A+E Networks is announcing a new ad sales leader. Today, A+E Networks named Toby Byrne its new president of ad sales, effective February 2025. Byrne will succeed Peter Olsen, who has decided to retire after nearly 20 years at the company. Paul Buccieri, president and chairman of A+E Networks, announced the news. Byrne joined A+E...
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made...
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at a "pivotal point" in its evolution and was looking for better integration and operational optimization moving forward. In a memo to employees Monday, the CEO made...
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in...
Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for shoppable, including Moments and Shop with Max, which work in unison to create a more seamless ad experience. According to the company, the new formats...
