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Hangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos

20 December 2024 at 09:36
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads--from The Wonderful Agency, the company's in-house creative division--set up a...

Mischief Is โ€˜Unignorableโ€™ as ADWEEKโ€™s 2024 Midsize Agency of the Year

17 December 2024 at 03:00
For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish's "Chilean Sea Bass" rebrand to Coors Light's "Time Capsule" spot,...

Retail Resilience: Consumer Trends, Tariffs, and the Future of Commerce

In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering...

Zevia Trolls Coke in an AI-Gone-Wild Holiday Ad

4 December 2024 at 04:45
It doesn't take an eagle eye to see there's something amiss in the just-launched Zevia holiday campaign. From the first frames, the 30-second spot proudly declares its AI-generated shenanigans in the form of Santa improbably traveling by drone, not sleigh, while other humanoid characters sprout multiple extra limbs and smile through twinkle-light teeth. As a...

Hellmannโ€™s Crashes Charli XCX Brat Tour With Homage to โ€˜Sandwich Bagโ€™ Poster

3 December 2024 at 05:56
Hellmann's is so brat. As brat summer turned into brat fall - with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. - Hellmann's became the latest brand to jump on one of the biggest social media trends of the year. Unilever's mayonnaise brand pulled off...

Dominoโ€™s Saves Squid Game Contestants With Emergency Pizza

3 December 2024 at 04:00
Domino's is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show's season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino's Emergency Pizza offer, a...

Oscar Mayer Brings Back the โ€˜Bologna Songโ€™ With Rewards for Fans Who Sing Along

2 December 2024 at 03:00
Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune's 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The...

Why Pepsi Hijacked McDonaldโ€™s and Wendyโ€™s Soda Cups

19 November 2024 at 10:40
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots...

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