Accenture Song had two things to show me, both tucked into the corner of a building where the non-profit thinktank SeedAI was hosting an AI showcase at SXSW in Austin, TX. The first was in a small, silver room with a single computer. "When our lawyers saw this, they told us not to release it,"...

The Super Bowl is great, but we can't all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we're going to have some hard metrics that show definitively which ads were winners and which ads were losers. But for now,...

It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers...