seating area, a king-sized bed, a bathroom, and a fireplace.

The interior design was as Southwestern as the lobby, with wooden window shutters and a bed with wooden posts that made me feel like royalty.

Apart from the balcony, this room had all the same amenities as the Phoenician accommodation, from a safe to a mini-fridge.

The bathroom had a similar rustic flair.

Apart from the style, the bathroom at the Hermosa Inn was much like the Phoenician's. It was spacious, with a roomy shower and a soaking tub.

The pool area was much smaller at the Hermosa Inn.

The Hermosa Inn has one pool and one whirlpool. During my stay, I saw only a couple of guests using them at a time. Like the Phoenician, the Hermosa Inn also has a spa.

There's one restaurant and bar at the Hermosa Inn.

LON's was named the most romantic restaurant in Arizona by Food & Wine Magazine in 2022. It serves breakfast, brunch, lunch, and dinner and has a massive, garden-side outdoor patio as well as indoor seating. LON's Last Drop is the bar next to it, which has an outdoor adobe fireplace.

A wine cellar beneath the restaurant hosts guests with an exclusive tasting menu.

The underground room is always kept at 57 degrees.

There's also a library on-site with limited-edition art books and a fireplace.

The library is often used for wedding receptions and hosts up to 32 guests.

The hotel has a small fitness center.

The fitness center at the Hermosa Inn is small, but this makes sense, considering there are so few guests at a time compared to the Phoenician.

The Phoenician seemed great for families, while the Hermosa Inn provided a more unique, secluded, and cultural experience.

The Phoenician provided so many amenities, restaurants, and activities that guests could spend their entire vacation on the property. The resort is ideal for families and those looking to spend their days playing sports and chilling by the pool.

While much less extensive, the Hermosa Inn provides a unique experience for those looking to appreciate culture, peace, and quiet.

• My extended family went to Bali and stayed at luxurious hotels with perks and one simpler one.
• The more basic hotel that cost less and had fewer perks was our favorite — it felt more authentic.
• I've realized that my family doesn't need all the bells and whistles to have a great vacation.

In 2022, my entire extended family decided to head to Bali for Christmas. The group of 18 of us consisted of five different families from across the globe.

Choosing the right accommodation for such a massive party was tricky, and everyone had differing opinions about where we should stay.

We ended up mixing it up and staying at three different locations — but one was a clear favorite for my family.

We started with the fancier resorts, which were amazing but didn't feel special

Our first stop was the Bali Mandira Beach Resort and Spa, which came highly recommended by our friends.

It's a short drive from the Bali Ngurah Rai International Airport and has great reviews, averaging about 4.6 stars on Google.

Bali Mandira has everything you could want in a family-friendly resort: a kids' club, mind-blowing buffet breakfast, multiple swimming pools (including one for toddlers), a waterslide, and a swim-up bar for the adults.

As we checked into the resort, we were greeted by friendly staff offering virgin cocktails and refreshing hand towels.

The next few days were very relaxing. We floated in the kid-friendly pool, drank our fair share of cocktails at the swim-up bar, ate ourselves silly at the buffet, and sampled a few of the local restaurants nearby.

The resort felt peaceful with sprawling, immaculately tended gardens, yet it was still close to the action. We could step outside and explore the markets around Legian, then retreat back into the Bali Mandira oasis.

Next, we headed to the five-star Holiday Inn Resort Bali Nusa Dua, which overlooks Benoa Bay. Again, its reviews were exceptional — it has an average of about 4.6 stars on Google.

It had plenty of facilities for the little ones and the kids' club was pretty amazing with a slide, climbing wall, costumes, arts and crafts, computer zone, ball pit, and photo booth.

But after a few days, we started to feel like we were missing out on experiencing the real Bali. After all, the Holiday Inn is a chain resort. Chains are supposed to provide reliable, consistent experiences, not necessarily localized ones.

Both resorts felt quite Westernized, which I know many travelers enjoy. But for us, the many all-inclusive comforts and easy seclusion made us feel like we could've been back home in Australia rather than in Indonesia.

Our final stop was our favorite

After five days, we were well and truly ready for a change of scenery, so we headed to Green Field Hotel and Restaurant in Ubud.

This quaint three-star hotel ended up being our favorite of the trip, which came as a bit of a surprise as it was also the cheapest.

Our spacious double room had gold paint, mosquito nets, and ornate wooden furniture — it definitely felt more Balinese. The hotel was also perfect location-wise.

We were a 10-minute walk from Ubud's famous Monkey Forest, and the hotel offered a free shuttle service around town. This was super handy for so many of our family members, who ranged in age from four months to 78 years old.

There wasn't a swim-up bar or kids' club, but the hotel had two swimming pools, with one overlooking nearby rice paddies. We found it magical to float in a pool surrounded by a cacophony of insects with the fields nearby.

We've realized that, sometimes, simple is best

Although our accommodation in Ubud didn't have the same bells and whistles as the other resorts, our children loved it.

We made lasting memories sitting on the veranda listening to the insects at sunrise, watching locals tend to the rice paddies, and chatting with the friendly staff.

For some travelers, a massive, Westernized resort that feels comfortably like home can be more appealing. But we've realized our little family prefers places where we can immerse ourselves in some local culture over luxurious ones where you hardly need to leave the property.

• Victoria Blinova worked in Dubai for four years at a boutique marketing firm and later at Nestlé.
• She grew up in Cyprus and moved to the UAE in 2013 to attend NYU in Abu Dhabi.
• Expats don't pay taxes, but Blinova found saving in Dubai hard because of the luxury lifestyle.

This as-told-to essay is based on a conversation and emails with Victoria Blinova, 30, about living in Dubai and moving to London. The below has been edited for length and clarity.

I grew up in Cyprus and moved to the UAE in 2013 to study at New York University in Abu Dhabi.

While there, I studied Arabic. A significant part of my day-to-day was being immersed in the culture. I wanted to stay in the region after graduation to continue my immersion.

I spent four years in Abu Dhabi, and then I worked in Dubai for four years. Initially, I worked in management consulting in a boutique firm. Later, I got a job at Nestlé and worked there for a couple of years before moving to London.

In Dubai, people are very transient. Everyone's an expat. By my fourth year, most of my friends had left the city. I felt like I needed to explore somewhere new.

Dubai has amazing work opportunities, and I plan to return at some point. There are so many complex and exciting projects you can work on. People are so generous, open to learn, and hungry for opportunities.

For entry-level jobs, if you are at the right company, Dubai is one of the most lucrative markets.

At Nestlé, back in 2019, I was making a good salary tax-free.

When I left Dubai, I had saved around 30% of my salary over four years. But I was constantly biting myself thinking I could have saved even more.

It's easy to get sucked into a glamorous life in Dubai

A lot of people in London are like, "I'm going to move to Dubai. It's like 40% to 100% more salary."

But I had a period in my life where I spent a lot more in Dubai than I spent in London. In London, you can be very thrifty, and that's not frowned upon.

When you're in Dubai, it's not part of the culture. Luxury is very affordable. Because of that, everyone automatically opts into that luxury.

I very often went overboard.

I remember clearly booking a five-star hotel to treat myself randomly for 200 dirhams, which is $54. I'd do stuff like book a five-star hotel for one night, and that's quite normal.

It was also very common to go to yacht parties. I've been to so many.

In 2021, I remember paying £80 for a yacht party. When I told this to my friends in London, and they were like, "But that's 80 pounds?" I responded that it was cheap for a day on a yacht.

Bottomless brunch is also very common. You would spend every weekend going to very luxurious bottomless brunches. It would be like £100 to experience something unforgettable.

In Dubai, if you go out, you're not just going to go to a cheap little place around the corner. There are more expectations on gifts.

You can't walk outside your house in Dubai and not spend a significant chunk of money.

Whereas in London, I feel like everything is so unaffordable, you end up not spending. The lifestyle in London differs because social plans can be going on a walk or spending a day in the park. You're not expected to drop £100 on a dinner. You don't have spend money to enjoy your weekend.

Saving choices like getting a roommate or buying a used car weren't the norm

I was renting for 70,000 dirhams a year ($19,058) divided by two. I had a flatmate, which is not very common in Dubai.

I remember my Nestlé colleagues in Dubai asked me, "Why do you live with a flatmate?" They weren't bullying me, but they thought it was a bit weird.

I also drove a used Nissan Juke, which is a nice car in London. But in Dubai, people would ask, "Why are you not driving an Audi?"

My response was, "I'm 25. I'm not going to buy a Mercedes or an Audi, especially I'm not going to buy it new."

I didn't club, and if I did, it was very rarely. Clubbing is a big deal in Dubai, and lots of people spend a lot on it. I also didn't spend money on luxurious brands, clothes, or handbags, because I didn't really care for them.

My mindset is that if I have money to spend, that means I have money to save.

But I'd say 80 to 90% of my surrounding peers, even the smartest people I knew, would literally live paycheck to paycheck. People opt into luxury automatically because it's relatively cheap.

It becomes part of your lifestyle, and this is when you spend all your money. I found it an ongoing problem.

If you're a family, I think it's easier to spend less. You're probably more accustomed to staying at home.

As long as you're staying at home, I think you can make Dubai work and make it very affordable.

But if you're in your 20s or your early 30s, and you're single or a young couple, and you like going out — prepare to spend a lot more than you ever imagined.

• After years of budget flights with bare-bones amenities, I'm increasingly springing for upgrades
• I often take my tween with me — but when we travel he now expects lounge access and premium seats.
• As a parent, I'm trying hard to keep him grounded with transparency about prices and gratitude.

After boarding a plane on a recent trip, the flight attendant greeted us over the intercom with some humorous words: "Welcome aboard Spirit Airlines. And to those of you who swore you'd never fly us again, welcome back!"

I laughed. My tween son, however, groaned. He'd been disappointed ever since I told him we'd be flying with the budget airline.

And I get it — the flight attendant's statement was an accurate assessment of my feelings about Spirit, which I've sworn off numerous times only to be lured back by attractive pricing and convenient schedule options.

But, like my son, I would much rather be in seats with ample legroom and in-flight amenities.

After decades of scrimping on the journey and instead splurging on the destination, I've found myself upgrading my travel experience and prioritizing comfort more than ever.

These days, I'll pay for lounge access at the airport and invest in premium seating — and, as my frequent travel companion, my 11-year-old is reaping the benefits as well.

But I'm noticing my tween protesting and moaning on the occasions when I choose not to spend extra for these luxuries.

Sometimes I worry that I'm spoiling him too much by exposing him to fancy upsells at such a young age, but I'm also working hard to keep him grounded.

I'm teaching him what upgrades cost and how to balance upscale and affordable experiences

The first time I took my son into an airport lounge, he was hooked.

Chugging down mocktails and loading his pockets with gummy bears, he declared that he never wanted to be stuck sitting on a stiff bench in the dusty terminal ever again. And who could blame him?

Soon, I found myself shopping for credit cards with pricey annual fees that included lounge access, but I stopped short of signing up for any.

Instead, I sat my son down and showed him the costs associated with the lounge lifestyle. Seeing how this figure impacted our overall vacation budget really helped put things in perspective for both of us.

Now when we splurge on lounge visits, we offset the added vacation cost by doing less expensive activities, like hiking, at our destination. Or we save this experience for trips with especially long layovers.

Handling upgrades this way shows my tween that indulging can be great, as long it's done in moderation.

Exploring the world is important to me, but I want my son to understand his privilege

This year, my family took our longest flight yet from Florida to Japan.

Craving comfort for this journey, I splurged for United Premium Plus, which offers recliner-style chairs, bedding from Saks Fifth Avenue, and premium dining options.

It was well worth the $300 per person I paid for the upgrade, and it made a noticeable difference in our enjoyment during travel.

After this upgraded experience, it's no surprise that my son is having a hard time going back to flights on budget airlines.

But having the ability to travel at all is a privilege, and I've worked hard to make sure that my son understands that our lifestyle, even when flying economy, is a luxury.

Traveling is important to me, and by exploring the world, my tween is exposed to a wide variety of cultures and sees firsthand a vast disparity of living conditions. This provides additional opportunities for us to discuss — and for him to reflect on — his fortunate circumstances.

I want our family vacations to be relaxing and fun for everyone, including my tween

Hearing my son request lounge access or premium seats feels entitled, but I do think everyone's preferences should be taken into consideration when planning a family vacation.

For me, choosing to pay more for flight upgrades my tween will enjoy is no different from when I splurged on pricey trips to Disney parks when he was little. And because these upsells benefit me, too, I'm even more inclined to agree to them.

I think it's only natural that as my son grows up, his travel wants and needs will continue to evolve. The bigger he gets — and the smaller airline seats become — it makes sense that physical comfort is something that's top of mind for him.

Ultimately, as a parent, I want vacations to feel relaxing.

If travel upgrades leave my family feeling well-rested and ready for adventure when we land, then investing in them is just as valuable as the excursions we book at our destination.

So, even if traveling in style is spoiling my tween, I'll continue to upgrade us whenever it's within our budget.

• Me and my family love high-end luxury travel but my sister and her family aren't used to it.
• We went on a big group trip, and I chose to go to a luxury resort that was right up my alley.
• My sister's family seemed bored and out of their comfort zones at times, but we all bonded.

I'm well known in my family for my love of high-end luxury travel.

Although I used to rough it in my earlier years, these days you'll rarely find me staying anywhere that's not at least on par with a Four Seasons.

My sister has the opposite inclinations: Her last trip involved building community centers in rural Mexico with my niece.

Still, we pushed to make a joint family vacation happen this summer. We hoped it'd help deepen the bond between our kids, who are five first cousins between the ages of 9 and 17.

She let me take the reins on the trip, so I gathered our families for a vacation to the ultra-luxurious Four Seasons at Cabo del Sol in Cabo San Lucas, Mexico.

The posh trip was a great bonding experience even though I don't think my sister and her family were fully sold on it.

The luxurious accommodations were great, and we didn't really leave the resort

My branch of the family was thrilled as soon as we arrived at our resort.

We had no problem settling into our massive suite with a private pool overlooking the ocean and a walk-in closet as big as our kitchen at home.

It took my sister's family a lot more time to settle into their similar accommodations — a far cry from when they'd slept under wool blankets on plywood platforms on their last trip to Mexico.

Together, we enjoyed the property's expansive pool — the kind where you never have to fight for a chaise lounger and two varieties of resort-issued sunscreen are available on tap.

The five cousins (and us moms) spent hours in the game room, playing friendly competitions of billiards, ping-pong, and pinball.

Still, we didn't really leave the property or do much exploring. I didn't mind, but I could tell my sister and her family weren't as thrilled.

Since there were multiple restaurants at the resort, it was easiest to eat just about all of our meals there without leaving.

Although the resort had tons of kayaks, boogie boards, and snorkel equipment lined up on the beach, it wasn't feasible to take them out for a spin on the choppy coastline in the area.

The kids were disappointed that the sea felt like a bit of a tease — a hint at the possibility of more adventurous days that weren't.

I didn't win over my sister, but the relaxing trip helped us bond

To me, the slow pace, convenience, and luxury make resort-style environments like these great options for a big family vacation.

But the truth is, I could tell my sister's family was a little bored. Her brood is more used to engaging in cultural deep dives or strenuous physical activities than sitting around being pampered.

Meanwhile, my kids grew up on this style of posh travel and eat it up, devouring it as a restful counterpart to the more vigorous trips we also do as a family.

In the end, I probably didn't win over my sister's branch of the family to my way of traveling like I secretly hoped I would. But the trip was still a great success because it allowed us to bond and connect as a family.

The resort provided a slower backdrop for simply being together. We didn't have to worry about running around to different places while juggling a packed itinerary.

And I suspect my sister's family will remember it this way too — with a deep fondness for the memories it helped create — even if they aren't likely to make a habit of this style of trip.

• The Four Seasons Jackson Hole offers exclusive penthouse suites for high-paying guests.
• These luxury suites cater to bachelorette parties and multi-generational families.
• The Granite Residence provides a home-like experience with ski-in and ski-out access.

In a hallway off the lobby at the five-star Four Seasons hotel in Jackson Hole, there's an exclusive elevator nook for the highest-paying guests.

The elevators lead to the ski-in, ski-out resort's 31 private residences. These penthouse suites with full kitchens and up to five bedrooms commonly host bachelorette parties and multi-generational families, Kim Cole, the director of public relations for the Four Seasons, told Business Insider.

On a recent trip to Jackson Hole, Wyoming, I got an exclusive tour of one of these suites — the Granite Residence — and it felt more like a luxury home than a hotel accommodation.

The penthouse suite is in the Four Seasons Jackson Hole, a luxury ski resort in Teton Village.

Just beneath the Jackson Hole Mountain Resort, the Four Seasons is well-located for Grand Teton and Yellowstone National Park visitors.

Cole told BI that while the Four Seasons maintains top-tier service across all 133 locations, each is designed uniquely to suit the destination.

"There's a sense of place at every Four Seasons," she said.

With a "mountain modern chic" brand, this location of the 63-year-old, high-end hotel chain was ranked the best stay in Jackson Hole by US News.

Rates vary by season. In the peak winter season, the Granite Residence starts at $11,000 a night.

The stay includes ski and snowboard rentals for kids under 12 from mid-December to early January.

I knew the penthouse would epitomize Jackson Hole from the moment I walked through the door.

On the ninth floor of the resort, I stepped into a foyer with leather coat hooks and a pair of matching ottomans beneath. A framed, purple buffalo stared me in the face.

I felt like I was in a Western film — and that was the intention, according to Sarah Kennedy, CLB Architects' principal and lead design director of the penthouse suite.

"The majority of people who come to Jackson are really coming here to immerse themselves in nature," Kennedy said.

Cherry-wood cathedral ceilings made the living and dining space feel large and luxurious.

When CLB redesigned the penthouse, completed in the summer of 2024, Kennedy said the team maintained the hotel's style while elevating it.

"They had accented it previously with a bunch yellows and warm whites. So in terms of trying to modernize it, we kept the base palette of rich cherries and redwoods and offset it with whites," she said.

CLB selected a neutral color palette.

"The color palette is very simple, with natural textures," Kennedy said. "When we did try to bring color there, it was being inspired from the outside, like the soft blues and the greens of the natural landscape at the resort."

Windowed doors led to a balcony at the back of the living room.

"The interesting thing about doing interiors here in Jackson is that the quality of light filtering into the space in peak winter and peak summer is completely different," Kennedy said.

So, CLB selects tones that complement light filtering into the interiors throughout the year.

"For example, I'm looking out the window now, and the amount of yellow and orange from all the leaves that are coming in is crazy," she said. "But you have to make sure that that same palette looks really good when there's a bunch of blue coming in from all the reflection of the snow."

"The subtle picking of these soft blues and neutrals is the way that we allow that palette to really feel immersive in nature but also stand the test of the seasons throughout the year here," she continued.

The dining table seated up to 10 people.

When sourcing furniture, Kennedy worked with an approved list of vendors, including Restoration Hardware and more local vendors. Select pieces also came from showrooms around the US.

The kitchen was a small, pentagonal room off the dining room.

The full kitchen had a gas stove. Guests can book a private chef to cook meals for them.

Next to it, there was a spacious pantry with an additional fridge, freezer, and other appliances.

This huge pantry had all the kitchen appliances anyone could need, from blenders to crock pots.

Next to the closet, I came across the smallest — and coolest — room in the entire penthouse.

Nestled in a corner of the penthouse, I opened the door leading to the guest powder room. It was the smallest room, with just a sink, toilet, and counter.

In such a luxurious space, I wasn't expecting to be wowed by the guest bathroom.

But I was wrong.

It was a guest bathroom with a bold wall covering.

"The bread and butter of what we do here is connect people with nature," Kennedy said. "As it relates to pieces within the space, there are some wall coverings, particularly the one in the powder room that's got a mountainous scene."

The bathroom was covered in white wallpaper with simple black sketches of mountains on them. A gold and gray painting of a fox on the right matched the finish of the faucet.

It was a simple room, but every aspect felt thoughtfully considered, which is why it stood out to me.

On the other side of the penthouse was an additional living space with cozy seating.

Kennedy told BI that the penthouse design is as much about comfort as it is about nature.

"We're giving people the ability to feel like they're living a luxurious experience," she said.

That's why the penthouse boasts two living spaces with cozy seating.

"After you've been skiing all day, you don't really want a super flimsy thin profile chair. You want something that feels like it's hugging you," Kennedy told BI. "There's an element of, 'I'm just going to sit here and sip my hot chocolate and not move for four hours.'"

The second living space led to a hallway decorated with custom Western art.

Cole told BI that much of the art in the penthouse was custom-made for the space, and guests can purchase the pieces.

The hallway led to the five guest rooms, each with its own bathroom and balcony.

The master bedroom also had a fireplace.

In all five bedrooms, CLB selected soft colors for the fabrics.

All five had an en-suite bathroom complete with marble.

These bathrooms screamed luxury, with oversize tubs, multiple shower heads, and separate toilet rooms.

There was also a laundry room in the penthouse.

I thought it would be convenient for long-term guests and large families.

Throughout the penthouse, there was a crow's nest view of the mountains surrounding the resort.

After I toured the Granite Residence, I thought it screamed Jackson Hole and the Wild West inside and out.

From the walls to windows and terraces, it was impossible to forget where I was while exploring the vast penthouse.

• I explored Jackson Hole, Wyoming, a luxury real-estate hot spot near Grand Teton National Park.
• Jackson Hole is known for its wealth disparity.
• I noticed several signs of extreme wealth and luxury, from the airport to the members-only clubs.

I spent three days exploring some of the most coveted real estate in the US in a 60-mile-long valley on the edge of Grand Teton National Park.

I was reporting from Jackson Hole, Wyoming, one of the most unequal places in America. According to the Economic Policy Institute, the top 1% of residents earn 132 times more than the bottom 99%.

The area comprises the town of Jackson and surrounding suburbs like Wilson, Teton Village, and others.

The Daily Mail recently dubbed Jackson Hole the "new Aspen," as celebrities and billionaires, from Kanye West and the Kardashians to Sandra Bullock and Harrison Ford, have transformed the Wyoming ski town into a vacation home hub.

During my trip, I spotted several signs of extreme wealth and luxury in the Aspen of Wyoming.

The first sign of luxury was landing at Jackson Hole Airport, a popular spot for private jets in the US.

Before I flew into Jackson Hole, I assumed the only way I'd ever get an aerial view of a national park was to book one of those expensive helicopter tours.

But as I gazed out my window during our plane's descent into Jackson Hole Airport (JAC), my jaw dropped.

We were soaring above Grand Teton National Park, which was lush with green forests. Rocky mountains with bits of snow on top towered above the forests, and bodies of water were dotted with islets.

Business Insider reported in 2023 that JAC is the second most popular small-town airport for private jets after Aspen/Pitkin County Airport.

As I deplaned onto the tarmac, I spotted some smaller planes on the runway.

The next came immediately after landing when I entered the airport.

JAC doesn't have lounges. It doesn't have an array of stores or restaurants. It doesn't even have more than one terminal.

But it's still the most luxurious airport I've ever flown through.

Located within Grand Teton National Park, JAC is a small airport with windows for walls and supportive pillars made of Douglas fir trees.

Inside, it felt like a luxury mountain lodge. When renovating the space, CLB Architects wanted to give the interior a "living room" feel — and I think they succeeded.

After deplaning, I stepped into the cleanest terminal I'd ever seen. The walls were coated in murals and wildlife paintings, and cowboy sculptures decorated the baggage claim area.

The terminal had a free library bookshelf, one restaurant, a grab-and-go snack area, and two shops, including an official Grand Teton National Park store.

I had one of the most luxurious stays of my life in an adults-only hotel that costs $1,500 per night.

I stayed at Hotel Yellowstone a month after its August opening. The upscale, adults-only hotel overlooking the Teton Range is in the town of Jackson, but it's so high up a winding hill that it feels secluded from civilization.

There's a reason the company picked this specific spot for the hotel — the property boasts clear views of Snake River Valley and the Tetons.

The scene was more dramatic and awe-inspiring than any other hotel I've stayed in.

I've stayed in many upscale accommodations, but none impressed me as much as this hotel room.

My 600-square-foot room had a king-sized bed, two sitting areas, and an elegant bathroom. The most luxurious part was the balcony with unobstructed views of the Teton Range.

The room felt modern and chic but with a Western twist. One seating area had chairs coated in 100% New Zealand sheepskin, and the other had a floor lamp that resembled moose antlers.

The hotel's restaurant provided the most dramatic views I've ever seen while dining.

Dining at Olivia's felt like dining in a luxury restaurant in the middle of the wilderness. With gigantic floor-to-ceiling windows and a cathedral wooden ceiling, the views were the centerpiece of the eclectic restaurant.

During dinner, I watched the sun set over the mountains while munching on bao buns. In the morning, I spotted a moose just outside the window — a regular sighting at Hotel Yellowstone, according to my server — while scarfing down steel-cut oats.

I spent the next night at the Four Seasons and toured a penthouse that wealthy travelers book for $11,000 a night.

I spent my second night at the five-star Four Seasons hotel in Jackson Hole, a ski-in, ski-out resort. Built to highlight the destination, the interiors scream upscale Western chic.

The most luxurious part of this Four Seasons is the 31 private residences. These penthouse suites have full kitchens and up to five bedrooms, and they start at $11,000 per night in the peak winter season.

During my stay, I got a tour of the Granite Residence — a five-bedroom accommodation. Like the rest of the hotel, the penthouse blended American Western culture with modern luxury.

Each bedroom had a balcony, and there was a large terrace in one of the two living spaces.

"The majority of people who come to Jackson are really coming here to immerse themselves in nature," Sarah Kennedy, CLB Architects' principal and lead design director of the Four Seasons penthouse suite, told Business Insider.

I spent my final night at a hostel — the cheapest booking in town. Even that stay felt luxurious.

After two nights in lavish hotels, I spent my final night in the cheapest accommodation I could find — a queen-sized bunk in a hostel for $150.

The price seemed steep for a bunk in a room with dozens of strangers. But I quickly learned that this hostel wasn't typical.

A company representative told BI that Cache House is a "modern, elevated interpretation of the classic European hostel."

Inside the mid-century-modern space was a large communal room, 50 bunks, a private locker for each guest, and a large bathroom with sparkling clean shower stalls and Co Bigelow toiletries.

Each bunk had a sound-and-light-proof curtain, a storage drawer, and a lamp, fan, and shelf inside the bunk nook.

The mattress felt like one you'd find in a luxury hotel with wool bedding. It was cozy, and the curtain blocked light and sound so well that I easily slept through the night.

While exploring the most expensive neighborhoods in Jackson Hole, I was impressed by the spread-out mansions on hilly roads.

Local real-estate agent Sam Haack told BI that millionaires in Jackson Hole build ranch-style homes outside the Jackson town center.

I taxied around these ultra-luxe neighborhoods and spotted short, wide homes sprawling across multiple acres.

These homes are coveted, as 97% of Teton County is public land that cannot be built on, according to Haack.

"As a buyer, it is so competitive because of simple supply and demand," Haack told BI. "We have always had much more demand than supply because, well, it's one of the most beautiful places in the US, and the lifestyle is unmatched."

A report by the local real-estate company the Viehman Group found that the average listing price in Jackson from July through September was $6.42 million.

The most expensive home on the market is a 9,100-square-foot, six-bedroom, seven-bathroom mansion listed at $40 million.

I was in awe of the architecture. Most of the homes I saw were made of multiple materials, like wood and concrete, which made for a pleasant contrast.

I also had the luxury of spending two hours exploring one of these swanky homes — a vacation home worth more than $10 million that buyers co-own through Pacaso.

I spotted an outdoor water feature that reminded me of a museum courtyard.

On the top deck of the vacation home, I turned on a fountain that looked like a mini waterfall. The water flowed down a concrete barrier into a shallow, boxy pool on the first floor.

I thought it looked modern and sleek. From inside the house, wide windows in the foyer provided a stunning view of the pool and surrounding mountains. It reminded me of water features I've seen at art museums in Dallas, Fort Worth, and Austin, Texas.

The layout and interior design of one of these homes seemed to bring the outside in without sacrificing luxury details.

Inside, the vacation home was three stories, including the basement. The top two floors were lush with natural light, as floor-to-ceiling windows graced every room.

On the top floor, between the living room and the kitchen, there was a gigantic blue structure that looked like an oven, but I later learned it was a double-sided fireplace. It was easily the largest fireplace I'd ever seen.

On the first floor, every bedroom had access to a long patio lining the water feature.

"When we set out to design it, we wanted to create a minimalist aesthetic that would let the stunning landscape take center stage," Lauren Farrell, the vacation home's principal designer, told BI.

"Every detail was carefully considered, from the use of organic textures to the way the architecture seamlessly blends with the natural surroundings, creating a harmonious connection between the home and its environment," Farrell added.

The same home had a sauna in the basement.

I found a wood sauna in the basement and felt a twitch of envy. What's more luxurious than a spa treatment in your own home?

I imagined sliding my boots off after playing in the snow and cozying up in here.

I also visited members-only clubs where affluent residents pay more than $100,000 to join.

I visited two members-only clubs during my trip to Jackson Hole — the Mountain Club for skiers at the Four Seasons and Shooting Star, a golf and ski club that Golf Digest has praised for its 18-hole course sprinkled with streams and lakes beneath the Teton mountain range.

Residents dish out loads of cash for these memberships.

At the Mountain Club, the starting rate is $9,000 a year, along with a $100,000 initiation fee, according to the Four Seasons.

It's unclear what membership rates are at Shooting Star today, but the club's president, John Resor, said in a 2015 interview that the annual fee was $100,000 when it opened in 2009.

In Downtown Jackson, I spotted several high-end shops.

The streets surrounding the town square were filled with luxury retail stores.

There seemed to be a fine art gallery and an upscale furniture store on every block. I peered through the windows and saw chairs coated in fur hides, tiered chandeliers, and canopy beds with wool blankets.

Elevated luxury wear, from bespoke leather products to plaid vests, was draped over mannequins in the retail windows between art and furniture stores.

I stepped inside one of these shops, Kemo Sabe, the celebrity-loved Western brand that started in Aspen about 35 years ago.

Kemo Sabe sells boots, belts, clothing, knives, and other accessories, but it's famous for its cowboy hats, which can cost up to $895. Each is hand-molded, and additional accessories like extravagant bands can cost thousands apiece.

My three-day trip was loaded with luxury.

From top-tier travel offerings to mountainside mansions, I could easily see why the ultrawealthy flock to Jackson Hole.