We shopped Target's new Kate Spade line, and it's the chain's best designer collaboration yet

Samantha Grindell/Business Insider
- Target and Kate Spade dropped a limited-edition collaboration last week.
- The line included purses, dresses, party decorations, and treats.
- Three Business Insider reporters checked out the collection in-store and online.
Target is back in the designer game.
On April 2, the retailer announced it was releasing a collection with Kate Spade, describing the collaboration as "an assortment designed to turn everyday moments into celebratory occasions."
The over 300 items in the collection are Kate Spade favorites like clothing, jewelry, party decor, and, of course, handbags. Much of it is affordable, too, with prices starting at $5.
The collection dropped on April 12, and three Business Insider reporters visited Target in person and online to check it out.
Kate Spade New York comes to Target
Several pieces from the collaboration sold out within hours of the drop.
Two reporters woke up in the wee hours of the morning to shop the collection, while one tried her luck at waiting a few days to see what was in store at her local Target.
Here's what happened:
Erin McDowell, online Target shopper
After consulting with my mother β a suburban woman in Connecticut and lifelong Kate Spade fan who wanted me to order items for her β I opened the links to every item I also wanted from the collection and set my alarm for 3 a.m. ET.
I had my heart set on purchasing four items: a beaded clutch ($30), a pink shift dress with bow detailing ($35), an adorable tote bag with a fish on it ($20), and a charm necklace ($20).
I liked how the collection blended the classic yet whimsical feel of Kate Spade's aesthetic with fun and wearable pieces. There was workwear, things you could wear to parties, cute and affordable accessories, and much more.
When I shopped the collection online from New York City, all the items I wanted were available in any size, from extra-small to Target's extended sizing range.
Once I had checked out, my package was shipped in less than a day, but it took four days for it to arrive.
Still, I was impressed by the quality of all of the items.

Erin McDowell/Business Insider
I ran into a few issues with the pink dress, even though I loved the bow details on the shoulders and the vibrant color.
The dress was a bit thinner than I imagined β it was almost like a silk slip-dress material rather than the thicker, starchier material I thought it would be.

Erin McDowell/Business Insider
I also thought the dress ran big β I'm typically a medium in Target clothes, but could have used the small in this dress. It was also a little long β I'm 5-foot-5 but like my dresses to hit about mid-thigh β but I love the style enough to warrant spending $20 on getting it tailored to be a bit shorter for the summer.
As for the accessories, I was obsessed with the quality and the price point.

Erin McDowell/Business Insider
The charm necklace was really fun and would add some pizzazz to any basic outfit, and I can see myself using the tote bag, which was made of sturdy canvas, all summer long for the beach, running errands, or picnics.
Amanda Krause, online and in-person Target shopper
My alarm went off at 2:50 a.m. to shop the collaboration on Target's app. It's silly, I know.
I only wanted one basic skirt: a $35 white linen piece with black polka dots and a ruffled hem.
There was no chance I'd try to buy it in-store. Last year, I visited Target the morning it launched its Diane von Furstenberg collection, and I'm still shocked by the chaos I saw. Adults were fighting over wrap dresses and tote bags.
By choosing the app, I could shop the Kate Spade collab peacefully. It took a minute for the items to become available, but by 3:03 a.m., I'd ordered the skirt I wanted and an impulse-buy dress.
Nearly 12 hours later, I made a Target run and checked out the in-store selection. It looked like a tornado had flown through the store and landed directly in the Kate Spade section.

Amanda Krause/Business Insider
There were no purses in sight and only a few clothing pieces to choose from. Most accessories and decor were gone, too. Unless you wanted Kate Spade candy or a $300 collaboration bike, you would've been out of luck.
That said, I liked what I saw. The few headbands and keychains left were of typical Target quality β not designer β but plastic and metal accessories I've bought from the store in the past have held up.
I also liked the skirt I ordered, which arrived two days later. Its linen was soft, comfortable, and thick enough to be opaque. The elastic waistband felt a bit cheaper, but I liked that it wasn't restrictive.
The piece doesn't exactly feel luxe, but it's better than some of the pieces from the retailer's Wild Fable collection. It reminded me more of Target's Future Collective line, which offers elevated clothes made in collaboration with influencers and designers.
Samantha Grindell, in-person Target shopper
When I visited my local Target in downtown Brooklyn on Tuesday morning, I was pleasantly surprised by how much Kate Spade merchandise was in stock.
The store seemed to be mostly sold out of the collection's handbags, but there was plenty of clothing, decor, and party items.

Samantha Grindell/Business Insider
As I wandered through the display, I stopped to admire items like $5 martini glass-shaped party invitations, a chic $30 cake stand, and a $30 "couch potato" pillow.
Decorative trash bags and strawberry-shaped paper lanterns, which cost $10, aren't necessary purchases, but I knew they would all make a party more fun.
The clothing pieces I saw were pretty and seemed to be made with care, though the quality of most items was what I'd expect of Target over Kate Spade.
I spotted a dress with a belt loop already ripped. It wasn't a huge problem for the $40 dress, but I expected slightly higher quality from Kate Spade. (Target didn't respond to a request for comment on the quality.)

Samantha Grindell/Business Insider
I grabbed two dresses and a matching set to try on. I thought the dresses were pretty and well-made, but I didn't like them enough to buy them. However, to my surprise, I fell in love with a $30 polka-dot babydoll top.
I haven't owned a babydoll top in over a decade, but thanks to its feminine shape and fun print, I could easily picture myself wearing it to dinner in the summer. I bought the top, leaving the matching skirt β which I later found out was the one Amanda bought β at the store because it was a bit big on my waist.
I was so surprised at myself for buying the top that I texted one of my best friends a picture, writing, "I bought a babydoll top in the year 2025."
"I GOT THE SAME TOP," she replied in all caps. I cackled as I read it, delighted I wasn't the only one enchanted by the retro style.

Samantha Grindell/Business Insider
Overall, I thought Target's Kate Spade collaboration embodied what I love most and find most dangerous about Target.
I didn't need much of anything I saw, but it was all so cute and affordable that I was tempted to buy multiple pieces just for fun. Leaving the store with only the shirt in tow felt like a feat.
A win for Target
Over the past few years, Target has been experimenting with designer collaborations, partnering with brands like Diane von Furstenberg and Kendra Scott to offer their products at a more affordable price.
The buzzy collections have brought shoppers into Target stores and to its site, but its collaboration with Kate Spade might be its best one yet.
It felt distinctly Kate Spade but had Target's prices, making the collection appealing to the customer bases of both brands.

Samantha Grindell/Business Insider
Target has had a rough few months, with its sales and shares dropping as the retailer rolls back DEI initiatives and price-conscious consumers look to alternatives for affordable goods. However, the collaboration is a welcome change.
The lifestyle products aren't necessities. Still, playful designs and approachable prices make the items in this collection worthwhile, even if you aren't a longtime Kate Spade fan.
Teaming up with Kate Spade was a breath of fresh air for Target, and hopefully, the retailer can recreate that magic with other collaborations down the line.