In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa, according to the cultural blog Atkins Bookshelf, and 70% of malls and shopping centers employ one, as per NationalSanta.com....
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle--Orange Apron Media. The platform allows suppliers...
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one recent ad that Macy's posted to ZipRecruiter a standout. Requirements? "Always maintain a cheerful, upbeat demeanor," "assist with crowd...
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad shop in the world and one that, to quote the joint press release, will "bring together the industry's deepest bench of marketing...
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this--often slender younglings who'll pair their good looks with a...
Rigby is on a freelance gig. His day job is sniffing out cadavers for the police department, but today, the frisky retriever is on a soundstage in front of a camera. In a few minutes, a bunch of kids will kick off a taco party. Rigby's only job is to look cute--and not eat the...
Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on...
According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million people will be feeling the heat in the kitchen this week. But where home cooks see hot ovens and stress, savvy brands know a...
