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The 6 underrated destinations travel planners say will be popular in 2025

Lake Bled in Slovenia on a clear day
Slovenia is great for an adventurous, outdoorsy trip.

DaLiu/Shutterstock

Whether you travel frequently or once a year, it can be difficult to determine which places are worth visiting.

To help you narrow down your list (or discover something new), Business Insider asked travel planners about the more under-the-radar destinations their clients are asking about for 2025.

Here's what they said.

Sri Lanka is a bucket-list-worthy destination.
Sigiriya rock fortress in Sri Lanka at sunrise
Sri Lanka has a stunning array of landscapes.

trabantos/Shutterstock

Kimberly Denison, a Virtuoso travel advisor and the founder of Denison Travel, said more people are setting their sights on Sri Lanka.

The South Asian country is home to a plethora of beaches and rainforests, making it easy for travelers to explore the scenery through engaging activities like hikes or surfing sessions.

"Most people don't realize how geographically diverse Sri Lanka is and that it makes it a wonderful destination for folks who enjoy having a wide range of scenery and experiences without extensive amounts of travel in between," she told BI.

Istria is making a name for itself with high-quality cuisine.
Rovinj historic peninsula in the Istria region of Croatia
The peninsula is known for olive oil and wine.

xbrchx/Shutterstock

Although the Dalmatian Coast is typically top of mind in Croatia, Molly Arena, a luxury travel advisor at Fora, said to keep an eye on Istria.

The region, located on a northwest peninsula of Croatia โ€” which also shares land with Italy and Slovenia โ€” has everything from medieval towns to beautiful beaches to explore. However, it's perhaps best known for its offerings for foodies.

"Rising interest in culinary travel fits perfectly with Istria's offerings of truffles, olive oil, and wine," she told BI.

It's also a nice alternative to the often crowded European regions of Tuscany in Italy and Provance in France.

Bhutan's decreased tourism tax is enticing.
Taktshang Goemba Tigers Nest monastery in Bhutan
Bhutan is a country in South Asia.

Framalicious/Shutterstock

Bhutan, a small country bordering India and Tibet, offers adventurous activities like river rafting excursions, hot-stone baths, and hiking trails. However, Rochelle Hathaway, a travel advisor at Fora, said the destination is also known for its tranquil atmosphere.

One of the highlights of the country is its dzongs, which are fortified monasteries with intricate architecture.

Some countries charge tourists a fee to visit and access local amenities, stores, restaurants, and accommodations. That's true for Bhutan, but in recent years, the country has decreased its tax rate from $200 a day to $100 a day.

Hathaway predicts this will help to attract more tourists in the new year.

Some tourists headed to Indonesia are skipping Bali and heading to Java instead.
Madakaripura Waterfall in java indonesia
Java is home to one of the largest waterfalls in Indonesia.

Guitar photographer/Shutterstock

Lael Kassis, the vice president of marketing innovation and development at EF Go Ahead Tours, said she's seeing more clients booking trips to the Indonesian island of Java.

"Travelers are slowly discovering there is a lot more to Indonesia than just Bali," he told BI. "The Island of Java โ€” filled with culture, history, and volcanoes โ€” is just a quick trip from Bali and easy to combine when traveling."

In particular, Kassis said, the Borobudur Temple and Bromo Tengger Semeru National Park are sites attracting tourists to Java.

Uruguay is a vibrant destination for tourists.
white building on the coast of Uruguay
Uruguay is a smaller South American country.

Claudio Morini/Shutterstock

Arena told BI that Uruguay is a hot spot for art and culture.

"There are many museums and galleries to choose from throughout the Punta del Este, Montevideo, and Colonia del Sacramento regions in Uruguay, in addition to renowned art and film festivals such as Este Arte, Montevideo Art Festival, and the Josรฉ Ignacio International Film Festival," she said.

The historic quarter in Colonia del Sacramento is even a UNESCO World Heritage Site. Beyond that, though, the country is also known for its beautiful beaches.

"Uruguay has one of the world's best beach resorts in Josรฉ Ignacio, often likened to the Hamptons," she said.

Slovenia seems likely to attract outdoorsy tourists.
National Park Zelenci in Slovenia on a clear day
Zelenci is one of Slovenia's national parks.

TilMaj84/Shutterstock

Travelers are increasingly seeking destinations where they feel they can do and see it all. Because of that, Denison anticipates a boom in Slovenia tourism within the next year.

Slovenia is fairly small but also geographically diverse, making it easier for visitors to see a lot of the country โ€” and its many different landscapes โ€” in a short period of time.

"Boasting mountains, lakes, vineyards, and the Adriatic Sea all in a compact and uncrowded setting, it offers the kind of exclusive, personalized experiences that today's travelers crave," she said.

Read the original article on Business Insider

I left NYC after 20 years so I could live near Disney World. Florida's been great despite some big drawbacks.

Writer Jenna Clark hugs a Rapunzel character in a room with wooden detailing and red and gold curtains
I moved from New York to Florida to be closer to Disney World.

Jenna Clark

  • I relocated from New York City to Florida to be closer to one of my favorite places, Disney World.
  • I visit the parks at least three times a week and love spending time with my friends there.
  • I'm still adjusting to the severe storms and dealing with a little homesickness.

As someone who lived in New York City for over 20 years, moving to Florida was a significant change.

I live about 15 minutes away from Disney World, and though I love visiting the parks, I definitely miss some things about NYC.

Here are a few of the best and worst parts of my move.

I can visit the Disney parks multiple times a week.
The writer wears a shirt with Minnie Mouse on it, a black skirt, and mouse ears next to a cutout of a Muppet with a sign that says "Muppet 3D Vision"
I absolutely love visiting Disney World.

Jenna Clark

One great thing about living so close to Disney World is that I can go to the parks whenever I want, as long as reservations are available for annual passholders.

I usually visit three or four times a week because the parks bring me so much happiness.

I enjoy meeting the characters, so if I'm having a hard day and want to see Mickey Mouse or a princess, I don't have to commute very far.

I frequently get to spend time with my friends at the parks.
Three girls, including the writer, wear mouse ears and smile for the camera. The girl on the left wears a pink and blue sweatshirt with a castle on it, the girl in the middle wears a green jacket and red sweatshirt, and the writer, on the right, wears a pink fleece hoodie with Chip and Dale on it
My Florida friends and I hang out in the parks a lot.

Jenna Clark

Most of the friends I made during my time in the Disney College Program in 2018 now live in Florida.

Since moving, I've met with them to watch the parades, visit characters, and eat snacks in the parks.

It's nice to go to the parks, enjoy each other's company, and not feel rushed during every experience.

I can easily try the new, creative snacks Disney rolls out.
The writer wears purple mouse ears and a purple shirt and holds a purple-and-orange cupcake for Halloween
Disney World has plenty of adorable, themed snacks.

Jenna Clark

The creative snacks are one of my favorite parts of visiting Disney World.

I love trying the different cupcakes, brownies, and Mickey crisped-rice treats that celebrate holidays like Halloween, Christmas, and Father's Day.

I often enjoy the Mickey ice-cream sandwiches and bars, especially when the heat is unbearable.

Most of the people I've met in Florida have been friendly.
A girl wearing a blue dress with tea cups on it, Peter Pan character at Disney World, and the writer wearing a purple shirt and mouse ears
I love meeting Disney characters and interacting with staff members.

Jenna Clark

I was born and raised in New York City, so I was taught not to make eye contact or say hello to most people when walking on the street.

One of the first things I noticed when I moved to Florida was how friendly many people were, especially the staff at Disney World.

Whenever I pass by people at my apartment complex or in the parks, a wave or a "hello" is often involved.

Though this initially felt strange, I've become more comfortable interacting with strangers.

I can see glimpses of Magic Kingdom's fireworks from my apartment.
Purple and yellow fireworks at Disney World
When I moved to Florida, I was excited to learn I could see Disney's fireworks from my apartment.

Jenna Clark

I never thought I'd be able to see Magic Kingdom's fireworks from my apartment, but now I can.

Though I don't have a complete view of the shows, I see at least a couple of magical fireworks each night.

On the other hand, Florida has more intense storms than New York.
Wilderness lodge, with several balconies and log details, at Disney World. Trees and bushes a side walk with fallen branches and leaves are in the foreground
I sheltered Disney World's Wilderness Lodge during Hurricane Ian.

Jenna Clark

I thought I knew what heavy rain was like living in New York, but I didn't realize how extreme tropical storms and hurricanes could be until I moved to Florida.

Although New York has been hit directly by a handful of hurricanes in the past few years, Florida is the most hurricane-prone state in the US.

The storms in Florida can get pretty extreme. When I had to evacuate my apartment complex and ride out Hurricane Ian, my first big Florida storm, I chose to stay at Disney's Wilderness Lodge.

It was a frightening experience, but I thought the park employees did a great job ensuring guests were as comfortable as possible.

Still, I try to stay on top of extreme weather warnings and upcoming storms more than ever now that I'm in Florida.

The heat can be brutal, especially when waiting for outdoor attractions.
The writer stands in front of a ride at Disney World with tea cups. The writer wears a white skirt, purple shirt, mouse ears, and a purple backpack
I wear sunscreen more often now that I live in Florida.

Jenna Clark

Florida is known for its high temperatures and strong sun rays, so I apply sunscreen much more often than I did in New York.

Many of the attractions and shows at the theme parks are outdoors, so if I forget my sunscreen, I get a harsh sunburn that lasts for several days.

The tap water doesn't taste as good as it did in NYC.
A hand with pink nails holds a red Coca-Cola cup in front of a wooden door
I don't think the Florida tap water tastes as good as the water in NYC.

Jenna Clark

After living in New York for about 20 years, I grew accustomed to the taste of tap water.

Since I made drinking tap water a habit, I usually bring my reusable water bottles with me when I visit the theme parks.

However, I find that Florida's tap water doesn't taste as great.

I miss my family and often experience homesickness.
Selfie of the writer and family in front of a sign that says "Disney's Yacht Club Resort Welcome Clark Family." The writer wears a headband with Mickey Mouse hands, another girl with pink hair wears pink mouse ears, and the mother wears green mouse ears
My parents have visited Florida a few times, but I miss them when they're not here.

Jenna Clark

I moved to Florida with my sister but often miss my parents and family back in New York.

It's hard knowing I can't take a 40-minute train ride to see my parents on the weekends like I did in college.

It's nice when my parents do come to visit, though.

This story was originally published on January 16, 2024, and most recently updated on December 23, 2024.

Read the original article on Business Insider

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