• Onebeat raised $15 million to grow in the US.
• Onebeat uses AI to help retailers plan inventory efficiently.
• It aims to reduce the number of unsold products without going out of stock.

Onebeat, an Israel-based startup that uses AI to help retailers optimize their inventory, announced Tuesday it had raised $15 million in a funding round led by Schooner Capital.

Goldratt Consulting created Onebeat in 2014 when the firm sought ways to use software to improve its clients' supply chain operations. It officially spun out of Goldratt in 2018.

Onebeat aims to help retailers plan inventory efficiently so that large quantities of products do not go unsold.

The latest funding brings Onebeat's total raised to $30 million. It plans to use the new funds to officially expand to the US market.

"Retail is the most complicated business because you have to worry about product, about managing people, about marketing, about operations, supply chain," cofounder and CEO Yishai Ashlag said. "You don't really have a lot of room for mistakes."

Onebeat began with building advanced statistical models that eventually evolved into machine learning and AI.

"Our key algorithm where we use AI is to basically do noise and signal separation," Ashlag said. "Are we really seeing, in the small data of day to day, a trend that we should react to, or is it just a noise we should ignore?"

See the pitch deck Onebeat used to raise its latest round of funding:

Onebeat aims to help retailers optimize their inventory to match customer demand.

It was founded as a division of Goldratt Consulting in 2014.

It follows principles established by the firm's founder, Eliyahu Goldratt, who detailed them in his book "The Goal."

That includes the "theory of constraints," which emphasizes finding the factors that limit business growth.

The idea for Onebeat came from Goldratt's work with leading consumer brands.

Onebeat spun out of the consulting firm in 2018.

The retail world has grown increasingly complex in recent years, Ashlag said.

Many household names have gone bankrupt due to industry-wide disruption.

Ashlag said consumers want quick delivery and lots of choices. Retailers trying to meet their demands often end up creating waste.

With large store fleets and online shopping to consider, deciding how much product to make and where to place it can be too complex for humans to do efficiently.

Onebeat's algorithms learn customers' behavior and adapt accordingly.

Onebeat seeks to learn "the distribution curve for every store, for every product, in every category, and act on that to avoid shortages and to give better customer service," Ashlag said.

He said Onebeat can improve the proportion of inventory that retailers sell.

It can help make recommendations about replenishing store collections and special sales events.

Onebeat's customers include American Eagle and Crocs.

Ashlag says the company has helped retailers to increase sales while reducing inventory.

Onebeat considers Blue Yonder and Nextail among its competitors.

The company's leadership team has experience in retail and software.

"Inventory is a double-edged sword," Ashlag said. "If you find a way to manage it well, it can really uplift your business."

Brightpick, a maker of autonomous mobile robots (AMRs), on Tuesday announced a lofty addition to its current line. The appropriately named Giraffe system is notable for its large, retractable platform capable of reaching up to 20 feet (6 meters) in height to pick items from warehouse shelves. It’s a novel approach to warehouses with ceilings […]

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• Housing inventory could improve as boomers age and pass on their homes, Zillow says.
• Rust Belt markets are poised to benefit the most from this trend.
• Here are the top 5 markets that are ripe for a so-called silver tsunami.

In what's been dubbed a silver tsunami, there's an $84 trillion generational wealth transfer that's slated to happen in the next two decades as boomers age and pass on their assets.

That could seriously shake up a housing market where home ownership is heavily skewed toward older Americans. Boomers, who comprise 20% of the overall US population, owned 36% of all homes in 2024, according to Freddie Mac. They're also sitting on over $17 trillion, or roughly half, of the total home equity in the US.

The silver tsunami might not be a silver bullet for the housing crisis at a national level, according to Orphe Divougny, a senior economist at Zillow.

But certain markets throughout the country have a particularly high concentration of empty-nest homes, which are expected to come on to the market as their boomer owners either downsize or pass away, according to Zillow. If you're looking to buy a home but have been discouraged by the lack of supply on the market, these areas could provide an easier entry point.

Boomer-heavy metro areas don't have much overlap with the expensive markets popular with Gen Z and millennials such as San Jose, Austin, and Denver, according to Zillow. That means inventory in those hot spots won't see much of a boost from empty-nester houses coming onto the market. Rather, many of the markets that have a high concentration of empty-nest households are located in the Rust Belt.

But Gen Z and millennials are proving that they're increasingly willing to relocate out of expensive metro areas and seek affordability, thanks to the flexibility of remote and hybrid work. In fact, there's been a recent trend of younger Americans moving out of cities and into suburban or exurban communities. Some are going even further into rural areas.

For homeowners willing to look outside the popular housing markets, there are deals to be found where the boomers are located.

"When these homes hit the market as owners downsize or otherwise move on, that extra supply should benefit buyers," Divougny said.

Listed below are the top five housing markets that'll benefit from the silver tsunami and the percentage of empty-nest households in each, according to Zillow. For context, the average empty-nester share of households in 2022 nationwide was 16%.

5 housing markets ripe for a silver tsunami

Pittsburgh, PA

% of empty-nest households: 22%

Buffalo, NY

% of empty-nest households: 20%

Cleveland, OH

% of empty-nest households: 19%

Detroit, MI

% of empty-nest households: 19%

New Orleans, LA

% of empty-nest households: 18%

• It's never been tougher for first-time homebuyers to break into the market.
• Supply shortages, high mortgage rates, and skyrocketing prices are creating barriers to entry.
• Prospective homebuyers are downsizing, house hacking, or buying fixer-uppers as a result.

It might seem cliché to reminisce about the good old days, but when it comes to the housing market, things arguably were better "back then."

In the 1940s, for example, there was an ample supply of reasonably priced starter homes for first-time homebuyers. A starter home during that time typically cost between $8,000 and $12,000, or between $109,000 to $168,000 in today's dollars, according to Realtor.com.

Fast forward to today, where affordable new home construction has declined, mortgage rates are stubbornly above 6%, and the average home costs $357,469, according to Zillow data. It's no wonder that the share of first-time homebuyers in the market has shrunk to a historic low of 24%, while the age of first-time buyers has hit a record high of 38 years, according to the National Association of Realtors.

"There are a lot of financial barriers to entry for younger households," Danielle Hale, chief economist at Realtor.com, said in an interview. "As a result, we see fewer first-time home buyers. They are a smaller share of the market, and the number of home sales has been historically low in recent years."

Despite the tough times, there are some positive inklings for the housing market heading into next year: lower interest rates and increased inventory could be on the horizon in 2025. Still, housing experts are unsure if the market will significantly improve for first-time buyers in the near future.

In the meantime, first-time homebuyers seem to be making the most out of the circumstances and are getting creative with the following three homebuying habits.

Starting small

One of the most straightforward ways that homebuyers are reducing costs is by buying a smaller house. That's how Symone', a 32-year-old user-experience content designer who asked not to share her last name for privacy reasons, was able to purchase her first home in 2024: a two-bedroom, 1,300-square-foot single-family home in the Raleigh, North Carolina metro area.

Buying a house in one of the most popular real estate markets in the country wasn't a walk in the park for Symone'. Competition was fierce and inventory was limited, making it difficult to find affordable units, Symone' told BI.

"I would go to sleep basically on my phone, scrolling on Zillow trying to find something," she said.

Her biggest takeaway from the homebuying process was that she wouldn't get everything on her wish list. Symone' prioritized the urban location and made concessions on the size — her house is much smaller than the median American home size of 2,000 plus square feet, according to Bankrate.

"That's where I compromised on this house. I love it because it's a new build, and it has all the finishes that I wanted, but I definitely don't have as much storage in this house," Symone' said.

House hacking

When Tom Brickman bought his first house, he lived in the upstairs unit and rented out the downstairs unit to a tenant.

That was back in 2009, but house hacking, or renting out part of your home, has only increased in popularity as a way for first-time homeowners to get their foot in the door. The extra income from rent can help the owner pay off the mortgage on the house and build up home equity.

"I think it's definitely gained more popularity as things continue to get more and more expensive," Brickman said.

Danny Gardner, senior vice president of Mission and Community Engagement at Freddie Mac, agrees. Gardner believes that increasing living costs are leading people to become more open to nontraditional home ownership options such as sharing space.

In the twenty-plus years since Brickman's first home purchase, he's gone on to buy more houses and become a successful real-estate investor who provides coaching services to new homeowners. House hacking with two tenants was how one of Brickman's clients was able to afford a condo while working as a server in Los Angeles.

House hacking can provide a point of entry into the market, especially for otherwise prohibitively expensive markets such as Los Angeles, but Brickman cautions that it's not for everyone. Cohabiting with a tenant can create complications: when Brickman first started out, he encountered lifestyle conflicts with his downstairs neighbor and had to scramble for money to fix a broken furnace.

"It's inconvenient," Brickman said of house hacking, "but I could afford a much nicer house by doing that."

Buying a fixer-upper

Another way first-time homebuyers are combatting the rising cost of housing is by buying fixer-uppers. These houses are often available at below-market prices and can be a great deal — if you're willing to put in the work and money to invest in renovating.

According to Hale, fewer affordable starter homes are being built as builders have trended towards constructing larger, more expensive homes in recent years.

As a result, those looking to buy an accessible first-time home might not have a lot of new options to choose from.

"A lot of lower-priced homes are lower priced because they're older and could require work," Hale said.

Prospective homeowners might choose a fixer-upper due to lower competition. Brickman went this route a few years ago.

"I was just tired of getting outbid, so I took a house that needed more work than what it was needed," Brickman said of his experience buying a fixer-upper in 2022.

However, the lower price of a fixer-upper can come at the cost of the convenience of a new build, as it's difficult to accurately predict costs no matter how diligently you budget. Another one of Brickman's clients was hit with thousands of dollars of unexpected costs on a fixer-upper after an initial inspection failed to catch an issue with a retaining wall on the property.

The housing landscape is undoubtedly tough to navigate today, but until affordability improves, prospective homeowners are coming up with workarounds to get a piece of the American dream.

"Sometimes you have to get a little creative to get your foot in the door," Brickman said.

• The US housing market might be much more friendly to homebuyers in 2025.
• Home sales should rise significantly as inventory grows and prices inch higher.
• Here are 10 real-estate markets that could see a surge of activity next year.

Homebuyers should stock up on champagne — and not just for New Year's Eve.

Next year may present long-awaited opportunities for aspiring property owners to trade their apartments for homes, or for families to get the upgrades they've been pining for. There's a growing sense among real-estate analysts that an extended home sales contraction will snap in 2025 as housing inventory rises and mortgage rates fall.

"Homebuyers will have more success next year," said Lawrence Yun, the chief economist at the National Association of Realtors, in a statement about the firm's 2025 outlook. "The worst of the affordability challenges are over as more inventory, stable mortgage rates, and continued job and income growth pave the way for more Americans to achieve homeownership."

Housing market transactions will soar 7% to 12% in the year ahead to 4.5 million units before an even larger 10% to 15% jump in 2026, according to the NAR. New home sales are expected to climb 11% next year and 8% the year after.

Earlier this month, real-estate brokerage titan eXp Realty's CEO told Business Insider that sales could advance 10% in 2025, though Realtor.com called for a comparatively modest 1.5% gain.

But a home sales boom seems plausible, based on what should be healthy supply and demand.

That inventory uptick will keep property price growth in check at only 2% in each of the next two years, the NAR predicted, which would translate to a median existing-home price of $410,700. And buyers may also move off the sidelines as mortgage rates drift toward 6% from around 7%, the firm added.

"If rates stabilize around 6%, about 6.2 million households can once again be able to afford median-priced homes, compared to the current constraints with rates near 7%," the NAR noted.

Slower home-price growth and lower mortgage rates will go a long way toward easing the affordability crisis that has plagued the US since the pandemic. Just over a year ago, buyers suffered through the least affordable quarter since 1985. That may soon be a distant memory.

10 hot real-estate markets

Home sales should surge across the US next year, especially in a healthy economy with solid job gains. However, researchers at the NAR expect certain cities to be far busier than others.

Buyers will flock to 10 top housing markets in 2025 due to a combination of rising home supply, manageable mortgage rates, and healthy local economies, the firm said. Healthy demand should underpin further home-price appreciation for owners in those metropolitan areas.

These soon-to-be-hot markets share several similarities, including strong property price growth since the pandemic, a sizable supply of starter homes, positive net migration, and an outsized share of out-of-state movers who are buying homes. Other factors were a market's job growth, mortgage rates, how long most homeowners had been there, and the share of millennial renters who could buy. The NAR outlined its full methodology for this exercise in a press release.

Below are the 10 real-estate markets that the NAR is bullish on next year, along with select economic and demographic considerations.

Along with each metro area is its home price growth in the last five years, starter homes as a share of total inventory, the share of homeowners who've been in place for more than 16 years and therefore may be ready to sell, net migration ratio, the share of out-of-state movers purchasing homes, job growth since late 2019, and commentary from the NAR.

1. Boston, Massachusetts

Price appreciation history: 51.5%

Starter homes as share of inventory: 41.1%

Share of long-term homeowners: 10.2%

Net migration to population ratio: 0.1

Share of out-of-state purchasers: 18.8%

Job growth history: -0.2%

Commentary: "Boston's housing market is expected to see significant benefits from stabilizing mortgage rates. With fewer locked-in homeowners, the impact of the 'lock-in effect' may lessen in the coming year as rates stabilize near 6%, encouraging more homeowners to sell and easing inventory constraints in this supply-tight market. Additionally, Boston's mortgage rates have been relatively lower than the national average, which provides a competitive edge in today's challenging financing environment. A lower rate could help mitigate some of the affordability pressures. Surprisingly, Boston has also a larger proportion of starter-homes, with about 41% of the owner-occupied units valued below $550,000."

2. Charlotte, North Carolina

Price appreciation history: 72.8%

Starter homes as share of inventory: 72.8%

Share of long-term homeowners: 46.9%

Net migration to population ratio: 1.4

Share of out-of-state purchasers: 23.5%

Job growth history: 10.1%

Commentary: "With an impressive 10% job growth over the last five years and strong migration gains, Charlotte's economy and housing market are poised for continued growth. More than 11% of the households are set to reach the age of 35 to 40 within the next five years, ensuring sustained demand for housing. Prospective buyers in Charlotte also benefit from a wider range of affordable options, as 43% of homes fall within the starter-home category (priced less than $324,000), making the market particularly appealing to first-time buyers and young families."

3. Grand Rapids, Michigan

Price appreciation history: 64.4%

Starter homes as share of inventory: 39.6%

Share of long-term homeowners: 50.7%

Net migration to population ratio: 0.2

Share of out-of-state purchasers: 38.7%

Job growth history: 3.1%

Commentary: "Grand Rapids offers a unique combination of affordability and promising long-term prospects. With 36% of Millennial renters able to afford homeownership and 12% of households entering prime homebuying age within the next five years, the demand for housing will remain strong. A smaller proportion of originations with rates below 6%, compared to the national level, suggests a reduced 'lock-in effect,' which could lead to more inventory in this area. Additionally, the availability of starter-homes allows newcomers to purchase a home and establish roots, making Grand Rapids a standout market for 2025."

4. Greenville, South Carolina

Price appreciation history: 68.8%

Starter homes as share of inventory: 42.2%

Share of long-term homeowners: 49.7%

Net migration to population ratio: 1.7

Share of out-of-state purchasers: 43%

Job growth history: 8%

Commentary: "Greenville stands out as the area that checks off the most criteria on NAR's top 10 list. This area particularly benefits from a strong net migration rate and affordability. The metro's average mortgage rate of 6.9% in 2023 is well below the national average, providing additional relief for buyers. With 42% of homes categorized as starter homes and 43% of movers purchasing homes, Greenville offers accessibility and stability for families and young professionals alike."

5. Hartford, Connecticut

Price appreciation history: 62.8%

Starter homes as share of inventory: 38.7%

Share of long-term homeowners: 58.1%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 45%

Job growth history: 0.2%

Commentary: "Hartford offers a favorable financing environment, with an average mortgage rate of 6.5% in 2023 — one of the lowest among the top markets — enhancing affordability for buyers. Additionally, Hartford holds the highest proportion of homeowners surpassing the area's average tenure of 17 years, indicating a potential increase in local inventory, which could help alleviate supply constraints."

6. Indianapolis, Indiana

Price appreciation history: 60%

Starter homes as share of inventory: 41.7%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 0.5

Share of out-of-state purchasers: 21.7%

Job growth history: 9.3%

Commentary: "Indianapolis earned a spot on the list due its strong job growth and housing affordability, which continue to attract new residents and foster a stable demand for housing. Nearly 42% of the housing stock is priced below $236,000, making the market especially appealing to first-time buyers and young families. With fewer 'locked-in' homeowners than the national level, this area is likely to see more available inventory as mortgage rates stabilize around 6% next year."

7. Kansas City, Missouri/Kansas

Price appreciation history: 59.9%

Starter homes as share of inventory: 41%

Share of long-term homeowners: 50%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 25%

Job growth history: 4.8%

Commentary: "Kansas City is one of the few areas with both a lower average mortgage rate and smaller share of locked-in homeowners, creating favorable conditions for financing and increased inventory. This area is also one of the most affordable markets for Millennial renters, with one in three of them able to afford homeownership. This affordability, combined with its competitive financing environments, makes Kansas City a key player among top-performing housing markets in the coming year."

8. Knoxville, Tennessee

Price appreciation history: 90.9%

Starter homes as share of inventory: 42%

Share of long-term homeowners: 52.9%

Net migration to population ratio: 1.6

Share of out-of-state purchasers: 48.9%

Job growth history: 8.8%

Commentary: “Knoxville made up the top 10 list due to its strong migration gains and the appeal it holds for new residents seeking long-term stability as nearly 50% of movers in Knoxville chose to purchase a home. The impact of the ‘lock-in effect’ is expected to be less pronounced here, as fewer borrowers hold mortgages with rates below 6%. At the same time, homeowners in Knoxville have built substantial wealth, with home prices now nearly double their pre-pandemic levels. This combination of strong migration, high homeownership among movers, and significant wealth gains makes Knoxville a market with strong potential in 2025.”

9. Phoenix, Arizona

Price appreciation history: 72.3%

Starter homes as share of inventory: 39.3%

Share of long-term homeowners: 42.5%

Net migration to population ratio: 0.7

Share of out-of-state purchasers: 35.8%

Job growth history: 11.9%

Commentary: "Phoenix has become a key destination for residents migrating from California, driven by its comparatively lower cost of living and housing affordability. This migration is further supported by Phoenix's strong job growth, which has expanded by 12% in the last five years. This combination of demographic shifts and economic expansion has established Phoenix as a prosperous and dynamic market."

10. San Antonio, Texas

Price appreciation history: 44.8%

Starter homes as share of inventory: 40.5%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 1.3

Share of out-of-state purchasers: 39%

Job growth history: 10.7%

Commentary: "The Texas Triangle couldn't be left off this list. Borrowers in San Antonio were able to secure mortgage rates well below the national average in 2023, at 6.4%. This suggests that buyers in the area benefit from a combination of local market dynamics that lead lenders to assess lower risk in this area. Additionally, San Antonio has experienced one of the strongest rates of job creation since pre-pandemic levels, which continues to draw new residents to the area."