• As the holidays approach, the ultrawealthy will decamp to some of the world's most expensive destinations.
• Whether aboard yachts or ski lifts, the 0.01% tend to travel to familiar locales.
• Here's a look at some of the most popular places for the rich during the holidays.

Deck the gangways with boughs of holly.

Billionaires are deploying their private jets and superyachts in preparation for the holiday season, with many headed to familiar hot spots.

Each December, the richest among us depart for expensive destinations to enjoy time with their families — and often other billionaires.

This year will be nothing different.

"It's going to places that are exclusively pretty much high net worth," Winston Chesterfield, the founder of Barton, a consulting firm focused on luxury and the wealthy, told Business Insider. "They want these private resorts away from everyone else because they don't want to be around everyone else."

Many of the world's largest yachts have already sailed to warmer waters.

Jeff Bezos' yacht Koru and Barry Diller's Eos are both floating in the Caribbean Sea, according to ship tracker Marine Traffic. Eric Schmidt's Whisper is headed to Barbados, and Len Blavatnik's Odessa II was most recently docked in Antigua.

Once their billionaire owners are aboard, several of these ships will likely make their way to St. Barths.

"I always say if you want to have your toes in the sand and eat a croissant that feels like you're in Paris, St. Barths is the place for you," Elisabeth Brown, the membership director at luxury concierge service Knightsbridge Circle, told BI.

Known for its exclusivity, fine hotels and restaurants, and natural beauty, the island has been a favorite among the uberwealthy for decades. Rockefellers and Rothschilds built estates there in the mid-1900s.

Last year, Bezos, his fiancée, Lauren Sánchez, and Michael Jordan were spotted on St. Barths, and David Geffen's superyacht, the Rising Sun, was seen nearby.

For those who don't stay on yachts, popular luxury hotels like Eden Rock and Cheval Blanc, owned by billionaire Bernard Arnault's LVMH, cost upward of $5,000 per night for a room at this time of year.

The less expensive hotels aren't exactly cheap — which is part of the appeal. A room in the least expensive hotel available for the week between Christmas and New Year's costs more than $3,000 per night.

"There is nothing mass-market about it. It's impossible to be there unless you are really wealthy," Chesterfield said.

Other superrich travelers opt for colder destinations, choosing to embrace the winter weather.

"The holidays in the mountains are more of an escape than any other holidays, even escapes to their own remote private islands and things," Chesterfield said.

In Europe, that means the Alps. Gstaad, St. Moritz, Courchevel — which was a favorite of Russian oligarchs — and Val-d'Isère are classic choices for the ultra-high net worth set, Chesterfield and Brown said.

Recently, Chesterfield said he's seen some choose quieter destinations, like Crans-Montana in Switzerland, where billionaire Vicky Safra has a home, or Kitzbühel, Austria.

"You're less likely to bump into people that you know there," he added.

Some of the very wealthy own eight-figure chalets that they rent out for as much as $40,000 a week during peak season. Real estate prices continue to rise in these locations, with homes in Gstaad, the most expensive locale, costing 41,500 euros per square meter (about $43,350), according to property consultancy Knight Frank's 2024 Alpine Index.

Buying luxury condos within resorts, like the Six Senses in Courcheval, is becoming more common, too, in large part due to the amenities, which include spas, saunas, ski valets, and concierges.

Stateside, Aspen remains the most elite ski resort.

The town has the highest density of residents worth more than $30 million in the US, according to a 2023 study by data firm Altrata. Billionaires like Steve Wynn, Daniel Och, and Terry Taylor own homes there, and in recent years, wealthy celebrities like Rihanna and Kylie Jenner have been photographed downtown during the holidays.

"It is the closest you'll get to a European après situation," Brown said. "Great mountains, great skiing, the hotels are top-notch, the restaurants are awesome."

There's a restaurant by chef Nobu Matsuhisa, designer shops like Prada and Gucci, and private clubs to make the uber-rich feel at home. Plus, there are plenty of top resorts like the St. Regis and Little Nell, where rooms cost four figures a night.

Of course, sometimes billionaires are just like us — at least kind of. One of Brown's clients is gifting their family a trip to Disney World, though it will cost more than the typical American family's vacation to Cinderella's Castle.

"It's a few days, for about seven or eight people. It'll probably end up being $75,000, give or take," Brown said.

• The Alps have the bulk of the world's major ski resorts.
• Property companies say the quality of the skiing is not the only criteria for some Alpine buyers.
• Instead of winter sports, wellness is taking priority for many seeking an Alpine chalet.

Powdery snow, wide slopes, epic mountain views, and a vast network of interconnected trails weaving through snowcapped forests are hallmarks of skiing in the Alps, home to many winter resorts.

About 120 million people visit the Alps between December and April for its ski and snowboard offerings.

Yet, for some wealthy chalet buyers in upmarket towns such as Gstaad and Courchevel, it seems skiing is no longer the only draw.

In its 2024 Alpine Market Review published in November, property company Knight Frank reports buyers are just as interested in the "après ski" health and wellness activities after hitting the slopes as strapping on the skis.

Knight Frank surveyed about 730 high-net-worth individuals from more than a dozen countries for the report and found that health and wellness ranked above skiing and snowboarding in priority when asked about the Alpine lifestyle they're most interested in.

Wellness offerings also came out ahead of ski-in/ski-out access and proximity to the village center when wealthy respondents were asked what amenities were most important in their purchasing decisions.

The rebalancing of their priorities aligns with findings from Bain & Company and Altagamma's 2024 Luxury Monitor. They found that consumer spending has shifted away from tangible goods to luxury experiences, particularly those linked to wellness and personal treatment.

In response to increased demand for wellness offerings, Knight Frank notes that resorts in the Alps are repositioning themselves as "a top destination for rejuvenation" with high-end spas, thermal baths, and specialized health resorts.

"The Alps are increasingly viewed as a year-round destination, with health and wellness now overtaking skiing as the primary lifestyle driver for buyers," said Kate Everett-Allen, head of European residential research at Knight Frank.

Knight Frank's results echo a similar ski market report from Savills, highlighting the emergence of "wellness/medical retreats" in luxury winter resorts.

Jeremy Rollason, head of ski for Savills and author of the report, told Business Insider that health and wellness offerings are not an entirely novel concept. In the mid-1900s, he said, the Swiss Alps had sanatoriums visited by those with physical and mental health issues.

But interest in modern health and wellness trappings, such as saunas, steam rooms, and heated outdoor pools, among Alpine buyers, is now picking up speed, Rollason said.

"You buy in a ski resort because you like the mountains and probably because you like skiing or winter sports," he said. "There is much more than that now, and that's required developers and providers of hospitality in the ski resorts to offer so much more."

Rollason added that if the uber-wealthy are buying a chalet, "then it's not just a chalet — it's an all-encompassing leisure object."