VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML's North American offices while continuing in his role as global chief client officer. He will report to VML global CEO, Jon Cook. The agency said the dual role will bring a unified approach...
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game spots. The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which has...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients' media dollars....
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox's broadcast of Super Bowl 59. Booking.com's spot from last year is still running. It...
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program. The...
Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production companies are feeling the effects of the fires as well, with some staffers being...
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened...
This story was originally published Jan. 9. It has been updated Jan. 13 with new information. As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected by offering temporary housing. But many other brands and businesses,...
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom's Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group. In his new position,...
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's...
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: "From the beginning of April this year, the expectation ......
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements....
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show for close to 40 years, he started speaking and bringing in high-powered thought leaders roughly 18 years...
MediaLink, which has a long history at the Consumer Technology Association's Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how...
