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Marvel Snap is back online in the US after it shut down alongside TikTok, Second Dinner has announced. The game's developer also said on X that it's partnering with a new publisher and working to bring more services in-house to "make sure this never happens again." This weekend, Marvel Snap went offline along with the other apps developed by or affiliated with ByteDance, including video editing tool CapCut, social media app Lemon8 and, of course, TikTok. The collectible card game was published by Nuverse, which is a subsidiary of ByteDance, for Android, iOS and Windows. 

We still couldn't find the app for download when we looked it up, but Second Dinner said in a response on X that it's still working on restoring the game on Google Play and the App Store. "It may take some time," the developer added. It also said that it's still working on resolving the in-app purchasing errors that fans who already have the game installed are getting. For now, players can purchase credits, boosters, passes and packages from the Marvel Snap web shop as Second Dinner works on fixing the issue. 

TikTok was the first ByteDance app that went back online. It was down for less than a full day in the US before announcing that it was restoring its service in the country "in agreement with [its] service providers." CapCut and Lemon8 are still not available as of this writing. Shortly after taking office, President Donald Trump signed an executive order putting a 75-day pause on the law that banned TikTok in the country. Trump, who also sought to ban TikTok in the US during his term, said that the enforcement's timing "interferes with [his] ability to assess the national security and foreign policy implications of the Act's prohibitions before they take effect."

This article originally appeared on Engadget at https://www.engadget.com/gaming/marvel-snap-comes-back-online-in-the-us-064635041.html?src=rss

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Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There’s been an uptick of interest in unconventional sports like pickleball, and women’s sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate Athletic Association (NCAA) approved its name, image and likeness (NIL) policy back in 2021, the lines between influencers and athletes is becoming more blurred.

That said, it’s getting more difficult for brands to stand out from one another as more advertisers flock to the space. That’s true even for a brand as big as Verizon, according to Nick Kelly, Verizon’s vp of partnerships. “We have to find something that we can own,” Kelly told Digiday. 

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By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?

Imagine seeing more seamless product placements across movies and TV shows that are more story-driven and adaptable to various pieces of content, where brands get virtually inserted onto products, backgrounds or signage in post-production. New AI-backed virtual product placement tools, including Mirriad, Ryff and Inshorts, can add fried chicken to a “Stranger Things” scene or edit in cans of paint to Lizzo’s music videos without the talent or creators actually featuring those products in the filming. Brands from Hallmark to Univision have been testing this product placement method since 2020.

With these platforms, brands can make product placements far more natural-looking and scalable now — and the hope is this technology can bridge the gap in the world of product placement and simultaneously boost influencer content across channels. For example, Mirriad included its virtual product placement in 2024 TV Upfronts and worked with Cheetos to integrate its ghost pepper chips into “Ghostbusters: Frozen Empire” last year. South Korean ad company Inshorts last year also applied its AI digital product placement to drama “Maestra.”

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As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users and advertising dollars, the Korean-owned app Zepeto has quietly staked its own claim to a corner of the metaverse.

The metaverse might be a few hype cycles past — but gaming platforms have continued to expand the capabilities of their immersive, three-dimensional worlds, with the “big three” of Roblox, Fortnite and Minecraft dominating much of the conversation. 

Nipping at the heels of the major players is the Seoul-based Zepeto. The app, which describes itself as an “immersive avatar-based social universe,” has a total user base of over 400 million registered accounts and a monthly active user count of 20 million. Last week, Zepeto partnered with Walmart to launch the platform’s first-ever e-commerce experience for physical goods. 

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Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publishers are optimistic about this year in some important ways, but there are also some things they don’t feel great about.

This is according to a Digiday+ Research survey conducted in the fourth quarter of 2024 among more than 50 publisher professionals.

Digiday’s survey found that it’s a mixed bag for publishers when it comes to optimism for 2025 — they’re optimistic for their individual companies but not optimistic about the industry as a whole (similar to our findings about publishers’ feelings on whether 2024 was a successful year).

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President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.

Ahead of yesterday’s inauguration, those in the media and tech sectors seemed to signal to President Trump that they were ready and willing to work with him, taking a different tone from 2017 to have a closer relationship with the incoming president. Leaders at various companies congratulated Trump after he won the election, made statements about being ready to work with him and put policies in place that seem to benefit him going forward. Some industry executives even attended yesterday’s inauguration.

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French startup Karmen has secured a small funding round so that it can improve its instant financing products. The company offers short-term loans to small companies facing a working capital crunch. It’s a €9 million equity-and-debt round ($9.4 million at today’s exchange rates) with Seventure Partners buying a stake in the small startup. Financière Arbevel […]

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On his first day in office, President Trump issued an executive order to withdraw the US from the World Health Organization, a process that requires a one-year notice period as set out in a 1948 Joint Resolution of Congress.

Trump initially tried to extract the US from the United Nations health agency in July 2020, but the process did not come to completion before he was voted out of office.

At the time, Trump criticized the agency's handling of the COVID-19 pandemic, claimed it was protecting China, and asserted that it was overcharging the US in dues. "China has total control over the World Health Organization despite only paying $40 million per year, compared to what the United States has been paying, which is approximately $450 million a year," Trump said in 2020 prior to issuing the first notice of withdrawal.

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Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this day forward, our country will flourish and be respected again all over the world," Trump said in his 30-minute inaugural address....

Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S. effective Sunday for 75 days, The New York Times reported. While signing the order, Trump told reporters, "The U.S. should be entitled to get half...

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Marvel Snap is back online in the US after access was cut off Saturday night due to the law that banned TikTok and other ByteDance-owned apps. The game’s current publisher, Nuverse, is owned by ByteDance.

In a post published Monday evening, the game’s developer, Second Dinner, says that it plans to bring “more services in-house” and “partner with a new publisher” to prevent a similar situation from happening again. The same message is also showing up when you play the game, as shown in a screenshot posted on Reddit.

The game is still unavailable on the App Store or Google Play. The Steam listing is still live.

TikTok restored service after about half a day of being offline, though the app is still absent from app stores. President Donald Trump signed an executive order on Monday refusing to enforce the law banning TikTok and other apps owned by ByteDance, The Protecting Americans from Foreign Adversary Controlled Applications Act, for 75 days, but companies still may face risks if they don’t follow the law.

The order was among a slew of directives Trump signed on Monday evening.