Earlier this week, Meta executive Connor Hayes told the Financial Times that the company is going to roll out AI character profiles on Instagram and Facebook that “exist on our platforms, kind of in the same way that accounts do … they’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform.” 

This quote got a lot of attention because it was yet another signal that a “social network” ostensibly made up of human beings and designed for humans to connect with each other is once again betting its future on distinctly inhuman bots designed with the express purpose to pollute its platforms with AI-generated slop, just like spammers are already doing and just like Mark Zuckerberg recently told investors the explicit plan is. In the immediate aftermath of the Financial Times story, people began to notice the exact types of profiles that Hayes was talking about, and assumed that Meta had begun enacting its plan. 

But the Meta controlled, AI-generated Instagram and Facebook profiles going viral right now have been on the platform for well over a year and all of them stopped posting 10 months ago after users almost universally ignored them. Many of the AI-generated profiles that Meta created and announced have been fully deleted; the ones that remain have not posted new content since April 2024, though their chat functionality continues to work. 

Peoples’ understandable aversion to the idea of Meta-controlled AI bots taking up space on Facebook and Instagram has led them to believe that these existing bots are the new ones “announced” by Hayes to the Financial Times. In Hayes’ quote, he says that Meta ultimately envisions releasing tools that allow users to create these characters and profiles, and for those AI profiles to live alongside normal profiles. So Meta has not actually released anything new, but the news cycle has led people to go find Meta’s already existing AI-generated profiles and to realize how utterly terrible they are.

After this article was originally published, Liz Sweeney, a Meta spokesperson, told 404 Media that "there is confusion" on the internet between what Hayes told the Financial Times and what is being talked about online now and Meta is deleting those accounts now. 404 Media confirmed that many of the profiles that were live at the time this article was published have since been deleted.

Hollow-eyed insincere robot posters are already flooding Meta's sites and they're everything we dreaded.