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Yesterday — 9 January 2025Main stream

Here are the cases for and against AI agents

9 January 2025 at 21:01

Ads that target AI agents rather than humans might sound like something ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers thanks to recent musings by Perplexity CEO Aravind Srinivas. On the “Marketing Against The Grain” podcast, he painted a picture of a future where  “user never sees an ad. Unlike Google, the different merchants are not competing for users’ attention. They’re competing for the AI agents’ attention”.

Naturally, Srinivas’ comments have unleashed a torrent of hot takes. Somewhere in the swirl of opinions, a few recurring arguments emerge — both for and against this seemingly far-fetched, yet not entirely implausible, vision.

Cases for ads served to AI agents

It provides a cleaner user experience
People are over the endless deluge of ads — especially the ones that miss the mark entirety. But if AI agents became the new target for advertisers, the constant stream of ads could disappear from view altogether. The result? A cleaner, ad-free user experience, letting consumers enjoy the web and their platforms without the usual interruptions.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

We ate at KFC's new spin-off restaurant. Our $37 meal was an incredible value, and we loved all 11 of its sauces.

9 January 2025 at 10:43
Exterior of Saucy with glass walls and pink roof
Saucy is a new fried-chicken restaurant by KFC, and it's a must-visit spot if you're in Orlando.

Terri Peters

  • I visited KFC's spin-off restaurant, Saucy, that's all about chicken tenders and dipping sauces.
  • The first Saucy location is in Orlando, and I'd definitely go back for its delicious food.
  • The restaurant's crispy chicken tenders and tasty sauces felt like an excellent value.

Kentucky Fried Chicken (KFC) has a new spin-off in town that's all about chicken tenders and dips — and it's called Saucy.

The restaurant's first location opened in Orlando in late December, about 90 minutes away from my home.

Although I couldn't tell you the last time I went to KFC, I was excited to try Saucy, as it's a concept the chain hopes to expand around the country.

Here's what it was like and why I'll absolutely be back.

Unsurprisingly, Saucy is all about sauce.
Basket stacked with containers of Saucy sau
The Saucy sauces come in containers with colorful labels.

Terri Peters

The stars of the menu at Saucy are the chicken tenders and the 11 dipping sauces. The number of sauces is a nod to the 11 herbs and spices in KFC's original fried-chicken recipe.

Saucy sauces include: chimichurri ranch, peri-peri ranch, jalapeño-pesto ranch, smoky bacon ranch, Thai sweet and spicy, Sweet 'N Saucy BBQ, Saucy's Sauce, spicy mango chutney, Saucy ranch, Creole honey mustard, and sweet teriyaki.

Otherwise, the menu is fairly short and simple, with a slew of non-alcoholic beverages, a few chicken sandwiches, two desserts, and sides like toasted Hawaiian rolls and coleslaw.

We decided to eat inside the restaurant.
Interior of Saucy restaurant with red and pink colors and funky designs
Saucy's dining spot adds a whole new level to the KFC experience.

Terri Peters

Although Saucy has a drive-thru, we chose to dine in. I'm glad we did: Saucy feels like a 100% modern twist on its Kentucky-fried roots.

I loved its funky decor, which was bright with shades of pink and hints of red that seemed to pay homage to KFC.

With its futuristic light pendants and cool sculptures resembling dripping sauce, Saucy had a vibe all its own and felt very different from the KFC dining rooms of my youth.

The ordering process was automated and simple.
Ordering kiosk at Saucy with touchscreen
Saucy had several ordering kiosks.

Terri Peters

Ordering at Saucy was easy and contactless.

We used one of several touchscreens to order, paid at the kiosk, and then waited for our name to be called so we could collect our food.

We got a lot of food for under $40.
Receipt at Saucy next to dips
We got more food than the two of us could eat for under $40.

Terri Peters

My husband and I were able to try everything we wanted to at Saucy for under $40.

We ordered a six-tender box combo ($16) that came with two sauces, fries, coleslaw, and a toasted Hawaiian roll; a Key-lime-cake dessert ($4); an extra coleslaw ($2); two tropical black teas ($4); a spicy-queso-crunch sandwich ($5); and nine additional sauces (49 cents each).

The tenders were delicious.
Basket of chicken tenders and crinkle fries at Saucy
Saucy's most popular item is probably its chicken-tender basket.

Terri Peters

We got our tenders with crinkle-cut fries and a toasted Hawaiian roll, though we could've also chosen coleslaw as a side.

Saucy's tenders are apparently made using the same recipe as KFC's. Still, I thought the tenders I got at Saucy seemed plumper, moister, and crispier than any I remember getting on past KFC runs.

We were impressed by many of Saucy's menu items, including all 11 dipping sauces.
Spread of chicken tenders, sauces, and drinks at Saucy
We enjoyed every sauce we tried at Saucy.

Terri Peters

Our meal at Saucy was nothing short of incredible — truly the kind of fast food that tasted like it could've been from a sit-down restaurant.

Nothing we had was overly greasy, and the tasty sauces made our dining experience even more enjoyable. I liked that there seemed to be one for everyone, from several ranch-based dips and classics like barbecue sauce to even Asian-inspired delights.

Although we had some clear favorite sauces, there wasn't a single one we didn't enjoy.

The sandwich we ordered was great but not necessary.
Spicy queso crunch sandwich in foil next to coleslaw side
Our chicken sandwich from Saucy was tasty.

Terri Peters

My husband also got the spicy-queso-crunch chicken sandwich ($5).

We liked the crunchy, battered chicken tender topped with queso sauce and spicy peppers on a buttery Hawaiian roll. Still, we'd probably skip it next time. The tenders and many dipping sauces were the clear stars of our meal.

The dessert in a can was easy to share.
Key lime pie in clear can at Saucy
We got Saucy's Key-lime cake.

Terri Peters

Saucy had both a chocolate and Key-lime cake available for dessert, and both were served in a plastic can.

We chose the latter, which cost $4. It was the perfect size, especially considering how full we were from our meal.

I liked the citrusy icing and cake layers and felt this was a wonderful sweet ending to our meal. Plus, the spoonable cake was easy to share.

My top five sauces came home with my leftovers.
Container of Saucy chicken tenders, fries, and five sauces
I took three different Saucy ranches home with me.

Terri Peters

When we'd dipped and nibbled until we had no room left in our stomachs, it was time to pack up our leftovers to take home.

Our to-go container had room for just five sauces, so we kept our favorites: jalapeño-pesto ranch and per-peri ranch, two spicy and flavorful dips we really loved; smoky bacon ranch, our favorite of the ranch-based dips; and sweet teriyaki and Thai sweet and spicy, which were packed with tons of flavor and sweet twists.

I can't wait to go back to Saucy for more chicken-dipping fun.
Author Terri Peters smiling while dipping a chicken tender in sauce at Saucy
I really enjoyed my meal at Saucy.

Terri Peters

As a lover of chicken tenders, I was smitten with Saucy. The food was really good, and dipping delicious fried chicken tenders in all of those sauces was tons of fun.

Our meal also felt surprisingly affordable, especially since we got far more food than the two of us could finish — and next time, we'd order less.

Based on my finger-lickin'-good experience, I'd definitely go back to Saucy, even if its only location is a 90-minute drive from me.

If you're visiting Orlando, I suggest treating yourself to a little culinary sauce journey at Saucy. Hopefully, though, more locations will open soon.

Read the original article on Business Insider

Best of CES 2025: All of the wildest and most intriguing gear, new releases, and hands-on features [Updated]

By: 9to5Toys
9 January 2025 at 10:06

All of the best and most interesting to new gear from CES 2025 is being collected for you right here. The latest in smart home advancements and display tech to the suite of AI features seemingly getting injected into just about all of it, and everything in between, we will be rounding up the most intriguing new reveals and prototypes as well as products you’ll actually be able to get your hands-on this year down below.

more…

Best of CES 2025: All of the wildest and most intriguing gear, new releases, and hands-on features [Updated]

By: 9to5Toys
9 January 2025 at 10:06

All of the best and most interesting to new gear from CES 2025 is being collected for you right here. The latest in smart home advancements and display tech to the suite of AI features seemingly getting injected into just about all of it, and everything in between, we will be rounding up the most intriguing new reveals and prototypes as well as products you’ll actually be able to get your hands-on this year down below.

more…
Before yesterdayMain stream

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

8 January 2025 at 21:01

Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance.

In the short term, that performance will defuse industry concerns over the service’s ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.

“They proved that they can handle the NFL,” said Adam Schwartz, svp, director of video investment, sports at media agency Horizon Media.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

I tried every flavor of Rao's Alfredo sauce and ranked them from worst to best

8 January 2025 at 09:42
Five jars of Rao's Alfredo sauce lined up on a wooden table.
I tried five varieties of Rao's Alfredo sauce.

Lizzy Briskin

  • I tried all of Rao's Alfredo-sauce varieties and ranked them from worst to best.
  • I thought the brand's bacon Alfredo sauce was quite salty.
  • At the end of the day, I thought Rao's classic Alfredo sauce was the best.

In my opinion, few meals are as delicious as pasta with Alfredo sauce. Sure, you could make homemade sauce from scratch, but the grocery store has plenty of delicious options as well.

For example, popular sauce brand Rao's, which is now owned by Campbell's Soup, is known for its high-quality sauces and makes five Alfredo varieties.

To find out which sauces were best, I sampled all five flavors and ranked them from worst to best. Here's how they stacked up.

Rao's bacon Alfredo sauce was my least favorite.
A jar of Rao's bacon Alfredo sauce lying on a wooden table next to a small white bowl of white sauce.
I thought Rao's bacon Alfredo was salty.

Lizzy Briskin

This version of Rao's Alfredo sauce contains tiny morsels of crumbled bacon (most of which you'll find at the bottom of the jar).

It had more texture than the other sauces I tried, and the dried-bacon pieces looked almost identical to store-bought bits. The bacon added a smokiness and sweetness that other Rao's Alfredos didn't have.

However, this sauce would've been better made with higher-quality bacon. I found it to be quite salty, and the sweetness from the bacon was distracting and unexpected in an Alfredo sauce.

The brand's Alfredo arrabbiata had some heat to it.
A jar of Rao's Alfredo arrabbiata sauce lying on a wooden table next to a small white bowl of white sauce.
Rao's Alfredo arrabbiata was the thickest sauce I tried.

Lizzy Briskin

Rao's Alfredo arrabbiata was the thickest sauce in the bunch and had a markedly different texture from the others I tried.

Though it was still pourable, the arrabbiata had a distinct grittiness to it. It also had a pinkish tint and didn't have the same tiny speckles of seasoning as the classic Alfredo — because it was seasoned with ground red pepper instead.

The spice wasn't immediately noticeable upon first bite, but built up as I ate more.

I liked the heat — which lingered and sat at the back of my throat — for a few bites. However, I thought it dominated the other tasty flavors from cheese and cream too much after a while.

The four-cheese Alfredo was heavy and rich.
A jar of Rao's four-cheese Alfredo sauce lying on a wooden table next to a small white bowl of white sauce.
Rao's four-cheese Alfredo was packed with flavor.

Lizzy Briskin

Rao's four-cheese Alfredo is made with Parmesan, Romano, Asiago, and fontina cheeses. This quartet added major umami flavor and richness to the light cream-based sauce.

This Alfredo was brighter and whiter than the others I tried, and it also tasted richer and denser. Though I loved the thicker texture and salty, cheesy flavor, this sauce was pretty heavy. For that reason, I probably wouldn't eat as much of it.

Rao's roasted-garlic Alfredo had a lot of flavor.
A jar of Rao's roasted-garlic Alfredo sauce lying on a wooden table next to a small white bowl of white sauce.
Rao's roasted-garlic Alfredo sauce wasn't as cheesy or salty as the other flavors I tried.

Lizzy Briskin

This sauce was overflowing with sweet and concentrated roasted-garlic flavor. It had a touch of smokiness and didn't taste as cheesy or salty as the four-cheese or bacon sauces.

According to the ingredient label, this sauce contains pureed garlic and granulated roasted garlic, which explains the strong allium concentration in every bite.

The brand's classic Alfredo sauce came out on top.
A jar of Rao's Alfredo sauce lying on a wooden table next to a small white bowl of white sauce.
Rao's Alfredo sauce was smooth and creamy.

Lizzy Briskin

At the end of the day, Rao's classic Alfredo sauce was my favorite. The yellowish sauce was pourable and completely smooth, but thick enough to coat slippery noodles.

The sauce is speckled with cracked black pepper, which adds more color than flavor. Taste-wise, this traditional Alfredo was satisfyingly creamy and cheesy but not overly heavy.

It had a light fluffiness to it, and the Parmesan and Romano cheeses added a ton of umami flavor and savoriness — so it didn't feel like I was just eating cream.

Read the original article on Business Insider

I paid over $2,000 for a first-class flight on Alaska Airlines. Unfortunately, it wasn't much better than economy.

8 January 2025 at 06:04
first class on alaksa airlines
Even the nicest plane I flew on during my round-trip Alaska Airlines trip wasn't worth it.

Jamie Davis Smith

  • I usually fly economy, but I splurged on a first-class Alaska Airlines ticket to Hawaii.
  • The round-trip flight cost over $2,000, but the amenities really let me down.
  • It definitely wasn't worth it for me — I hope I actually get a first-class experience someday.

I travel often and have only flown economy. However, faced with long-haul flights from the East Coast of the US to Hawaii, I decided to spring for first-class tickets.

I was traveling without my family, so I thought it might be my only chance to see what it's like at the front of the plane without shelling out for multiple tickets.

After looking at different itineraries, I picked a round-trip flight on Alaska Airlines that cost over $2,000. I'd never flown with the airline before, but I excitedly hit buy on the nonrefundable first-class tickets.

I thought the luxury experience would be worth the investment. Instead, in my opinion, what I got wasn't much better than economy.

Unfortunately, I should've done my research.
jamie posing in front of an alaska airlines plane
I was bummed that I wouldn't be able to use any lounges.

Jamie Davis Smith

My first incorrect assumption what that my first-class ticket would automatically get me access to an airport lounge. I thought this would be especially nice since my itinerary included a layover in each direction.

Unfortunately, there weren't Alaska lounges at any of the four airports I flew through during my trip, and you have to be an Alaska Lounge+ member to access any of the airline's partner lounges.

To make things worse, I assumed the first-class seats would be as nice as those I've seen on other airlines. My heart sank when I learned that Alaska Airlines' first-class seats don't recline much and don't have seat-back screens.

I'd been looking forward to a deep recline to help me sleep and zone out while watching movies and catching up on emails throughout my 18-hour travel day.

At this point, I wondered if it would've been better to fly economy on a different airline, but it was too late to change my ticket.

Still, I tried to look on the bright side.
first class seat on an alaska airlines plane
Although they didn't recline, the seats were pretty comfortable.

Jamie Davis Smith

When I boarded my first flight, I was cautiously optimistic.

I was glad to see my first-class chair was noticeably bigger than a typical economy seat. Plus, it had plenty of padding to make it more comfortable.

Unfortunately, the seats reclined even less than I expected. I also didn't get a pillow or an amenities kit, just a blanket, which is what I'm used to on longer economy flights on other airlines.

Unfortunately, things only got more boring from there.
back of a first-class seat on alaska airlines
There wasn't even anywhere for me to hang my tablet to watch movies.

Jamie Davis Smith

I packed a tablet with a big screen so I could watch movies and TV shows through Alaska's app, which seemed to have a pretty good selection. However, there wasn't a tablet holder on the seatback for either of my flights there.

Because I had only one tray table, I had to choose between watching movies or using my computer to catch up on emails. Given the limited space, things got even tighter when the food came out.

I also had to pay an extra $32 ($8 on each leg of my flight) for WiFi.

I subsisted on snack boxes throughout the long flights there.
mediterranean tapas box with yogurt, fruit, and bread on an airplane
I didn't get an entrée on either of my first two flights.

Jamie Davis Smith

When it was time to eat, I was hoping for a hot meal. I left my house at 4 a.m. without breakfast and was starving.

I waited to see what would be on my tray, only to discover that because I had not selected a meal in advance (which I didn't know was a thing), I was stuck with a snack box and a couple of mediocre sides.

I got the same snack box (sans entrée) on my second flight, leaving me hangry when I landed.

As I deplaned, I longingly thought about the delicious food I had on a recent Turkish Airlines flight in economy.

The return flight was slightly better but still far from luxurious.
tablet on the back of an airplane seat
I finally had somewhere to put my tablet on my first flight home.

Jamie Davis Smith

When it came time to board my first flight home, I was happy to see that the plane was nicer.

This time, I had a tablet holder on the back of my seat so I could watch from a comfortable distance and save some tray space.

The seats didn't recline more than the other plane, but they did have footrests. My flight left at 11 p.m., and I was so tired that I dozed off easily.

Unfortunately, I was soon disappointed again when I boarded my connecting flight. The plane was an older model without a tablet holder.

I had at least preordered a meal for this leg, which was better than the snack box.

I'm looking forward to having a better first-class experience someday.
jamie on an alaska airlines flight in first class
I won't be flying first class on Alaska Airlines again.

Jamie Davis Smith

I can't totally blame Alaska for my underwhelming first-class experience.

If I had done some research before booking, it would've been much clearer that the airline is known for its no-frills planes. However, it still felt like I was paying first-class prices, so I think some disappointment is appropriate.

I won't be flying first class on Alaska again, but I hope to have a real, luxurious experience on another airline in the future.

Alaska Airlines did not immediately respond to a request for comment.

Read the original article on Business Insider

I drove a $42,000 Mazda CX-50. These 14 features made it one of my favorite hybrid SUVs.

8 January 2025 at 02:00
The left front of corner of a gray 2025 Mazda CX-50 Hybrid Premium Plus compact SUV parked in front of a house.
The 2025 Mazda CX-50 Hybrid Machine Gray Metallic.

Benjamin Zhang/Business Insider

  • The Mazda CX-50 Hybrid is a compact hybrid crossover SUV that's all-new for 2025.
  • I recently drove one in top-spec "Premium Plus" trim.
  • I was impressed by the peppy hybrid powertrain, athletic looks, and smartly designed cabin.

I recently reviewed a Mazda CX-50 Hybrid in top-spec Premium Plus trim, with an as-tested price of $42,065. I was impressed by the SUV's efficient hybrid powertrain, athletic looks, and smartly designed cabin.

The base ICE 2025 Mazda CX-50 2.5 S Select starts at $30,300, while the most affordable hybrid variant is $33,970. My Alabama-built Mazda CX-50 Hybrid Premium Plus test car starts at $40,050.

14 features stood out to me and helped make the CX-50 one of the best compact hybrid SUVs that I've tested so far.

Athletic looks
Two photos show the left front corners and right rear corner of a gray 2025 Mazda CX-50 Hybrid Premium Plus SUV.
The 2025 Mazda CX-50 Hybrid.

Benjamin Zhang/Business Insider

The CX-50 might be the best-looking SUV in the segment. It features the latest derivative of Mazda's signature Kodo design language, marrying its traditional curves with a more rugged, squared-off athletic look.

Toyota hybrid system
The Toyota-sourced hybrid powertrain under the hood of a gray 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The Toyota Hybrid System under the CX-50's hood.

Benjamin Zhang/Business Insider

The CX-50 Hybrid is powered by a 2.5-liter, 176-horsepower, naturally aspirated four-cylinder engine paired with a 118-horsepower electric motor up front, a 54-horsepower unit on the rear axle, and a 1.59-kWh battery pack.

The total output is 219 horsepower.

The engine and hybrid system are sourced from Toyota. It's the exact same powertrain found under the hood of the rival RAV4 Hybrid.

Standard AWD
The rear end of a gray 2025 Mazda CX-50 Hybrid Premium Plus SUV parked on the street.
The 2025 Mazda CX-50 Hybrid.

Benjamin Zhang/Business Insider

As with all Mazda SUVs, the CX-50 Hybrid comes standard with all-wheel drive. It is equipped with an e-AWD system that uses a rear-axle electric motor instead of a traditional physical linkage.

Great fuel economy
The left front corner of a gray 2025 Mazda CX-50 Hybrid Premium Plus compact SUV parked by a field.
The 2025 Mazda CX-50 Hybrid in Machine Gray Metallic.

Benjamin Zhang/Business Insider

My test car's EPA fuel economy figures are 39 mpg city, 37 mpg highway, and 38 mpg combined.

That's 10mpg better in combined fuel economy than the most efficient ICE CX-50.

Fun to drive
A passenger-side view of the front cabin of a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The CX-50's front seats.

Benjamin Zhang/Business Insider

Compact hybrid SUVs are generally designed to be sensible, fuel-efficient transportation for the masses.

The CX-50 Hybrid is certainly that, but it also brings a good dose of Mazda zoom-zoom to the party. It's the most fun I've had driving a small hybrid SUV.

The steering felt well-weighted and offered a decent amount of feedback for a vehicle of its type. The Mazda's suspension is a bit stiffer than most of its rivals, which helps it approach corners with great composure, but it does compromise ride comfort a tad.

The hybrid powertrain delivers peppy performance, especially in Power mode, thanks to the ample torque from its electric motors.

As in other applications of the Toyota Hybrid system, intrusive engine noise can be problematic, especially under hard acceleration.

Premium cabin
Three photos show the front dash, center console, and center stack of a 2025 Mazda CX-50 Hybrid Premium Plus SUV.
The CX-50 Hybrid Premium Plus cabin.

Benjamin Zhang/Business Insider

The CX-50's cabin is simply terrific. Material and build quality are top-notch, while its overall design exudes a truly premium feel.

The smartly located audio controls on the center console are easy to reach for both the driver and passengers.

Attractive leather upholstery
The red leather front seats with black accents in a gray 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The CX-50's front seats.

Benjamin Zhang/Business Insider

My CX-50 Premium Plus test car featured beautiful red leather upholstered seats with black accent stitching.

Updated infotainment system
Four photos show the 10.25-inch infotainment screen on the front dash and the rotary controller on the center console of a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The CX-50 infotainment system.

Benjamin Zhang/Business Insider

The CX-50 comes standard with a crisp-looking 10.25-inch touchscreen.

The screen is only a touchscreen when Apple CarPlay or Android Auto are initiated. In all other instances, the system requires the use of the cumbersome rotary controller on the center console.

Fortunately, Carplay and Android Auto are standard on all trim levels.

The CX-50 Hybrid is equipped with a standard backup camera.

Digital driver cockpit
Three photos show the steering wheel, instrument cluster, and head-up display in a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The CX-50 Hybrid's driver's cockpit.

Benjamin Zhang/Business Insider

In front of the driver is an advanced cockpit with a stylish heated leather-wrapped steering wheel. The CX-50's instrument cluster features a pair of analog gauges flanking a configurable central 7-inch LCD display that's designed to mimic a circular gauge.

My test car also came with an optional color head-up display.

Panoramic Moonroof
The panoramic glass moonroof in a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV with red leather seats.
The CX-50 Hybrid's moonroof.

Benjamin Zhang/Business Insider

Premium and Premium Plus trim CX-50 Hybrids can be had with this large power sliding panoramic glass moonroof.

Comfy rear cabin
Two photos show the red leather rear seats and rear AC vents in a gray 2025 Mazda CX-50 Hybrid Premium Plus SUV.
The rear cabin of a 2025 2025 Mazda CX-50 Hybrid Premium Plus.

Benjamin Zhang/Business Insider

With 37.8 inches of legroom, the CX-50 doesn't have the most spacious rear cabin. However, the leather rear bench seat offers ample room for two adults.

Rear seat passengers have dedicated AC vents and USB sockets.

Spare tire
The spare tire and stereo subwoofer stored under the rear cargo compartment floor of a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV.
The CX-50 Hybrid spare tire and stereo subwoofer.

Benjamin Zhang/Business Insider

The CX-50 is one of the rare hybrid SUVs in this segment with a spare tire. In many cases, the underfloor space traditionally occupied by the spare tire is repurposed for batteries or left empty to save costs or weight.

The spare tire shares the storage compartment with the subwoofer for the CX-50's stellar 12-speaker Bose audio system.

Expandable cargo compartment
Two photos show the cargo compartment in the back of a 2025 Mazda CX-50 Hybrid Premium Plus compact SUV behind the rear seats and with the rear seats folded down.
The CX-50's cargo compartment.

Benjamin Zhang/Business Insider

Open the power liftgate, and you'll find 29.2 cubic feet of cargo space behind the rear seats. Fold the down rear seats, and cargo capacity expands to 56.3 cubic feet

Good standard safety tech
The front of a gray 2025 Mazda CX-50 Hybrid Premium Plus SUV parked on the street.
The 2025 Mazda CX-50 Hybrid Premium Plus.

Benjamin Zhang/Business Insider

Even the entry-level CX-50 comes standard with important assistance tech, such as adaptive cruise control, blind spot monitoring, lane keep assist, and rear cross-traffic alert.

Read the original article on Business Insider

As social fragmentation continues, marketers rewrite the social playbook

7 January 2025 at 21:01

If anything is clear for 2025, it’s that the cracks in an already fragmented social media landscape are only getting deeper. This year, marketers might be willing to slowly walk away.

“The social media landscape of 2025 will be a difficult place for brands to navigate, harder to monitor, and therefore less appealing to sink resources into,” Stephen Faulkner, director of research and analytics at global creative collective Forsman & Bodenfors New York, said in an emailed statement to Digiday.

Still yet in 2025, social ad spend is expected to continue to climb, reaching more than $82 billion, significantly up from the $75 billion forecasted for 2024, according to Statista. As expected, Facebook is likely to take the lion’s share of that spend, more than 80%, per Statista, leaving competitors like TikTok and Pinterest, and newcomers like Bluesky and Lemon8, facing off for remaining ad dollars. So even if there are more dollars, that spend will likely be more dispersed than ever.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

We paid $190 to go on an Uber Safari in South Africa. I'd totally recommend the service to anyone looking for a stress-free day trip.

7 January 2025 at 09:32
The writer Sharon Waugh holds a metal wine glass and smiles with a safari game reserve vehicle and desert area in the background
I tried out Uber Safari for the first time.

Sharon Waugh

  • Three friends and I paid about $190 for an Uber Safari experience in Cape Town, South Africa.
  • The flat rate covered a welcome drink, a buffet-style lunch, and the safari.
  • I thought the experience was a great value for the money, and I hope to do it again.

As someone who lives in South Africa, I'm no stranger to going on safari. However, I was intrigued when I heard I could reserve a safari ride through the Uber app, and decided to try it out to celebrate a friend's birthday.

The experience, called Uber Safari, is a limited-time service the company rolled out from October 2024 to January.

In this daylong experience, a driver picks up Uber passengers from anywhere in Cape Town and takes them to go on safari at Aquila Private Game Reserve in the Western Cape. Once at the reserve, the staff at Aquila provides welcome drinks, lunch, and, of course, the game drive.

The whole experience costs a flat rate of 3,550 South African rand, or about $190, for up to four people. I also paid an additional ZAR45 for tolls. Here's what the experience was like.

The Uber Safari was fully booked for a few weeks out.
A screenshot from the Uber app showing "safari," "trip," "courier," and "teens" options
I logged into the Uber app to book our safari experience.

Uber

The Uber Safari picks up passengers in Cape Town at 9:30 a.m. on Fridays and Saturdays.

I booked the first available date I saw about two months in advance but was able to move my reservation up a few weeks when I noticed a cancellation.

Our driver arrived just before 9:30 a.m. to pick us up.
The writer Sharon Waugh wears a black dress and smiles next to a white BMW with an Uber Safari sign on the side
We rode to Aquila in a white BMW X3.

Sharon Waugh

Our driver arrived at my home in Cape Town just before our 9:30 a.m. pickup time. He drove a white BMW X3, a luxury vehicle with leather seats and enough space for four passengers. 

We drove alongside a group of other Uber Safari vehicles on the way to Aquila.
Three Uber Safari vehicles parked next to the entrance of Aquila Wildlife Reserve next to a pond
We parked by other Uber Safari vehicles when we got to the game reserve.

Sharon Waugh

During our trip, we joined a convoy with other BMW X3s, all Uber Safari vehicles on their way to Aquila.

This game reserve is known for its array of wildlife and luxurious accommodations, such as a spa and on-site lodging. It's very popular, with many people visiting Aquila independently or as part of a group tour

With Uber, we'd booked Aquila's "big five" safari — an experience where participants hope to see lions, leopards, elephants, buffalo, and rhinos.

Upon arriving at Aquila, we needed to sign forms and provide photo IDs.
An Aquila Reserve staff member stands at a black table with different cocktail ingredients and metal wine glasses in a grassy area
Once we signed our forms, we were greeted with welcome drinks.

Sharon Waugh

We signed indemnity forms at Aquila's entrance gate and were dropped off at the main reception area, where we were asked for photo IDs.

I was a little surprised since I didn't see that passengers would need to provide photo IDs on the Uber app, but fortunately, we all had some form of identification with us. 

Then, we were led to an outdoor area and greeted with a welcome drink of our choice — pink sparkling wine or carbonated apple juice. 

Before our safari, we were directed to Aquila's restaurant for a buffet-style lunch.
A dining room filled with square wooden tables and white cushioned chairs with circular lighting fixtures hanging down from a high ceiling
We ate lunch in the game reserve's restaurant.

Sharon Waugh

The buffet-style lunch had lots of food options, including hot meals like vegetarian lasagna, seafood hot pot, and oven-roasted chicken. We were also offered desserts like chocolate cake and crème brûlée.

I thought the food was delicious and a great value, considering it was included in the cost of our booking.

We boarded a game-drive vehicle for the safari portion of the trip.
A tan game drive safari vehicle in a desert area with hills and grass in the distance
We boarded a large game-drive vehicle along with other Uber Safari passengers.

Sharon Waugh

Just after 1 p.m., we boarded a large safari vehicle with the passengers we saw arriving in the other Uber Safari cars.

The open-air vehicle had a roof that provided some shade as we rode through the 10,000-hectare (about 24,710-acre) wildlife reserve.

We saw lions in their own separate enclosure.
The edge of a game safari vehicle as it passes by two lions laying on the grass in a game reserve
Lions were among the first animals we spotted.

Sharon Waugh

Lions can be hard to spot on an afternoon game drive, as they sleep most of the day and are usually active early in the morning and late in the afternoon. However, they were the first of the big five that we spotted. 

Our driver explained that Aquila's lions had been rescued from the canned-hunting industry, which means they had been bred in captivity to be hunted (a practice many wildlife organizations have deemed highly unethical).

Because these lions never learned to hunt or fend for themselves in the wild, Aquila's rangers care for them in an enclosure separate from the rest of the reserve.

We saw plenty of other animals during the rest of the game drive.
View from a safari vehicle of a herd of water buffalo in a desert area
We drove past water buffalo during the safari.

Sharon Waugh

The other animals on the property roamed freely around the reserve. 

We saw a range of animals, including elephants, rhinos, buffalo, ostriches, hippos, and zebras. Our guide did a great job educating us about the animals, their characteristics, and their behavior.

Our game drive ended two hours later at about 3:10 p.m. After a bathroom break and a quick browse through the gift shop, we boarded the same BMW X3 for our trip back to Cape Town, arriving just before 6 p.m.

Uber Safari was a great value, and I would do it again.
Selfie of the writer Sharon Waugh in the front passenger seat of an Uber Safari car with three of her friends in the backseat and one person giving two thumbs up
We had a blast during our Uber Safari experience.

Sharon Waugh

As someone who's traveled extensively, I feel that when you go on a trip with a tour guide, the experience starts as soon as you get in the vehicle. However, the Uber part of the experience was just that — a simple car ride.

Still, our driver was polite, professional, and friendly. Plus, the flat ZAR3,550 rate seems pretty reasonable for visitors, especially since our excursion covered two-hour Uber rides in each direction, lunch, and a game drive.

I would gladly try the experience again and have already recommended it to friends visiting from Canada. I just hope they take me with them.

Read the original article on Business Insider

My family tried 5 brands of jarred pickles from the grocery store. One beat the others by a landslide.

By: Ted Berg
7 January 2025 at 08:53
Five brands of jarred pickles lay on a cutting board on a marble countertop.
My family and I tried five brands of jarred pickles.

Ted Berg

  • My family and I tried and ranked five brands of jarred pickles to see which one we liked best.
  • We didn't like the Vlasic pickles and thought they had an unpleasant aftertaste.
  • Claussen's kosher dill pickles were the best option by far.

Everyone in my family of four enjoys pickles, but I don't normally give much thought as to which brand to buy.

However, in an effort to be more intentional about my purchases, I recently bought and tasted five brands of supermarket dill pickles to see which ones we liked best.

Here's how they stacked up from worst to first.

We ranked the Vlasic pickles last due to their aftertaste.
A jar of Vlasic kosher dill baby whole pickles on a wooden cutting board.
We bought another jar of Vlasic pickles to see if our first one had gone bad.

Ted Berg

The Vlasic kosher dill baby pickles at my local supermarket cost about $6 for a 16-ounce container, making them the most expensive per ounce of the pickles I tried.

They had a nice crunch to them, and although they initially had a mild and pleasant briny flavor, there was an off-putting aftertaste. As a result, my entire family placed these at the bottom of the list.

The taste was so unpleasant that I bought a second jar from a different supermarket to see if the first one was an anomaly. It was not.

I wouldn't seek out the 365 pickles from Whole Foods again.
A jar of organic kosher baby dill pickles on a wooden cutting board with pickles on a white plate.
The Whole Foods 365 organic kosher baby dill pickles weren't as crunchy as the others.

Ted Berg

I grabbed a 16-ounce jar of 365 organic kosher baby dill pickles from Whole Foods for $5.

When I took a bite, however, I didn't think these pickles were as good as some of the others I tried. They weren't especially crunchy, and I didn't love the flavor. I thought they were heavy on garlic and lacked the crisp, vinegary bite I seek in good pickles.

I'd eat them again if someone served them to me, but I'd opt for other brands if I were shopping for my family.

To be fair, these were my 7-year-old's favorite, but he's by far the most averse to spicy foods in our family.

Trader Joe's kosher dill pickles were OK, but I wouldn't go out of my way to buy them again.
A jar of Trader Joe's kosher dill pickles on a wooden cutting board.
A jar of Trader Joe's kosher dill pickles only cost $3.

Ted Berg

The Trader Joe's kosher dill pickles were the least expensive of the group, at $3 for a well-stuffed 24-ounce jar.

These pickles had a satisfying snap with each bite but a fairly mild vinegar flavor and some seasoning resembling caraway, which felt unfamiliar. They also didn't have the palate-cleansing zest I sometimes want.

Overall, they tasted like something you'd serve on a cheese board rather than with a cheeseburger.

I'd buy these again — especially considering the price — if I were shopping at Trader Joe's and needed pickles. However, they're not something I'd go out of my way for.

I'd buy the Mt. Olive pickles again for the sake of nostalgia.
A jar of Mt. Olive kosher dill pickles spears on a wooden cutting board with a white plate with a pickle on it.
I liked the Mt. Olive kosher dill-pickle spears.

Ted Berg

I took home a 24-ounce jar of Mt. Olive dill-pickle spears that was on sale for $4 (about $2 off the supermarket's usual price).

I wasn't sure if I'd ever bought a jar of Mt. Olive pickles before, but when I opened it, I recognized the smell immediately — these were the pickles that came with every sandwich at a popular and delicious deli near where I went to college.

They were a touch mushy and didn't have much crunch, but they won me over with their assertive, classic pickle flavor, which was so tangy it was almost spicy.

I might buy them again if I start feeling nostalgic for that sandwich shop or am looking for a budget-friendly option.

Claussen is my new favorite pickle brand.
A jar of Claussen pickles on a wooden cutting board.
Claussen's kosher dill pickles were the clear winner.

Ted Berg

Claussen's kosher dill pickles cost $7 for a 32-ounce jar at my local supermarket. These pickles were the only of the five brands I tried that came from the grocer's refrigerated section.

Having to refrigerate the Claussen pickles made them slightly less convenient to store, but they were so much better than the other pickles we tasted. Vibrant with dill, they were crunchy without being heavy and had a bright vinegary tang.

My wife, our 4-year-old, and I all ranked this as the best pickle by far — so far superior to the others that the extra cost was easily justified.

I will seek out Claussen whenever I'm buying pickles at the supermarket in the future.

Read the original article on Business Insider

I upgraded to a premium-economy seat on an 8-hour flight. It was so worth the extra $200.

7 January 2025 at 06:42
A Neos plane on a runway
Neos is an Italian airline.

Fabrizio Gandolfo/SOPA Images/LightRocket via Getty Images

  • I took an eight-hour flight with Italian airline Neos from New York to Palermo.
  • I booked a one-way premium-economy seat for $200 more than a regular economy seat.
  • Lounge access, tasty food, and a comfy seat made my premium upgrade worth the extra money.

When it comes to flying, I usually just take my seat in coach.

However, while purchasing a Neos flight for my September trip to Sicily, I noticed it would only cost me an extra $200 to upgrade from coach to premium economy.

Since my flight was overnight and fairly long at eight hours, I decided to book it.

Here's what my experience was like flying in premium economy with the private Italian airline.

Getting access to the Air France Lounge was a huge perk of my ticket

Air France Lounge at JFK with leather seating and tables
My premium economy ticket allowed me to use the Air France Lounge at JFK

Allison Tibaldi

I arrived at John F. Kennedy International Airport at 2:30 p.m. for my 5.pm. flight and headed to the dedicated check-in for premium-economy passengers, where there was no wait.

Unfortunately, Neos doesn't participate in TSA PreCheck. Although it was annoying to have to remove my shoes, the general TSA line moved fairly quickly.

I was really excited that my premium-economy ticket allowed me to access the swanky Air France Lounge before my flight.

Square bowls with lettuce, tomato, and other salad toppings at salad bar at the Air France Lounge at JFK
The salad bar at the Air France Lounge was full of produce.

Allison Tibaldi

It was spacious, with dozens of tables and comfortable seats. The complimentary buffet had an array of hot and cold dishes, including an entire salad bar.

A pour-it-yourself bar was stocked with complimentary wine and hard liquor.

Air France lounge at JFK's bar area with spirits, wine, and empty glasses
The Air France Lounge has a bar with unlimited drinks.

Allison Tibaldi

The lounge WiFi worked like a charm so I was able to catch up on email as I noshed.

On board, I had a roomy seat and lots of perks

Author Allison Tibaldi sitting on her seat in premium economy
My premium-economy seat felt quite spacious.

Allison Tibaldi

Neos doesn't have a business class, which makes premium economy its most upscale service. So, premium-economy passengers were the first to board, and the process went smoothly.

The plane was a 787-9 Dreamliner with a 2-3-2 seat configuration and 28 premium-economy seats in the front.

I found plenty of overhead space for my carry-on and sat in an aisle seat in a row of three. A pillow, blanket, and a toiletries bag with socks, lip balm, and hand lotion were waiting for me when I sat down.

My leather seat had an adjustable head and footrest, a touchscreen I could use to watch movies, and a USB socket for charging my personal electronic devices.

Shortly after I sat down, a flight attendant offered me a choice of water or prosecco. An hour after takeoff, they handed me a hot towel.

Not long after, I was served a bowl of warm nuts followed by a first course of smoked salmon on a bed of lettuce sprinkled with olives and yellow baby tomatoes with rolls.

Smoked salmon with lettuce, tomatoes, next to glass of wine, rolls on plate, tiny salt and pepper shakers, and butter,
Dinner on board started with smoked salmon.

Allison Tibaldi

I appreciated that my meal had some nice touches: a tiny bottle of olive oil, individual salt and pepper shakers, and a linen napkin.

For the main course, I could choose between pasta or fish. I selected the latter, which was white and flaky and served with whipped potatoes.

A complimentary glass of Sicilian white wine from the Etna region paired well with my meal. Chocolate cake was on offer for dessert.

After dinner, I still had six hours of flight time left. I put on my eye mask and tilted my seat back as far as it would go — although it wasn't a full recline, it was comfortable enough to allow me to sleep for four hours.

I woke up to the smell of coffee brewing and had a tasty in-flight breakfast of yogurt, cut-up fruit, and a warm croissant.

We arrived in Palermo on schedule just after 7 a.m.

Premium economy was worth it

Overall, my premium-economy experience was worth the extra $200.

I got a spacious seat plus a host of perks that made my flight much more enjoyable. Although I'd hoped for an even roomier seat, I was still pleasantly surprised with the upscale service, excellent dinner, and access to an airport lounge.

I wished I had booked a premium-economy seat for my daytime flight home. If the price is right, I'll book premium economy the next time I fly Neos, too.

Read the original article on Business Insider

For brand marketers, creators and athletes are becoming interchangeable

6 January 2025 at 21:01

For Philadelphia 76ers shooting guard Jared McCain, there’s more to life than basketball. 

Specifically, there’s 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20-year-old ballplayer dances, makes skits and posts sponsored content on behalf of Amazon and Yahoo.

If you’ve been paying attention, you’ll know McCain isn’t an exception. Over the last 12 months, football players and brothers Jason and Travis Kelce inked a $100 million podcasting deal with Wondery; soccer stars Cristiano Ronaldo and Jude Bellingham launched YouTube channels; and Angel Reese capped a breakthrough season in the WNBA by launching her own interview podcast.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

I tried all the flavors of Olipop prebiotic soda I could find and ranked them from worst to best

By: Ted Berg
6 January 2025 at 09:50
16 cans of Olipop laid out on a wooden table in a pyramid shape.
I tried 17 different flavors of Olipop prebiotic soda.

Ted Berg

  • I tried all the flavors of Olipop prebiotic soda I could find and ranked them from worst to best.
  • I was surprised by the banana-cream, lemon-lime, and strawberry-vanilla flavors. 
  • Of all the flavors I tried, the cream soda was my favorite.

Over the past couple of years, Olipop and other brands of prebiotic soda have surged in popularity. In 2023, Olipop was set to pass $200 million in sales and was listed as one of the 10 most popular brands among Gen Z.

The popular prebiotic-soda brand claims to support digestive health through the use of prebiotics, plant fiber, and botanical extracts.

At just 45 calories or less per can, I decided to find out what all the hype was about and try it for myself. I picked up 17 flavors of Olipop at my local supermarket and ranked them from worst to best.

Here's what I thought of the flavors I tasted.

Of the 17 varieties I tried, watermelon-lime was the only flavor I found to be off-putting.
An open can of watermelon-lime Olipop next to a small, clear glass with pink liquid inside. Both are sitting on a wooden table.
I was initially excited about Olipop's watermelon-lime flavor.

Ted Berg

I was really excited about Olipop's watermelon-lime flavor — until I took my first sip. Out of the 17 flavors I tried, this was the only one I found to be truly off-putting.

In my opinion, it tasted like watermelon that had been put in the fridge after sitting out in the sun all day. This flavor also overpowered any lime notes that may have been in there.

To be honest, I disliked it so much that I wondered if maybe I had gotten a bad batch. After trying another can from a different store, I found it tasted the same as the first one.

My wife tried both cans and didn't care for it either. Maybe this flavor is more of an acquired taste.

Olipop's crisp apple tasted like a green-apple lollipop.
A can of crisp-apple Olipop on a wooden table.
I thought the crisp apple tasted like green-apple candy.

Ted Berg

Anyone who chooses green apple when presented with a variety of lollipop flavors will enjoy this soda. I happen to dislike green-apple candy, and that's mostly what Olipop's crisp apple tastes like.

Every can of Olipop has a description of the flavor, and this one claims to blend "sparkling apple juice and gummy apple rings." However, I tasted a lot more of the latter.

The cherry cola tasted slightly medicinal to me.
An open can of cherry-cola Olipop next to a small, clear glass with brown liquid inside. Both are sitting on a wooden table.
I thought the cherry cola had an unpleasant aftertaste.

Ted Berg

Throughout my taste test, I was surprised at how few of the sodas tasted medicinal. However, the cherry cola was an exception.

In my opinion, it had an unpleasant aftertaste and a cherry flavor that seemed more artificial than other Olipop varieties.

I expected the banana-cream flavor to be my least favorite.
A can of banana-cream Olipop on a wooden table.
The banana flavor was reminiscent of Runts candy.

Ted Berg

I expected to rank banana cream dead last — I love bananas, but I'm not sure I've ever liked anything banana-flavored. In that context, the banana cream was surprisingly drinkable.

The banana flavor was definitely more reminiscent of Runts candy than an actual banana, but it wasn't too strong or sweet. It made for a soda that was at least interesting, if not particularly good.

The classic root beer didn't leave me wanting more.
An open can of classic root-beer Olipop next to a small, clear glass with brown liquid inside. Both are sitting on a wooden table.
I wish Olipop's classic root beer had more of a spicy bite.

Ted Berg

Olipop's take on root beer definitely had some of the familiar, sweet, herbal taste. However, it didn't pack much of the spicy bite the best varieties offer.

In my opinion, root beer typically translates poorly into diet form — maybe because it's traditionally so sugary — and Olipop's decidedly tasted like a diet root beer. It wasn't unpleasant, but it didn't leave me wanting more.

Olipop's orange squeeze tasted like a traditional orange soda.
A can of orange squeeze Olipop on a wooden table.
Olipop's orange squeeze incorporates clementine, mandarin, and lemon juices.

Ted Berg

The can says that Olipop's orange squeeze is "a bright twist on the nostalgic classic" and incorporates clementine, mandarin, and lemon juices. However, in my opinion, it tasted more like traditional orange soda.

I'm not particularly nostalgic for orange soda, and while this had plenty of citrus flavor, it didn't have much of the associated tartness.

I wished the cherry-vanilla soda had a better flavor balance.
An open can of cherry-vanilla Olipop next to a small, clear glass with brown liquid inside. Both are sitting on a wooden table.
I found that the cherry flavor overpowered the vanilla.

Ted Berg

Unlike the cherry-cola flavor, the cherry taste that shined through in the cherry-vanilla variety is tart with acidity. I found it to be closer to the flavor of real, fresh cherries than maraschinos.

However, the distinct cherry flavor was a little too assertive for my tastes, and I would've liked more of the familiar warmth of vanilla to balance it out.

I thought the Olipop ginger ale had a strange aftertaste.
A can of ginger-ale Olipop on a wooden table.
I originally thought Olipop's ginger ale would be my favorite.

Ted Berg

At first sip, I thought Olipop's ginger ale might rank first on this list. It had the flavor of real ginger — just enough to give it just a touch of spice. It also had a nice, citrusy tartness, which made for a brighter and more nuanced flavor than you'd find in most mainstream ginger ales.

However, there was something oddly biotic about the aftertaste that brought this one down the list.

Olipop's Doctor Goodwin didn't taste like Dr. Pepper as I'd expected.
An open can of Doctor Goodwin Olipop next to a small, clear glass with brown liquid inside. Both are sitting on a wooden table.
Olipop's Doctor Goodwin reminded me of a cherry cola.

Ted Berg

Based on the name and packaging, Doctor Goodwin is presumably Olipop's answer to Dr. Pepper. Diet Dr. Pepper is my go-to soda whenever it's available, but Olipop's version tasted nothing like it.

That being said, this soda wasn't bad at all in its own right. It had a more palatable dose of the same cherry flavor from the cherry-vanilla variety. However, it was balanced out by an indistinct sweetness. To me, Doctor Goodwin might viably pass as a cherry cola.

The vintage-cola flavor reminded me of Diet Pepsi.
An open can of vintage cola Olipop next to a small, clear glass with brown liquid inside. Both are sitting on a wooden table.
I was impressed by how fizzy the vintage cola was.

Ted Berg

At the first taste, I was impressed by how fizzy the vintage cola was. I was also surprised at how accurately it mimicked the flavor of familiar diet colas like Diet Pepsi.

It was sweet, had a touch of bite, and no noticeable aftertaste. If I lined it up with other diet colas in a blind test, I'm not sure I'd be able to tell which one had 9 grams of fiber.

I found Olipop's lemon-lime soda to be refreshing.
An open can of lemon-lime Olipop next to a small, clear glass with pale-yellow liquid inside. Both are sitting on a wooden table.
I was surprised by how much I liked the lemon-lime flavor.

Ted Berg

Lemon-lime seems pretty ho-hum as far as soda flavors go — so much so that this was the last of the 17 sodas I tried. However, I was surprised by how much I liked it.

Unlike with any other lemon-lime soda I can remember, I could taste the distinct flavors of lemon and lime instead of a vague citrusy sweetness. It was pleasantly sour and shockingly refreshing after I'd sampled 16 other flavors.

The strawberry-vanilla soda had a better flavor balance than the cherry-vanilla version.
A can of strawberry-vanilla Olipop on a wooden table.
Olipop's strawberry-vanilla was reminiscent of a flavored cream soda.

Ted Berg

Strawberry vanilla was another flavor that surprised me. Based on the cherry-vanilla variety, I thought this one would be too heavy on the strawberry flavor.

But while the sweet, tangy taste of strawberry was certainly present and obvious, this one had a much more noticeable hint of vanilla, which served as a warm counter to the strawberry.

I found Olipop's strawberry-vanilla reminiscent of a flavored cream soda from an old-timey soda fountain.

Olipop's classic-grape flavor tasted like real grapes.
An open can of classic grape Olipop next to a small, clear glass with red liquid inside. Both are sitting on a wooden table.
Olipop's classic-grape flavor reminded me of sparkling grape juice.

Ted Berg

Despite its name, Olipop's classic grape didn't taste much like classic grape soda.

Instead, I found it tasted more like actual grapes. More specifically, it was reminiscent of the fancy sparkling grape juice that comes in glass bottles and is served to kids when the grown-ups are having cocktails. It was tart, not too sweet, and a little winey.

I liked Olipop's Ridge Rush more than Mountain Dew.
An open can of Ridge Rush Olipop next to a small, clear glass with yellow liquid inside. Both are sitting on a wooden table.
Ridge Rush is Olipop's newest flavor.

Ted Berg

In 2024, Olipop's newest flavor, Ridge Rush, was introduced with an ad campaign that called it "A Can of Do" — positioning it as the brand's answer to Mountain Dew.

However, I liked it a bit more than actual Mountain Dew — it wasn't as sweet, and the citrus flavors were far more distinct.

It's a lighter yellow than its inspiration, and is one of only four Olipop flavors with caffeine.

The most noticeable flavor in the tropical punch was pineapple.
A can of tropical punch Olipop on a wooden table.
I was surprised that the tropical punch was yellow.

Ted Berg

The biggest shock of the taste test came when I poured some tropical punch into a glass. I expected the liquid inside to be red or pink, but instead, it was yellow.

This made a lot more sense once I discovered the most noticeable flavor in the soda was pineapple. However, it wasn't nearly as thick or cloying as straight pineapple juice, and the pineapple's sweet acidity tasted brighter and lighter from the carbonation.

This felt like it was begging for some rum, though I'm not certain prebiotic rum is the best idea.

I enjoyed the spice of the ginger-lemon flavor.
An open can of ginger-lemon Olipop next to a small, clear glass with pale-yellow liquid inside. Both are sitting on a wooden table.
Olipop's ginger-lemon flavor tasted like ginger beer.

Ted Berg

The ginger-lemon had even more ginger flavor than the ginger ale.

The flavor was strong enough to make the soda a bit spicy and taste like ginger beer, but it also had just enough sweetness to take the edge off the spice.

And most importantly, it didn't have the same unpleasant aftertaste as the ginger ale. I did find that the ginger flavor overpowered the lemon, but I liked this soda so much that I was OK with it.

Olipop's cream soda was my favorite.
A can of cream-soda Olipop on a wooden table.
There was nothing bland or boring about Olipop's cream soda.

Ted Berg

In general, I typically find cream sodas to be bland. However, there was nothing bland or boring about Olipop's cream soda. It was rich with vanilla flavor but not too sweet.

It was definitely on the milder side of the flavors I tried, but it absolutely captured the nostalgic soda-shop taste of cream soda — without anything to indicate it's also loaded with fiber.

This story was originally published in May 2024 and most recently updated on January 6, 2025.

Read the original article on Business Insider

Have we reached peak ad network?

5 January 2025 at 21:01

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too?

Re/Max aside, the bulk of 2024 ad network debuts took place during the first half of the year (Chase, Revolut, United Airlines, Expedia, T-Mobile, Costco). The second half was quieter for new entrants (PayPal, Grubhub, Thrive Market), but many of the existing players beefed up their capabilities. Walmart finally finishing its Vizio acquisition was likely the biggest example of this. Could it be that all of the brands that were setting up their ad networks had already done so? Have we finally reached peak ad network?

“While the pace of new ad network launches has slowed, it is unlikely that we have fully reached ‘peak ad network,’” surmised Jim Misener, president of creative consultancy 50,000feet. “Instead, the market is likely entering a phase of consolidation and specialization.”

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I drove a $99,000 Infiniti QX80. It's a high-tech Japanese alternative to the Escalade

5 January 2025 at 03:58
The left front side of a red 2025 Infiniti QX80 Luxe SUV parked on the street.
The 2025 Infiniti QX80 Luxe.

Benjamin Zhang/Business Insider

  • The Infiniti QX80 is a full-size luxury SUV.
  • I was impressed by its eye-catching looks, luxurious, high-tech cabin, and quiet ride.
  • Unfortunately, the new twin-turbo V6 didn't deliver the expected performance boost.

The Cadillac Escalade has remained America's most popular full-size luxury SUV for more than a decade, but rivals like the Jeep Wagoneer, Lincoln Navigator, Lexus LX600h, and the all-new Infiniti QX80 are vying for attention.

The third-generation Infiniti QX80 debuted as a 2025 model with a new twin-turbo V6 powertrain, updated technology, and enhanced chassis.

I recently spent a week behind the wheel of a 2025 Infiniti QX80 Luxe in a radiant Coulis Red paint job.
The right rear corner of a red 2025 Infiniti QX80 Luxe SUV parked by a field.
The QX80 is based on Nissan's new Patrol SUV, which is sold in the US as the Armada.

Benjamin Zhang/Business Insider

I was impressed by the eye-catching looks, luxurious, high-tech cabin, and smooth ride.

Unfortunately, I felt a little let down by the big SUV's new twin-turbo V6 engine, which just did not deliver the boost in performance I expected.

My test car came to $99,195.
The right front corner of a red 2025 Infiniti QX80 Luxe SUV parked on the street.
The 2025 Infiniti QX80 Luxe SUV.

Benjamin Zhang/Business Insider

The base rear-wheel-drive QX80 Pure starts at $82,450, while the top-spec Autograph 4WD variant starts at $110,595.

My lower-mid-tier four-wheel-drive Luxe trim test car starts at $92,650. Freight fees, upgraded paint, and a $3,300 driver's assistance tech package pushed the as-tested price to $99,000.

The QX80 looks terrific.
Two photos show the front and rear of a red 2025 Infiniti QX80 Luxe SUV parked on the street.
The 2025 Infiniti QX80 Luxe.

Benjamin Zhang/Business Insider

The design of the new QX80 is bold enough to hold your attention but doesn't veer into the garish. It features the latest interpretation of Infiniti's Artistry in Motion design language, highlighted by a large double-arch front grille inspired by bamboo forests.

The new QX80 is longer, taller, and wider than the model it replaces.
The left side of a red 2025 Infiniti QX80 Luxe SUV parked on the street.
The 2025 Infiniti QX80 Luxe.

Benjamin Zhang/Business Insider

It can also tow an impressive 8,500 lbs.

My test car came with an electronic air suspension system.
A red 2025 Infiniti QX80 Luxe SUV with its lift gate open and air suspension lowered.
The QX80's with its air suspension lowered.

Benjamin Zhang/Business Insider

The suspension can be lowered 1.2 inches to improve aerodynamics while driving and 2.8 inches to help make it easier to load cargo. In off-road mode, it can be raised 2.1 inches over its normal ride height to help clear obstacles.

The QX80 is powered by a gutsy twin-turbocharged V6 engine.
The 3.5-liter, twin-turbocharged V6 engine under the hood of a 2025 Infiniti QX80 Luxe SUV.
The QX80's 3.5-liter twin-turbo V6.

Benjamin Zhang/Business Insider

Under the hood is a 3.5-liter, twin-turbocharged V6 that produces 450 horsepower and 516 lb-ft of torque.

My QX80 Luxe test car boasts EPA fuel economy ratings of 16 mpg city, 19 mpg highway, and 17 mpg combined. I observed fuel economy in the 16mpg range during my time with the QX80.

This is a vehicle that could really use a hybrid or PHEV option.

While smooth and easy to drive, it's no speed demon.
The driver's seat in a 2025 Infiniti QX80 Luxe SUV parked by a field.
The QX80's driver's seat.

Benjamin Zhang/Business Insider

Like its US counterparts, the QX80 is built on a truck-based body-on-frame platform, so it isn't quite as refined on the road as a car-based crossover.

Its cabin is quiet. The ride is smooth and comfortable, while the steering is responsive, albeit a bit numb in feel.

The engine is velvety smooth and feels eager to deliver its 450 ponies. However, the nine-speed automatic transmission is geared for fuel economy, which held back some of the performance potential.

In fact, the transmission seems reluctant to unleash the engine's power. You have to really stamp down hard on the gas pedal to get the transmission to kick down a few gears and go higher in the rev range.

Some vehicles accelerate effortlessly, but the QX80 feels like it does so against the wishes of its transmission.

According to Motor Trend, the QX80 does 0-60 in a quick 6.8 seconds.

The QX80's cabin is luxurious, roomy, and loaded with tech.
Four photos show the front dash, center stack touchscreen control panel, center console cupholders, wireless charger, and Klipsch speaker in a 2025 Infiniti QX80 Luxe SUV.
The QX80's cabin.

Benjamin Zhang/Business Insider

The new interior is a big step forward compared to the outgoing model. I was impressed by Infiniti's excellent mix of materials in the cabin and the quality of the fit and finish.

The dual 14.3-inch screen atop the front dash looked great. Unfortunately, the 9-inch touch control screen is a bit of a mixed bag. On one hand, it's a tidy way to organize a maze of controls, but it's far less intuitive to use than physical buttons would be.

Apart from that, interior ergonomics are solid, there's plenty of storage, and the standard 14-speaker audio system sounded great.

The leather upholstered seats were soft and supportive.
The tan leather front seats in a red 2025 Infiniti QX80 Luxe SUV.
The QX80's front seats.

Benjamin Zhang/Business Insider

The driver's seat in my test car did not have the optional massage function, although the passenger seat did.

In front of the driver is a 14.3 digital instrument display and a heated leather-wrapped steering wheel.
Four photos show the steering wheel, digital instrument display, and HUD in a 2025 Infiniti QX80 Luxe.
The QX80's steering wheel and instrument display.

Benjamin Zhang/Business Insider

The high-quality configurable gauge display is augmented by an optional head-up display.

The QX80 is equipped with Nissan/Infiniti's latest InTouch infotainment system
Four photos show the 14.3-inch infotainment screen, navigation screen, and surround view monitors in a 2025 Infiniti QX80 Luxe.
The QX80 comes standard with wireless Apple CarPlay and Android Auto.

Benjamin Zhang/Business Insider

The system in the QX80 is elegantly designed and a breeze to navigate. The 14.3-inch infotainment screen is also home to the QX80's around-view camera system that includes an invisible hood view for off-roading and parking in tight spaces.

All QX80s come with a panoramic glass moonroof.
The panoramic power moonroof in a 2025 Infiniti QX80 Luxe SUV.
The QX80's panoramic power moonroof.

Benjamin Zhang/Business Insider

My test car also came with an optional 64-color LED ambient lighting system.

QX80s also come standard with the second-row captain's chairs.
Three photos show the second-row captain's chairs, center console, and rear cabin climate controls in a 2025 Infiniti QX80 Luxe SUV.
The QX80's second-row captain's chairs. A split folding bench is available as an option.

Benjamin Zhang/Business Insider

The QX80's second-row seats are heated, power-operated, and come with a solid 39-inch legroom.

Second-row passengers also have access to their own climate controls and a handful of USB sockets.

Third-row passengers have a generous 32.9-inch legroom, roughly the same amount of space you get in coach on a plane.
The tan leather, three-person third-row bench seat in a 2025 Infiniti QX80 Luxe SUV.
The QX80's third row.

Benjamin Zhang/Business Insider

The third row comfortably accommodates two adults, but things get tight if you try to squeeze three people back there.

Open the motion-activated rear liftgate, and you'll find a stout 22.3 cubic feet of cargo space.
Four photos show the flexible cargo space in a red 2025 Infiniti QX80 Luxe SUV.
The Infiniti QX80 Luxe.

Benjamin Zhang/Business Insider

With the third row folded, cargo space expands to 59 cubic feet. Fold down the second row, and you'll get a cavernous 101 cubic feet of room.

There's a small underfloor storage area behind the third row.

The QX80 comes standard with adaptive cruise control and lane centering technology.
The left side of the front cabin of a 2025 Infiniti QX80 Luxe SUV.
The QX80's front dash.

Benjamin Zhang/Business Insider

You can upgrade to ProPilot Assist 2.1, which allows drivers to take their hands off the steering in certain highway driving conditions.

My Verdict: The QX80 is a boldly styled luxury SUV that makes for an off-beat alternative to the Escalade.
The right side of a red 2025 Infiniti QX80 Luxe SUV parked by a field.
The 2025 Infiniti QX80 Luxe.

Benjamin Zhang/Business Insider

The previous version was a good luxury SUV during its prime. Unfortunately, its prime was 10 years ago. I knew this new QX80 would be better, but this is really impressive.

The 2025 Infiniti QX80 is boldly styled with great tech, a smooth V6 engine, and a luxurious cabin.

I like it.

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The 2025 Honda Civic Hybrid: A refreshing alternative to a crossover

When Honda gave the 11th-generation Civic Hatchback a refresh late last year, among the changes were the addition of a hybrid option to the lineup. There was already a lot to like about Honda's compact, which eschews lamentable trends like an over-reliance on touchscreens for good old-fashioned physical controls. Now, a big efficiency boost makes it even more attractive.

The new powertrain is available in the $29,950 Sport Hybrid and the $32,950 Sport Touring Hybrid (the trim we tested). With an output of 200 hp (150 kW) and 232 lb-ft (315 Nm), it's both more powerful and torquier than the 1.5 L turbo previously found in the top trim Civics. And it uses a heck of a lot less fuel in the process.

The Civic uses a hybrid powertrain with two electric motors working with the 2.0 L, four-cylinder engine. One works as a generator to charge the 1 kWh traction battery from the engine under most conditions. The battery then powers the 181 hp (135 kW) traction motor, which is what mostly drives the front wheels, although like most other series hybrids of this nature, it operates as a parallel hybrid with the 141 hp (105 kW) gasoline engine directly driving the front wheels at highway cruising speeds, as that is actually more efficient. (For some reason, this supposed lack of engineering purity seems to really upset some people, who I am sure will let us know why in the comments.)

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