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Here’s What Top Marketing Execs Learned at CES 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...

Meta's right-wing reinvention also includes an end to DEI programs and trans Messenger themes

Meta isn't stopping at moderation changes. According to both Axios and The New York Times, the company is also pulling the plug on diversity, equity and inclusion (DEI) initiatives. That includes removing diversity hiring goals, eliminating the chief diversity officer position and no longer prioritizing minority-owned businesses as vendors, per The Times' reporting.

When asked to comment on ending DEI initiatives, Meta confirmed the reporting was accurate. 

Internally, the company is apparently pinning the decision on a shifting "legal and policy landscape," according to a memo to employees Axios acquired. 

"The Supreme Court of the United States has recently made decisions signaling a shift in how courts will approach DEI," Janelle Gale, Meta's VP of Human Resources says in the memo. "The term 'DEI' has also become charged, in part because it is understood by some as a practice that suggests preferential treatment of some groups over others."

The current Supreme Court is not exactly friendly towards systemic attempts to address issues of race, gender and sexuality, but in the context of Meta's other recent changes, it seems like there's more going on than the company being afraid of a possible lawsuit.

At the same time that Mark Zuckerberg was announcing that Meta was abandoning third-party fact checking and changing what kind of speech it allows on its platform, 404 Media reports that the company removed the Trans and Non-binary themes from Messenger, and posts it made announcing them. The company also added Trump supporter and UFC CEO Dana White to its board this week, a confirmation of Zuckerberg's continuing UFC fandom but also a signal that it's eager to listen to conservative voices. It all seems to add up to less of a reaction to the current climate and more like the way people in charge want to be doing business going forward.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/metas-right-wing-reinvention-also-includes-an-end-to-dei-programs-and-trans-messenger-themes-204031848.html?src=rss

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FOTO DE ARCHIVO. Se ven personas detrás de un logo de Meta Platforms, durante una conferencia en Mumbai, India, el 20 de septiembre de 2023 REUTERS/Francis Mascarenhas

VCs say AI companies need proprietary data to stand out from the pack

AI companies across the globe raised more than $100 billion in venture capital dollars in 2024, according to Crunchbase data, an increase of more than 80% compared to 2023. It encompasses nearly a third of the total VC dollars invested in 2024. That’s a lot of money funneling into a lot of AI companies. The […]

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Lenovo’s latest form factors prove PCs can still be fun

Large corporations aren’t known for taking risks. This is as true in the world of consumer hardware as anywhere. Annual updates are largely incremental, with small changes to things like screen resolution or image quality. It’s a phenomenon that Lenovo is more than happy to buck when it showcases the latest updates to its PC […]

© 2024 TechCrunch. All rights reserved. For personal use only.

TikTok still seems headed for a ban after its Supreme Court arguments

Digital photo collage of the Supreme Court building with TikTok logo.
Image: Cath Virginia / The Verge, Getty Images

After the Supreme Court heard oral arguments over a law that could ban TikTok, it looks like one of its last possible lifelines is unlikely to save it from the impending ouster.

TikTok will be banned from the US unless either the Supreme Court blocks the law from taking effect before the January 19th deadline or its China-based parent company, ByteDance, finally agrees to sell it. A sale — and return — of TikTok could happen after the deadline, and President-elect Donald Trump may get creative in trying not to enforce the law once he’s sworn in the next day. But the longer it takes, the shakier things look for TikTok.

Bloomberg Intelligence senior litigation analyst Matthew Schettenhelm gave TikTok a 30 percent chance of winning at the Supreme Court before oral arguments, but he lowered that prediction to just 20 percent after hearing the justices’ questioning. TikTok made a last-ditch plea for the court to issue an administrative stay without signaling a ruling on the law’s merits, something Trump has suggested so he can attempt to broker a TikTok sale. Schettenhelm says that’s unlikely — the court does not tend to issue that kind of pause just because of a change in...

Read the full story at The Verge.

Meta kills diversity programs, claiming DEI has become “too charged”

Meta has reportedly ended diversity, equity, and inclusion (DEI) programs that influenced staff hiring and training, as well as vendor decisions, effective immediately.

According to an internal memo viewed by Axios and verified by Ars, Meta's vice president of human resources, Janelle Gale, told Meta employees that the shift was due to "legal and policy landscape surrounding diversity, equity, and inclusion efforts in the United States is changing."

It's another move by Meta that some view as part of the company's larger effort to align with the incoming Trump administration's politics. In December, Donald Trump promised to crack down on DEI initiatives at companies and on college campuses, The Guardian reported.

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