Rimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis Hamilton
Perfect people proud of their no-longer-perfect luggage.
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GLP-1 Weight Loss Drugs are Disrupting Brands. The Vitamin Shoppe Is the Latest Chasing the Upside
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring
The biggest 'accidental influencer' takes the stage at Social Media Week.
Nutter Butter’s 5 Takeaways from Two Years of Being Weird on Social
Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies by 17%.
Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
Versant is a "head scratcher," said one brand-naming expert.
Two Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today, It’s Gold
Tariffs are still a dark cloud—but there's a silver lining for Ford.
From Michael Jordan’s Boxers to Gronk’s Gonads, Five Ways Celeb Endorsements Have Really Changed
Burns matched Dove with Gronk, and then Gronk just did his thing.
Starbucks’ Unusual Move to Change Its Barista Dress Code Could Help Regain Lost Mojo
The company's thinking is that black shirts will help those green aprons to pop.
Saks on Amazon is a Likely Win for Both Parties, But for Different Reasons
Since it opened its doors in 1924, Saks Fifth Avenue’s flagship store has defined what it means to window shop in New York. Even as the department-store era continues to […]
A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us
Dove's chartered plane trailed this message to Coachella's sweaty attendees.
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Under price pressure, consumers abandon their usual shopping behaviors.
Seizing the Social Moment on X Is a Dangerous Game for Brands
The Wendy's-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned.
Heads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions of Dollars
A new study calculates the wages of gibberish.
Master Lock Pivots From Decades of Security Talk to Inspirational Messages
“Our job is to renew the original idea of what we do," said brand development VP Katie Hermann.
Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender
Training barkeeps to future-proof their careers
For 25 Years, The Sims Has Delivered Amusement, Distraction, and a Sense of Security
The Sims lets you "redefine life on your own terms—there is no judgement,” said EA's Lyndsay Pearson.
For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity
The clothing brand was founded in 2011 by Bayard Winthrop.
Simmering with Ambition, Noodle Newcomers Stir Up Ramen for the First Time In 50 Years
Beginning around five years ago, a brigade of hopefuls marched into the category.
Walton Goggins and CMO Fara Howard Are Keeping GoDaddy’s Super Bowl Momentum Going
"He is talking about GoDaddy Airo with way more frequency than we ever hoped," Howard said.
Mike Tyson Moisturizes His Mug in New Dr. Squatch Spot Co-Starring a Pigeon
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. […]
