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Taylor Swift's Eras tour grossed more than $2 billion. Here's a a look at her record-breaking tour strategy.

14 December 2024 at 06:32
Taylor Swift on stage
Taylor Swift played multiple shows along various stops on her Eras Tour. A move that allowed her to maximize earnings.

Kevin Winter/Getty Images

  • Taylor Swift's Eras Tour raked in over $2 billion, more than any tour in history.
  • One of the reasons: She capitalized on some of her most popular spots with "mini-residencies."
  • Here's a look at Swift's touring strategy and how it's made her so rich.

Taylor Swift wrapped up her Eras Tour in Vancouver last week β€”Β and it grossed more than any tour in history.

With 149 dates across 21 countries, the Eras Tour earned more than $2 billion, according to Pollstar. While that 10-figure sum is in large part due to the sheer number of shows she played β€” she said the tour was attended by over 10 million people β€” there was a strategy to her touring that helped her maximize the profits from each stop.

Swift spent eight nights in London and six in cities like Toronto, Los Angeles, and Singapore. Meanwhile, she skipped nearby cities that she visited on past tours, like Ottawa and Pasadena.

These mini-residencies likely added millions of dollars to her personal bottom line.Β 

The underlying business assumption was that Swifties would travel and pay big bucks for tickets, no matter where she performed. It turned out to be correct: All of her shows were sold out. Playing in fewer cities meant less money spent on production, travel, and labor β€” which in turn meant more profit for Swift and her team.

"It significantly reduces the overhead of a tour," Nathan Hubbard, the former CEO of Ticketmaster who founded the management firm Firebird, told Business Insider. "Think about the cost of taking down an entire stage, packing up 50 trucks, moving it all to another town. Every night you can avoid striking the set saves millions of dollars."

Swift's representatives did not respond to a request for comment.

Swift isn't the first performer to employ this strategy.

Harry Styles tested it with his 15-night runs at New York's Madison Square Garden and Los Angeles' Kia Forum, an extension of the Las Vegas residencies that have long minted millions for stars.

"Coming out of Covid, the largest artists understand that their fan bases will travel to be with them," Hubbard said. "Previously, this was just happening in Las Vegas. But so many of these cities can be a fun excursion for a fan and their friends. That's driving a lot of what we're seeing in the evolution of touring right now."

BI spoke with several fans who said they traveled out of state to see and across the Atlantic to see Swift perform.

"I probably would've come to Scotland at one point, but it was the concert that got me here," one Swiftie from Minneapolis told BI.

"We said to ourselves, 'Let's just go and have an adventure," her friend added. "Tickets are outrageously expensive in the US, and this entire trip for both of us was cheaper than our friends back home paid."

Of course, it's a delicate balance. Swift is considered among the pop stars most in touch with her fans and wouldn't want to alienate anyone by skipping over their local venues. But with nearly 150 shows in 50-plus cities, it would be hard to complain about her doing a few extra nights in one place and passing over another.

Plus, she's charged less β€” an average of about $219 per ticket, per Pollstar β€” than she could have. The average resale price for the North American leg of her tour was $3,801, Pitchfork reported.

And she's not the only one profiting.

The Common Sense Institute said that "the totality of Taylor Swift's US tour could generate $4.6 billion in total consumer spending, larger than the GDP of 35 countries." In Europe, the total figure will surely be impressive as well.

Turns out that she's an industry disruptor β€” if not the smooth-talking huckster β€” after all.

Read the original article on Business Insider

Taylor Swift's Eras Tour was a billion-dollar success that set a new bar for pop stars. Not even she can reach it again.

9 December 2024 at 15:30
Taylor Swift takes a bow while performing at the Eras Tour.
Taylor Swift takes a bow while performing at the Eras Tour.

Emma McIntyre/TAS24/Getty Images for TAS Rights Management

  • Taylor Swift's Eras Tour concluded on Sunday in Vancouver.
  • The tour was an unprecedented financial success, becoming the first to gross over $2 billion.
  • It was a spectacle of endurance and nostalgia that will be difficult for any artist to replicate, Swift included.

Twenty-one months, 149 shows, and about 484 hours of singing and dancing later, Taylor Swift took her final bow on the Eras Tour on Sunday.

"You guys have made this into something completely unrecognizable from anything I've ever done in my life," Swift told the crowd in Vancouver. "With your traditions, with your passion, with the way you care about this tour β€” it's unparalleled. I've never experienced anything like it."

The Eras Tour has been widely celebrated as a cultural phenomenon and money-making marvel. Swift's tour boosted local economies across the globe, from the US to the UK to Singapore. Fans shelled out thousands to see their idol perform a marathon of hits from across her catalog (plus a few surprise deep cuts), a spectacle that stretched for over three hours every night. At the end of it all, the Eras Tour became the first tour in history to gross over $2 billion, Swift's production company confirmed to The New York Times.

But while all that may be true, there's reason to believe not even Swift's commercial juggernaut has the power to forever alter the touring landscape. The Eras Tour will go down in history as a high watermark for the industry, one it will be difficult for any artist to reach again β€” Swift included.

Taylor Swift performs during the Eras Tour.
Taylor Swift's eighth album "Folklore" explores young love from alternating perspectives.

Gareth Cattermole/TAS24/Getty Images for TAS Rights Management

As a literal billionaire, Swift's Eras Tour set a standard that's impossible for most artists to meet. In an industry where you have to spend money to make money, the majority of performers who aren't global superstars don't have that much money to spend. In fact, the costs of touring are so high that even major acts like Jennifer Lopez, Bad Bunny, and The Black Keys are canceling dates or entire tours.

By contrast, Swift has devoted nearly two decades to building her loyal consumer base and billion-dollar fortune. She's one of a the few stars who's perfectly capable of traveling the world, employing a crew of hundreds, and bringing her elaborate stagecraft to life without worrying about the upfront costs.

Yet even those who do have the resources don't necessarily have a desire to mount a tour as intensive as Swift's. Billie Eilish, who broke Swift's own record as the youngest artist in history to win album of the year at the Grammys in 2020, is now three albums deep and currently touring in support of "Hit Me Hard and Soft," which also garnered critical acclaim.

In Swiftian terms, that puts Eilish in her "Speak Now" era, riding a similar wave toward success. Seven or eight albums down the road, would she be able to stage a three-and-a-half-hour retrospective of her career, a feat that requires months of intensive cardio and dance training? Probably. Would she want to? Probably not.

"I'm not doing a three-hour show, that's literally psychotic," Eilish told fans in May, per Billboard. "Nobody wants that. You guys don't want that. I don't want that. I don't even want that as a fan. My favorite artist in the world, I'm not trying to hear them for three hours. That's far too long."

For many artists, it probably is. But Swift is a rare breed. Pulling off the Eras Tour demanded a special blend of ambition, financial freedom, physical endurance, fan worship, mass commercial appeal, and, let's be honest, self-congratulatory bravado that, at least at this time in music history, is unique to Swift alone.

In "The Eras Tour" concert film, Swift admitted that people were initially skeptical about the concept β€” but she's accomplished, wealthy, beloved, and stubborn enough that she could ignore her doubters.

Taylor Swift with a young fan at the Eras Tour in Hamburg, Germany.
Swift's performance style relies on her connection with fans.

Gregor Fischer/TAS24/Getty Images for TAS Rights Management

The eras theme was also particularly smart positioning for Swift at this moment in her career. After Swift's former label sold her catalog without her permission in 2019, she began rerecording and rereleasing her first six albums, a project that asked fans to rekindle their love for her old music β€” and their old selves.

Two of these rerecorded albums, "Fearless" and "Red", were unveiled ahead of the Eras Tour, while two more, "Speak Now" and "1989," were announced by Swift onstage. The two endeavors worked in conjunction to legitimize each other, infusing fresh tunes into the tour's acoustic sets and giving Swifties the feeling that no matter how deep Swift was into the nearly two-year length of her tour when they saw her perform, she was still fresh off of a new release.

Swift signed a new label contract ahead of "Lover," so she owns outright every album she's released since then. Once she has released the final two installments of the "Taylor's Version" series, ("Reputation" and "Taylor Swift") the "Taylor's Version" project will be over. Similarly, the specific conditions that allowed the Eras Tour to flourish will never recur.

Of course, Swifties still have plenty to look forward to. She is famously prolific, so another brand-new album in the coming years isn't out of the question.

But even if Swift could release another 11 albums and, in another 18 years, launch the Eras Tour Part Two, would she want to? All signs point to no.

"I'll never forget the call when I explained my idea of the concept for the Eras Tour to my team. At the time, I was working on the 'Midnights' album and if we were to do what I've always done, I would've embarked on planning the Midnights Tour," Swift wrote in her new photo book.

"But there's nothing I hate more than doing what I've always done."

Read the original article on Business Insider

Taylor Swift reached billionaire status thanks to her showstopping Eras Tour — see how the pop star makes and spends her fortune

9 December 2024 at 10:17
Taylor Swift performs during the Eras Tour in Liverpool, England.
Taylor Swift performs during the Eras Tour in Liverpool, England.

Gareth Cattermole/TAS24/Getty Images for TAS Rights Management

  • Taylor Swift's net worth is $1.1 billion, Bloomberg News reported and Forbes confirmed.
  • The pop star is a prolific songwriter who's amassed a significant fortune throughout her career.
  • Here's how Swift earns and spends her fortune, from real estate to charitable donations.

Taylor Swift never fails to impress.

At 15 years old, she was the youngest songwriter to ever sign with Sony. She now has 14 Grammys on her shelf β€” including four for album of the year, the most of any artist in history β€” several tours under her belt, 11 studio albums, a long list of chart-topping songs, and a beloved fan base who dub themselves "Swifties."

Such success makes Swift one of the world's highest-paid celebrities and one of the richest female singers. According to aΒ Bloomberg News analysis published on the eve of her "1989" album rerelease, Swift has officially built a billion-dollar empire.

Forbes later confirmed her $1.1 billion net worth, citing in part her massive Eras Tour and its subsequent concert movie.

Swift has been strategic and generous with her money, investing in a sprawling $84 million real-estate portfolio and often donating to causes she supports.

See how Swift earns and spends her fortune below.

Hillary Hoffower,Β Libby Torres, and Taylor Nicole Rogers contributed to a previous version of this article.

Taylor Swift has an estimated net worth of $1.1 billion.
Taylor Swift attends the "All Too Well" New York Premiere on November 12, 2021 in New York City.
Taylor Swift's "All Too Well" won best music video at the 2023 Grammys.

Dimitrios Kambouris/Getty Images

According to Forbes, which published a series of 2024 billionaire reports on Tuesday, Swift is the first musician to reach 10-figure status solely based on songwriting and performing (rather than brand deals or business ventures).

Swift's vast fortune is primarily thanks to her valuable discography and earnings from streaming deals, music sales, concert tickets, and merchandise.

Representatives for Swift did not immediately respond to Business Insider's request for comment regarding the Forbes report.

The pop star's record-breaking Eras Tour, which began in March 2023, propelled the singer to billionaire status.
taylor swift eras tour nashville
Taylor Swift performs "Reputation" at the Eras Tour.

John Shearer/TAS23/Getty Images for TAS Rights Management

Swift's 21-month, five-continent Eras Tour was nothing short of a sensation. By the end of its first year, it had become the first tour ever to gross over $1 billion in revenue, on track to become the highest-grossing tour of all time.Β 

In October 2023, after Swift toured 56 dates across the US and Mexico, the Eras Tour had already generated $780 million andΒ added $4.3 billion to America's gross domestic product, according to Bloomberg Economics.

Throughout 2024, Swift also made stops in Argentina, Brazil, Japan, Australia, Singapore, Canada, and 11 countries throughout Europe.

By the end of its run, the Eras Tour had grossed over $2 billion.
Taylor Swift performs at the Eras Tour.
Taylor Swift performs "Folklore" at the Eras Tour.

Folklore Emma McIntyre/TAS24/Getty Images for TAS Rights Management

The morning of Swift's final performance in Vancouver, The New York Times reported that the Eras Tour had crossed the $2 billion threshold, making it the first concert tour in history to do so.

This figure was confirmed by Taylor Swift Touring, the singer's production company. All 149 stadium shows were sold out, and the company said over 10 billion people attended the Eras Tour.

That means the average ticket sold for $204, well above the industry average for top concert tours, per The New York Times. Resale tickets were even pricier, often going for thousands of dollars in secondhand markets. (Artists like Swift don't earn anything from resold tickets.)

The movie version of the tour broke box-office records before it was even released. It grossed more than $261 million worldwide.
taylor swift eras tour movie premiere
"Taylor Swift: The Eras Tour" premiered in theaters in October 2023.

Valerie Macon/AFP via Getty Images

Worldwide ticket presales had already exceeded $100 million before "Taylor Swift: The Eras Tour" was released (a day early) on October 12, 2023, AMC Theatres reported.

According to ticketing service Fandango, the film set a record for the highest first-day ticket sales in 2023. It has also become the highest-grossing concert movie of all time, surpassing "Justin Bieber: Never Say Never."

Swift, who bypassed movie studios to personally fund the concert movie, received half of the box office earnings for the film, which grossed $261 million worldwide.

Swift cashed in on her blockbuster Eras Tour movie again by selling the streaming rights to Disney for more than $75 million.
Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on March 17, 2023.
Disney+ bought the exclusive rights to stream "Taylor Swift: The Eras Tour."

Kevin Winter/Getty Images for TAS Rights Management

Once "Taylor Swift: The Eras Tour" had left theaters, Swift struck a deal with Disney+ to release the film's extended version on streaming.

According to Puck News, Disney paid upwards of $75 million for the exclusive rights.

Citing anonymous sources, the outlet reported that Disney's Bob Iger outbid Netflix and Universal Pictures (which handled VOD distribution for the film in December) for the streaming rights by offering a huge sum, which the other two streamers couldn't match.

Swift also released an Eras Tour photo book, which sold over 800,000 copies in its first weekend.
Taylor Swift's "Eras Tour" book for sale at Target.
"The Eras Tour Book" was sold for $39.99 at Target.

Lokman Vural Elibol/Anadolu via Getty Images

Shortly before the Eras Tour concluded, Swift released a photo book for Black Friday.

As she did with the Eras Tour film, Swift circumvented traditional routes and opted to self-publish instead, ensuring she would get more of the book's revenue.

The book was exclusively available at Target and sold hundreds of thousands of copies in its first weekend, becoming the second-best-selling non-fiction title after Barack Obama's presidential memoir.

Swift has endorsement deals and partnerships with high-profile brands.
Taylor Swift's 2022 Capitol One commercial.
Taylor Swift starred in a 2022 commercial for Capital One.

Capital One/YouTube

These partnerships include Capital One, AT&T, Stella McCartney, Elizabeth Arden perfumes, American Express, Keds, Diet Coke, Walmart, and Apple.

But touring has long been Swift's biggest money maker. The 1989 World Tour grossed more than $250 million in 2015.
taylor swift 1989 tour
"1989" won album of the year at the 2016 Grammys.

Mark Metcalfe/Getty Images

That figure is according to the Los Angeles Times.

She earned even more during her Reputation Stadium Tour in 2018.
taylor swift reputation tour
"Reputation" sold over 1 million copies in its debut week.

Alexander Tamargo/TAS18/Getty Images for TAS

At the time, the Reputation Stadium Tour broke the record for the highest-grossing US tour ever, according to Billboard. Swift earned an average of $7 million per show, more than double the US per-concert average during the "1989" tour.

But her tours don't just bring in ticket sales. Swift also makes a huge sum of money from merch.
taylor swift merch eras tour fans
Taylor Swift fans buy merch at an Eras Tour stop in Melbourne, Australia.

Asanka Ratnayake/Getty Images

In April 2023, Forbes estimated that Swift's coveted on-site merchandise β€” which she sells at an average price of $80 β€”could add an estimated $87 million in proceeds to her fortune.

Swift's latest album, "The Tortured Poets Department," sold millions of copies in a matter of weeks.
Taylor Swift performs during the Eras Tour.
Taylor Swift performs during the Eras Tour.

Shirlaine Forrest/TAS24/Getty Images for TAS Rights Management

Swift's 11th studio album, "The Tortured Poets Department," was released on April 19, 2024. It debuted at No. 1 on the Billboard 200 withΒ 2.61 million equivalent album units soldΒ in its first week.

This sum was thanks to huge streaming totals and physical album sales,Β especially vinyl, which Swift sells more successfully than anyone else. According to a Billboard report from November 2023,Β one in every 15 vinyl albums sold in the USΒ is one of Swift's.

Fans continued to buy and stream "Poets" throughout the year,Β sending it to No. 1 for 16 weeks total, the most of any album in 2024.

On November 30, 2024, "Poets" was certified 6x platinum by the Recording Industry Association of America, meaning it has sold at least 6 million copies in the US.

Swift amassed an estimated $230 million in record sales following the release of her 2022 album "Midnights."
Taylor Swift Midnights artwork
"Midnights" won album of the year at the 2024 Grammys.

Beth Garrabrant

According to The Guardian, Swift's massive album sales for "Midnights" brought in $230 million for Swift's label Universal.Β 

With more than 1.5 million equivalent album units earned in the US in its first week, "Midnights" landed the biggest week for an album in seven years (since Swift's own album "Reputation").

Swift made $52 million in 2021 after rerecording earlier work that was acquired (and then sold) by Scooter Braun.
Taylor Swift Red (Taylor's Version)
"Red (Taylor's Version)" won top country album at the 2022 Billboard Music Awards.

Taylor Swift/UMG

Swift embarked on a mission to rerecord her first six albums after Scooter Braun, whom she accused of "incessant, manipulative bullying," purchased the legal rights to her back catalog in 2019. (He later sold the master recordings to a private-equity company.)

She released the first installment in the series, "Fearless (Taylor's Version)," in 2021. It debuted atop the Billboard 200 β€” indicating this would be a lucrative venture for Swift. Later that year, Swift's new version of "Red" became one of the year's top-selling albums.

The two rerecorded albums helped plant Swift on the "The Highest-Paid Entertainers 2022" report from Forbes.

She has since released "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)." The latter sold over 1.6 million equivalent units in its first week, surpassing the original's total.

In fact, Swift is the only artist who's sold over 1 million copies of an album in one week since Adele released "30" in November 2015. In that window, Swift has achieved the feat four different times.

Swift has amassed an impressive fortune β€” and she knows how to spend it. Her real-estate portfolio is worth a reported $150 million.
Taylor Swift attends the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California.
Taylor Swift owns several homes and a private jet.

Emma McIntyre/Getty Images

In Nashville, she owns a 3,240-square-foot condo worth an estimated $3 million and a 5,600-square-foot Greek Revival estate worth an estimated $2.5 million.
taylor swift cowboy boots CMA Music Festival 2007
Taylor Swift moved to Nashville as a teenager.

Rusty Russell/Getty Images

The latter is the cheapest property she owns.

In LA, Swift owns a 10,982-square-foot Beverly Hills mansion worth nearly $30 million.
taylor swift brother austin swift
Austin and Taylor Swift attend the 2013 Globe Awards at the Beverly Hilton Hotel.

Christopher Polk/NBC

In 2017, she was trying to turn it into a historic landmark, according to Teen Vogue.

Across the coast, Swift owns an estate with seaside views in Watch Hill, Rhode Island, for which she reportedly paid $17.75 million.
taylor swift watch hill mansion
The Rhode Island mansion was previously owned by Rebekah Harkness.

Matthew J. Lee/The Boston Globe via Getty Images

With 12,000 square feet, it has plenty of room for parties and even inspired her song "The Last Great American Dynasty."

But that's nothing compared to the estimated $40 million worth of property Swift owns in New York City on the same block in Tribeca.
taylor swift street style 2018
Taylor Swift outside her Tribeca apartment in 2018.

TheStewartofNY/GC Images

That includes an 8,309-square-foot duplex penthouse and a four-story townhouse.

She used to rent an apartment on Cornelia Street β€” the famous inspiration behind her "Lover" track "Cornelia Street" β€” which was listed in 2023 with a $17.9 million price tag.

Swift needs a way to travel among all these homes. She reportedly owns a Dassault private jet.
taylor swift
Taylor Swift has not publicly addressed her private jet usage.

Andrew H. Walker/Getty

The Dassault 7X is registered to Island Jet Inc., a holding company listed under the same address as Taylor Swift Productions, Business Insider previously reported.

She used to have two private jets, but quietly sold one amid criticism of her carbon footprint. ("Taylor's jet is loaned out regularly to other individuals,"Β a rep for Swift said in a statement. "To attribute most or all of these trips to her is blatantly incorrect.")

There's no word on how much she paid for these vehicles, but a brand new Dassault 900 has a list price of $44 million, according to Business Jet Traveler. Elon Musk owns a similar model that cost about $26 million.

Swift often spends money dining out with her friends and romantic partners, especially when in New York City.
Taylor Swift and Travis Kelce leave Waverly Inn in New York City on Sunday.
Taylor Swift and Travis Kelce photographed after dining in New York City.

Gotham/Getty Images

In the past, she's been spotted at The Fat Radish, The Spotted Pig, Sarabeth's, L'Asso, Nobu, and Vita Carota.

But Swift has always been generous with her money, supporting causes and helping those in need.
taylor swift nashville symphony donation
Taylor Swift and Alan Valentine at the 2011 Nashville Symphony Ball.

Royce DeGrie/Getty Images

On her 24th birthday, she donated $100,000 to the Nashville Symphony, according to People.

Swift pledged $4 million to the Country Music Hall of Fame to fund an education center.
taylor swift education center
The Taylor Swift Education Center officially opened in 2013.

Royce DeGrie/TAS/Getty Images for TAS

Her commitment to education doesn't stop with music; Swift also donated $50,000 to NYC public schools, People reported.

She has donated millions to support victims of natural disasters.
taylor swift iheart radio awards 2016
Taylor Swift announced her donation to Louisiana flood victims in 2016.

David Buchan/Variety/Penske Media via Getty Images

In 2010, Swift donated $500,000 to Nashville flood reliefΒ and in 2016, she donated $1 million to the victims of Louisiana floods.

Swift also raised $750,000 through a Speak Now Help Now benefit concert for victims of tornadoes in the southern US in 2011, according to People.

Most recently, Swift donated $5 million to communities impacted by Hurricane Helene and Hurricane Milton.

In 2020, Swift gave $50,000 to a mother of five who lost her husband to COVID-19 days before Christmas.
Taylor Swift with fans in 2019.
Taylor Swift with fans at the 2019 premiere of "Cats."

Kevin Mazur/Getty Images

She and her mom Andrea Swift quietly made the donation, according to USA Today.

She also gifted $13,000 each to two moms who were also struggling financially because of the pandemic.

Swift has made several generous donations to LGBTQ+ organizations.
taylor swift stonewall inn
Taylor Swift performs at the Stonewall Inn during Pride Month in 2019.

Craig Barritt/Getty Images for AEG

Swift has long been an advocate for the LGBTQ+ community, threading references to the fight for equal rights into songs like "Welcome to New York" and "You Need to Calm Down."

Back in 2016, Swift participated in a charity auction to help keep the historic Stonewall Inn operational. The New York City gay bar was the scene of a police raid in 1969, sparking a riot that helped launch the nationwide fight for LGBTQ+ rights.

In more recent years, Swift has made generous donations to the Tennessee Equality Project and GLAAD, in addition to her vocal support of The Equality Act.

And then there are the two famous checks she wrote for $1,989 β€” an ode to her best-selling album β€” sent to two fans to pay a student loan and to donate to a dance marathon benefit.
taylor swift fans
Taylor Swift greets fans at the 2022 Toronto International Film Festival.

Wesley Lapointe/Los Angeles Times via Getty Images

The checks were sent out in 2014, according to People.

More recently, she has donated huge amounts to food banks along her Eras Tour route.
Taylor Swift performs during her "Eras Tour."
The Eras Tour will return to the US in 2024.

AP Photo/George Walker IV

Throughout the first US leg of her Eras Tour, Swift habitually made large donations to local food pantries. She continued this tradition throughout the tour's European leg.

Swift has also been known to support victims of gun violence in recent years.

She also helps out her fellow pop stars. She gave Kesha $250,000 to help with legal fees during her lawsuit against Dr. Luke.
kesha
Kesha released hit songs like "Tik Tok" and "Praying."

Joseph Okpako/WireImage

For several years, Kesha was embroiled in a defamation lawsuit after she accused the music producer Dr. Luke, her former mentor, of "unrelenting abuse" and rape. (Dr. Luke denied the allegations, and they reached a settlement in 2023.)

The "Rainbow" singer revealed Swift's donation during an interview with Rolling Stone in 2017.

Kesha described Swift as "a fucking sweetheart. Very, very sweet, very, very genuine, extremely generous, picks up the phone every time I call her. My mom doesn't even always pick up the phone!"

Swift has proven herself to be incredibly savvy with investments.
Taylor Swift attends the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey.
Taylor Swift is a musician and businesswoman.

Getty/Jamie McCarthy

In 2022, Swift pulled out of a $100 million sponsorship deal with Sam Bankman-Fried's FTX after she questioned the company if it was selling "unregistered securities."

AsΒ Business Insider reported, many other celebrities such as Tom Brady and Stephen Curry failed to do so and were subsequently sued for endorsing the now-bankrupt crypto exchange.

Read the original article on Business Insider

Every outfit Taylor Swift wore on the Eras Tour, ranked

9 December 2024 at 10:10
Taylor Swift performs during the Eras Tour in New Orleans.
Taylor Swift performs during the Eras Tour in New Orleans.

Erika Goldring/TAS24/Getty Images for TAS Rights Management

  • Taylor Swift has officially concluded the Eras Tour.
  • She wore over 60 different outfits onstage on tour, with unique styles for each album.
  • BI's music team ranked them from worst to best, with the original "Lover" bodysuit in the top spot.

Taylor Swift has officially concluded the Eras Tour, performing her final show in Vancouver on Sunday.

After making stops across South America, Australia, Asia, and Europe, where Swift unveiled additions to both her set list and her wardrobe, Swift arrived in Florida (known in the Swift-verse as "Florida!!!") for the show's final North American leg.

Once again, Swift's sold-out crowds at Miami's Hard Rock Stadium were treated to multiple new costumes β€” including an alternative "Reputation" catsuit for the first time ever.

The Eras Tour was arranged as a retrospective of Swift's career, spanning nearly two decades and 11 studio albums. Swift made several outfit changes during a single concert, and each segment had a unique aesthetic to match the music in question.

Keep reading to see every outfit Swift wore onstage, ranked from worst to best.

67. The surprise song dress in yellow
taylor swift eras tour
The yellow dress is paired with the orange "1989" outfit.

Bob Levey/TAS23/Getty Images for TAS Rights Management

Each night during the Eras Tour, Swift performed an acoustic set with two surprise songs.

The dress for this segment was designed for a quick change; Swift slipped it over her outfit from the previous segment (first it was "1989," then it was "The Tortured Poets Department") while still onstage. It makes sense for the dress to be simple, but it doesn't make sense for the fabric to be the same color as Big Bird.

Frankly, the yellow dress is ugly. It's way too yellow.

66. The surprise song dress in orange
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

It's too orange.

65. The surprise song dress in green
taylor swift marcus mumford eras tour
The green dress is paired with the green "1989" outfit.

TAS Rights Management via Getty Images

The green dress isn't ugly, but it's not especially notable either.

64. The surprise song dress in pink
taylor swift eras tour
The pink dress is paired with the pink "1989" outfit.

Kevin Mazur/Getty Images for TAS Rights Management

The original pink variant still isn't anything to write home about, but generally speaking, Swift looks good in pink.

63. The surprise song dress in the other shade of pink
Taylor Swift performs the acoustic set during the Eras Tour in France.
Taylor Swift performs in France.

John Shearer/TAS24/Getty Images for TAS Rights Management

I do appreciate that Swift eschewed the butterfly sleeves and unnecessary ruffles for this updated variant, but this dress still looks like it came from Forever 21.

62. The surprise song dress in blue
taylor swift eras tour
The blue dress is paired with the blue "1989" outfit.

Kevin Winter/TAS23/Getty Images for TAS Rights Management

Swift wore blue versions of several classic tour looks for the night she announced "1989 (Taylor's Version)."

Blue is the best option for a surprise song dress, partially because the color complements Swift's eyes that put those Georgia stars to shameΒ and partially because it reminds me of Sharpay Evans singing "Bop to the Top."

61. The surprise song dress in the other shade of blue
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

You know the drill by now. This version of the dress is fine. Mostly it just looks simpler and cheaper than we'd expect from a billionaire β€” likely an intentional choice aligned with Swift's masterful PR strategy.

60. The surprise song dress in various ombrΓ© shades
Taylor Swift performs the acoustic set during the Eras Tour in Miami.
Taylor Swift performs in Miami.

John Shearer/TAS24/Getty Images for TAS Rights Management

Swift debuted three versions of this chiffon wrap dress in Miami: magenta-violet-teal, bluish-purple, and orange-pink. Thanks to their ombrΓ© hues and flowy fabrics, these were promptly dubbed "betta fish dresses" by fans online.

59. The "Speak Now" ballgown that's growing mushrooms
taylor swift eras tour
There are six different gowns for the "Speak Now" segment.

Octavio Jones/TAS23/Getty Images for for TAS Rights Management

The flowers plopped all over this dress are flimsy and weird-looking. I would be glad to never see it again.

58. "1989" (Europe's Version)
Taylor Swift performs at The Eras Tour in Nanterre, France.
Taylor Swift performs in France.

Kevin Mazur/Getty Images

Swift debuted a new collection of designer looks in Nanterre, France, the first stop on the tour's European leg.

The new style for "1989" was a sequined top and ombrΓ© skirt pairing by Roberto Cavalli, much like the skater skirts from the album's original era.

There are dozens of color combinations that Swift wore throughout the tour β€” blue and pink, orange and purple, yellow and red like her boyfriend's football team β€” but none of them were particularly chic. The silhouette aims to evoke nostalgia but ends up feeling outdated.

57. The "Red" romper
taylor swift eras tour
Taylor Swift performs in Glendale, Arizona.

John Shearer/Getty Images for TAS Rights Management

Honestly, Swift's outfits never slayed during the "Red" segment, but the ombrΓ© romper is the worst offender. It's not terrible, but it doesn't do anything for her.

56. The "All Too Well" jacket
taylor swift eras tour
Taylor Swift performs in Atlanta, Georgia.

Terence Rushin/TAS23/Getty Images for TAS Rights Management

Swift donned glittery, floor-grazing outerwear to perform "All Too Well (10 Minute Version)," which helped make the "Red" segment a bit more sophisticated β€” though it didn't match the somber vibe of the song. I much preferred the sleek look that Swift wore to perform the song on "Saturday Night Live."

55. The "22" shirt
Taylor Swift wears a bowler hat and a shirt that says "I Bet You Think About Me" onstage at the Eras Tour.
Taylor Swift performs during the Eras Tour in Milan.

Vittorio Zunino Celotto/TAS24/Getty Images

There were six versions of this shirt, inspired by an outfit worn by Swift in the "22" music video: "A lot going on at the moment," "We are never getting back together like ever," "Who's Taylor Swift anyway? Ew," "This is not Taylor's Version," "I bet you think about me," and "I knew you were trouble." The shirt was always paired with a black bowler hat.

This look doesn't exactly scream high fashion, but it gets extra points for sentimentality. The hat is the antithesis of cool, but it gets extra points for the cuteness factor, since Swift would always give it to a special fan in the crowd.

53. The "Fearless" dress in gold
taylor swift eras tour
Taylor Swift performs in Kansas City, Missouri.

John Shearer/TAS23/Getty Images for TAS Rights Management

This is a custom Roberto Cavalli dress, embellished with Swarovski crystals, but somehow it looks like a stringy array of ramen noodles.

53. The "Fearless" dress in silver
taylor swift eras tour
Taylor Swift performs in Santa Clara, California.

Jeff Kravitz/TAS23/Getty Images for TAS Rights Management

Silver is slightly better than gold, but the tassels still look like octopus tentacles.

52. The cupcake-shaped "Speak Now" ballgown
taylor swift eras tour
Taylor Swift performs at SoFi Stadium in Los Angeles.

Emma McIntyre/TAS23/Getty Images for TAS Rights Management

It's too puffy!

51. The "Karma" jacket in pink
taylor swift eras tour
Taylor Swift performs in Tampa, Florida.

Octavio Jones/TAS23/Getty Images for for TAS Rights Management

It's too pink!

50. "Midnights" in pink and purple
taylor swift eras tour
Taylor Swift performs during the Eras Tour.

Bob Levey/TAS23/Getty Images for TAS Rights Management

This is a much nicer shade of pink.

49. "Midnights" in double purple
Taylor Swift performs "Lavender Haze" during the Eras Tour in Philadelphia.
Taylor Swift performs in Philadelphia.

Lisa Lake/TAS23/Getty Images for TAS Rights Management

This is a classic combination, but it lacks contrast and intrigue.

48. "Midnights" in blue and purple
Taylor Swift wears a furry purple jacket and sequined blue shirt onstage at the Eras Tour.
Taylor Swift performs in Hamburg, Germany.

Gregor Fischer/TAS24/Getty Images

Blue is a natural fit for the "Midnights" segment, especially because the standard album cover features a light-blue font.

47. "Midnights" with extra sparkles
taylor swift eras tour
Taylor Swift performs in Glendale, Arizona.

John Shearer/Getty Images for TAS Rights Management

This version of the T-shirt dress is slightly elevated, with multicolored gems scattered across the fabric.

46. The "Lavender Haze" look
taylor swift eras tour
Taylor Swift performs in Denver, Colorado.

Tom Cooper/TAS23/Getty Images for TAS Rights Management)

The fuzzy coat that Swift wore to open the "Midnights" segment was a reference to the "Lavender Haze" music video. This connection was most obvious when Swift wore the opalescent T-shirt dress underneath.

It kind of looks like Swift skinned a Muppet to make this coat, but don't worry: she confirmed in a behind-the-scenes clipΒ that she would never wear real fur.

45. The "Karma" jacket in blue
Taylor Swift singing into a microphone while standing on stage and wearing a blue dress with balloon sleeves.
Taylor Swift performs in Denver, Colorado.

Tom Cooper/Getty Images

Blue-on-blue is a logical combo for the closing number, if a little predictable.

44. The "Karma" jacket with extra colors
taylor swift eras tour
Taylor Swift performs in Kansas City, Missouri.

Kevin Winter/TAS23/Getty Images for TAS Rights Management

Chaotic, yet fun.

43. The "Karma" jacket in magenta
taylor swift eras tour
Taylor Swift performs during the Eras Tour.

Scott Eisen/TAS23/Getty Images for TAS Rights Management

The contrast between Swift's bright skin, dark-blue bodysuit, and hot-pink fringe makes this the best option for the show's closing number.

42. The "Tortured Poets" gown
Taylor Swift sings into a mic and wears a white high-low gown onstage at the Eras Tour.
Taylor Swift performs "Who's Afraid of Little Old Me?" in London.

Kevin Mazur/Getty Images for TAS Rights Management

I assume the gown for "The Tortured Poets Department" segment was designed to look like a "crumpled-up piece of paper lying here," evoking both the tragedy of "All Too Well" and the dark-academia aesthetic of the album itself.

It's a solid concept (and the neckline is divine), but ultimately, I can't support Swift's obsession with high-low mullet dresses. I thought we left this trend behind in 2010.

Worse still, the lyrics scrawled on the fabric ("I love you, it's ruining my life," from the single "Fortnight," and "Who's afraid of little old me? You should be") made it look like Swift was wearing a high-school theater costume, not couture Vivienne Westwood.

41. The "Tortured Poets" military jacket
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

Swift added a military jacket atop her "Tortured Poets" gown to sing "The Smallest Man Who Ever Lived," an impassioned performance that casts Swift as a soldier on the front lines of a battlefield. The look is still a little corny, but at least it fully embraced the theatrical costume vibe.

40. "I Can Do It With a Broken Heart"
Taylor Swift performs at the Eras Tour in Paris in May 2024.
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images for TAS Rights Management

After singing "The Smallest Man Who Ever Lived," Swift and her dancers would perform a brief skit, in which Swift was forced to strip off her dress, put on heels, and smile through the pain.

The onstage outfit change yielded a bralette and matching high-waisted bottoms, subsequently topped with a duster. The different color combos included black and gold, white with silver accents, and sparkly gray with a metallic jacket.

These ensembles recall the jackets and two-piece sets from The 1989 World Tour, combined with the ringmaster motif from the "Red" era.

At that time, Swift was battling an eating disorder and often feared she might faint onstage.

While the Eras Tour outfit was relatively simple, this callback added an extra layer of poignance to Swift's performance of "I Can Do It With a Broken Heart."

39. The classic "Evermore" dress
taylor swift eras tour
Taylor Swift performs in Cincinnati, Ohio.

Taylor Hill/TAS23/Getty Images for TAS Rights Management

For the majority of the US leg, Swift only had one look for the "Evermore" segment: a mustard-yellow dress that screams cottagecore. It's cute, but nothing particularly special, and it did grow a little dull over time.

Note: There is a slightly less saturated version of this dress, but they're so similar, they don't warrant separate entries on this list.

38. The bronze "Evermore" dress
taylor swift haim eras tour
Taylor Swift and HAIM perform in Seattle, Washington.

Mat Hayward/TAS23/Getty Images for TAS Rights Management

Swift only wore this alternate "Evermore" dress a handful of times, but it made for a nice change of pace β€” and the deep, sparkling bronze compliments the moody, wintery vibe of songs like "'Tis the Damn Season," "Champagne Problems," and "Tolerate It."Β 

37. "Folklore" in yellow
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images for TAS Rights Managemen

The tiered and embroidered "Folklore" outfits, custom-made by Alberta Ferretti, were always winners. The flowy style made Swift look like a friendly witch, much like her recent collaborator Florence Welch, which is a compliment.

However, the yellow one doesn't suit the era's aesthetic one bit. The mismatch was especially glaring during "My Tears Ricochet," which was intended to parallel a funeral procession.

This dress was likely designed to evoke the fusion of "Folklore" and "Evermore" into one segment, which came with Swift's newly altered setlist for the European leg. But still, as we previously established, yellow β€” especially this shade β€” should not be in Swift's color palette. It doesn't suit her.

36. "Folklore" in pink
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

Swift unveiled a berry-pink rendition of the woodsy "Folklore" gown during her second show in France.

The shade is stunning in a vacuum, but much like my previous complaint, it's the wrong color for the sister albums segment of the show.

The songs that populate "Folklore" and "Evermore" are full of yearning, betrayal, regret, depression, and even murder. These are not the hot-girl party bops of "1989" or "Midnights," which call for brighter hues and more pizzazz.

And if you think I'm being too nitpicky, I'll kindly remind you that Swift has embraced each album's individual color theory, down to the official Eras Tour branding. I'm simply following her lead.

35. The "Speak Now" ballgown in gold
taylor swift eras tour
Taylor Swift performs during the Eras Tour.

Kevin Mazur/Getty Images for TAS Rights Management

The ballgown was a callback to the Speak Now World Tour, when Swift wore sparkly gowns while singing "Enchanted." For the Eras Tour, Swift pumped up the drama with voluminous skirts and embroidered jewels.

The gold version looks slightly cheaper than its counterparts, like an extravagant prom dress.

34. The "Speak Now" ballgown in silver
taylor swift eras tour
Taylor Swift performs in Cincinnati, Ohio.

Taylor Hill/TAS23/Getty Images for TAS Rights Management

As opposed to muted gold, silver offers a lovely contrast with the purple visuals of "Speak Now."

33. The "Speak Now" ballgown in pink
taylor swift eras tour
Taylor Swift performs in East Rutherford, New Jersey.

Kevin Mazur/TAS23/Getty Images for TAS Rights Management

The baby-pink version of the "Speak Now" ballgown is the best among the original set of options, with its flattering neckline and strips of sparkles that resemble falling rain.

32. The "Fearless" dress in black and gold
taylor swift playing a white guitar during the fearless section of the eras tour
Taylor Swift performs during the Eras Tour in Milan.

Vittorio Zunino Celotto/TAS24/Getty Images for TAS Rights Management

This newer "Fearless" look, which Swift debuted in Milan, was a solid, mid-tier choice. It's much better than the era's stringy options, though it can't measure up to the original fringed minidress.

31. The "Fearless" dress with metallic fringe
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

Swift debuted this version of the "Fearless" minidress in France, gleefully tossing her body around to show off the shimmery fringe. Again, it offered a mid-tier option, but definitely more fun and fresh than its Italian counterpart.

30. The "Lover" bodysuit with purple tassels
taylor swift eras tour
Taylor Swift performs in East Rutherford, New Jersey.

Kevin Mazur/TAS23/Getty Images for TAS Rights Management

The deep purple hue made for an exciting change when Swift debuted this look in East Rutherford, New Jersey β€” but the tassels threw off the whole effect. They make the bodysuit look sillier and cheaper than it is.

29. "1989" in orange
taylor swift eras tour
Taylor Swift performs in Houston, Texas.

Bob Levey/TAS23/Getty Images for TAS Rights Management

Orange is the weakest link of the original Roberto Cavalli sets (and it signaled that she'd wear the yellow surprise-song dress. Yuck).

Maybe it was intended as a subtle Easter egg for "Karma," the rumored album that Swift scrapped between "1989" and "Reputation." (In the music video for "The Man," the word is graffitied on the wall in orange paint.)

28. "1989" in green
taylor swift eras tour
Taylor Swift performs in Glendale, Arizona.

Kevin Mazur/Getty Images for TAS Rights Management

The green is prettier than orange, but not as pretty as pink.

27. "1989" in pink
taylor swift eras tour
Taylor Swift performs at SoFi Stadium in Los Angeles.

Emma McIntyre/TAS23/Getty Images for TAS Rights Management

Although hot pink isn't quite right for the overall vibe of "1989," it did pair well with the feminine charm of "Blank Space" and the fiery passion of "Bad Blood."

26. "1989" in blue
taylor swift eras tour
Taylor Swift performs in Buenos Aires.

Marcelo Endelli/TAS23/Getty Images for TAS Rights Managemen

After 26 concerts, we finally got to see Swift perform songs from "1989" wearing the album's distinctive color. This glittering blue set recalls the New York City skyline that inspired Swift's iconic pop songs.

25. The "Midnights" bodysuit with millennial charm
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

This version of the "Midnights" bodysuit was designed by Zuhair Murad and unveiled in France. It subtly evokes millennial fashion trends with a halter neckline, waist slits, and a chevron-esque pattern.

24. The "Midnights" bodysuit with cutouts
Taylor Swift performs at The Eras Tour in Los Angeles, California, on August 9, 2023.
Taylor Swift performs at SoFi Stadium in Los Angeles, California.

Kevin Winter/Getty Images

This version of the "Midnights" bodysuit, which Swift debuted in Los Angeles, was likely designed to resemble an outfit that Swift wore during the 1989 World Tour. It was declared one of her most daring looks yet.

23. The new "Reputation" outfit
Taylor Swift wears a black one-legged catsuit with gold snakes while performing at the Eras Tour in Miami.
Taylor Swift performs in Miami.

John Shearer/TAS24/Getty Images for TAS Rights Management)

For over a year, Swifties had been jonesing for an updated "Reputation" costume β€” largely because they believed a new look would come paired with an announcement for "Reputation (Taylor's Version)," in the same way Swift debuted blue outfits on the same night that she announced "1989 (Taylor's Version)."

Alas, when Swift finally emerged wearing a new asymmetric catsuit in Miami, no such announcement came β€” and that's not the only reason this version is a letdown.

Swapping the red snakes for gold cobras does make thematic sense given the album's many references to the color (gold bodies, gold cages, gold tattoos), but these ones are extra chunky and extra sparkly, like tinsel you find at the party store, rather than lithe and fierce like Swift's original serpents. It made for a fun change of pace, but a downgrade nonetheless.Β 

22. The "Lover" bodysuit in blue and yellow
Taylor Swift wears a blue and yellow bodysuit during the "Lover" segment of the Eras Tour.
Taylor Swift performs in London.

Gareth Cattermole/Getty Images

The glitzy "Lover" bodysuits, custom-made by Versace, were an aesthetic highlight of Swift's Eras Tour wardrobe.

However, compared to its peers, there's something slightly underwhelming about the blue-and-yellow color combination. The tones are too muted to complement the show's opening visuals.

21. The "Lover" bodysuit in orange and pink
taylor swift eras tour
Taylor Swift performs in France.

Kevin Mazur/TAS24/Getty Images

In theory, this is a strong color combo; it reminds me of a sunset. In reality, the bodysuit is just slightly too orange.

20. "The Man" blazer in tangerine
taylor swift eras tour
The blue blazer is paired with the orange-pink bodysuit.

Kevin Mazur/TAS24/Getty Images

Swift slipped a bedazzled blazer over her "Lover" bodysuit to perform "The Man" and "You Need to Calm Down." This iteration is a pretty pale orange, though it didn't feel quite as commanding as the other options.

19. "The Man" blazer in silver
Taylor Swift wears a bedazzled silver blazer onstage at the Eras Tour.
Taylor Swift performs during the Eras Tour in Lisbon.

Pedro Gomes/TAS24/Getty Images

The glittering silver blazer was the first costume change ever seen during the Eras Tour. With the matching red-bottomed Christian Louboutin boots, it remained an effective mix of elements.

18. "The Man" blazer in blue
Taylor Swift wearing a sparkly blue blazer and sitting on a desk onstage at the Eras Tour.
The blue blazer is paired with the purple, tasseled bodysuit.

Noam Galai/TAS24/Getty Images

We all love the silver blazer, but the blue blazer is extremely hot.

17. "The Man" blazer in black
taylor swift eras tour
Taylor Swift performs in Santa Clara, California.

Jeff Kravitz/TAS23/Getty Images for TAS Rights Management

The black blazer is even hotter than blue.

16. The "Speak Now" ballgown in blue
Taylor Swift performs during the Eras Tour in Toronto.
Swift performs in Toronto.

Emma McIntyre/TAS24/Getty Images for TAS Rights Management

Although blue isn't the traditional "Speak Now" color, nearly everything about this dress is dazzling, from the floral details to the elegant train.

Plus, the color recalls a sky-blue ballgown that Swift wore during the original "Speak Now" tour in 2011, giving this look an extra layer of nostalgic charm.

15. "Folklore" in blue
Taylor Swift performs at the Eras Tour in Los Angeles, California, on August 9, 2023.
Taylor Swift performs in Los Angeles.

Kevin Winter/Getty Images

The sheer, baby-blue cape sleeves are lovely, but this color isn't quite the right fit for "Folklore," which is not a blue-sounding album in the slightest. ("1989" and "Midnights" already have that vibe locked down.)

14. "Folklore" in purple
taylor swift eras tour
Taylor Swift performs in Glendale, Arizona.

Kevin Mazur/Getty Images for TAS Rights Management

"Folklore" isn't a purple-sounding album either, but this dress does look like something a young widow might wear in a Jane Austen film adaptation, so it works.

13. "Folklore" in cream
taylor swift eras tour
Taylor Swift performs in East Rutherford, New Jersey.

Kevin Mazur/TAS23/Getty Images for TAS Rights Management

Cream is a fitting color for "Folklore," an album that evokes earthy and neutral tones.

12. "Folklore" with lace
taylor swift eras tour
Taylor Swift performs in Denver.

Tom Cooper/TAS23/Getty Images for TAS Rights Management)

This is only slightly different from "Folklore" in cream, but the lace adds a new edge β€” romantic and old-timey, well-suited for the "pioneer woman in a forbidden love affair" that Swift imagined while she was writing these songs.

11. The "Speak Now" ballgown with embellishments
Taylor Swift wears a ballgown while singing "Enchanted" at the Eras Tour.
Taylor Swift performs during the Eras Tour in Edinburgh, Scotland.

Gareth Cattermole/TAS24/Getty Images

The "Speak Now" gown that Swift debuted in France is the best of the bunch.

The skirt has just enough volume to look elegant instead of puffy β€” while the delicate, glittering details evoke a similar dress that Swift wore to perform "Enchanted" in 2011, designed by Reem Acra.

10. The "Fearless" dress in silver and blue
Taylor Swift performs "Fearless" during the Eras Tour in Miami.
Taylor Swift performs in Miami.

John Shearer/TAS24/Getty Images for TAS Rights Management

Like the original "Fearless" minidress, Swift's final iteration was custom-made by Roberto Cavalli's creative director Fausto Puglisi.

The blue crystals, set against a shimmering silver backdrop, appear arranged to resemble a butterfly β€” most likely as a callback to the girlish, doodle-filled cover of Swift's self-titled debut album.

"Taylor Swift" didn't get its own segment on the Eras Tour, so it felt right to pay homage while Swift performed her other high school-era album.

9. The original "Midnights" bodysuit
taylor swift eras tour
Taylor Swift performs in Nashville.

John Shearer/TAS23/Getty Images for TAS Rights Management

The navy bodysuit is an Eras Tour classic, dark and twinkling like midnight rain.

8. The celestial "Midnights" bodysuit
Taylor Swift wears a dark blue bodysuit with star details onstage at the Eras Tour.
Taylor Swift performs during the Eras Tour in London.

TAS2024/Getty Images

Swift debuted her newest Zuhair Murad bodysuit at Wembley Stadium in London, the final stop on the European leg of the Eras Tour. With its star-spangled bodice and crescent-moon detail, it's the most on-the-nose "Midnights" look to ever exist.

7. "Folklore" in green
taylor swift eras tour
Taylor Swift performs in Chicago.

Natasha Moustache/TAS23/Getty Images for TAS Rights Management

Out of all the flowy "Folklore" gowns, green is the prettiest and best suited for the album's aura. It made Swift look like a woodland fairy.

6. The original "Fearless" dress
taylor swift eras tour
Taylor Swift performs in Glendale, Arizona.

Kevin Winter/Getty Images for TAS Rights Management

Swift's flapper-inspired dress was ideal for performing classics like "You Belong With Me" and "Love Story." The fringe is fun and youthful, just like the original "Fearless" era, but paired with knee-high Chrisian Louboutin boots, it's still chic and modern.

In fact, according to Vogue, the dress was designed to resemble a similar Roberto Cavalli dress that Swift wore during her original "Fearless" tour.

"We chose a beautiful champagne color, which is very Taylor," Puglisi told the magazine.

5. The original "Reputation" outfit
Taylor Swift performs the "Reputation" segment of the Eras Tour in Cardiff, Wales.
Taylor Swift performs in Wales.

Shirlaine Forrest/TAS24/Getty Images for TAS Rights Management

For 130 consecutive shows, Swift wore the same one-legged catsuit to perform "Reputation." Some slandered this consistency as boring, but in my professional opinion, a classic proverb is more appropriate here: If it ain't broke, don't fix it.

This red reptilian number, also by Roberto Cavalli, is bold and sexy with a hint of danger, just like the album itself. Puglisi described it as "more of a badass, rock and roll look."

4. The scalloped "Midnights" bodysuit
taylor swift eras tour
Taylor Swift performs in Las Vegas.

Ethan Miller/TAS23/Getty Images for TAS Rights Management

Stars and moons are great, but there is something especially ethereal about this version of the "Midnights" bodysuit, custom-made by Oscar de la Renta.

The blue has a slightly warmer, richer tone β€” a better match for Swift's ocean eyes and pinkish undertones than navy β€” and the scalloped detailing on the bodice is exquisite up close. Paired with Swift's now-signature garter, this look is a total knockout.

3. "The Man" blazer in hot pink
Taylor Swift wears a sequined pink blazer onstage at the Eras Tour.
Taylor Swift performs in Dublin.

Charles McQuillan/TAS24/Getty Images

Swift looked like a Barbie come to life in this version of the blazer, which she debuted onstage in Argentina. It also gave her performance of "The Man" a flirty, feminine edge.

2. The "Lover" bodysuit in pink and red
taylor swift eras tour
Taylor Swift performs in Buenos Aires.

Marcelo Endelli/Getty Images

Swift also debuted this pink version of her opening look in Argentina. The gorgeous combination of shades, from baby pink to strawberry and fuchsia, compliments the tone of songs like "Cruel Summer" and "Lover."

1. The original "Lover" bodysuit
taylor swift eras tour
Taylor Swift performs on the opening night of the Eras Tour.

Kevin Mazur/Getty Images for TAS Rights Management

This was the first outfit Swift wore when she arrived on The Eras Tour stage back in March, and to the end, it remained the best.

The blue, purple, and pink gems create the perfect color combo, especially suited for the warmth and whimsy of the "Lover" era.

Read the original article on Business Insider

Taylor Swift spent 484 hours — the equivalent of over 20 straight days — singing onstage during the Eras Tour

9 December 2024 at 06:15
Taylor Swift performs in the purple and blue "Lover" bodysuit against an orange background during the Eras Tour.
Taylor Swift performs during the Eras Tour.

Kate Green/Getty Images

  • Taylor Swift's Eras Tour ended in Vancouver on Sunday.
  • The tour stretched for 149 dates, visited 21 countries, and grossed over $2 billion in ticket sales.
  • Swift spent about 484 hours performing onstage, the equivalent of over 20 days.

Taylor Swift has finally wrapped up the two-year cultural phenomenon known as the Eras Tour.

Swift performed her final show on Sunday at BC Place in Vancouver, capping a remarkable run that spanned five continents and grossed over $2 billion, the highest-earning concert run in history. In her newly published book, Swift described it as "the most wondrous tour of my life."

We compiled a series of key stats to help capture the spectacular feat and impact of the Eras Tour.

The Eras Tour consisted of 149 shows in 21 countries.
Taylor Swift performs in a gold tassel dress during the "Fearless" segment of the Eras Tour.
Taylor Swift performs during the "Fearless" segment of the Eras Tour.

Erika Goldring/TAS24/Getty Images for TAS Rights Management

Swift originally announced the Eras Tour in late 2022 as a 27-show run across the US.

The demand overwhelmed Ticketmaster's servers, prompting Swift to add more dates. Before long, the tour swelled into a multi-continent bonanza.

The Eras Tour kicked off on March 17, 2023, in Glendale, Arizona. The first US leg was followed by the Latin America leg, including stops in Mexico, Argentina, and Brazil.

In February 2024, the Eras Tour entered its second year with a four-show stint in Tokyo (famously the same weekend that Swift's boyfriend Travis Kelce played in the Super Bowl). Next came stops in Australia and Singapore.

The European leg covered 11 countries: France, Sweden, Portugal, Spain, Scotland, England, Wales, Ireland, the Netherlands, Switzerland, Italy, Germany, and Poland. Swift was forced to cancel all three planned shows in Vienna after the police discovered and thwarted a terrorist plot.

After returning to the US for another short leg, the tour concluded in Canada with stops in Toronto and Vancouver, bringing the final total to 149 shows across 21 countries.

Swift recruited 18 different artists as tour support.
Sabrina Carpenter performs during the Eras Tour in Melbourne, Australia.
Sabrina Carpenter performs during the Eras Tour in Melbourne, Australia.

Graham Denholm/TAS24/Getty Images for TAS Rights Management

Swift invited an array of friends, collaborators, and rising stars to open for the Eras Tour, periodically adding new faces and local performers as she traveled the world.

By the end of the tour's run, the complete slate of openers included, in order of appearance: Paramore, Gayle, Beabadoobee, MUNA, Gracie Abrams, Phoebe Bridgers, Owenn, Haim, Sabrina Carpenter, Louta, METTE, Griff, Benson Boone, Sofia Isella, Holly Humberstone, Suki Waterhouse, Maisie Peters, and Raye.

Several of these artists already had personal connections to Swift. Hayley Williams of Paramore, for example, has been close with the superstar since they were teenagers. When Swift released "Speak Now (Taylor's Version)" last year, Williams was a featured vocalist on the vault track "Castles Crumbling." Bridgers has also guested on a rerecorded vault track: "Nothing New," included on "Red (Taylor's Version)" in 2021. Similarly, after years of friendship, the Haim sisters lent background vocals to Swift's 2020 song "No Body, No Crime."

Most recently, Swift collaborated with Abrams for her album "The Secret of Us." Their duet, "Us," is nominated for best pop duo/group collaboration at the 2025 Grammys.

Swift spent about 484 hours β€” over 20 straight days β€” performing onstage.
Taylor Swift performs "August" during the Eras Tour in New Orleans.
Taylor Swift performs "August" during the Eras Tour in New Orleans.

Erika Goldring/TAS24/Getty Images for TAS Rights Management

As the name suggests, the Eras Tour was designed to celebrate the many phases of Swift's 18-year career. Each night, she performed a marathon of songs, stretching from her first crossover hit, 2008's "Love Story," to her latest single, 2024's "I Can Do It With a Broken Heart." (Her 2006 debut album did not get its own portion of the show, but that's a complaint for another day.)

Thanks to the ambitious concept, the Eras Tour was easily the longest of Swift's career in terms of performance length.

While the exact duration could vary from show to show, depending on set list changes or weather delays, the average length of each concert was about three hours and 15 minutes.

Using that as a benchmark, we can estimate that across 149 shows, Swift spent about 484.25 hours singing, dancing, and dazzling the crowd. That's equivalent to 20 days, 4 hours, and 15 minutes.

To train for the grueling athletic feat, Swift said she ran on the treadmill every day while "singing the entire set list out loud."

About 25 of those hours were spent singing "All Too Well" alone.
Taylor Swift performs "All Too Well" during the Eras Tour in Toronto.
Taylor Swift performs "All Too Well" during the Eras Tour in Toronto.

Emma McIntyre/TAS24/Getty Images for TAS Rights Management

Back in 2021, Swift unveiled the rerecorded version of "Red," her seminal 2012 album.

The tracklist included the 10-minute version of "All Too Well," a long-standing fan-favorite deep cut. Swifties had been begging to hear the song in its extended form ever since Swift let slip that she'd cut about half the lyrics she'd originally written.

Fueled by years of anticipation, a cinematic short film, and, of course, a healthy dose of muse speculation, "All Too Well (10 Minute Version)" debuted atop the Billboard Hot 100. It broke the record for the longest No. 1 song ever, previously held by Don McLean's "American Pie (Parts I & II)."

Later, the song became a staple on the Eras Tour setlist. Swift always performed the full version, which actually clocks in at 10 minutes and 13 seconds. Multiplied by 149 shows, Swift has spent approximately 25.32 hours on the Eras Tour stage singing about her lost scarf and her ex's casual cruelty.

Swift started with 44 songs on the setlist. After she released her new album, it stretched to 46.
Taylor Swift performs "The Tortured Poets Department" during the Eras Tour in London.
Taylor Swift performs "The Tortured Poets Department" during the Eras Tour in London.

Gareth Cattermole/TAS24/Getty Images for TAS Rights Management

The Eras Tour set list has always started with "Miss Americana & the Heartbreak Prince" and ended with "Karma."

Over the course of the tour, a handful of songs were shuffled around, added, or switched out. After Swift's split from Joe Alwyn was made public, she swapped "Invisible String" (a love song) for "The 1" (a breakup song). To celebrate the release of "Speak Now (Taylor's Version)," Swift briefly added "Long Live" to the setlist. She periodically performed "Nothing New" and "No Body, No Crime" when Bridgers and Haim were opening those shows.

The set list received its biggest overhaul for the European leg in May 2024, just after Swift released her newest album, "The Tortured Poets Department." Swift removed several songs and combined "Folklore" and "Evermore" into one chunk in order to make space for a "Tortured Poets" chapter β€” lovingly dubbed "Female Rage: The Musical" by Swift.

Swift performed over 180 additional songs that weren't on the setlist during her acoustic segments.
Taylor Swift performs during the Eras Tour in Miami.
Taylor Swift performs during the Eras Tour in Miami.

TAS2024/Getty Images for TAS

Each show on the Eras Tour included a special acoustic segment, during which Swift played one surprise song on the guitar and another on the piano.

These pairings could be chosen from any album or era, starting with the 2020 deep cut "Mirrorball" and Swift's 2006 debut single "Tim McGraw."

Occasionally, Swift would sing a song that wasn't hers as a duet with that artist, like "Espresso" with Sabrina Carpenter, "Thinking Out Loud" with Ed Sheeran, and "I Love You, I'm Sorry" with Gracie Abrams at the penultimate show.

Swift originally said she wouldn't repeat songs she'd already played, but that rule was squashed when she replayed "Clean" in New Jersey, claiming she wanted to try the song in a higher key.

During her second show in Buenos Aires, shortly after the release of "1989 (Taylor's Version)," Swift performed her first-ever mashup on the Eras Tour, combining the popular vault track "Is It Over Now?" with a single from the original album, "Out of the Woods."

Thus began a new tradition, which saw Swift blending songs that had similar tempos or themes.

If we exclude repeats and songs that had once been in the regular setlist, Swift performed 181 different songs acoustically.

The most-performed surprise song was "You're On Your Own, Kid," which Swift pulled out 11 different times.
Taylor Swift performs during the Eras Tour in Liverpool, England.
Taylor Swift performs during the Eras Tour in Liverpool, England.

Gareth Cattermole/TAS24/Getty Images for TAS Rights Management

"You're On Your Own, Kid" was released as the fifth track on "Midnights." In the outro, Swift sings, "Make the friendship bracelets, take the moment and taste it / You've got no reason to be afraid," which inspired fans to wear and trade bracelets at her concerts.

Swift also tended to repeat "Maroon" (10 times) and "Out of the Woods" (six times).

While on the road, Swift donated hundreds of thousands of meals to food banks around the world.
Taylor Swift performs "The Man" during the Eras Tour in New Orleans.
Taylor Swift performs "The Man" during the Eras Tour in New Orleans.

Erika Goldring/TAS24/Getty Images for TAS Rights Management

We don't know the exact details of Swift's charity during the Eras Tour, but according to multiple sources, she made a habit of donating huge amounts to food banks in the cities she visited.

Swift didn't make these donations public, but some of her recipients did, including food banks in Arizona, California, Colorado, Minnesota, Nevada, and Washington. Aditi Desai, chief marketing officer at the Food Bank of the Rockies, told AP News that Swift donated enough for 75,000 meals.

Swift continued this routine when she took the tour overseas, including in several cities across the United Kingdom.

The tour grossed over $2 billion in ticket sales.
Taylor Swift performs "Karma" during the Eras Tour in Dublin.
Taylor Swift performs "Karma" during the Eras Tour in Dublin.

Charles McQuillan/TAS24/Getty Images for TAS Rights Management

In December 2023, the Eras Tour became the first concert tour to gross over $1 billion, according to the trade publication Pollstar.

Despite the high cost of attendance and even higher resale values, Swift had reportedly sold 4.35 million tickets β€” and the tour wasn't even halfway over yet. Her economic prowess, which injected millions into the US economy, would soon affect Europe and other countries around the world.

The morning of Swift's final performance, The New York Times reported that the Eras Tour had crossed the $2 billion threshold, making it the first concert tour in history to do so.

This figure was confirmed by Taylor Swift Touring, the singer's production company. The company said over 10 billion people attended the Eras Tour.

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Taylor Swift helped me get closer to my teen daughter. The Eras Tour is ending, but I'll cherish these moments forever.

8 December 2024 at 03:13
Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Johan Cruijff Arena on July 05, 2024 in Amsterdam, Netherlands
Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Johan Cruijff Arena on July 05, 2024 in Amsterdam, Netherlands

Aldara Zarraoa/Getty Images for TAS Rights Management

  • Taylor Swift's Eras Tour strengthened my bond with my teenage daughter.
  • The shared experience of attending the concert and streaming others brought us closer in many ways.
  • Swift's influence extended beyond music, teaching valuable life lessons and I'm forever grateful.

When Taylor Swift's Eras Tour started, my daughter had just turned 13. Typically, teenage girls pull away from their mothers, declaring as much independence as possible, and my daughter was no exception. After all, she already had a full life full of friends and sports apart from me. Even though she lived in the same house, I missed her. Then, Swift burst into our lives. It was spectacular.

Taylor Swift brought my daughter and I closer

Like much of America (and the world), my daughter was desperate to see the Eras Tour. With each show she live-streamed, her desire grew and grew. She eventually asked for my help getting the impossible-to-find tickets. We searched together for weeks. It wasn't the bonding experience I would have chosen, but texts from my daughter morphed from brief three-letter responses like "OMG" to coded messages using Swift's lyrics that only we understood. She even started saying "Thank you" and "I love you." My smile could have it up the whole town.

When kind relatives unbelievably gifted my daughter tickets to the Philadelphia show, we spent time together making friendship bracelets, shopping for outfits, and listening to Swift on repeat. Just as my daughter was pulling away, we suddenly had a reason to spend more time together β€” all of it joyful.

A mother and Daughter, wearing yellow heart glasses, simle while in the stands at a Taylor Swift concert during The Eras Tour.
The author and her teen daughter enjoy taking in the sights before Taylor Swift takes the stage in Philadelphia.

Jamie Davis Smith

The Eras Tour brought us closer

When we finally saw Swift in May 2023, my daughter was bubbly and talkative. We arrived hours before the show began to take it all in. It had been years since we spent that much uninterrupted time together and I savored every moment. The show itself was, of course, incredible. But while most of the audience was watching Swift, I was watching my daughter. I teared up when Swift described how music brought her closer to her own mother. When we left, I told my daughter, "I had the best day with you."

After the show, lyrics spanning all of Swift's eras morphed their way out of text messages and into everyday parlance. We often told a younger sibling, "You need to calm down." We told each other, "By the way, I'm going out tonight," while a secret grin passed between us.

I wanted to see the Eras Tour again

Experiencing the Eras Tour with my daughter was so transformative that I wanted to do it again, and so did she. I had my chance when I got tickets to a show in Warsaw a year in advance. Traveling halfway around the world for a concert seemed like a wild move. Nevertheless, I jumped in and committed myself fully, wanting to extend the magic Swift created between my daughter and me for as long as possible.

That year was a gift, one that allowed me to continue to share a bond with my daughter as I morphed into almost as big as Swiftie as she is. We used the opportunity to plan a trip of a lifetime through Europe, in a fever dream high. We continued watching live streams of Swift's shows together and made more friendship bracelets. My daughter quizzed me on Swift's discography and I got pretty good at answering her questions.

We talked about what makes Swift great beyond her music

As I learned more about Swift, I discovered she was a great role model. Swift embodied many lessons I wanted my daughter to learn, lessons she may not be open to hearing from me but would gladly take in from an idol.

We talked about how Swift boldly stood up for herself time and time again. She was not quiet when she was sexually assaulted. She rerecoded most of her albums when her label sold her original recordings over her objections. She was not afraid to speak up about politicians she opposed, even though those around her advised her to keep her head down. Swift confronts sexism and ageism boldly. She does not seem to settle when it comes to love. She is creative and savvy in business. Most of all, she appears to love her mother deeply. These are all lessons I want my daughter to take to heart as she grows. Swift was the person who opened the door to allow me to talk about these life lessons with my daughter. For that, I will be forever grateful.

I will keep the lessons of the Eras Tour with me

I wish the Eras Tour would last forever, but I know it has to end. As we prepare to say goodbye to Taylor Swift for now, I will remember to be open to sharing my children's interests. I will say yes more often, even when a plan seems outlandish. I will look for more opportunities to create magic with my children. I will remember that these things are possible, no matter how old they get.

My daughter and I have plans to watch a live stream of the Eras Tour one last time when Swift takes her final bow on December 8th. Thank you, Taylor, for the incredible gift of the Eras Tour. But I am especially grateful for the gift of togetherness you gave to my daughter and me.

Long live the Eras Tour. I had the time of my life.

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How to buy Taylor Swift tickets: Eras Tour dates and prices compared

6 December 2024 at 12:04

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Taylor Swift sitting on a dark stage in a sparkly outfit.
Taylor Swift in Singapore for her Eras Tour.

Ashok Kumar/TAS24/Getty Images for TAS Rights Management

Taylor Swift's Eras Tour is almost over as the singer-songwriter makes her way through North America for one last stretch of performances. She finished her final London shows in August and set off to tour Canada and a few remaining US cities this fall and winter, with her final announced show scheduled for December 8. If you're hoping to attend, we've compiled all of the details of The Eras Tour, including how to get Taylor Swift tickets.

Swift's Eras Tour has taken the world by storm since March 2023. The three-plus-hour tour features hits from each of Swift's album eras, from "Lover" to her Grammy Award-winning "Midnights." Each show also features surprise songs and occasional guests, so fans never quite know what they're in for. Swift released her latest album, "The Tortured Poets Department," in April, and the Swiftie hype has continued throughout the summer.Β 

Getting tickets has become its own battle and many fans have waited hours in the Ticketmaster queue to hopefully snag some seats, if they could get a presale ticket code in the first place. So far, Swift's tour has passed through various cities in the US, Europe, Australia, Latin America, and Asia, among other regions. As Swift approaches her last tour dates, which will see her take her final bow in Canada, tickets remain hard to come by.

Below, we've put together a guide on everything to know about The Eras Tour, including the tour schedule, ticket purchasing details, resale ticket prices, and the concert film streaming options. You can also peruse resale vendors like StubHub and Vivid Seats at your leisure.

Taylor Swift North American tour dates

The Eras Tour arrived in Canada on November 14. Swift will play her final slew of shows from December 6 to 8 in Vancouver. All North American shows start at 7 p.m. local time.

DateCityPrices from
December 6Β Vancouver, Canada$475
December 7Β Vancouver, Canada$524
December 8Β Vancouver, Canada$593

How to buy tickets for Taylor Swift's 2024 tour

Original standard tickets for Taylor Swift's 2024 tour sold out long ago for both international and domestic dates. All US tickets and many international tickets were sold through Ticketmaster, although select international locations used different services.Β 

Tickets for most dates are available on resale websites like StubHub and Vivid Seats. These are generally higher-priced than the originals, which are no longer available. Keep in mind that some countries have rules regarding reselling tickets.

How much are Taylor Swift tickets?

Ticket prices vary by date and location. European resale tickets tended to be a bit cheaper than North American resale tickets and some of the cheapest tickets have restricted views.

When it comes to the remaining shows, the cheapest StubHub listings at the time of writing range from $475 (December 6 in Vancouver, Canada) to $593 (December 8 in Vancouver, Canada). On Vivid Seats, the cheapest Taylor Swift tickets on these dates start at $458 and $750, respectively. The two resale vendors generally have similarly priced offerings, but this varies from show to show.Β 

Resale ticket prices have fluctuated over the past month, and Vancouver listings have decreased significantly in the past few weeks. We have been tracking resale ticket prices for the Eras Tour over the past nine months and have routinely seen some of the cheapest listings exceed $2,000 for US tour dates, so the remaining Canadian prices are relatively cheaper.

Need travel arrangements?

Who is opening for Taylor Swift's tour?

Taylor Swift has a variety of opening acts, from up-and-coming singers to established groups. Opening acts vary by date. In the US and Canada, Gracie Abrams will be the opening act. For the European leg of the tour, Paramore opened for Swift. Earlier in the tour, Swift had Sabrina Carpenter, Phoebe Bridgers, MUNA, HAIM, and more open for her.

Will Taylor Swift add more dates to the Eras Tour?

Taylor Swift has already added additional stops to her tour due to popular demand, including her US tour dates this fall. She also added additional dates to some of her European city stops, including bonus performances in France and the United Kingdom, among other locations.

During her 100th show, a mid-June performance in Liverpool, Swift acknowledged that the tour would conclude in December. "The celebration of the 100th show for me means this is the very first time I've ever acknowledged to myself and admitted that this tour is going to end in December," Swift told the crowd in a moment that was widely captured and posted across social media. This statement means that the Eras Tour is unlikely to extend past 2024, but we'll keep this guide updated if Swift announces any changes (or additions) to her tour lineup.

Were anyΒ tour dates canceled?

Taylor Swift was originally scheduled to play three Eras Tour shows from August 9 to 11, 2024, in Vienna, Austria. However, the shows were canceled after Austrian officials confirmed that multiple individuals wereΒ arrested on suspicion of planning an attackΒ at one of the shows. As of August 12, no other Eras Tours performances have been canceled.Β 

Is The Tortured Poets Department a part of the Eras Tour?

It's good news for fans of "The Tortured Poets Department," Swift's most recent album that dropped on April 19, 2024. Swift is incorporating several of the new tracks into the Eras Tour, as evidenced by the first shows of her European leg. "The Tortured Poets Department" songs currently featured on tour include "But Daddy I Love Him," "So High School," "Down Bad," "Fortnight," "Who's Afraid of Little Old Me?," "The Smallest Man Who Ever Lived," and "I Can Do It With a Broken Heart."

Since the Eras Tour is already pretty long, this means that Swift is also cutting down a few songs from past Eras that previously made the tour setlist. The songs that were removed from the setlist include "The Archer," "Long Live," "The 1," "The Last Great American Dynasty," "'Tis the Damn Season," and "Tolerate It."Β 

Where can I stream The Eras Tour concert film?

If you'd rather watch The Eras Tour from home, you could always stream it on Disney+. Check out everything you need to know about streaming The Eras Tour concert film in our guide.Β 

Eras Tour set list

Lover Era

  • "Miss Americana & The Heartbreak Prince"
  • "Cruel Summer"
  • "The Man"
  • "You Need to Calm Down"
  • "Lover"

Fearless Era

  • "Fearless"
  • "You Belong With Me"
  • "Love Story"

Red Era

  • "22"
  • "We Are Never Getting Back Together"
  • "I Knew You Were Trouble"
  • "All Too Well (10 Minute Version)"

Speak Now Era

  • "Enchanted"

Reputation Era

  • "...Ready for It?"
  • "Delicate"
  • "Don't Blame Me"
  • "Look What You Made Me Do"

Folklore & Evermore Eras

  • "Cardigan"
  • "Betty"
  • "Champagne Problems"
  • "August"
  • "Illicit Affairs"
  • "My Tears Ricochet"
  • "Marjorie"
  • "Willow"

1989 Era

  • "Style"
  • "Blank Space"
  • "Shake It Off"
  • "Wildest Dreams"
  • "Bad Blood"

The Tortured Poets Department Era

  • "But Daddy I Love Him"
  • "So High School"
  • "Who's Afraid Of Little Old Me"
  • "Down Bad"
  • "Fortnight"
  • "The Smallest Man That's Ever Lived"
  • "I Can Do It With A Broken Heart"

Surprise Songs

  • Guitar Surprise Song #1
  • Piano Suprise Song #2

Midnights Era

  • "Lavender Haze"
  • "Anti-Hero"
  • "Midnight Rain"
  • "Vigilante Shit"
  • "Bejeweled"
  • "Mastermind"
  • "Karma"

Note: Certain services and regions prohibit the resale of tickets. Business Insider does not endorse or condone the illegal reselling of tickets, and entry into an event is at the venue's discretion.

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Christian Louboutin made one key change to his iconic red soles when designing Eras Tour shoes for Taylor Swift

27 November 2024 at 20:31
Taylor Swift performing on the Eras Tour in Germany.
Shoe designer Christian Louboutin made 250 pairs of shoes for Taylor Swift for her Eras Tour.

Andreas Rentz/TAS24/Getty Images for TAS Rights Management

  • Christian Louboutin made one key change to the iconic red soles from his namesake brand for Taylor Swift.
  • Louboutin told InStyle he used rubber soles instead of leather for Swift's Eras Tour shoes.
  • The shoe designer previously said he had crafted 250 pairs of shoes for the singer to wear on her tour.

Taylor Swift's Eras Tour shoes were made for walking, running, and jumping regardless of the weather. After all, the show must go on.

In an interview with InStyle published on Wednesday, shoe designer Christian Louboutin said that he made one key change to his iconic red soles when creating footwear for the singer on her tour.

"Weather is unpredictable," Louboutin told InStyle. "However, each pair is crafted with a signature red rubber sole, which makes it easy to dance."

The shoe brand's iconic red soles are usually made from leather and painted with a special red lacquer, per Louboutin's website.

The designer added that he typically uses rubber soles when designing shoes for musicians on their tours, as this ensures that the shoes can withstand performances night after night.

The designs of Swift's Eras Tour shoes were inspired by the singer's past looks, and were the result of a collaborative effort between Swift, her stylist Joseph Cassell, and himself, Louboutin said.

"Each pair is made to fully allow for quick changes through the entirety of the show. As they are dancing for over three hours, comfort is also extremely important. So we incorporated sturdy block heels and also flats," Louboutin said.

In November last year, one lucky Swiftie managed to snag an exclusive Eras Tour souvenir β€” a bejeweled heel from one of the singer's Louboutin boots that had broken off while she was performing.

In May, Louboutin told Vogue that he had designed 250 pairs of shoes for the superstar, including 60 new pairs for the European leg of her Eras Tour alone.

Luxury cobblers previously told Business Insider that the "Cruel Summer" singer may have sparked an interest in Louboutins among Gen Z after donning the red soles on her tour.

"She's a big influencer in the brand and product," Pasquale Fabrizio, designer and owner of Pasquale Shoe Repair in Los Angeles, said. "Just endorsing it and wearing it allows the younger generation of girls to go after that look. She exemplifies fashion."

Fabrizio added that he's seen more and more people come into his shop over the past few years to have their Louboutin shoes repaired.

For reference, the brand's iconic stiletto pumps cost upward of $795, while boots cost upward of $1,195, per the brand's website.

A representative for Swift did not immediately respond to a request for comment sent by Business Insider outside regular hours.

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