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So many Florida locals recommended I visit 30A. After one trip, I agree it's one of the best destinations in the state.

5 May 2025 at 05:18
Author Terri Peters smiling and wearing sunglasses while sitting on Adirondack chair in front of fence posts
On a trip to Panama City Beach, locals kept telling me to visit 30A instead. They were absolutely right โ€” it's a Florida gem.

Terri Peters

  • After many recommendations, I visited 30A and its highlights, like Seaside and Rosemary Beach.
  • 30A feels like one of the best places to visit in Florida as it's beautiful and has variety.
  • I enjoyed the pristine beaches and the different towns, which felt more luxurious than touristy.

On a weekend trip to Panama City Beach, a beach town in Florida's panhandle, I heard a recurring comment from the locals.

"Have you made it over to 30A yet?" said my Lyft driver. "You've got to โ€” it's the up-and-coming spot around here."

While purchasing tickets for the Shell Island Ferry, the cashier said, "Do you have plans to go over to 30A?" When I said no, she insisted I return to the area for a trip because it's just so beautiful.

I live in a different Florida beach town that often gets inundated with spring breakers and summer beachgoers, so I couldn't decide if Panama City Beach locals were trying to run tourists out of town, or if they really meant what they said about 30A.

Eager to find out, I planned a trip to Florida's 30A area โ€” a 24-mile stretch of beach between Destin and Panama City Beach that's been called "the Hamptons of the South."

Turns out, those locals were right. I think 30A is one of the best gems in Florida, and I liked it even more than Panama City Beach.

Panama City Beach is great for tourists, but 30A has a more luxury feel.
A view of the sunset from Bud and Alley's Waterfront Restaurant and Rooftop Bar in Seaside.
30A has an upscale vibe.

Terri Peters

Panama City Beach reminds me of the beach towns I grew up visiting in the Northeast: lots of souvenir shops, a pier for walking and fishing, and more tourist attractions than one could squeeze in during a vacation.

There's lots of good food in PCB, including a crepe shop adored by reviewers on Yelp, but I'd say the general vibe of the area can best be described as "touristy beach town."

The landscape changes entirely when you drive just 15 or 20 minutes to 30A. High-rise hotel chains become private rental cottages, and souvenir shops give way to luxury shopping venues.

The overall vibe switches from a busy vacation spot to a place where you'd do beachfront yoga and sip freshly pressed juice before spending your day on a quiet, white-sand beach.

The beaches along 30A felt pristine.
Santa Rosa Beach's sands and ocean
I couldn't believe how bright and white the sand looked.

Terri Peters

The beaches alongside 30A communities like Rosemary Beach and Seaside are home to white sand and transparent blue water. They took my breath away.

To get onto most beaches in 30A, you need a wristband or beach tag โ€” visitors can get these from whichever rental property they're occupying.

I think the beaches benefit from the lack of large nearby hotels and public access. With limited visitors, there's less of a strain on 30A's beaches, resulting in a beautiful setting that feels more intimate.

30A is also the best spot in the area to watch the sunset.
Aerial view of sunset over 30A
Make a reservation if you plan to catch a dinnertime sunset in the area.

Terri Peters

There are some spectacular sunsets along the Gulf of Mexico, and 30A is a great place to see them.

On my trip, I especially loved watching the sunset from Bud and Alley's, a Seaside restaurant with sweeping coastal views. Another evening, I watched the sun set from the beach and was equally blown away by the beauty around me.

It's easy to hop from town to town and explore 30A.
Palm-street lined road in 30A
I was able to see many parts of 30A.

Terri Peters

During my stay in 30A, I chose a rental property between Alys Beach and Rosemary Beach.

Fortunately, the area is very bikeable, with ample spacious sidewalks and bike lanes throughout. Lots of condos or hotels here come with bicycles, plus there are many rental companies in the area.

Often, I took a beach cruiser from my condo over to Rosemary Beach for coffee or a meal, or I'd bike down 30A and stop to explore each town.

Since I also had a rental car, I drove to some of the farther-away-from-me spots, like Seaside and Santa Rosa Beach. Parking felt easy to find, and the area was simple to navigate by car with my phone's GPS system.

I loved Seaside, which had the vibe of an upscale beach town.
Seating area and airstream food trucks under a tree at Airstream Row in Seaside
I saw a number of families with children during my visit to Seaside.

Terri Peters

My favorite spot in 30A was Seaside, a beach community where the movie "The Truman Show" was filmed.

It had beautiful beach houses, a small boardwalk area with shops and restaurants, as well as a collection of food trucks, and an outdoor amphitheater for concerts.

It felt relaxed and not too pretentious, but more upscale than Florida beach towns like Fort Lauderdale, Cocoa Beach, or Panama City Beach.

I loved exploring the area, and it's the spot along 30A where I saw the most families with children.

Visiting 30A's Alys Beach felt like stepping into the Mediterranean.
Pink umbrellas over outdoor seating on patio in Alys Beach
Alys Beach had luxurious vibes.

Terri Peters

If Seaside is a family-friendly-but-upscale beach town, Alys Beach is on the opposite end of the luxury vacation spectrum.

This small community is filled with white-washed, stone vacation homes and Mediterranean-inspired architecture โ€” it felt like a big resort.

In fact, there's nothing comparable to Alys Beach in Florida that I've seen. Because of its stunning homes and high-end feel, Alys Beach feels like one of the least-accessible-to-the-public areas in 30A.

I didn't spend much time here, especially because I saw so many residential streets with signs prohibiting the public from walking through or taking photos.

If you're interested in vacationing in a more private area of 30A, though, Alys Beach is worth taking a look at.

Visit Rosemary Beach if you want to feel like you're in a cute, European town.
Red tables and chairs outside of a restaurant with brick sidewalks.
Rosemary Beach felt like a slice of Europe in the US.

Terri Peters

Rosemary Beach has made its rounds on TikTok, going viral for its similarities to a little European town.

Its downtown area is lined with cobblestone streets full of shops and al-fresco eateries, and it has a hotel complete with spires that reminded me of something I'd see in the Swiss Alps.

I passed many street carts selling wares like scarves and fresh flowers, and homes with European-style architecture. The area also has beautiful private beaches, which can only be accessed with a key card.

There are plenty of unique, smaller beach communities to explore along 30A, too.
Chanticleer Eatery sign in Santa Rosa
I stopped by Santa Rosa Beach during my trip.

Terri Peters

Seaside, Alys Beach, and Rosemary Beach are perhaps the most famous spots along 30A, but I was impressed with the lesser-known areas I visited, too, like Santa Rosa Beach.

You truly could make an entire day out of exploring the tiny towns and communities that make up this beautiful part of Florida.

30A is home to lots of nature, including state parks and coastal dune lakes.
Dune Lakes - sand with lots of beach grass
I loved seeing coastal dune lakes.

Terri Peters

In addition to beaches, shopping, and dining, 30A has lots of beautiful, natural landscapes to show off.

I stopped by Eden Gardens during my visit โ€” a 163-acre state park home to sweeping gardens, a bayou, plenty of walking trails, and centuries-old oak trees.

The area also has a collection of coastal dune lakes, a rare saltwater and freshwater phenomenon that only exists in a few spots around the globe.

I can't wait to return to 30A, and think it's truly one of the most gorgeous destinations in Florida.
The author, Terri Peters, at Seaside beach in 30A.
I hope to go back to 30A for another vacation.

Terri Peters

I've lived in Florida for nearly 10 years and call a small ocean beach town home.

As someone who's spent time on both the gulf and ocean side of the Sunshine State, I can say 30A is one of the most stunningly beautiful areas in all of Florida.

There's so much to see and do in the area, and it has a peaceful vibe I've rarely found in Florida beach towns.

I can't wait to return to 30A and think it's the perfect destination for everything from bachelorette parties to family vacations.

Read the original article on Business Insider

I explored 3 beach towns in 'the Hamptons of the South'. One of the Florida gems was my favorite by a landslide.

9 January 2025 at 05:52
The author sitting under an umbrella at the Rosemary Beach overlook.
While exploring Florida's 30A, I spent time at Seaside, Rosemary Beach, and Alys Beach.

Terri Peters

  • I spent time along Florida's 30A in three towns: Seaside, Rosemary Beach, and Alys Beach.
  • Each beach town was very different, and the one I liked best felt the most "Florida" to me.
  • The 30A beach town I'd recommend for a first-time visitor is Seaside for its great food and vibes.

Florida's 30A area is a stretch of white-sand beaches, Gulf of Mexico views, and quaint beach towns that runs for 24 miles along County Road 30A.

The area, which is in the Florida panhandle between Panama City Beach or Destin, has grown in popularity in recent years and has been nicknamed "the Hamptons of the South" by those who visit.

Recently, I spent a few days in 30A and explored three beach towns there: Rosemary Beach, Seaside, and Alys Beach.

All were charming and had lots to do, but as a Florida native who writes about travel for a living, there was one spot I'd recommend if you're looking to get the full 30A experience while still feeling like you had a distinctly "Florida" vacation.

Alys Beach felt too high-end for what I'd like to experience in Florida.
Umbrellas and palm trees in front of light-colored buildings on Alys Beach
Everything about Alys Beach felt high-end and a bit too over-the-top for Florida.

Terri Peters

Alys Beach stood out with its architecture and design. White, stone structures and beautiful landscaping were king in this area, and it's easy to see why it's a popular spot for luxury travel.

With bright, linear buildings set against a cerulean sky, the area feels like something out of the Mediterranean region or, at the very least, a spot where celebrities would buy homes or take vacations in Florida.

I had a yummy lunch here on the outdoor patio of a spot called George's at Alys Beach and shopped for a bit in the public area. Still, it wasn't my favorite.

In my opinion, this area felt the least accessible to vacationers and had the vibe of a private community โ€” not so much an inviting beach town.

Rosemary Beach gave off European vibes, but again, didn't feel like Florida.
Yellow and white homes with balconies and many windows in Rosemary beach
Rosemary Beach felt European but I wished it felt more Floridian.

Terri Peters

I enjoyed my time in Rosemary Beach and found the TikToks I'd seen about the area to be accurate: The whole town has a European vibe, from the architecture of its homes to the design of its main shopping and dining area.

The area felt high-end and pricy, something some people vacationing in Florida may not expect.

Despite being cute and within walking distance of the main area of town, I found myself preferring to drive elsewhere in my rental car.

Of all the 30A beach towns I visited, Seaside was my favorite.
Seaside 40 years welcome sign
I found myself gravitating toward Seaside.

Terri Peters

During my visit to 30A, I stayed at an Airbnb between Alys Beach and Rosemary Beach.

A perk of this area is that most of the beach towns are within walking or biking distance, and bike-rental shops are plentiful if a bicycle isn't included with your rental property.

Seaside was about a 15-minute drive from my Airbnb, and I found myself making the trip on two separate occasions to spend time there because I liked the area so much.

Seaside feels like an upscale beach town that's still distinctly "Florida."
Seaside boardwalk with large archway and covered shopping areas
The Seaside boardwalk area felt upscale and pretty.

Terri Peters

As someone who's lived in Florida for the last eight years, I've come to appreciate the state's quirkiness and beauty. I love everything Florida's beach towns have to offer, and walking through Seaside felt very "Florida," while also feeling upscale.

There were gorgeous beach houses and breathtaking views of the blue-green Gulf of Mexico, but the area also had beach bars, souvenir shops, and hole-in-the-wall restaurants that reminded me I was still in my state.

Some of the best meals I had in 30A were in Seaside.
Steak, mashed potatoes and a square container of sauce from Bud and Alleys
I really enjoyed the steak I had at Bud & Alley's.

Terri Peters

The flavors of Seaside were delightful and I'd absolutely return to the town for meals on future trips to 30A.

One night, I had a wonderful steak dinner on the rooftop of Bud and Alley's, a historic restaurant with famous sunset views.

Another day, I visited Seaside bright and early for breakfast at Pickle's Burger and Shakes, a spot on the beach that serves Southern breakfast fare like biscuits and gravy.

Even the latte I grabbed at Amavida Coffee and Tea was excellent.

The sunsets in Seaside can't be beat.
Seaside boardwalk with blue, pink, orange sunset in background
The sky looked incredible.

Terri Peters

The sunsets along the Gulf of Mexico are stunning, and the prettiest one I saw was while having dinner on the roof of the aforementioned Bud and Alley's.

The restaurant even rings a bell each time the sun sets.

My dream rental property in Seaside would be right on the gulf with a balcony for viewing the sunset on the days I didn't make it to Bud and Alley's roof.

One of the best parts of my trip was a walking tour of Seaside.
Trees over walkway in Seaside
The walking tour I did in Seaside was informative and fun.

Terri Peters

The best thing I did while in Seaside was actually a free self-guided walking tour created by the Seaside Institute that I played on my phone as I explored the town.

It featured recorded audio snippets from architects and town planners who founded Seaside explaining everything from the art and design of each beach entrance to how the local historic post office came to be.

Not only was it great to see the town on foot and learn about its history, but also finding a free vacation activity that's fun is always a win in my book.

Overall, I'd describe Seaside as an upscale Florida beach town with a family-friendly vibe.
Wooden steps leading to sands of Seaside beach.
Seaside felt upscale but still family-friendly.

Terri Peters

I love that Seaside doesn't seem to take itself as seriously as towns like Alys Beach and Rosemary Beach.

Instead, it seems to embrace its Florida roots while still maintaining stunning architecture, beautiful art installations, and vibrant public areas.

It's beautiful enough to feel like a vacation โ€” even to someone from another part of Florida โ€” while not feeling as pretentious as other towns in the area.

My perfect 30A trip would include a stay in Seaside and day trips into the other towns.
The author, Terri Peters, at Seaside beach in 30A.
I'd like to stay in Seaside but still stop by Alys Beach and Rosemary Beach.

Terri Peters

I cannot wait to return to 30A for another vacation along the beautiful Gulf of Mexico.

After exploring the area, I'm definitely a Seaside girl, and would choose a rental property right in the heart of the town for my next trip.

I'd still venture into towns like Alys Beach and Rosemary Beach for a meal or some shopping, but I'd recommend a stay in Seaside to a first-time 30A visitor.

Read the original article on Business Insider
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