The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...

When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its "Good to Be Bad" F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set...

Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries. Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford's entry into the growing crowd of brands using entertainment as...