Mariah Davenport and Dane Siler saw flaming debris out their plane window from the SpaceX Starship explosion.
Courtesy of Mariah Davenport and Dane Siler.
SpaceX's Starship exploded after its latest launch to space, causing flight diversions and viral videos.
The Federal Aviation Administration closed Florida airspace after the SpaceX incident.
A previous Starship explosion in January also caused debris over the Caribbean.
Mariah Davenport and Dane Siler were over an hour into their flight when they saw it: flaming debris out their window.
The young couple, both college students in Wisconsin, told Business Insider that they were heading back to the US on Thursday from the Dominican Republic where they had been vacationing in Punta Cana.
Siler said the Frontier pilot had warned them that the flight from the Dominican Republic to Chicago might take a little longer because of a diversion in the flight path due to the SpaceX Starship launch Thursday night.
However, they were surprised when, not yet midway through the flight, they heard the pilot make an announcement.
"He said, 'If you look to your right, one of the rockets just blew up,'" Siler said. "I'm like, what? So then we looked through a window, and that's when I grabbed my phone and recorded it."
A video of the flaming debris that Davenport posted on TikTok went viral, accruing over 12 million views in a matter of days.
SpaceX's Starship spun out of control shortly after its launch and exploded as it reached space. The Federal Aviation Administration closed the airspace over much of Florida after the incident and issued a temporary ground stop at several airports.
The explosion comes a month after a Starship exploded during a test flight in January and rained debris down over the Caribbean,causing similar flight disruptions and diversions.
"We thought it was cool," Siler said. "We didn't think we were in any danger, and then 20 minutes later, he told us that we were going to have to go back to Punta Cana, so that was another hour and a half."
Davenport said she was unnerved when, after the plane had landed back in Punta Cana to refill on gas, she overheard a flight attendant mumble, "That was too close for comfort."
"Hearing that was very frightening," Davenport said.
The couple eventually made it home several hours later than planned.
The FAA is investigating the incident.
Frontier and SpaceX did not immediately respond to a request for comment.
Β Ben Stiller discussed his hit AppleTV+ show at SXSW.
Julia Beverly/WireImage via Getty Images.
Ben Stiller, the 'Severance' director and EP, sees similarities between Lumon Industries and Apple.
Stiller discussed the hit AppleTV+ series with Apple exec Eddy Cue at SXSW in Austin.
'Severance' Season 2 is currently airing and explores themes of corporate culture and capitalism.
Ben Stiller, the executive producer and director of the AppleTV+ series "Severance," said he sees similarities between the fictitious corporation in his show and the real-life global tech giant Apple Inc.
"Severance" follows a group of employees at Lumon Industries whose work is so mysterious that their work personas (or "innies") are medically severed from their outside selves (or "outies") with a small chip implanted in their brains.
The series, which is in the midst of airing its second season, offers striking visuals and a nuanced take on corporate culture, the impacts of capitalism, and the depth of human emotion.
Stiller spoke about the show with Eddy Cue, Apple's senior vice president of Services (including AppleTV+), at the 2025 SXSW Conference & Festivals in Austin, Texas.
"I think we were lucky in that when we started out, you guys gave us a lot of creative freedom," Stiller said.
Stiller suggested that Apple has similar mysterious qualities that draw the viewer into Lumon in "Severance."
He's not the first one to point this out. Fans have previously drawn comparisons between the two companies, such as the circular architecture at their respective headquarters and the reverence allotted to their company founders.
"It's funny because people talk about, 'Oh wow, you know, Apple is a huge corporation, and Lumon is a huge corporation,'" Stiller said.
He added that it is "the perfect show to be on Apple" because of its aesthetic and mystery of "what's going on" in the company β similar to Apple.
"But I've never once ever gotten any, you know, like note or anything from Apple about anything we do, and I feel like there's an intrigue about Apple," Stiller said. "By the way, how is Apple doing? Because sometimes I worry, are you guys doing okay?"
Cue said Apple is doing great and working on creating "new things that people really love."
Spokespersons for AppleTV+ did not immediately respond to Business Insider's request for comment.
Throughout the second season's airing, fans have taken to social media in a frenzy to assemble theories about different aspects of the plot.
As the show progresses, Lumon's mission and objectives become increasingly sinister, and Adam Scott's Mark Scout tries to piece together the mystery behind his workplace and his severed memories.
Business Insider secured quotes from the interview via live closed captions from SXSW's website.
The Walt Disney Company developed Celebration, a residential community in Florida.
mark peterson/Corbis via Getty Images
The Walt Disney Company developed Celebration, a residential community in Florida, during the 90s.
Celebration's first residents arrived in 1996 after winning a housing lottery.
Now, about 11,000 Central Florida residents call Celebration home.
The Walt Disney Company had an ambitious plan in the 1990s: build a picture-perfect community brimming with the charm and feel of America's small towns.
Until then, the company had primarily focused on attractions and entertainment projects when it developed Celebration, which is a residential community just 15 minutes from Walt Disney World.
While visiting family in Orlando, I decided to drive to Celebration to explore the community 29 years after the first families arrived.
Ahead of my trip, I also spoke with Joe Davison, one of the first postmen in Celebration. He began working at its post office in 1996 and retired in 2009.
"I wouldn't trade it," Davison said. "That was by far the best 13 years of work for me."
I also spoke with Celebration HOA President Don McDonald, who has lived there with his family since the mid-1990s.
"The first few years it was very tight knit," McDonald said. "There were only a hundred and some odd houses. We knew everybody and the kids knew everybody, and we felt relatively safe letting the kids run free and free range."
Disney broke ground in 1994.
Celebration under construction in the mid-1990s.
mark peterson/Corbis via Getty Images
The Celebration Company β a subsidiary of The Walt Disney Company β developed the community with the help of several architects, including Robert A.M. Stern. Stern's firm helped create the master plan, which sought to build a picturesque landscape endowed with small-town charm and Southern flair.
"An emphasis on tree-lined streets, parks, and civic buildings will create a strong public realm, an essential ingredient to any real town," the company website says.
Community is the main focus in Celebration, so the architects created their designs to encourage that.
"Garages are located on alleys, opening the streets to views of houses rather than garage doors, and at the same time allowing for narrower lots which decrease walking distances and enhance the sense of community," the website says.
When I arrived on a balmy Saturday, the community appeared especially lively. A group of children performed a choreographed dance in a nearby park, where a cultural festival with booths representing different countries and a bouncy house was in full swing. Nearby, families strolled leisurely through the town center.
Disney hosted a lottery to choose Celebration's first residents.
Homes in Celebration, Florida, in 2002.
Jeff Greenberg/Universal Images Group via Getty Images
Celebration's first residents scored their homes and apartments through a lottery hosted by The Walt Disney Company.
A 1995 article from The Orlando Sentinel reported that once potential homeowners were chosen, they made a refundable $1,000 deposit and an appointment with a sales consultant. The paper reported at the time that homes were worth between $127,000 to over $500,000.
McDonald and his family were among those who entered Disney's lottery. He and his wife wanted to live in Celebration for education options for their children.
"Disney was going to build a state-of-the-art school, so we wanted to get the kids in," McDonald said.
The first residents began moving moved into Celebration in 1996, but it wasn't a bustling town just yet.
"A lot of people moved there from all over the country, but we weren't really that busy then," Davison said.
Working in the post office during Celebration's early years allowed Davison to meet many of the new faces.
"At that point in time, the post office was pretty slow, so a lot of people coming in were residents," Davison said.
The atmosphere among residents in Celebration was welcoming, which he said was different from his previous post office job in South Miami.
"A lot of them would let you know you didn't live there," Davison said about Miami. "In Celebration, nobody ever treated me like an outsider, which is nice in that respect. You felt like part of the community."
Around 2,700 people called Celebration home by 2000, according to the census data.
Some modern Celebration homes cost millions.
Residential homes in Celebration, Florida, in 2025.
Lauren Edmonds/Business Insider
Celebration has grown quite a bit since the first residents arrived in 1996.
Three neighborhood β or village β expansions were completed from 2000 to 2003. The most recent expansion happened in 2021 with Island Village, which is nestled into the west side of Celebration.
On my way to the town center, I noticed the idyllic, charming homes dotting the neighborhood.
Home prices in Celebration vary, but active property listings shared by local real estate agencies show a mix of six- and seven-figure residences. One six-bedroom, six-bathroom home in Celebration Village is selling for $2.5 million, and a four-bedroom, three-bathroom home in Island Village is on the market for $929,000.
The median household income was $97,654 in 2023, according to the US Census Bureau. The town's population has also grown since the first few residents arrived. About 7,400 residents called Celebration home in 2010, and the population rose to 11,100 by 2020.
The population is around 13,000 as of 2023, according to Census Reporter.
The town center attracts residents and visitors alike.
Downtown Diner in Celebration, Florida, in 2025.
Lauren Edmonds/Business Insider
The town center opened in the fall of 1996.
McDonald said one of the perks of moving to Celebration was how accessible shops and restaurants were to residents.
"Everything was right here in town, so we rarely had to leave," McDonald said. "To this day, we call it staying in the bubble."
He recalled being able to travel to Celebration's downtown, where he could grab a bite, get a haircut, and pick up groceries with ease.
"It was like living in a small town, but we certainly had the amenities of a bigger city. We kind of got the best of both worlds."
Now, after a private equity firm purchased Celebration's downtown in 2004, the town center has nearly 60 businesses, shops, and restaurants. Among them is the Downtown Diner, where Max's Cafe & Coffee Shop used to be. Other businesses in Celebration include a Mexican grill restaurant, a martial arts academy, a hotel, and a Starbucks.
While walking through the town center, all I could think about was how it perfectly encapsulated the nostalgia of small American towns. Couples enjoyed fudge treats β courtesy of Kilwins Chocolate and Ice Cream Shop β while friends darted in and out of boutique shops. The streets were lined with pastel-colored buildings, including restaurants that overlooked Lake Rianhard and Lakeside Park.
Although Celebration seems almost artificially perfect, McDonald said his community is very real.
"This is not 'The Stepford Wives' or 'The Truman Show,'" McDonald said. "We don't have artificial birds in the tree. Every one of those birds is a real bird. They wake me up in the morning."
Some shops are still in Celebration decades later.
Market Street Gallery in Celebration, Florida, in 2025.
Lauren Edmonds/Business Insider
Photographs from the 1990s offer a glimpse into Celebration's early years, when shops and stores lined Market Street, including Market Street Gallery.
I ventured inside, where they sold everything from sparkling Christmas ornaments to home decor. Items based on Disney characters were displayed around the shop. A website for Celebration's Town Center said the shop acquired new owners in 2019. It's family-owned and operated by Celebration residents.
Davison said retailers settled into Celebration, but some struggled to remain in business due to rent prices and what he considered a lack of publicity from Disney.
Celebration is only a 15-minute drive from Magic Kingdom, meaning it's part of a competitive tourism market where retailers are trying to attract tourists and locals alike.
"Businesses didn't stay very long because they weren't making it, to say the least," Davison said.
McDonald, who used to own antique map store in Celebration, said it was "hard to compete."
If Celebration ever got a makeover, McDonald said building the downtown closer to U.S. Highway 192 could benefit the retailers because they'd be closer to the broader community.
Celebration's iconic movie theatre is now defunct.
The AMC Theatre in Celebration, Florida, in February 2025.
Lauren Edmonds/Business Insider
Davison said the AMC Theatre in Celebration opened its doors in 1996. He said the community gathered at the movie theater one evening to watch a showing of "The Preacher's Wife," starring Denzel Washington and Whitney Houston.
"That's where a lot of people that were living there met each other for the first time," Davison said.
The movie theater became integral to the Celebration community. It doubled as a church and held Sunday services before a permanent place of worship settled in Celebration. The theater was also the site of Celebration's first high school graduation.
However, the two-screen, 527-seat theater closed in 2010. A resident told BI in 2018 that the theater's final showings were "Megamind" and "Harry Potter and the Deathly Hallows: Part 1."
Unfortunately, Celebration's AMC theatre is still shuttered 15 years later.
The theatre's doors were locked and the lights were off when I found it during my trip in February. Posters advertising Celebration β not films β were stuck on the darkened windows.
Although the theater stands empty, the building feels like a landmark highlighting Celebration's early days.
The fountain has kept residents cool for decades.
Lakeside Promenade Fountain in Celebration, Florida, in February 2025.
Lauren Edmonds/Business Insider
Most Americans are still bundling up in winter coats and scarves in February, but not Florida. The temperature was about 70 degrees Fahrenheit when I was in Celebration, where most folks wore warm-weather clothes.
The fountain proved to be a popular spot for families and children passing through Celebration's downtown. Many of them stopped to take in the scenic landscape or splash in the water.
The Inn at Celebration opened at the turn of the century.
The Inn at Celebration sits next to Lake Rianhard in Celebration, Florida, in 2025.
Lauren Edmonds/Business Insider
A stroll down Bloom Street will lead to The Inn at Celebration, a 115-room hotel built along Lake Rianhard.
The hotel, built in 1999, was previously called the Bohemian Hotel Celebration and the Celebration Hotel. Renovations were completed in late 2024.
Davison said the hotel was a pillar in the community, and at one point, residents used it to host charity bingo games.
It also became valued by the larger Central Florida community, including the Tampa Bay Buccaneers, in the 2000s. The NFL team hosted its camp at the ESPN Wide World of Sports Complex and housed players at The Inn at Celebration for seven years.
Now, there are several schools in Celebration.
Celebration School in Celebration, Florida in February 2025.
Lauren Edmonds/Business Insider
Celebration School welcomed its first students in 1996. A website for the school said students previously attended school in the Town Hall building before the current campus opened in 1997.
"At the time, there was only one school and it was K through 12," Davison said. "In fact, the first graduating class it was only four kids."
Davison said the locals threw a small parade on Market Street to celebrate the graduating class, which is just one example of how residents tried to foster a tight-knit community.
As Celebration's residents grew, so did schooling options for families.
Celebration School pivoted to K-8 education after Celebration High School opened nearby in 2003. Additionally, local children can also attend the Montessori Academy of Celebration, Creation Village World School, and Island Village Elementary School.
The author moved to Thailand when her son was 1 year old.
Courtesy of the author
When my son was 1, we moved from San Francisco to Thailand.
People in Thailand welcomed us with open arms and helped me when needed.
We moved back to the US when he was 5 and experienced culture shock.
When my son was 1, I moved from the tumultuous San Francisco Bay Area to the rolling hills of Northeastern Thailand. When I stepped off the plane, I could tell my parenting experience would be different.
Once on the ground, we hopped into a courtesy van that would take us on another hourslong journey to Loei Province, our final destination in rural Northeastern Thailand. As we stopped to fuel up at one of the many 7-Elevens dotting the highway, I ducked into the store to buy some essentials.
Unfortunately, my screaming baby had other plans. He kicked and arched his back as I tried to pay the cashier, only to be suddenly whisked away and soothed by a middle-age Thai woman (and perfect stranger) while I fished through my pockets for the unfamiliar Thai currency.
I'd soon learn this was the norm in Thailand: I never got dirty looks when my son was tearful or noisy, only an endless stream of adoring aunties ready to help the moment they were needed β even before they were asked.
I was a helicopter mom in the US
As a former helicopter mom, this was new for me. Parenting in the San Francisco Bay area had been a notably solo venture, especially as a young mom whose friends weren't very interested in kids, let alone starting families.
When we settled into our new home in Loei with a small community of expats, I learned the extent of the Thai people's friendliness and camaraderie. I enlisted the help of a nanny named Ot, who insisted we call her Auntie with the familiar Pabefore her name.
Pa Ot became a true auntie to my son and, frankly, like a second mother to me. With several kids of her own and much more experience than I had, she showed me how to soothe my baby's mosquito bites and remove the relentless cradle cap that cropped up repeatedly in the sweltering humidity.
People took care of us
She showed my son how to eat in the traditional Thai fashion, grabbing and molding sticky rice into a tiny bowl with his fingers to scoop up a morsel of meat or vegetables. She also taught us both how to speak Thai, though my son was always ahead of me.
On weekends, she'd invite us to the local river to swim, another opportunity to meet the Thai villagers and learn about their way of life. She even showed me the wall where she'd printed his photo after months of helping to care for my son and hung it as if he were a part of the family.
Then, there was Jung Niem, the groundskeeper who tended the gardens in our little expat community. He'd invite my truck-obsessed son to sit in the front seat of his work truck with him and paw at the steering wheel, never too busy or distracted to take the time. The office manager, Pi Pat, would routinely grab my kiddo and plop him on her lap, laughing as he banged on the keyboard and terrorized the tiny office.
When we moved to Bangkok, the welcome continued. Our high-rise apartment complex was like a little village, with two restaurants, a dry cleaner, a 7-Eleven, and two massage shops on the ground floor. Mothers and kids were always outside, ready to play, and we didn't need to perfect the language to make friends.
When we moved back to the US I experienced culture shock
The true culture shock set in when we moved back to the US when my son was five. I had forgotten how insular people could be, even parents with kids who ostensibly needed me as much as I needed them. Between competing schedules and priorities, pinning down a playdate was akin to coordinating a rocket launch.
In Thailand, I finally learned how to relax and accept the help I needed as a young, inexperienced mother. The Thai people welcomed me and my son with open arms, no questions asked: community was a given, not a luxury. On returning to my country of origin, it struck me what poverty of community we often face in our individualist culture, especially in a frenetic metropolis like the Bay Area.
Thailand taught me what a powerful gift it is to receive community support as a parent, giving new meaning to the oft-used but seldom-lived adage, "It takes a village."
NASA astronauts Butch Wilmore and Suni Williams have been in space since June 2024.
NASA
NASA astronauts Butch Wilmore and Suni Williams held a press conference last week.
Wilmore said politics hasn't influenced the timeline for when he and Williams will return to Earth.
Elon Musk said the astronauts were left at the International Space Station for "political reasons."
NASA astronaut Butch Wilmore said politics aren't the reason he and pilot Suni Williams are still in space nearlynine months after they were expected back on Earth.
The two launched onΒ Boeing's Starliner shipΒ on June 5, 2024, planning to stay on the International Space Station for a week or so. It's been over 275 days since then.
Ahead of their anticipated return in late March, Wilmore and Williams hosted a press conference from the International Space Station last week, answering questions about their mission, return, and how politics plays a role.
Although Wilmore and Williams are about 250 miles from Earth, comments made by President Donald Trump and SpaceX founder Elon Musk have thrust them into the political spotlight.
In January, Trump said Wilmore and Williams were "virtually abandoned by the Biden Administration" in a post on Truth Social.
Elon Musk and President Donald Trump blamed the astronauts extended stay on the ISS on the Biden administration.
Kevin Lamarque/REUTERS
Musk, the face of DOGE, said the two astronauts were left in space for "political reasons" during a joint interview with Trump on Fox News in February.
The billionaire reiterated this claim during a spat on X with European Space Agency astronaut Andreas Mogensen, saying he offered to bring Williams and Wilmore home on a SpaceX ship, but the Biden administration declined.
During the press conference, a reporter asked if Wilmore and Williams felt politics had influenced their timeline to return to Earth.
"From my standpoint, politics is not playing into this at all," Wilmore said during last week's press conference, adding, "We came up prepared to stay long, even though we planned to stay short. That's what we do in human space flight. That's what your nation's human space flight program is all about, planning for unknown, unexpected contingencies. And we did that."
When asked how it felt to be at the center of a political story following Trump and Musk's comments, Wilmore said politics are "part of life" and that he and his fellow crewmates aboard the ISS β Williams and Nick Hague β support the US and its leaders.
The astronauts have been in space since June 2024
In June, the two astronauts traveled to space aboard Boeing's Starliner ship to conduct its first crewed flight, which was meant to prove Boeing could be used for routine human space travel.
NASA and Boeing, unsure of how the thrusters would perform on the flight back to Earth, conducted weeks of tests and reviews. Ultimately, NASA did not feel confident in Boeing's spacecraft and tapped Elon Musk's SpaceX to bring Wilmore and Williams home.
Although the pair were expected back on Earth in February, a delay with SpaceX's Crew Dragon spaceship means they aren't expected to return until late March.
NASA plans to launch a new crew, dubbed Crew 10, into space on March 12. If all goes according to plan, after Crew 10 arrives at the ISS, Crew-9 β including Wilmore and Williams β will hand over operations to the new crew.
"Following the handover, NASA and SpaceX will prepare to return to Earth NASA astronauts Nick Hague, Suni Williams, and Butch Wilmore, along with Roscosmos cosmonaut Aleksandr Gorbunov aboard Crew-9 pending weather conditions at the splashdown sites off the coast of Florida," NASA said on its website.
Representatives for NASA, SpaceX, Musk, and the White House did not respond to a request for comment made outside regular business hours. A representative for Boeing referred BI to NASA.
"Saturday Night Live" mocked the recent White House clash between Elon Musk and Marco Rubio.
NBC
"Saturday Night Live" brought in comedian Mike Myers to play Elon Musk for a second week running.
The episode began by spoofing the aftermath of Musk and Marco Rubio's White House clash.
Myers drew parallels between his "Austin Powers" supervillain and Musk's influence on US politics.
Mike Myers made a second appearance as Elon Musk on "Saturday Night Live" this weekend. The billionaire tech investor, Musk, continues to dominate headlines for his involvement and influence on Donald Trump's presidency.
Following last week's introduction to Myers's savagely funny impersonation of Musk, the NBC show began with a cold open spoofing the aftermath of the clash between Secretary of State Marco Rubio and the DOGE advisor that occurred during a meeting on March 6.
The sketch began with James Austin Johnson, playing Trump, trying to broker peace between Rubio, played by Marcello HernΓ‘ndez, and Musk.
"I know you're under a lot of stress but I can't have you fighting with Elon, OK? I need you to be my good little Marco," he said.
"Mr. Trump, if you think I'm going to stand here and let you call me that, you're right," HernΓ‘ndez's Rubio replied.
The New York Times reported that Musk and Rubio exchanged tense words during a meeting in front of Trump and about 20 others over the level of staff cuts that Rubio has carried out.
Per the outlet, Musk accused Rubio of having fired "nobody" and resisting his push for large staff reductions, kicking off a verbal sparring match between the two of them.
In the sketch, Hernandez's Rubio said: "While Elon's been causing chaos, I've been working behind the scenes, and I am very close to a deal with the Panamanian government to retake the Panama Canal."
"Eh, I don't want it anymore. You know, seems like a hassle. What I really love is Thailand. Okay? Because I've been watching 'White Lotus' and it looks beautiful," Johnson's Trump replied.
Midway through the scene, Myers appeared as Musk. Following a jab about him wearing a suit for once ("It's giving groomsman"), Johnson's Trump tried to resolve the conflict.
"I can't have you two at each other's throats, OK? After all, I have a perfect record. Everyone who's ever worked for me has left on good terms and then gone on to write a book called 'The Man Who Ruined Everything,'" he said.
"Marco, get your budget under control," Johnson continued. "Elon, stay in your lane. You're not the boss."
As Johnsons's Trump outlined their respective roles, Myers's Musk zoned out and questioned whether he'd made a mistake in getting involved in politics.
In a voiceover, he mused: "Phase one of my plan is complete: Ingratiate yourself to the president and take over the media. But was taking this job a bad idea?"
"A lot of people seem to really hate me. My Tesla stock is crashing, and my personal net worth just dropped by⦠$100 billion dollars," he added, as he brought his pinky to the corner of his mouth, referencing his famous Dr. Evil line from the "Austin Powers" films.
Mike Myers referenced his famous "Austin Powers" villain while playing Elon Musk.
NBC
As the audience erupted into laughter and cheers, Johnson's Trump wrapped up the meeting and the sketch.
"So, headlines from the meeting. One: America is doing bad guys now. Two: Marco, get your budget under control. And three: Elon, stay in your lane, you're not the boss."
"But I paid you $300 million," said Myers's Musk, referencing the enormous sum Musk spent in political contributions to support Trump and other Republican candidates last year.
"And that's why you're the boss," Johnson said without a beat. "We'll get out of your office."
Natasha Rothwell as Belinda in season three of "The White Lotus."
Fabio Lovino/HBO
Season three of 'The White Lotus' explores themes of identity and spirituality in Thailand.
Creator Mike White is interested in Buddhist principles, which influenced the character's arcs this season.
Greg's storyline continues from season two, hinting at karmic consequences for his past actions.
Identity is a prison. That's the operating thesis of season three of Mike White's hit HBO satire "The White Lotus." To be on the nose for this season's Thailand-set exploration of privilege and hijinks, the line is uttered by a Buddhist monk in the premiere episode.
White has used each season's location and its meaning in the American consciousness to draw out the mess of interpersonal relationships among the hotel's staff and guests. In the first season, the colonial afterlife of Hawaii set the scene for exploring wealthy, predominantly white tourists' extractive relationships with the locals who serve them. The romance of Italy in season two formed the backdrop for the passions, affairs, familial and marital drama of the group who visited Sicily.
In season three, the spirituality of Thailand rattles the cages of identity The White Lotus' Western tourists lock themselves in. It's a location that allows the show to examine Eastern spirituality and satirize the way Western tourists appropriate it for their own self-help vacations.
"They're all in some kind of hurt," White said of his Thailand White Lotus visitors in an interview with Time. The dramatic irony is that the suffering they've come to cleanse themselves of is caused by the very thing that allowed them to be there in the first place β the exorbitant wealth and privilege they wield.
That irony likely isn't lost on White, who takes special pleasure in making sure his characters β even the lovable ones β get what's coming to them. You could call it karma, which just so happens to be a key principle of Buddhism, Thailand's dominant religion.
So who's due for some karmic repayment this season? Here's how the major tenets of Buddhist philosophy could offer some clues.
Prisons of identity
White has personal experience with Thailand and Buddhism.
"I had a Buddhist self-help phase when I had a nervous breakdown in my 30s," he told Time in January. "I use Buddhist concepts as a way to sort of organize my ideas."
Time in Buddhist philosophy doesn't work the same as time in Western philosophy. In the West, time is linear. Our lives have a fixed start date β birth β and end date β death.
In Buddhism, time is circular. Life is a cycle of death and rebirth. Identity isn't as fixed within a cycle of reincarnation, since you could be reborn into a higher or lower caste in the next life, depending on the karma you make in this one.
To be caught up in the material circumstances of the present creates the "prison of identity" discussed on the show. Each group of Western tourists is struggling with the prisons of their own identities in some way or another.
For the Southern Ratliff family, particularly the parents, pill-popping Victoria (Parker Posey) and stressed Duke dad Tim (Jason Isaacs), their identities are defined by having good values and by being successful. All that is about to come crashing down, though, since Tim's office is being scrutinized by the feds for a money laundering scheme he participated in years ago.
Jason Isaacs as Timothy Ratliff in season three of "The White Lotus."
Fabio Lovino/HBO
Rick (Walton Goggins) is clearly tormented by the prison of his own identity, which has led him on a heavily implied revenge tour to Thailand to track down the person responsible for his father's death. The fixation on his father, his origin story, and the emptiness it's left him with is what the Buddhists would call attachment (derogatory) β the kind that only causes you suffering.
The trio of women on a girls' trip are trapped by the competition they've built up with one another. They're constantly vying for power over one another, to be seen as the most successful of the three. "It's not a midlife crisis; it's a victory lap," Southern housewife Kate (Leslie Bibb) insists in episode one.
Karmic repayment
"The White Lotus" is ostensibly an anthology, but if you've seen more than one season, you know that isn't exactly true. In Italy, Tanya McQuoid (Jennifer Coolidge) was the throughline from the first season in Hawaii, and you could say she met her karmic end in the Mediterranean for the false promises she made Belinda (Natasha Rothwell) in Hawaii.
In Thailand, Greg (Jon Gries) is the throughline from the previous season. When we encounter him on Koh Samui, he's assumed an alias "Gary" and denies having ever been to the White Lotus in Hawaii, where he met Tanya and Belinda. If you think of each season as one cycle of reincarnation, then Thailand is Greg's next life after the one he left in Italy, which effectively concluded with Tanya's death.
Of course, the audience knows all about the bad karma Greg stirred up in Sicily by organizing his wife's hit. Since the episode four teaser shows Belinda closing in on Greg with a little bit of internet sleuthing, it's fair to expect his old life to come flooding back.
In Buddhism, you can't enter a new life without balancing the karma, good and bad, that you've made in your previous one. Greg, responsible for the demise of Tanya at the end of last season, still managed to escape unscathed.
It's fair to expect he'll be getting some cosmic payback at the end of this one, whether it comes in the form of a snake bite, a poisoned seed, or a watery demise on the resort grounds. If Thailand has anything to teach him, it's that you can't start over without a little karmic justice.
Elon Musk at an AI event in London in the UK in 2023.
AP Photo/Kirsty Wigglesworth, Pool
Elon Musk has called for the US to exit NATO.
In a post on X, Musk said it "doesn't make sense for America to pay for the defense of Europe."
Trump has repeatedly criticized European defense spending and threatened to leave NATO if allies didn't pay more.
Billionaire Elon Musk has suggested the US should leave NATO, as tensions between the US and its European allies continue to build.
Musk, the CEO of Tesla and head of the Department of Government Efficiency, reshared a post on X Sunday that read "Exit NATO now!"
"We really should," Musk wrote. "Doesn't make sense for America to pay for the defense of Europe."
The current White House administration has had an increasingly strained relationship with its European NATO partners, with President Donald Trump repeatedly criticizing Europe's defense spending.
Trump has called on European members of the alliance to raise defense spending to 5% of GDP βsignificantly more than any member, including the US, currently spends. In his first term in office, Trump also threatened to withdraw from the alliance if allies did not boost spending.
While a number of countries have since pledged to make such changes, Trump has remained skeptical, saying earlier this month that the US would not defend NATO members who don't pay enough for their own defense.
It comes at a pivotal time for Europe as it seeks to step up support for Ukraine while the US appears to be pulling away from Kyiv. Trump announced that he would pause military aid to the country earlier this month following his dramatic clash with Ukraine's president, Volodymyr Zelenskyy, in the Oval Office.
Musk has taken on an influential role in the Trump administration.
In his position as head of DOGE, he has pushed for mass layoffs of federal workers and canceled federal contracts in a bid to cut government spending.
Although we're fortunate to enjoy a fabulous retirement life abroad, we've always wondered if there's an even better place for us out there.
So, over a decade later, we set off on an adventure that lasted more than two years to explore other potential retirement spots around the globe to find out.
Our journey started in Mexico, a popular spot for American retirees in part due to its proximity to the US, generally lower cost of living, and its warm weather.
Although we chose tourist-heavy cities, we tried to get a taste of daily life by staying in neighborhoods outside the main vacation and hotel areas.
We were pleasantly surprised by CancΓΊn
CancΓΊn is more than hotels and tourist spots.
WisKay/Getty Images
Located on the northeastern coast of the Yucatan Peninsula, CancΓΊn is a major tourist destination in Mexico. That said, CancΓΊn has a "hotel zone" along the beach that's miles away from the city itself.
Most visitors (like us on an anniversary trip years ago) arrive at the airport, take a shuttle to their hotel, and never leave the vicinity before departing for home.
On this trip, though, we rented an Airbnb in a residential section of downtown to attempt to see what it might be like to live there.
We found downtown CancΓΊn to be quite different from the miles of fancy resorts, boutiques, and eateries in the hotel zone.
As we walked around, we passed numerous modest single-family homes and locally owned shops and restaurants. We liked that the downtown had everything we could need for daily life within walking distance.
In addition, the area had some popular American chains, like Walmart, which had a surprisingly impressive selection of affordable products and produce.
Plus, there's a major international airport just 20 to 30 minutes away from downtown β ideal for American expats who want to visit family back home.
Our apartment was miles from the beach, but an inexpensive bus ride made getting there a snap. However, once we got to the miles of public beaches, we were disappointed to find very few designated access points.
It was harder to enter the beach than we expected, especially since we'd been used to walking from an oceanfront hotel directly onto the sand when we'd stayed in CancΓΊn as tourists. This was definitely a drawback, but not an insurmountable one.
Overall, though, we were pleasantly surprised at how similar downtown CancΓΊn felt to our current neighborhood.
Playa del Carmen seemed to offer the best of both worlds for American expats
Playa del Carmen has beaches, businesses, shops, and more.
Arturo PeΓ±a Romano Medina/Getty Images
Located about an hour south of CancΓΊn is the coastal town of Playa Del Carmen. Unlike CancΓΊn, Playa del Carmen doesn't have an isolated hotel zone separate from its residential areas.
This city has beaches, the famous 5th Avenue a couple of blocks away, and then local housing and businesses all the way to the major highway that runs from CancΓΊn past Tulum.
I liked that nearby neighborhoods could easily access the beach and popular spots like 5th Avenue. The lively area felt like Mexico's version of Bourbon Street in New Orleans, filled with tourists, vendors, and live music. This was fun, though I worried it could eventually be annoying to navigate while trying to do chores and run errands on a daily basis.
Even so, the area felt overflowing with outstanding food and shopping options.
In addition to local offerings, we found popular American chains like Walmart, Sam's Club, Office Depot, and many familiar chain restaurants in the area that US expats missing home would surely enjoy.
Although Playa del Carmen doesn't have its own international airport, the one in CancΓΊn is only about an hour away.
Overall, we can see why retirees would choose either place
We appreciated how Playa del Carmen and CancΓΊn both felt beautiful and walkable, with fairly easy access to airports, which is great for retirees moving away from family.
We can definitely understand why the warm weather, beaches, and other perks would bring expats to either place.
That said, we also realized the area's generally hotter temperatures weren't quite an ideal fit for us. For now, we still call Cuenca home.
Many first-time visitors to Lisbon make common mistakes.
no_limit_pictures/Getty Images
I'm a Lisbon local and tour guide, which means I see visitors make many of the same mistakes.
Some wrongfully assume Portugal's weather will be sunny all year and don't pack comfortable shoes.
We generally appreciate it when tourists leave tips and try to speak Portuguese.
Portugal's capital city, Lisbon, is high on many must-visit lists for a good reason. After all, it is a historical and gastronomic paradise.
I was born and raised in Lisbon, and I'm now a tour guide there, so I've seen visitors make a lot of missteps and errors while visiting my beautiful city and the areas beyond it.
Many picture tons of year-round sunshine when they think of Portugal β I can tell by the way many tourists fail to dress properly when the weather is anything else.
Before you visit, know that our Mediterranean soil comes with all four seasons.
Summer is indeed hot and sunny, a great time for sunset cocktails on the Tagus River and outdoor diner parties with grilled sardines and small cold beers in the Alfama quarter. Winter can be a bit chilly.
In spring and autumn, temperatures tend to be more mild, making these great times of year to hike across Lisbon's seven hills and go on day trips around the city.
However, you'll want to pack carefully because the weather can also be the most unpredictable during these months. Definitely do some research before packing for your trip.
Wearing flip-flops or high heels around the city
It can be tricky to walk uphill on the cobblestones in heels.
Alexander Spatari/Getty Images
Like many other Portuguese cities, Lisbon has an array of beautiful cobblestone patterns in its squares and sidewalks. However, these stones can get slippery and sometimes be uncomfortable to walk on.
So, pack sensible, comfortable footwear. The Portuguese pavement can be challenging enough to navigate without high heels and flip-flops.
Not even trying to speak the local language
You may want to at least try to speak Portuguese when greeting others.
Allard1/Getty Images
Although many of us locals enjoy practicing our English with tourists, we still appreciate it when visitors try to speak Portuguese.
Making an effort to use our language is a nice tribute to local culture β and there's a good chance you'll get better service just for trying.
At the very least, it's polite to know and use basic phrases, like hello (olΓ‘) and please (por favor).
Drinking strong Portuguese coffee as if it's the same as what you usually have back home
Portuguese coffee isn't the same as what many are used to drinking in the US.
Daniel Balakov/Getty Images
In Portugal, most of our coffee blends are made with robusta beans. If this is what you're used to back home, you should be fine.
However, robusta beans have way more caffeine than arabica ones, which are the more common offering in the United States (and much of the world).
To avoid caffeine overload, be mindful of this difference when getting drinks here. If you want a bigger cup of coffee that's less intense, order an abatanado (basically an Americano).
When in Portugal, feel free to tip whenever you feel impressed with your service.
Rrrainbow/Getty Images
Tipping culture varies around the world, but that doesn't mean service workers here don't appreciate an extra bit of change.
In Lisbon, tipping isn't considered as essential as it is in the US, as our service workers are usually paid a living wage. However, tips should still be used to reward good service, especially at tourist-friendly activities and restaurants.
As a tour guide, I know firsthand just how much we appreciate them.
Having a teen daughter is wonderful, funny, messy, eye-opening, and joyful but can also be scary.
Unlike all the previous parenting stages, you can no longer kid yourself that you have control over anything. Not when your adorable, cooing baby is your height, slamming a door in your face, ignoring everything you say, or informing you that our outfit makes you "look like a potato."
I never wanted to be my child's "best friend." However, it was shocking how different our relationship became (seemingly overnight), though every teen parenting book warned me this would happen.
Initially, I took it personally: the insults, the eye-rolling, the mumbled, monosyllabic answers. Now, I look for ways to keep channels of communication open between us.
Like exercising together, which has become one love language we both enjoy.
Connecting through shared passions
One of the challenges in my relationship with my eldest daughter is how similar we are, from our physical features to our personality traits.
While we can connect over a shopping excursion (teen girls tend to be nice once a Sephora purchase has been made, at least for a little while), our shared passion for fitness and sport has really brought us together.
Moving together
As a teen, I wanted to become a professional ballerina, spending my days training at the School of American Ballet in Manhattan.
My daughter is a junior county-level cricketer, not a dancer (we live in London), so we both understand the importance of having a passion for something that you want to live and breathe all the time.
Not everyone will understand the focus, discipline, commitment, and sacrifice required, but my daughter reminds me of myself at her age.
Last year, my teen started circuit training as part of her school sports program; I'd begun lifting weights to build strength during perimenopause. We'd work out in the living room, or my daughter would ask me to throw balls in the backyard. Slowly, we found ourselves doing spontaneous fitness sessions, like going for the odd run or heading to the hotel gym together on vacation.
Instead of exploding into a screaming match, we'd often giggle during these gym sessions. My daughter would give me training tips; I'd usually beg her to switch to lighter weights (and she'd ignore me). But somehow, it felt effortless β and fun.
These workouts are never about "improving" appearance, though my daughter enjoys hitting a new speed or endurance milestone. We discuss the merits of being strong rather than thin, but we also know that we don't exercise solely for our bodies. With our busy minds, exercise is our happy place β calming but energizing, motivating, and grounding.
Learning a new language together
Teenage girlhood often involves rejecting your mother in some way. I'm OK with that, but no matter how many doors get slammed in my face, I want to make sure my kids always know mine is open.
Communication can look different from what we expect. When we work out, my teen and I are mostly silent. Occasionally, I'll ask my daughter what song she's listening to; she'll wonder if she can "borrow" the workout top I'm wearing for our next session.
Sometimes, she'll catch my eye and smile at me in the mirror behind her. Like she knows I'm there to spot her, cheer her, support her β in life, as well as in the gym.
Season 23 "American Idol" judges Luke Bryan, Lionel Richie, and Carrie Underwood with host Ryan Seacrest.
Mike Coppola/Getty Images
"American Idol" returns for its 23rd season on March 9, 2025.
Some winners, such as new judge Carrie Underwood, have sold millions of records and won Grammys.
We've ranked every winner's success, from Abi Carter to Kelly Clarkson.
Thousands of people have tried out for "American Idol" over the past 23 years, with the hope of becoming America's next biggest pop star.
But how many of the 22 winners have actually becomeΒ the next American idol?
Ahead of the show's 23rd season premiere on Sunday, we've ranked every winner of "American Idol" based on their amount of success since appearing in the competition.
Our ranking considered factors including how many albums or songs they've sold, chart placement, cultural impact, award nominations and wins, and how famous they are compared with other contestants on their season (we're looking at you, Kris Allen and Adam Lambert).
This list is not based on talent, because all of these musicians possess beautiful voices.
Here's how we think the "American Idol" winners stack up.
22. Just Sam (season 18)
Just Sam during season 18 of "American Idol."
Eric Liebowitz/ABC/Getty Images
The low placement of Just Sam, 26, the winner of season 18, is no fault of their own β their season was interrupted because of COVID-19, and they weren't able to tour or do any real press for years.
In 2023, they spoke openly with The Washington Post about how winning a reality show didn't automatically equate to success. After leaving Hollywood Records after two years with no released music, Sam was spotted busking on the New York City subway.
20. Abi Carter (season 22)
Abi Carter after winning season 22 of "American Idol."
Eric McCandless/Disney/Getty Images
Abi Carter is our reigning "American Idol," winning in 2024.
Since then, the 22-year-old has released her debut album, "Ghosts in the Backyard," which didn't chart. She's also yet to hit the one-million streams mark on any of her songs on Spotify, so we reserve the right to change this placement if she scores a hit soon.
20. Maddi Poppe (season 16)
Maddie Poppe at the season 16 finale of "American Idol."
Mitch Haaseth/Walt Disney Television/Getty Images
In 2018, Maddie Poppe was crowned the season 16 champion.
Poppe, 27, has failed to make much of an impact on mainstream music, though a few of her songs' streaming numbers are in the multimillions on Spotify.
Her songs have charted on the adult contemporary/adult airplay charts, but not particularly high. She does, however, have a People's Choice Award under her belt for "competition contestant of 2018."
Poppe also loses points because of Gabby Barrett's success; Barrett came in third place during season 16 but has become a country music star with her hit single "I Hope," which was nominated for single of the year at the 2020 CMA Awards and reached No. 3 on the Hot 100. In 2025, Barrett will make her acting debut in "Hurry Up Tomorrow" alongside The Weeknd, Jenna Ortega, and Barry Keoghan.
19. Iam Tongi (season 21)
Iam Tongi after winning season 21 of "American Idol."
Stewart Cook/ABC/Getty Images
Season 21 champ Iam Tongi became the first Pacific Islander to win "American Idol" in 2023.
Tongi, 20, has released multiple singles and even earned a No. 1 song on the World Digital Song Sales chart with "Why Kiki?," which is why he's at this spot, even though he hasn't done much since winning (yet).
18. Laine Hardy (season 17)
Laine Hardy after winning season 17 of "American Idol."
Eric McCandless/Getty Images
Laine Hardy won season 17, the second of the "rebooted" series, in 2019.
Since then, he peaked at No. 2 on the Billboard Emerging Artists chart and has released multiple singles.
Hardy's 2018 song "Hurricane" has been streamed over 12 million times on Spotify, and he had a song reach No. 19 on the Country Song Digital Sales chart.
17. Lee DeWyze (season 9)
Lee DeWyze after winning season nine of "American Idol."
Jeff Kravitz/FilmMagic/Getty Images
Lee DeWyze was the season nine champion in 2010.
Both DeWyze, 38, and the runner-up, Crystal Bowersox, have essentially disappeared from pop culture since appearing on the show, especially compared with some of its other winners.
DeWyze had four songs chart on the Hot 100 from his first post-"Idol" album, "Live It Up," ranging from Nos. 24 to 88. "Live It Up" and his 2013 album, "Frames," made it to the Billboard 200, charting at Nos. 19 and 116. He released his seventh and eighth albums in 2018 and 2024, but both failed to chart.
DeWyze definitely had his moment, and while he continues to make music, he has faded into pop-music obscurity.
16. Kris Allen (season 8)
Adam Lambert and Kris Allen reacted to Allen's win during season eight of "American Idol."
Kevin Winter/American Idol 2009/Getty Images for FOX
Kris Allen's season-eight win in 2009 can best be summed up by his face upon winning.
Allen's win remains as confusing in 2025 as it was in 2009, when he inexplicably lost to Adam Lambert, one of the most talented musicians to ever grace the "Idol" stage β he's touring with Queen, for crying out loud.
Lambert also acts, has topped charts, has sold millions of records, was nominated for a Grammy in 2011, and starred in the Broadway revival of "Cabaret" from September 2024 to March 2025.
Another contestant from their season, Mickey Guyton, recently had a breakout moment and has been nominated for four Grammys. She's also the first Black female solo artist to earn a Grammy nomination in a country category, according to Wide Open Country.
Comparatively, Allen has fallen short. The 39-year-old had seven songs make it to the Hot 100 but never broke the top 10 β at the time, this was unheard of for "American Idol" contestants. His highest-charting album was 2009's "Kris Allen," which peaked at No. 11. He hasn't had an album chart since 2014.
15. Trent Harmon (season 15)
Trent Harmon at the season 15 finale of "American Idol."
FOX Image Collection/Getty Images
Trent Harmon won what was then the last season of "American Idol," season 15, in 2016.
In 2018, Harmon, now 34, released his debut album, "You Got 'Em All," which peaked at No. 34 on the Top Country Albums chart. A 2017 single, "There's a Girl," reached No. 27 on the Hot Country Songs chart, and has been streamed over 55 million times on Spotify. His album reached No. 2 on the Heatseekers Albums chart, but it didn't reach the Billboard 200.
Overall, he's a perfectly respectable late-season contestant. However, Harmon has lost points for beating La'Porsha Renae, who we believe deserved the win.
14. Noah Thompson (season 20)
Noah Thompson during season 20 of "American Idol."
Eric McCandless/ABC/Getty Images
Noah Thompson was the season nine champion in 2022.
The 22-year-old was successful with his debut single, "One Day Tonight," which reached No. 48 on the Billboard Hot Country chart and has 40 million streams on Spotify.
However, Thompson loses some points since another contestant from his season, Cameron Whitcomb, is arguably more successful. He has two songs on Spotify with over 44 million streams and two charting singles on the US Rock charts ("Medusa" and "Hundred Mile High").
13. Candice Glover (season 12)
Candice Glover during the season 12 finale of American Idol."
Jeffrey Mayer/WireImage/Getty Images
Candice Glover was crowned the 12th "American Idol" in 2013.
Unfortunately, season 12 of "American Idol" will be best known as the season with Mariah Carey and Nicki Minaj's beef, overshadowing the highly talented Glover.
Since the show, she's released only one album, "Music Speaks," in 2014. It peaked at No. 14 on the Billboard 200 and at No. 4 on the Top R&B/Hip-Hop Albums chart. Her coronation song, "I Am Beautiful," reached No. 93 on the Hot 100.
Glover, 35, remains the most famous person from her season, however, bumping her past a few competitors.
12. Caleb Johnson (season 13)
Caleb Johnson at the season 13 finale of "American Idol."
Kevin Winter/Getty Images
Caleb Johnson was crowned the winner of season 13 in 2014 and has released only one solo album since.
Johnson, 33, one of the few "rock" winners of "American Idol," was beloved on the show. But since winning in 2014, he's released only one album as a solo artist, "Testify," in 2014. It peaked at No. 24 on the Billboard 200. He's failed to chart any songs on the Hot 100.
He released his second album with his band, Caleb Johnson & the Ramblin' Saints, in 2021, which seems to be more what he's into stylistically, but streaming numbers are low.
However, in 2023, Johnson joined Meat Loaf's backing band, the Neverland Express, on a multi-city tour to rave reviews, per Chicago Concert Reviews. As Adam Lambert can attest, this is a lucrative gig.
11. Chayce Beckham (season 19)
Chayce Beckham during season 19 of "American Idol."
Eric McCandless/ABC/Getty Images
When Chayce Beckam won season 19 in 2021, he became the first-ever champ whose winner's single was written solely by the winner β and when it topped the Billboard Country Airplay chart, it became the first song since "Ours" by Taylor Swift in 2012 to be written by just the musician performing it.
It's got 289 million streams on Spotify, and also reached No. 45 on the Hot 100.
Beckham, 28, hasn't replicated that success so far, though, preventing him from being higher on this list.
10. Nick Fradiani (season 14)
Nick Fradiani performed after winning season 14 of "American Idol."
Kevork Djansezian/Getty Images
Nick Fradiani won the 14th season of "American Idol" in 2015.
Fradiani, 39, already had a bit of fame before competing: He was part of a pop-rock band called Beach Avenue that competed on "America's Got Talent" in 2014, but the band didn't make it far. So Fradiani decided to try his luck as a solo act on "American Idol."
In August 2016, he released his sole album, "Hurricane," which peaked at No. 121 on the Billboard 200. He had only one song reach the Hot 100: his coronation song, "Beautiful Life," which peaked at No. 93.
He's since returned to Beach Avenue, and also made his Broadway debut in 2022 in "A Beautiful Noise," the Neil Diamond musical. He is now leading the national tour as the younger version of Diamond.
9. Taylor Hicks (season 5)
Taylor Hicks on "American Idol."
Jason Merritt/FilmMagic/Getty Images
When Hicks won "American Idol" in 2006, he was briefly one of the most famous people in the US. The Wrap reported his season was the most successful in two ways: It has the highest ratings to date, and each of the top 10 contestants secured a record deal β nine of them with major labels.
Hicks' coronation single, "Do I Make You Proud," debuted at No. 1 on the Hot 100 β an impressive feat β and his 2006 album peaked at No. 2 on the Billboard 200. He also became the first "Idol" winner to secure a long-term Vegas residency before it was cool, per Forbes, and he starred in "Grease" on Broadway as the Teen Angel.
However, the 48-year-old hasn't charted since 2009, and he has been overshadowed by other contestants from his season, most notably Chris Daughtry and Katharine McPhee, but even other contestants like Mandisa, Kellie Pickler, Kevin Covais, and Elliott Yamin all achieved chart success.
8. David Cook (season 7)
David Cook after winning season seven of "American Idol."
M. Caulfield/WireImage/Getty Images
David Cook won the battle of the Davids during season seven in 2008.
Cook bested David Archuleta to become the seventh "American Idol" champ. The 42-year-old has released three albums and three EPs since "Idol," the most recent of which failed to chart upon release in 2021. His self-titled 2008 album also reached No. 2 on the Top Rock Albums chart.
Though his coronation song, "The Time of My Life," didn't top the charts, he's had more hits than say, Taylor Hicks, with 15 songs charting in the Hot 100. His last song to hit any chart was 10 years ago.
Besides singing, Cook was on Broadway for two 2018 stints in "Kinky Boots."
Archuleta's enduring fame works against Cook's placement on this list, as many millennials are still bumping "Crush" to this day.
7. Ruben Studdard (season 2)
Ruben Studdard during the second season finale of "American Idol."
Ray Mickshaw/WireImage/Getty Images
In 2003, Ruben Studdard became the second "American Idol."
Following Kelly Clarkson would've been a tough act for anyone, but Studdard held his own. His 2003 debut album, "Soulful," reached the top of the Billboard 200, and his next five albums all reached the top 200 as well.
He had two top-10 songs, "Flying Without Wings" and "Sorry 2004," and he has been nominated for multiple major awards, including at the American Music Awards, the Billboard Music Awards, the Teen Choice Awards, and the Grammys.
The 46-year-old has also found success in gospel and R&B, though he hasn't had a major hit in over a decade.
In the past decade, Studdard has appeared on "The Biggest Loser" and made his Broadway debut in 2018 with his runner-up, Clay Aiken.
It's Aiken, actually, who takes points away from Studdard. Aiken is more famous than Studdard is now, but their enduring friendship is sweet. In fact, Aiken and Studdard appeared on season 11 of "The Masked Singer" together as a pair of beets.
6. Phillip Phillips (season 11)
Phillip Phillips at the season 11 finale of "American Idol."
Kevin Winter/Getty Images
Phillip Phillips, who won season 11 in 2012, had the bestselling coronation song in "American Idol" history.
"Home" is "Idol's" bestselling coronation song, per Billboard, which bumps Phillips way up this list. Phillips, 34, also opened for John Mayer on tour, is the only famous person from his season, and was nominated for various awards at the American Music Awards, the Teen Choice Awards, and the Billboard Music Awards.
Both "Home" and "Gone Gone Gone" have over 100 million streams on Spotify, and he has four songs that have reached the Hot 100.
His first two albums, "The World From the Side of the Moon," and "Behind the Light," peaked at Nos. 4 and 7, though his 2023 album, "Drift Back," failed to chart. We'll see whether Phillips can make a comeback.
5. Scotty McCreery (season 10)
Scotty McCreery after winning season 10 of "American Idol."
Kevin Winter/American Idol 2011/Getty Images
Season 10's winner, Scotty McCreery, barely edged out Phillip Phillips of season 11.
McCreery, 31, has enjoyed success since his win in 2011, including three No. 1 country albums (and one No. 2) and a certified platinum debut album (which also hit No. 1 on theΒ Billboard 200). He's the only country music artist to chart a song without a record label.
He's received multiple award nominations, including at the American Country Music Awards, the CMTs, the Teen Choice Awards, the Billboard Music Awards, and the BMI Country Awards, and has had multiple hit singles. "Five More Minutes," "See You Tonight," and "This Is It" all reached the top 10 in the country charts.
In 2024, McCreery received one of the highest honors in country music when he was inducted into the Grand Ole Opry. That same year, Rolling Stone ranked his album "Rise & Fall" as one of the best country albums of the year.
McCreery's season does have famous alumni (Lauren Alaina and Haley Reinhart), but neither has clearly surpassed McCreery, so he's earned his place in the top five.
4. Jordin Sparks (season 6)
Jordin Sparks after winning season six of "American Idol."
Lester Cohen/WireImage/Getty Images
Jordin Sparks, who won season six in 2007, is one of the most successful "American Idol" winners.
Sparks, who was just 17 when she won, has become one of the most famous and beloved "Idol" contestants. She's sold over 1 million albums and 10.2 million singles in the US alone. "No Air," the highest-selling single of any "Idol" contestant, peaked at No. 3 on the Hot 100.
The 35-year-old has had two top-10 albums, a Grammy nomination (along with multiple other noms and wins), and eight Hot 100 singles. She has starred in two Broadway musicals ("In the Heights" and "Waitress") and even cowrote Ariana Grande's breakthrough single "The Way."
While she hasn't had a smash single in a few years, she began a comeback with appearances on "The Masked Dancer" in 2021 and "Dancing with the Stars" in 2022, and released her fourth album, "No Restrictions," in 2024.
3. Fantasia Barrino (season 3)
Fantasia Barrino at the season three finale of "American Idol."
Frank Micelotta/Getty Images
In 2004, Fantasia Barrino became the third "American Idol," so it's fitting that we ranked her at No. 3.
The singer, who goes by Fantasia professionally, has had quite a career. Her first single debuted at No. 1, and her debut album was certified platinum. Her next seven albums all made it to the Billboard 200, and she's seen much success on the R&B/Hip-Hop charts, with a No. 2 in 2019 on the Adult R&B chart.
Fantasia, 40, was also inducted into the North Carolina Music Hall of Fame, starred in "The Color Purple" and "After Midnight" on Broadway, was ranked 32nd on VH1's list of the 100 greatest women in music, performed at Aretha Franklin's funeral, and starred in her own Lifetime movie.
In 2023, she made her feature film debut in the movie adaptation of the musical "The Color Purple," for which she received Golden Globes, Critics' Choice, and SAG Awards nominations.
Fantasia also has a Grammy win from 12 nominations.
The only thing working against Fantasia? That Jennifer Hudson, a future Oscar winner, was on her season; Hudson is easily one of the most famous "Idol" contestants of all time.
2. Carrie Underwood (season 4)
Carrie Underwood after winning season four of "American Idol."
Kevin Winter/Getty Images
What is there to say about Underwood, 41, that hasn't already been said?
She is the female artist with the most No. 1s on the Billboard Country Airplay chart, and she has eight Grammy wins (including best new artist), 12 Billboard Music Awards wins, 17 American Music Awards wins, a Guinness world record, a star on the Hollywood Walk of Fame, and more.
Billboard named her the top female country artist of the 2000s and the 2010s. Underwood has sold over 4.3 million concert tickets, per Pollstar, and was named one of Time's most influential people in 2014.
In total, she's sold 85 million records worldwide, according to her website. She has 28 No. 1 country songs. It's staggering.
This year, she's returning to the "American Idol" stage as a judge, the first former winner to do so.
No one else from her 2005 season, including Bo Bice or Constantine Maroulis, came close to her amount of success. In fact, there's only one "Idol" who could best her ...
1. Kelly Clarkson (season 1)
Kelly Clarkson after winning the first season of "American Idol."
Kevin Winter/Getty Images
Who else could be the most successful "American Idol," but Kelly Clarkson, the first-ever champ? She created an entire empire from her 2002 win.
While Underwood might have chart success in country music, Clarkson has crossover appeal. She's had three No. 1 albums on the Billboard 200, is the first artist to top the pop, adult contemporary, adult pop, country, and dance charts, and has had 11 top-10 singles on the Hot 100 (with three No. 1s).
She's also recorded a modern-classic Christmas album, judged on "The Voice," has been nominated for 17 Grammys (winning three), and had one of the bestselling songs of 2002 with her coronation single, "A Moment Like This."
Clarkson, 42, has also secured a career outside music. Her delightful talk show, "The Kelly Clarkson Show," has won eight Daytime Emmys from 11 nominations. Only an Oscar and a Tony to go, Kelly!
The author loved being a stay-at-home mother of two but feels she lost her identity during the early years.
Courtesy of Terri Peters
It was always my dream, but raising two kids as a stay-at-home mom was harder than I thought.
I lost my identity during my kids' infant and toddler years, and getting it back took work.
My kids are teens now, and I love to see new moms holding onto their own identities and interests.
I was 27 when I had my first baby, and like most people in their late 20s, I thought I had everything figured out. I'd been raised in a conservative church environment where women were taught their main purpose was to become a wife and then a mother. My husband and I had been married for a few years when we decided to start our family. Bringing a baby into our home felt, at the time, like I was finally fulfilling my purpose.
When my son was 2, I gave birth to our daughter. Our family was complete, and I felt proud I'd locked down a husband and had two babies before 30. All that was left to do was enjoy motherhood β or so I thought.
I love being a mom, but early on, I lost myself
The author looks back fondly on the early years with her kids.
Courtesy of Terri Peters
Being a mom has always come easy to me, but in those tear-filled, sleepless infant and toddler years, motherhood had a cost. Now in my 40s with two teenagers, I see how I lost my own identity somewhere between hand-sewing Halloween costumes and scheduling park playdates. Rediscovering who I was at my core was tough once I realized I was lost in mom life, but I'm proof it's possible.
Before I had kids, I acted in community theater, went to a monthly book club, traveled, and maintained things like nail and hair appointments. I also had a career. In an office. Where I interacted with other adult humans daily. When my babies arrived, there was no time for reading, acting, or leaving my neighborhood. I traded salon mani-pedis and pricey blonde hair for drugstore polish and some pretty bad home-hair-dye mishaps.
I don't regret being a stay-at-home mom, though it took a toll
Being a stay-at-home mom meant spending plenty of time with her kids.
Courtesy of Terri Peters
My dad, who was my best friend, died unexpectedly when my first child was an infant, and in one of our last conversations, he admonished me to quit my job. "Babies are only small for a little while, Terri," he told me, "this is time you'll never get back." Two weeks later, my dad was gone, and a mixture of grief and thinking his advice was sound led me to quit a job I adored β an executive director position at a non-profit organization β and become a stay-at-home mom. I don't regret it, but that doesn't mean it wasn't incredibly difficult.
There are so many perks to losing yourself in being a mommy to two small humans. The memories, love, and closeness I still share with my kids to this day make those difficult years of wiping butts, handling toddler tantrums at the grocery store, and navigating the surprisingly icky world of making mom "friends" worth it.
Today, my kids are approaching 17 and 15, and I'd give up almost anything to rock my thumb-sucking baby girl to sleep or hear my toddler son mispronounce "yogurt" one more time. But I'm also glad to have myself back β to know that I'm a mom and a billion other things, from a frequent world traveler to a secret lover of smutty romance novels.
Remembering who I was pre-motherhood was tough, but worth it
The author's kids are now teenagers and she's worked hard to remember her pre-motherhood identity.
Courtesy of Terri Peters
A lot of things broke in my life before I rediscovered myself. My marriage suffered in my kids' elementary school years. I started therapy, made tough decisions to distance myself from my family for mental health reasons, took control of my health and lost 100 pounds, and, most recently, stopped drinking alcohol completely. But it wasn't just big changes that helped me rediscover myself. I chipped and chiseled away at my exterior of being "Bennet and Kennedy's mom" to find someone who loves long walks outside, thrifting, keeping a small circle of trusted friends, and cooking. I'm still their mom, but it's not the most interesting thing about me, and that makes me a better mom to them both.
These days, I'm blown away by young moms who refuse to let go of their identity. I hear them on podcasts, see them in my community, and watch them on social media as they parent and write books, go to movie theaters, travel kid-free with their spouse, and schedule a mid-day massage while someone else looks after their kids.
I wish I'd had moms like that in my life when I was younger, but since I didn't, I'm always the first to tell new moms it's OK to take time for themselves in whatever form is meaningful for them. The young moms I cheer the hardest for are the ones I see holding onto themselves while parenting, because it's the key to it all.
There's a growing problem for older Americans: doctors who specialize in geriatric care are dwindling.
More than 80 million Americans are expected to be older than 65 by 2050, according to the US Census Bureau.
However, geriatricians are in short supply, which could complicate access to care.
Jerry Gurwitz, a 68-year-old geriatrician based in Massachusetts, is at a tricky point in his career.
He's spent decades taking care of older Americans, but now, as Gurwitz approaches the age of some of his own patients, he sees a brewing problem with his profession: there aren't many people willing to take his job, and he has serious doubts over whether there will be enough doctors to properly take care of people as they get older, he told Business Insider.
Gurwitz, who graduated medical school in 1983, said he saw this problem brewing decades ago as he was completing his medical education. Part of the reason he chose to specialize in geriatric medicine was because practically comparatively few people were interested in the field, he said, a trend that hasn't improved more than forty years later.
"These people are going to be retiring. There's not substantial interest on the part of trainees to go into the field," he said of the supply of geriatricians today. "I can't see how the healthcare system isn't going to be overwhelmed over the next decade. It'll be too much, and too many people to take care of."
Medical professionals say the problem has been in the making for years, with the supply of doctors trained specifically to treat older adults nowhere near keeping pace with a quickly aging US population.
There's no clear path to addressing the shortage, Gurwitz said. He and other medical professionals told BI the influx of older patients could lead to a quality-of-care crisis.
The problem is visible in the numbers.
According to an estimate from the American Geriatrics Society, the US will need some 30,000Β geriatriciansΒ by the end of the decade. Yet, the total number of board-certified geriatricians declined to around 7,400 in 2022, according to the American Board of Medical Specialities, down from around 10,000 at the start of the century βand the US population is quickly getting older.
According to the latest projections, the number of Americans aged 65 and older is expected to soar to 82 million by 2050, up 47% from 2022 levels.
Timothy Farrell, a geriatrician and a professor of medicine at the University of Utah, says the signs of strain on the profession have been increasing for years, but have become more severe recently.
Across the board, wait times have gotten longer, with the average wait for a physician appointment rising to 26 days, according to one 2022 survey, up 8% in five years.
"We could probably double our space, and we would very quickly fill," Farrell said, adding that he believed stress in the geriatric unit could be higher than in other areas of the hospital.
R. Sean Morrison, a geriatrician at Mount Sinai, says he knows others in the industry who say they have waiting lists that stretch for six months.
The strain of caring for older adults is particularly evident in nursing homes. A survey of over 400 nursing homes conducted by the American Health Care Association found that 72% had fewer employees in 2024 than they did prior to the pandemic.
The survey also showed that 57% of nursing homes said they had a waiting list, 46% said they began to limit their intake of residents, and 7% said they were turning away patients on a daily basis.
"We don't have right now, nor will we unfortunately ever have enough people who are trained," Morrison said. "That's evidenced by the amount of time it takes for an appointment within our geriatric practices. It's evidenced by the number of older adults that need to be taken into the hospital that the inpatient services don't have the capacity to see. And it's just the tip of the iceberg."
A dwindling medical profession
Gurwitz says he had always wanted to be a geriatrician, but the sentiment is rare among medical professionals. Data from the National Resident Matching Program showed that only 174 out of 419 available positions in geriatric specialty programs were filled in 2023, making it one of the most unfilled programs the organization tracks.
Convincing people to specialize in the field isn't easy.
For one, the profession doesn't pay as much as some specializations. According to data from Salary.com, the median salary for a geriatric physician in New York hovered around $264,163. That's less than half the median salary of a cardiologist in New York, which stood at $573,498 a year as of March 1.
There is also a perception that geriatrics medicine is a less distinguishing field than other areas, Gurwitz said.
"I think there are certain fields of medicine that are more prestigious in which they are more respected than others. Geriatrics, for one reason or another, is not among those," he added.
Farrell said he thinks that the complexity of treating older patients could be another factor turning professionals away from the trade. Geriatricians treat older adults who typically have overlapping health conditions, with some patients taking as many as 20 medications, he said.
"How do you prevent falls? How do you manage multiple chronic conditions for the same person?" he said. "I think there's people in primary care who have more or less comfort with the complexity taking care of complicated, older adults, and that's what geriatrician is trained to do."
The author (not pictured) and her family made friends with their neighbor.
Getty Images
We didn't really know our neighbor of 11 years until my husband asked to borrow his truck.
He not only said yes, but accompanied him on his errand. Afterward, he came over for dinner.
We're still friends to this day, and he's a grandfather figure to our kids.
My husband and I found a sinkhole in our backyard. When we received a high bid to fix it, we decided to D.I.Y. the project following our contractor friend's detailed instructions.
The job required a few tons of dirt β more than our Subaru Forester could haul. My husband had eyed our neighbor's truck in the driveway. Even though we had lived next door to each other for 11 years, I really only knew his name was Gary and that he was a retired bachelor. During that time, we'd exchanged no more than neighborly waves and friendly small talk. I worried that asking him to help us haul dirt was too big an ask.
It proved to be one of the best things we ever did.
Gary was outside that day, watering his plants, and he willingly stopped to chat with my husband. He quickly offered to help when my husband asked for his assistance, seemingly not bothered by the 20-minute drive or the three yards of dirt plopped into his pristine truckbed.
It was the beginning of our friendship.
He stayed for dinner and basically became part of our family
My husband gassed Gary's truck, pumped up the tires, and washed the bed. As a thank you, I invited him to stay for dinner. To my surprise, he said yes. I worried our spunky children might annoy a bachelor and that the chicken I made was too dry. But Gary was pleasant about everything, from the children badgering him with questions (including "How old are you?") to the dog licking him incessantly.
When the evening was over, my husband said that Gary had told him he was in a new phase β he wanted to be more open to what life brought his way. Our request for help had given him the chance to say yes.
That first dinner together led to more. When we found out Gary's family was in Boston and that he would be spending the holidays alone, we invited him to join our large, boisterous family for Thanksgiving and Christmas dinner. To my continued surprise, he accepted. We extended an invitation for him to spend Christmas morning with our family, too, and filled a stocking with chocolates, coffee, mints, and other treats. And when we discovered that his birthday was three days after Christmas, my 6-year-old daughter and I made him a cake and gave him more chocolate while the family dog showered him with kisses.
Over time, he became a grandfather figure to my children. Reflecting on our friendship, it's wild to think we lived next door to Gary for more than 10 years before getting to know him. The same goes for another neighbor on our street. She and I are now close friends through our mutual love of writing. We, too, had been neighbors for more than a decade before we learned of our shared passion. I wish we'd gotten to know our neighbors sooner, but I'm still grateful for their friendships.
We love that our children are growing up with a sense of community
For Gary, our family fills that gap created by far-flung family. He even asked for a photo of us to share with his Boston relatives when he visited them recently. Our dog Maple enthusiastically greets him at every opportunity. He plays catch with our toddler. Our 7-year-old asks him to toss her in the air or watch her latest gymnastic trick, while our 12-year-old ensures we never forget him on our nightly walks.
I believe neighborhood relationships teach our children how to pursue unlikely friendships and care for others outside their inner circles. It's one of the greatest gifts of their childhoods to know neighbors like Gary. And to think it all happened because he said yes to an inconvenient errand and dinner invitation.
When we met in person for the first time, she flew down to Atlanta from Columbus, where I was visiting family. I had been at my family's home for a week and was working remotely.
She flew down on a Friday evening, and I picked her up at the hotel the next day. On our first date, we went to Helen, Ga, and had a wonderful time. The following day, she went back home.
The following weekend was Labor Day weekend. I planned to head back to Lancaster on Sunday, but she asked me if I could go to Columbus instead and spend Labor Day with her. Although I wasn't off on the Tuesday after Labor Day, I only had meetings and could take those on the road back home.
We knew that if we wanted this to work, we would have to make our work arrangements work for us. Since I had the most flexibility as a remote worker, I decided to travel wherever she worked to spend time together and build our relationship.
Our relationship became a story written across many adventures
Since that decision, we have been to many places. One of the most memorable was a two-week stay in Miami in February 2023. I flew to Miami for the first time and stayed with her in the hotel. During the day, we both worked, but in the evenings and on weekends, we would explore. From beach trips to Miami Beach to enjoying local restaurants, we enjoyed every minute of South Florida.
In April 2023, we spent a week together in California. On one day, she had to drive to different client sites. I could attend my work conference calls while on the road.
One of our memorable stops was an overnight stay in Monterey. We went to the Monterey Bay Aquarium and had lunch at the Fish Hopper, where it is the best Bloody Mary I have ever had.
In 2024, we spent the whole month of January in an Airbnb in Rincon, Puerto Rico. Since her job is seasonal, she was off, and I worked remotely during the day. We enjoyed everything that Rincon had to offer.
Entering the long-distance relationship was the best decision of my life
The coordination of our schedules wasn't complicated. In the rare chance that I had to travel for work, I simply adjusted my travel to wherever she was at a time that worked for me but still gave us plenty of time together. It was a lesson in communication and coordination.
Typically, a long-distance relationship would be an obstacle. But my remote status and her work travel were reasons our relationship flourished.
In the end, if I wanted our relationship to work, I needed to see our work arrangement as an opportunity to enjoy each other's company and spend time together doing fun things committed couples do.
Yope is an app that allows users to form private groups for messaging.
Courtesy of Yope
Yope, a photo-sharing app, is gaining traction with 2.2 million monthly active users.
Users can create private groups to share photos, videos, and audio with.
Trying out Yope was a good reminder that it's hard to convince your friends to download yet another social media app.
The buzzy new social media app Yope's focus on your private friend circle is also what made it tough for me to start using it easily.
"The difference with Yope is that you're not taking photos just for the sake of taking photos," Yope cofounder and CEO Bahram Ismailov told Business Insider. "Every photo on Yope is captured to be shared with the people closest to you."
Yope is a photo-sharing platform that says it has about 2.2 million monthly active users. Venture capitalists also seem keen on it. The app raised an initial seed round of $4.65 million at a $50 million valuation, Business Insider confirmed.
Yope users share photos, videos, and audio with a private group of friends to maintain a daily streak and view recaps of their days.
I set out as a 25-year-old Gen Zer intending to do a week-long review, but Yope requires users to have friends to work and it took a few days to convince my friends to join another social media app.
When they finally did, it was a fun way to keep up with my long-distance BFF. Their pictures showed up on my iPhone lockscreen as a "Live Activity" when the feature was enabled.
From getting started to maintaining streaks, here's what my 72 hours on Yope looked like before I hit my deadline to file my first impressions.
It's easy to get started if you already have a group in mind
Yope; Jordan Hart/BI
Yope is straightforward and easy to use once you've downloaded the app. I created a profile and enabled Live Activities before making a group called "Jordan's Besties."
The hard part was getting said besties to join the app to make it usable for me. Without them, I was in the private group alone with only myself to post pictures to the collaborative wall.
Your posts aren't at risk of being seen by users outside of the group chat, and there's no "explore" section. You can search for others, but you can only see their content if you're in a joint group.
I finally got my friends to join
It was fun to stay up to date with my friends' lives.
Yope; Jordan Hart/BI
Usually, my long-distance BFF and I do weekly recaps of our lives with photos over text. Yope was a cool way to have real-time updates on her daily life.
However, I'm still on the fence about Live Activities. I don't use the feature at all outside of Yope, so it was sort of intense having photos and streak reminders every time I looked at my lockscreen. I enjoyed it the most when I first received a picture; it was a nice surprise.
As working adults, it's hard to remember to snap photos of your day, so the Live Activities choice made sense. Our schedules caused us to slack on updating each other, and that came with multiple warnings that our 24-hour timeframe to send pics was closing.
If I wasn't so distracted by scrolling TikTok and sharing my life on Instagram Stories, it likely wouldn't have felt like a chore to have another place to exist online.
That might just be the point.
Maybe I'm too old and too online
As a 25-year-old, I'm not completely sold that Yope would fit into my life as it is today. However, I see a number of scenarios where it seems like a great app to choose.
I can see myself using Yope while on vacation to give my friends a highlight reel of my trip. If I want to take a break from Instagram and hundreds of people watching my stories, it seems like it would be a way to scratch my "chronically online" itch without being perceived by the masses.
Yope's Ismailov described it as a "shared camera roll" between friends. It's a space without content by influencers or strangers. It's reminiscent of a time when social media was limited to the Facebook walls of people you knew β an era that younger Gen Z and Gen Alpha missed out on.
"Back in 2012, we had Instagram and it was amazing. Now, let's create something even better for the next generation," said Yope cofounder and CTO Paul Rudkouski.
Unlike those born in the mid-to-late-2000s, I was around for almost every era of modern social media. I've had an online presence on MySpace, Facebook, Snapchat, Instagram, and Tumblr, to name a few.
Yope has promising components that could help it reach a similar level of recognition, but its product-design choices mean it faces a particular challenge: attracting entire groups, not just individuals.
Charles O'Rear/Getty, thawornnurak/Getty, valiantsin suprunovich/Getty, twomeows/Getty, aluxum/Getty, Tyler Le/BI
Tech giants Amazon, Google, IBM, and Microsoft are racing to develop a functional quantum computer.
Each has released a prototype quantum chip with different approaches and potential applications.
The field is rapidly evolving, but major hurdles remain before it becomes commercially useful.
The quantum race is heating up.
Tech titans Amazon, Google, IBM, and Microsoft each recently announced advancements in their prototype chips, tightening the race to develop a commercially useful quantum computer that could solve some of the universe's stickiest problemsΒ faster than a classical computer ever could.
Quantum computing is a rapidly evolving βΒ though still largely theoretical and deeply technical β field. Butcracking it open could help discover new drugs, develop new chemical compounds, or break encryption methods, among other outcomes, researchers say.
Naturally, each of the major players in Big Tech wants to be the one to take quantum computing mainstream.
"You're hearing a lot about it because this is a real tipping point," Oskar Painter, the director of quantum hardware at Amazon Web Services, told Business Insider in late February, following the company's announcement of its Ocelot chip.
Stick with us β here's where it gets complicated.
Where classical computing uses binary digits β 0s and 1s, called bits β to represent information, quantum computing relies on a foundation built from the quantum equivalent of bits, called qubits. When they behave predictably at a large enough scale, qubits allow quantum computers to quickly calculate equations with multiple solutions and perform advanced computations that would be impossible for classical computers.
However, qubits are unstable, and their behavior is unpredictable. They require specific conditions, such as low light and extremely cold environments, to reduce errors. When the number of qubits is increased, the error rate goes up β making advancement in the field slowgoing.
Small-scale quantum computers already exist, but the race is on to scale them up and make them useful to a wider audience rather than just scientists.
Recently, Amazon, Google, and Microsoft have announced new prototype chips, and IBM has made strides in its existing quantum road map. Each company is using unique approaches to solve the error reduction and scalability problems that have long plagued the field and make useful quantum computing a reality.
Here's how each approach stacks up.
Microsoft
Microsoft's Majorana 1 chip is the first quantum computing chip powered by topological qubits.
Microsoft
Approach to quantum: Topological qubits
Most powerful machine: Majorana 1
In February, Microsoft unveiled its new quantum chip, Majorana 1. The aim is for the chip to speed up the development of large-scale quantum computers from decades to years.
Microsoft said the chip uses a new state of matter to produce "topological" qubits that are less prone to errors and more stable. Essentially, this is a qubit based on a topological state of matter, which isn't a liquid, gas, or solid. As a result, these quantum particles could retain a "memory" of their position over time and move around each other. Information, therefore, could be stored across the whole qubit, so if any parts fail, the topological qubit could still hold key pieces of information and become more fault-resistant.
"Microsoft's progress is the hardest to get an idea about because it's very niche," said Tom Darras, founder of quantum computing startup Welinq. "Even experts in the industry find it difficult to assess the quality of these results."
Quantum experts agree that Microsoft still has many roadblocks to overcome, and its peer-reviewed Nature paper only demonstrates aspects of what its researchers have claimed to achieve β but some in the quantum ecosystem see it as a promising outcome.
Google
Google researchers are aiming to reverse a long-standing qubit problem.
Google
Approach to quantum: Superconducting qubits
Most powerful machine: Willow
In December, Google announced Willow, its newest quantum chip, which the company claims takes just five minutes to solve a problem that would take the world's fastest supercomputer 10 septillion years.
Perhaps more impressive was Google's breakthrough in how quantum computers scale. Historically, the more qubits that are added, and the more powerful the computer becomes, the more prone it is to errors. With Willow, Google's researchers said that adding more physical qubits to a quantum processor actually made it less error-prone, reversing the typical phenomenon.
Known as "below threshold," the accomplishment marks a significant milestone by cracking a problem that has been around since the 1990s. In a study published in Nature, Google's researchers posit this breakthrough could finally offer a way to build a useful large-scale quantum computer. However, much of this is still theoretical, and now Google will need to prove it in practice.
Amazon
A superconducting-qubit quantum chip being wire-bonded to a circuit board at the AWS Center for Quantum Computing in Pasadena, Calif.
Amazon Web Services
Approach to quantum: Superconducting qubits
Most powerful machine: Ocelot
In late February, Amazon Web Services announced its Ocelot chip, a prototype designed to advance the company's focus on cloud-based quantum computing.
An Amazon spokesperson told Business Insider the Ocelot prototype demonstrated the potential to increase efficiency in quantum error correction by up to 90% compared to conventional approaches. The chip leverages a unique architecture that integrates cat qubit technology βΒ named for the famous SchrΓΆdinger's cat thought experiment β and additional quantum error correction components that can be manufactured using processes borrowed from the electronics industry.
Troy Nelson, a computer scientist and the chief technology officer at Lastwall, a cybersecurity provider of quantum resilient technology, told Business Insider that Amazon's Ocelot chip is another building block that the industry will use to build a functioning quantum computer. However, its error rate needs to be substantially lowered, and its chips would require more qubit density before they're useful.
"There's lots of challenges ahead. What Amazon gained in error correction was a trade-off for the complexity and the sophistication of the control systems and the readouts from the chip," Nelson said. "We're still in prototype days, and we still have multiple years to go, but they've made a great leap forward."
IBM
CES patrons take a look as IBM unveils this quantum computer, Q System One.
Ross D. Franklin/ASSOCIATED PRESS
Approach to quantum: Superconducting qubits
Most powerful machine: Condor
IBM has been a quantum frontrunner for some time, with several different prototype chips and its development of Q System One, the first circuit-based commercial quantum computer, unveiled in January 2019.
IBM's Condor chip is the company's most powerful in terms of its number of qubits. However, since its development, IBM has focused its approach on the quality of its gate operations and making its newer quantum chips modular so multiple smaller, less error-prone chips can be combined to make more powerful quantum computing machines.
Condor, the second-largest quantum processor ever made, was unveiled at the IBM Quantum Summit 2023 on December 4, 2023. At the same time, IBM debuted its Heron chip, a 133-qubit processor with a lower error rate.
Rob Schoelkopf, cofounder and chief scientist of Quantum Circuits, told Business Insider that IBM has prioritized "error mitigation" over traditional error correction approaches. While IBM has so far been successful in what Schoelkopf calls "brute force scaling" with this approach, he said the methodology will need to be modified in the long run for efficiency.
Who leads the race?
Sankar Das Sarma, a theoretical condensed matter physicist at the University of Maryland, told Business Insider that the Amazon Web Services Ocelot chip, Google's Willow, and IBM's Condor use a "more conventional" superconducting approach to quantum development compared to other competitors.
By contrast, Microsoft's approach is based on topological Majorana zero modes, which also have a superconductor, but in "a radically different manner," he said. If the Majorana 1 chip works correctly, Das Sarma added, it is protected topologically with minimal need for error correction, compared to claims from other tech companies that they have improved conventional error correction methods.
Still, each company's approach is "very different," Das Sarma said. "It is premature to comment on who is ahead since the whole subject is basically in the initial development phase."
Big Tech companies should be cautious about "raising expectations when promoting results," said Georges-Olivier Reymond, CEO of quantum computing startup Pasqal. "Otherwise, you could create disillusionment."
Reymond's sentiment was echoed by IBM's VP of quantum adoption and business development, Scott Crowder, who told Business Insider he is concerned "over-hype" could lead people to discount quantum technology before its promise can be realized.
"We think we are on the cusp of demonstrating quantum advantage," said Crowder, referring to when a quantum computer outperforms classical machines.Β "But the industry is still a few years from a fully fault-tolerant quantum computer."
Consulting attracts young professionals for prestige, pay, and flashy exit opportunities.
Many consultants go on to found hugely successful companies.
DoorDash, Warby Parker, and Faire were all founded by former consultants.
Young professionals are drawn to consulting for its prestige, competitive pay, and breadth of on-the-job experience β but also for its exit opportunities.
It's why many young consultants say they don't plan to stay in the industry for the long haul. Instead, they plan to put in a few years for the doors it will open when they leave, as well as the wide range of skills they expect to pick up very quickly.
Consultants often end up in the C-suite at the world's biggest companies, or launching businesses that go on to become hugely successful.
A LinkedIn career history analysis conducted by the small business-lending platform OnDeck in 2023 found consulting firms were the most common places for founders to begin their careers. The analysis found the companies that produced the most founders were Bain & Co., Oliver Wyman, and McKinsey & Co β all of which are considered leading management consulting firms.
From eyewear to healthcare and travel to e-commerce, here are 11 successful companies founded by former consultants.
Warby Parker
From top left going clockwise, Andrew Hunt, Jeffrey Raider, Dave Gilboa, and Neil Blumenthal, cofounders of Warby Parker.
Wharton Magazine
Founders: Dave Gilboa, Neil Blumenthal, Jeffrey Raider
Three of the cofounders of Warby Parker worked in consulting before starting the popular glasses brand in 2010.
Jeffrey Raider spent two years at Bain & Company from 2004 to 2006, according to his LinkedIn, before going on to business school at the University of Pennsylvania's Wharton School. Going back to school to get an MBA, especially from a prestigious program, is common for young consultants.
Dave Gilboa also worked at Bain from 2003 to 2006 before attending Wharton, and Neil Blumenthal had a brief stint as a summer associate at McKinsey while he was attending Wharton.
Raider, Gilboa, Blumenthal, and Andrew Hunt, another cofounder, launched Warby Parker while they were still students at Wharton.
Warby Park went public in 2021. The company reported a net revenue of $771.3 million in the 2024 fiscal year, a 15% increase from the year prior, with a market value of $1.8 billion, according to CNBC.
Harry's
Andy Katz-Mayfield and Jeffrey Raider, cofounders of Harry's.
Harry's
Founders: Jeffrey Raider and Andy Katz-Mayfield
Raider, the Warby Parker cofounder who formerly worked at Bain, also founded the popular shaving brand Harry's in 2012 along with Andy Katz-Mayfield, another former Bainie. Katz-Mayfield worked at Bain from 2004 to 2007 and later got an MBA at Stanford University, according to his LinkedIn.
Harry's was valued at $1.7 billion during its Series E funding round in 2021, making it a "unicorn startup," or a privately owned company valued at over a billion. Reuters reported last year that the company filed for an IPO. In 2020, Harry's was set to be acquired by the shaving and skincare conglomerate Edgewell in a $1.4 billion deal, but it fell through after the Federal Trade Commission sued to block it.
DoorDash
Xu of DoorDash.
DoorDash
Founder: Tony Xu
Before founding the massively popular food-delivery service Doordash in 2013, Tony Xu worked as a consultant at McKinsey from 2007 to 2009, his LinkedIn said. He went on to work at eBay and get an MBA from Stanford before starting Doordash with Andy Fang, Stanley Tang, and Evan Moore.
DoorDash had its IPO in 2020. The company reported a 24% revenue increase year over year in 2024, generating around $10.7 billion.
Kayak
Hafner of Kayak.
Kayak
Founder: Steve Hafner
Kayak founder and CEO Steve Hafner worked a couple consulting jobs early in his career before founding the travel search engine with Paul English in 2004, according to his LinkedIn. Hafner spent three years at Boston Consulting Group from 1997 to 2000.
"One of the best powerpoint monkeys on their staff," he wrote under the job history on his LinkedIn. "I quickly realized that producing one good slide a day kept me on the payroll."
After its IPO in 2012, Kayak was bought by Priceline.com, now called Booking Holdings, in 2013 for $2.1 billion.
Hafner also served as the CEO of OpenTable from 2018 to 2025.
Bonobos
Dunn of Bonobos.
Marcus Ingram/Getty Images for Bonobos
Founder: Andy Dunn
Dunn, cofounder and the first CEO of the clothing company, worked at Bain for three years early in his career, according to his LinkedIn. His profile on the social networking site refers to Bonobos as "a remarkable brand, team and culture."
Dunn cofounded Bonobos in 2007 along with fellow Stanford Business School student Brian Spaly. The company was bought by Walmart for $310 million in 2017. It was acquired from Walmart by Express and management firm WHP Global in 2023 for $75 million.
Betterment
Stein of Betterment.
Betterment
Founder: Jonathan Stein
Stein was the founder and board member of the financial robo-adviser Betterment and served as the company's CEO for 13 years, according to his LinkedIn. Stein remains on Betterment's board and has gone on to found Warmer, which focuses on client relationship intelligence.
Stein worked at First Manhattan Consulting Group for four years early in his career.
Ginger
Singh of Ginger.
Ginger
Founder: Karan Singh
Singh, cofounder and COO at Ginger, which provides mental health services through an app, spent several years as a consultant at the management consulting firm ZS.
Singh was also appointed COO at Headspace, which also focuses on mental health, in 2021.
Wellhub
Carvalho of Wellhub.
Wellhub
Founder: Cesar Carvalho
Cesar Carvalho is the CEO and cofounder of Wellhub, which was formerly called Gympass, a corporate wellness platform that serves more than 15,000 companies in 11 countries. Carvalho spent two years as a business analyst at McKinsey β from 2008 to 2010.
"During my time at McKinsey, I learned something fundamental that shapes everything we do at Wellhub: people matter," Carvalho told BI in an email. "The most successful leaders weren't just technically skilled β they genuinely cared about their people. This lesson has been the cornerstone of my approach at Wellhub. Being a good leader and being a good person should never be mutually exclusive. When you treat employees like actual people, not just resources, and give them the tools they need to be well, they naturally do well."
Komodo Health
Nathoo and Sun of Komodo Health.
Komodo Health
Founder: Arif Nathoo
Nathoo, the CEO and cofounder of Komodo Health, spent seven years at McKinsey & Company before turning to entrepreneurship. He was a leader in McKinsey's medical affairs practice, where he focused on developing analytics products and services.
He cofounded Komodo with Web Sun, who previously worked at companies including Merck and Campbell Alliance, in 2014.
Komodo, which was worth over $3 billion at its Series E round in 2021, uses data, analytics, and machine learning to map patient insights.
"A lot of the inspiration for Komodo came out of a world where I was doing analytics on de-indentified data ten years ago and being constantly frustrated with the quality of it," Nathoo said in an interview with Axial in 2022. "The quality of the data that has existed in the market to date is massively inferior to solve problems that require, or that are, ones of machine learning β and where we kind of want to take the world."
Hippo Insurance
Wand of Hippo.
Hippo
Founder: Assaf Wand
The founder and executive chair of Hippo Insurance, Assaf Wand, worked at McKinsey in the summer of 2004 and from 2005 to 2006.
Hippo went public through an SPAC merger in 2021 and now has a market capitalization of $720 million, according to Yahoo Finance.
Before launching Hippo in 2015, Wand founded Sabi, a company that sought to improve the functionality and design of everyday products. Sabi was acquired in 2015.
Faire
Rhodes, Kolovson, Cortes, and Perito of Faire.
Faire
Founder: Jeffrey Kolovson
Jeffrey Kolovson, one of four cofounders of online wholesale marketplace Faire, worked at McKinsey in his early career from 2009 to 2011.
According to Kolovson's LinkedIn, he worked across industries from tech to retail during his time at the firm. He also noted that he was a member of the "SF office social committee" in which he was "responsible for officewide Friday Lunch entertainment" and "pioneered innovative gameshows such as 'Are you Smarter than an Intern?' and '2 Truths and a Pie,' a tepidly received program in which a contestant reveals two truths about themselves and is subsequently pied in the face."
From McKinsey he moved on to mobile payment company, Square where he overlapped with Faire cofounders Daniele Perito, Marcelo Cortes, and Max Rhodes.
Faire, which was last valued at $12.6 billion at its Series G funding round in 2022, connects small independent brands with retailers that can stock their products in their stores.
Welcome back to our Sunday edition, where we round up some of our top stories and take you inside our newsroom. I'm Steve Russolillo, BI's chief news editor, filling in for Jamie Heller these next couple of weeks.
I've got Katie Notopoulos' impassioned argument about daylight-saving time on my mind. She says the Monday after it starts should be a federal holiday. Where do you stand? Let me know: [email protected].
If this was forwarded to you, sign up here. Download Business Insider's app here.
This week's dispatch
Getty Images; Jenny Chang-Rodriguez/BI
Meta has these lists
Getting rehired at Meta could be more challenging than you might think.
In a bombshell report this week, BI's Meta correspondent Pranav Dixit uncovered how Mark Zuckerberg's company maintains internal "block" lists that can prevent some former employees from being rehired.
Pranav has delivered scoop after scoop since joining BI a few months ago. I sat down with him this week to learn more about his latest exclusive and what it all means for Meta's future.
Q: What's the reaction been to your coverage of Meta's "block" lists?
A: We've had a wave of outreach since publishing. More former employees, both from Meta and other tech companies, have come forward to share similar experiences of being blocked from rehire. Their initial accounts suggest that this practice may be more widespread than initially thought. The story really took off when Laszlo Bock, Google's first HR head, shared it on LinkedIn. That sparked a robust debate.
Q: What's the most important thing you learned from your reporting?
A: I was struck by the remarkable lack of transparency in corporate hiring practices. While we have laws designed to prevent discrimination and retaliation, those protections only extend so far. There's a vast gray area where companies have near-complete discretion.
I was particularly surprised by how much influence middle managers seem to have in this process. In some cases, a simple form or classification from a single manager can profoundly impact someone's future employment prospects.
Q: Meta has undergone a pretty big transformation in the past few months. How does the story fit into what's next for the company?
A: This story captures a key tension in Meta's evolution. The company is still in what CEO Mark Zuckerberg calls the "Year of Efficiency," making aggressive cuts while simultaneously competing fiercely for AI talent. These "block" lists represent the collision of those two imperatives.
Hedge funds' growing divide
Richard Darko/Getty, skodonnell/Getty, angel_nt/Getty, Klaus Vedfelt/Getty, Tyler Le/BI
Smaller hedge funds used to outperform their larger rivals. Now, the tide has turned, and the Big Four β Millennium, Citadel, Point72, and Balyasny β have taken over.
BI heard from over a dozen fund founders, allocators, and industry experts about how difficult it's gotten for under-the-radar names to compete. The key for smaller firms is doing something bigger multistrats can't: recreate the same returns but with fewer people.
Silicon Valley's highly sought-after comms guru won the hearts of startup founders with her edgy, direct, and nontraditional style. Bari Weiss loves her. Sam Altman's in her corner.
Less enchanted with the PR maverick are her peers. "She does not have a thriving business. What she has is a thriving Twitter following," one sniped. That doesn't change the fact Cheng Meservey's style is effective β even if she ruffles some feathers in the process.
When Trump announced the Department of Government Efficiency under Elon Musk's leadership, management and policy experts told BI they were cautiously optimistic about its efforts to cut governmental waste. But six weeks in, they've got serious concerns.
Tens of thousands of federal workers have been fired, Musk has challenged the limits of the law by dismantling USAID, and his engineers have infiltrated government IT systems. Those same experts now describe DOGE's tactics as "clumsy," "wrongheaded," and full of "political recklessness."
The generation once known for being young is coming to terms with the fact that's no longer the case. Millennials are buying homes, starting families, and getting promoted at work. They're moving up the ladder in their personal and professional lives β and it's a bit daunting.
In addition to the exhaustion that comes with this new phase of life, millennials are losing the automatic cool factor bestowed by youth. Their jeans and side parts are out of style. But the good news is they're so wrapped up in the trappings of "adulting" that they probably don't have the time to care.
The BI Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Grace Lett, editor, in Chicago. Amanda Yen, associate editor, in New York. Lisa Ryan, executive editor, in New York. Elizabeth Casolo, fellow, in Chicago.