The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging first-party data, creator partnerships, and a reimagined in-store experience to connect with the next generation of sneaker enthusiasts. With leadership experience at...

The new year trend predictions have already started rolling in. Pantone has crowned "Mocha Mousse" (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast "solid" global economic growth in 2025, and the chances of an Oscar Best Picture nomination look high for Wicked and Emilia Perez. What else will be...