Aqara LED Bulb T2 is the companyβs latest smart lighting option, bringing a nice combination of Thread and Zigbee support. Matter support, Zigbee Adaptive Lighting, and ultra-wide color tuning make it a solid addition to any HomeKit environment.
Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted by Digital Camera World.
The video, titled "X Summit in Prague is going to be special, Fujifilm famπ¨πΏ" shows a pair of hands producing a XV100 VI and GFX 100S II out of thin air and bringing the cameras together, before cutting to the silhouette of the new camera the company presumably plans to announce. The suggestion being that Fujifilm wants to create something that has traits of its more compact, fixed-lens X100 series while reaping the benefits of a medium-format sensor.
It's hard to really gauge what the new camera will look like based on the brief clip in the video, but it definitely looks larger (and more square) than the X100 VI, with a smaller lens than you'd normally see on a camera in Fujifilm's GFX 100S II. That certainly bodes well for anyone looking to up their photography game after getting hooked on one of the X100 cameras.
Fujifilm first struck gold with the X100 V, which became popular on social platforms because of its size, design and ability to digitally mimic multiple types of analog film. The X100 VI was released in 2024 to capitalize on the sudden popularity, gaining things like in-body stabilization and a lower native ISO. For all intents and purposes, it's a fantastic camera.
We'll have to wait until Fujifilm's X Summit on March 20 to see if this new camera has the potential to have the same crossover appeal, but history is definitely on the company's side.
This article originally appeared on Engadget at https://www.engadget.com/cameras/fujifilm-teases-a-medium-format-version-of-its-viral-x100-vi-compact-camera-174117388.html?src=rss
As he consolidates control over Relativity Space, new owner and chief executive Eric Schmidt is planning significant changes at the launch company, including a move to the Lone Star State.
Schmidt's recent acquisition of the California-based company, which has largely evolved away from its 3D-printing origins to becoming a more conventional rocket developer, has solved Relativity's primary need. The company has been in a cash crunch for months, and being acquired by one of the 50 wealthiest people on the planet provides financial stability.
One source said Schmidt has made a "mega" investment in Relativity, but the company has not publicly stated the size. It is likely to be at least $1 billion, if not more. Schmidt is also taking an active hand in operations.
The new Netflix movie βThe Electric Stateβ depicts a world full of robots β but not robots as we know them. Directed by brothers Anthony and Joe Russo (who previously helmed two Avengers blockbusters, βInfinity Warβ and βEndgameβ) for a reported budget of $320 million, βThe Electric Stateβ takes place in an alternate version of [β¦]
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without...
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the week of Feb. 3, enjoyed 1.162 million viewing minutes, dethroning...
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty Beckerman, founder of IRCODE, explored how AI-powered engagement is reshaping television. In conversation with...
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned label has rolled out "It Takes More to Get This Far," a two-ad campaign expanding on "It Takes More," which first debuted...
Google is finally moving on from Google Assistant.
The company will be upgrading βmoreβ users from Google Assistant to Gemini βover the coming months,β according to a blog post. The classic Google Assistant βwill no longer be accessible on most mobile devices or available for new downloads on mobile app storesβ at some point βlater this year.β
βAdditionally, weβll be upgrading tablets, cars and devices that connect to your phone, such as headphones and watches, to Gemini,β Google says. βWeβre also bringing a new experience, powered by Gemini, to home devices like speakers, displays and TVs.β
The company says it will share more details βin the next few months.β (I would guess that Google will announce information around that new experience at Google I/O in May.) In the meantime, βGoogle Assistant will continue to operate on these devices,β according to Google.
Google initially launched Google Assistant in 2016. Now, though, Gemini has become the catch-all branding for many of Googleβs AI and assistant-like efforts, so itβs not too surprising that the company is officially retiring Google Assistant.
Google releases a lot of products, but it shuts down a lot of them, too. Some didnβt deserve to be discontinued (we pine for the days of Reader and Inbox), and some probably werenβt long for this world from the start. (What was Google Wave supposed to be, anyway?) The company actually used to shut down products with quarterly βspring cleanings,β but now, it just does so whenever itβs time for another product to be put out to pasture.
Follow along here for all our coverage of everything Google sends to the graveyard.
This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss companies' responses to being monitored by an ICE contractor, caring about the little things, weight loss drug ads, and how our SXSW shindig went.
JOSEPH: This week I reported on the more than 200 sites, services, and apps that ShadowDragon, a contractor for ICE and other U.S. government agencies, is monitoring. By monitoring I mean, built the capability for its tool to scrape data from them. This isnβt necessarily straightforward: if youβre selling a capability to a government, I imagine they expect near flawless uptime and for the tool to grab whatever data is available.Β
I contacted a bunch of the companies mentioned. Not all of them, because I donβt think including statements from more than 200 is feasible, but a lot. Just for those who are interested in the story, below Iβve pasted some statements that didnβt get into the story, either because I didnβt name the company, I found their statement could be confusing for readers, or I paraphrased it in the piece and am including the fuller version here. These were all via email.
iOS 18βs new Control Center has proven to be much more than a one-off design change. Apple has steadily added new capabilities to Control Center via software updates, and iOS 18.4 continues that trend in a big way thanks to several nice upgrades.
Tesla has a real image problem. Once, it was the beloved brand for the environmentally aware car buyer; more than that, it was the hottest thing in town. Hundreds of thousands of fans paid thousand-dollar deposits and then waited for up to two years for a chance to buy a Model 3, with others paying hefty markups to people at the front of the queue. Back then, of course, Tesla CEO Elon Musk claimed to care about climate changeβnow he seems more likely to be found helping to undo work on climate change.
That has hurt Tesla's new car sales, which have cratered in Europe and declined to a lesser degree in China (where Musk's political activities have less bearing, and decline is more stiff competition from local brands and the lack of a real model range). It has dented the reality-distortion field that surrounds the company's share price, if perhaps only to where it was six months ago. And it has also affected the prices of used Teslas here in the US.
Being a Tesla driver is starting to carry some stigma, and owners are unused to the opprobrium they are now facing for their choice of electric vehicle. "Two weeks ago, I was called a Nazi in the parking lot at Kroger," one owner told The New York Times. The YouTuber Vegas Tesla Family just posted a video explaining that he was selling his Tesla "because of Elon Musk." And more than one Ars commenter has sold their Tesla in recent weeks as a direct result of Musk.
With measles declared eliminated from the US in 2000 and national herd immunity strong, health experts have recommended that American children get two doses of the Measles, Mumps, and Rubella (MMR) vaccineβthe first between the ages of 12 and 15 months and the second between the ages of 4 and 6 years, before they start school.
Before 12 months, vulnerable infants in the US have been protected in part by maternal antibodies early in infancy as well as the immunity of the people surrounding them. But if they travel to a place where population immunity is unreliable, experts recommend that infants ages 6 to 11 months get an early doseβthen follow it up with the standard two doses at the standard times, bringing the total to three doses.
The reason they would need threeβand the reason experts typically recommend waiting until 12 monthsβis because the maternal antibodies infants carry can interfere with the vaccine response, preventing the immune system from mounting long-lasting protection. Still, the early dose provides boosted protection in that 6-to-11-month interval.
China appears to think homegrown AI startup DeepSeek could become a notable tech success story for the country.Β After DeepSeekβs sudden rise to fame in January with the release of its open βreasoningβ model, R1, the company is now operating under new, tighter government-influenced restrictions, according to The Information. Some of the companyβs employees have [β¦]
Welcome to Startups Weekly β your weekly recap of everything you canβt miss from the world of startups. Want it in your inbox every Friday? Sign up here. This week showed more optimism among startups than in other corners of the world, with entrepreneurs feeling confident enough to acquire other companies, raise fresh funding, and [β¦]
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon...
This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift, transparent action, companies must navigate high-pressure moments with precision to maintain trust. During an ADWEEK House Austin Group Chat, co-hosted with Brandwatch, a...