I visited The Container Store to see why sales are down. The selection was incredible, but the prices were higher than I expected.
- The Container Store, a home storage and organization chain, filed for bankruptcy on December 22.
- I visited the store's Manhattan location in September.
- I loved the wide variety of options but concluded I'm not the store's target customer for now.
Before I moved to New York City, everyone warned me about the shoebox apartments I'd have to get used to.
They weren't wrong.
Living in a one-bedroom apartment definitely requires some innovative storage solutions. In the past year, I've looked to stores like Target, Ikea, Walmart, and Amazon for homeware items, but I can't stop my Type-A mind from searching for options to make my space more efficient.
Enter The Container Store, a home storage and organization retailer founded in 1978 in Texas. The company now has 102 stores across the US.
However, while the company boasts a cult-like following, sales have struggled. On December 22, the company filed for bankruptcy, revealing in court documents that it's $230 million in debt. Still, CEO and president Satish Malhotra said, "The Container Store is here to stay."
The filing comes after months of other documented financial struggles. In June, The Container Store reported that first fiscal quarter sales were down 12.2% compared to the same period in 2023. The following month, Modern Retail reported that the company hadn't "posted a full-year profit" since 2021.
In September, I visited The Container Store's Sixth Avenue location in Manhattan to see if the storage solutions were right for me and if I could understand the brand's sales decline.
Here's what I found.
As soon as I stepped inside, I was shocked at the massive space. According to the retailer's website, stores have "an average size of approximately >24,000 square feet (18,000 selling square feet)."
Though this location spanned just one floor, all I could see were aisles and aisles of items lining its perimeter and throughout its center.
The store was largely sectioned by the room you're looking to organize, such as the closet, bathroom, kitchen, garage, office, and more.
During my visit, a case of six was on sale for $59.99, but I still couldn't justify purchasing these, given that my boyfriend and I easily have about 30 pairs of shoes — it would cost us about $300 at a minimum.
But even if we were comfortable justifying the price, I wouldn't expect these boxes to be very apartment-friendly given their size; one case of six measures 11 1/16 inches by 14 7/16 inches by 7 1/4 inches.
As much as I would love to include these in a future dressing room, I had to pass.
This one was a good size at 11 inches by 15 inches by 8 1/2 inches and retailed for $29.99.
My favorite was the Non-Slip Velvet Suit Hangers, which retailed for $9.99 for a 10-pack.
Though I didn't need any more hangers, I would definitely consider purchasing from here in the future, thanks to the wide selection of colors and materials.
There were plenty of drawer options customers could "stack" to build their perfect custom jewelry box, which I loved.
However, I had difficulty locating the prices of each drawer type on the shelves.
This belt organizer, retailing for $24.99, could sit on a closet shelf or in a drawer next to similar organizers.
There were plenty of decorative storage options, from soap dispensers and toothbrush holders to apothecary jars and trays.
The Luxe Acrylic Large Tray pictured above satisfies an itch in my brain that loves the aesthetically pleasing bathrooms I see on Pinterest and TikTok.
But, having been fooled by acrylic pieces, I think these dishes seem more trouble than they're worth. Given the likelihood of dried water, toothpaste, and soap drips, this tray could easily become an eyesore, just like my old acrylic toothbrush holder did.
These pieces don't appear to serve much purpose, especially at a cost of $24.99.
As smart as this storage kit looked, I would never spend this amount when similar options on Amazon are sold at fractions of the price.
Maybe I'm missing out — and maybe it speaks to the space I have in my bathroom — but for $49.99, I'd rather just grab a new roll of toilet paper from the pack when I need it.
My hair dryer and diffuser attachment have a bad habit of getting tangled under my sink, so I could see this being a great addition to my bathroom that would be worth the $25.
One thing I didn't know about The Container Store before my visit was that it has staff designers available to help curate "Custom Spaces."
In collaboration with acquisitions Elfa and Closet Works, "Custom Spaces" was identified as a key part of the company's growth strategy.
Launched in November 2022 as a rebranded expansion of the company's "Custom Closets," The Container Store's Custom Spaces "is defined by three areas of the home: Closet Spaces, Living Spaces, and Garage Spaces," the company said at the time.
As part of this effort, The Container Store launched a new "Garage + Elfa" line in October 2023 and expanded its "Decor+ by Elfa" line in June 2024. Elfa was not included in the bankruptcy.
Look at all these storage options!
These jars appeared straight out of my Pinterest dreams and seem perfect for holding baking ingredients like flour and sugar.
The collection includes three jar sizes: 1.5 quarts, 2 quarts, and 3 quarts. They retail for $19.99, $21.99, and $26.99, respectively, making the full collection about $69.
Plastic and stainless-steel scoops were also available on another shelf nearby.
YouCopia's Upspace Bottle Organizer 2-Shelf holds eight to 10 bottles and costs $24.99.
Even if I'm not happy with its $65.99 price tag.
If you're looking for something specific, visit the store with measurements in mind so you don't have to guess what product would best fit your space.
Call me picky, but I wouldn't like picking through the bottles to find the spice I'm looking for, and I'm not a huge fan of labels.
Near the crafting section were packs of labels for kitchens, laundry rooms, bathrooms, playrooms, and more.
Each pack from the "Everything Organizer Collection" retailed for $12.99.
This section included plenty of laundry baskets to choose from.
They're perfect for maximizing closet space when there isn't much room for dressers.
These animal-themed bins seemed perfect for a child's bedroom or an elementary school classroom, but I was a bit surprised by the cost.
For example, the peacock storage cube was listed for $19.99, but another unpictured sloth cube was listed for $26.99.
There were also sets of rainbow-colored storage bins and rolling chests.
Malhotra told Modern Retail in July that the brand is "starting to do more collaborations."
"I think the partnership we did with the Kelces was really encouraging for customers to see," he said. "Oftentimes, they think that expense is a reason why things are not done, and they look at someone like the Kelces and they go, 'Obviously money is not an issue for them.' Their issue was knowledge, time, and solutions, and that's why they wanted to work with The Container Store."
Ranging in size, color, and material, I loved the variety available.
There were so many trinkets, pens, and notepads to choose from.
I would've loved having these in my pencil pouch in elementary school.
If I didn't already own four different notebooks and calendars, this would've been a very easy $15.99 out of my wallet.
Like this beginner crochet kit.
I'm still unsure if this design makes much sense, but it is cute.
There were just so many choices.
The Weathertight Clear Totes looked like a great choice for reusable moving boxes and basement storage.
Prices ranged from $14.99 for a 6.5-quart tote to $34.99 for a 74-quart tote.
The store's clearance options were robust, with different plates, bowls, glassware, decor pieces, and more.
Though this definitely wasn't a need, I'm disappointed I didn't snag one while it was on sale for $29.40.
Malhotra told Modern Retail in July, "There will always be a cheaper alternative to a plastic bin. Our objective is not to compete there because we don't have the scale and buying power to do so."
Instead, he said it's about offering "a white glove experience" through Custom Spaces and the brand's merchandise. He added that The Container Store differentiates itself from the Walmarts and Targets of the world by spending time with customers to help them choose the right products for their space.
Therefore, it seems that The Container Store is looking to target shoppers who have an established home base and plan to invest in it for years to come.
As a 20-something-year-old who plans to bounce from rental to rental for the next few years, I'm nowhere near that phase of my life. So, buying more expensive organizers that may only fit my current apartment isn't worth it.
However, if you have the money, space, and time, I completely understand falling in love with The Container Store. But for now, my visits will simply remain sources of inspiration.
The Container Store did not reply to a request for comment from Business Insider.