The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem," CEO Arthur Sadoun told investors in its Q3 earnings...

The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought...

This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow "exponentially" online, marketers...

NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison...

Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad...

It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot)...

Separating Google from its popular browser Chrome--it should go without saying--will have wide-reaching repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following its antitrust trial where the judge ruled that Google violated laws by maintaining an illegal monopoly with its search engine. Bloomberg, which...