• Four Seasons, Aman, and Ritz-Carlton are expanding their portfolios with private jet tours and cruises.
• The offerings are part of a strategy to keep enticing high-paying customers in 2025 and beyond.
• This article is part of "Transforming Business," a series on the must-know leaders and trends impacting industries.

If you want to relax at a hotel, sip mai tais on a cruise, or see the world by private jet, you soon won't have to look further than your favorite luxury hotel brand.

Just don't refer to their vessels as "cruise ships." They'd rather you call them yachts.

Over the past few years, high-end hospitality companies such as Ritz-Carlton, Aman, and Four Seasons have expanded their portfolios to sea or air travel in a bid to keep high-paying customers within their networks.

After all, if you loved your Ritz-Carlton resort experience, wouldn't you be more inclined to try the at-sea version — even if you've never cruised before?

Four Seasons and Aman are creating an in-house vacation network

Aman and Four Seasons are in several markets — hotels, residential, retail, and travel "experiences" like private jet tours.

Alejandro Reynal, Four Seasons' president and CEO, told Business Insider that hotels and resorts accounted for about 80% of the company's revenue. Extracurriculars like its jet tours and coming ship then create a "halo effect" for the brand — an extension of its core business and another way to maintain relationships with loyal customers.

Both companies operate their multiweek group jet trips using third-party specialists. Four Seasons' launched in 2015 and uses a 48-seat Airbus A321LRneo. Aman's took flight two years prior, offering guests a sleek 19-seat loungelike aircraft (often an Airbus ACJ319).

Both include multicountry itineraries and overnight stays at their respective properties, creating a dream vacation for Four Seasons or Aman megafans.

For some travelers, these trips mark their first time staying at one of the luxe properties. But once they're in, they're hooked, Ben Trodd, Aman's COO, said.

"They will often come back and stay at our hotels and resorts individually," Trodd told BI in an email.

Four Seasons hosted eight jet trips in 2024. Almost all sold out, Reynal said, adding that the company was considering additional itineraries with varying aircraft or lengths (several of its 2025 tours already have a waitlist).

Despite their steady successes, both companies don't plan to go all in on private jets. Rather, they're turning their extra attention and resources to the friendly seas.

Ritz-Carlton is leading the hotel-to-cruise pipeline

In recent years, a flurry of hospitality companies announced their cruises — often in the form of yacht tours — in close succession: Ritz-Carlton in 2017, Aman in 2021, and Four Seasons in 2022.

It's a great time to be in the cruise business. Throughout 2024, industry giants such as Carnival and Norwegian reported record revenues and bookings.

These luxury cruises aren't anything like what you'll find on massive boats from mass-market cruise lines.

The Ritz-Carlton Yacht Collection's first vessel, Evrima, was a litmus test for the ultraluxury smaller-ship segment when it launched in 2022.

It was a success, with only a few availabilities during its inaugural year.

The 149-suite vessel is 623 feet long, a far cry from Royal Caribbean's almost 2,000-foot-long vessels. It also has a yachtlike feel with an almost 1-to-1 guest-to-staff ratio, attracting travelers who might not have been interested in traditional cruises.

"There's been a ton of buzz about how they knocked it out of the park," Jackie Roth, a Scott Dunn Private travel manager, told BI. Once concerned, she now believes the Yacht Collection has "elevated" Ritz-Carlton's brand, she said.

The company expects to sail its third ship in 2025.

By then, Four Seasons will still be a year from its vessel's planned launch.

Four Seasons' and Aman's 'floating resorts'

In 2026, Four Seasons plans to expand its "experienced-based business" beyond private jets with a 95-suite ship.

Reynal said bookings were already "very successful," with about two-thirds coming from the company's repeat customers.

"How do we create this luxury ecosystem around the brand, and which businesses do we need or don't need to be in?" the Four Seasons CEO said. "People were very favorable for us to pursue a Four Seasons experience at sea, and it has proven right."

Aman offers at-sea vacations with Amandira, a traditional five-cabin luxury yacht.

Its next vessel, set to launch in 2027, is planned to be more like a 600-foot-long cruise ship, flexing 10 times as many cabins.

Loyalty to the brand — not cruises — is key for these projects.

"People will follow Four Seasons wherever they go and whenever they launch a new experience," Roth said.

Other travel agents said they'd already received requests for the coming floating resort.

"We are led by the demand of our guests, who often call for us to expand into certain categories," Trodd, Aman's COO, said. "Our customers will travel because it's Aman first and the destination as a second consideration."

Potential road (or sea) blocks

"The luxury cruise market is niche but very competitive," Patrick Scholes, a lodging and leisure research analyst at Truist Securities, told BI. "Operationally, it's not easy. The risk and complexities are far greater than a land-based hotel."

Plus, not every wealthy traveler loves cruises, especially if their only experience is with the stereotypical attraction-filled, crowded megaships.

To overcome this, Four Seasons and Aman could simply continue doing what they do best — creating an ultraluxury experience.

"Customers are going to expect six-star service, and you better get it right," Scholes said.

Four Seasons' ship will be no Carnival cruise. According to its CEO, it won't even resemble some of the traditional industry's smaller luxury ships.

Renderings promise a sleek and luxurious vessel. On board, guests are planned to have 11 upcharged restaurants, a marina that opens onto the water, and cabins up to almost 10,000 square feet, some with au pairs and security personnel.

Aman, for its part, has remained mum about details. Its renderings also flex a yachtlike look. And as with its on-land properties, Trodd said the vessel would provide privacy, space, and a "restorative" experience.

When Four Seasons' and Aman's ships join Ritz-Carlton's, there will be no need to go to airlines for flights or cruise lines for cruises.

Just stay loyal to your favorite hospitality company, as they would want.

• Universal Orlando Resort's new theme park, Epic Universe, opens in May 2025.
• Disney also announced expansions at its Central Florida theme parks in August.
• An attractions industry expert told BI that Epic Universe's arrival will "chink" Disney's armor.

The competition is ratcheting up in Central Florida, where Universal Orlando Resort has upped the ante on Walt Disney World.

Universal will open Epic Universe, a major expansion first announced in 2019, this May.

The theme park comprises five separate "worlds," including Super Nintendo World and The Wizarding World of Harry Potter's Ministry of Magic.

When Epic Universe opens its doors to these new worlds on May 22, it will mark a major shift for the local tourism industry — especially for its main competitor 15 minutes south down Interstate 4.

Walt Disney World vs. Universal Orlando Resort

Walt Disney World Resort has reigned supreme in Central Florida for decades with four theme parks, two water parks, and related destinations like Disney Springs. Its flagship theme park, Magic Kingdom, recorded more than 17 million visitors in 2023, according to a report published by Themed Entertainment Association, Storyland Studios, and consulting firm AECOM.

The study said Universal's Islands of Adventure welcomed 10 million guests in 2023, while Universal Studios Florida counted over 9 million visitors.

However, Disney isn't resting on its laurels.

Disney Experiences Chairman Josh D'Amaro unveiled a series of theme park expansions at D23: The Ultimate Disney Fan Event, which was held in August. Earlier that summer, members of the Central Florida Tourism Oversight District's board of supervisors approved a $17 billion development deal with the entertainment maven.

The expansion will include a "land" based on Disney villains and new attractions based on Disney's "Cars" film series. Walt Disney World Resort's expansions will also introduce a new land to Animal Kingdom featuring "Indiana Jones" and "Encanto" attractions. The new land at Hollywood Studios will dive into "Monsters, Inc."

Dennis L. Speigel, the founder of International Theme Park Services, Inc., said the dynamics between Disney and Universal have changed "dramatically" over the past decade.

"What comes into play here is Universal's ability to deliver story, product, and technology," he told Business Insider. "With their movies, content, IP, and technology, it's really an armaments war now in Orlando."

Speigel said his consultation company, which works with theme parks and other entertainment entities, believes Epic Universe could attract a minimum of 6 million guests in its first year.

"Now, in my opinion, Disney is going to get a chink in its armor," Speigel said.

When people travel to Florida for its theme parks, they have several options. They might spend a day at Disney's Magic Kingdom before flitting over to Epcot later in the week. They could explore Universal's Volcano Bay for two days, then visit SeaWorld's Discovery Cove.

Speigel said Epic Universe could reshuffle how guests choose to spend their time and money.

"Epic Universe is going to pull a day out from someplace," he said. "It could be Universal's Island of Adventures. It could be Animal Kingdom. It could be SeaWorld."

However, Spiegel said Universal Orlando Resort will unlikely overtake Disney anytime soon.

"Disney is not going to allow their mantle of dominance to be overturned," he said.

It's all good for Orlando

There is one clear winner in the battle between Universal and Disney: the local economy.

Jakob Wahl, the President of the International Association of Amusement Parks and Attractions, told BI the competition between Universal Studios and Walt Disney World is good for Central Florida.

"When you're running and someone's catching up with you, you run faster and try to beat them," he said. "I would say it actually benefits all guests because it helps develop better products."

Speigel agreed, saying, "The rising tide lifts all boats in the tourism industry. I think the length of stay for the tourists in Florida is going to increase dramatically. I think people are going to load another day or a day and a half during their visit because there's more to do."

Walt Disney World said it generated $40 billion in economic impact across the state and over 250,000 jobs in 2022. Epic Universe could generate $11.5 billion in direct and indirect economic benefits to Florida's economy, according to a study conducted for Universal.

"Obviously, there's a lot of direct economic impact, but also a lot of indirect economic impact," Wahl said. "All those people want to eat somewhere. They need a rental car. They want to have activities before or afterward."

Wahl said the new attractions mean the industry is "alive and booming."

"I think the future is bright here for Orlando with everything coming in," he said.

• I've stayed at all-inclusive resorts around the world and seen first-timers make the same mistakes. 
• Don't go overboard with frozen drinks, and never fill your plate during the first pass at a buffet.
• Check out water-sport rentals and amenities at sister properties — and pack an insulated travel mug.

Vacationing at an all-inclusive resort is very appealing for many travelers — and with good reason.

Being able to budget before you arrive and not having to worry about toting around cash or credit cards can alleviate a lot of travel headaches.

As a travel writer, I've been to dozens of all-inclusive resorts in the Caribbean, Mexico, the Maldives, and more. During my stays, I see guests overlook many details that could make their sojourns more enjoyable.

Whether you're planning your first trip to an all-inclusive resort or this is already your preferred style of vacation, here are 10 mistakes to avoid.

Not researching before booking

Not every all-inclusive resort is designed equally. Some have gorgeous pools and underwhelming beaches, or vice-versa.

Some cater to families with dedicated kids' and teens' clubs and activities, but others prohibit guests under 18.

I've stayed at resorts that run the gamut.

The point is that having everything included in and of itself isn't necessarily enough of an appeal. Think about what you're looking for in a vacation, do your research, and look beyond the slick marketing and touched-up, wide-angle photos on the resort's website.

Overlooking the VIP and concierge-level room options

The term "all-inclusive" doesn't mean what it used to.

These days, some resorts offer upgraded rooms and suites in certain areas of the property, with perks that may include butler service and dedicated lounges, restaurants, pools, or beach areas for these VIP guests.

Although spending more for these amenities isn't for everyone, they can bring a sense of luxury and civility to your vacation, especially if you're staying at a crowded resort where guests are forced to set out towels before breakfast to claim lounge chairs.

Not making dinner reservations when you check in

You may have access to a slew of restaurants at your resort, but that doesn't mean you can roll up to the host stand and automatically get a table, especially at peak dinner times. Remember, everyone wants 7:30 p.m.

To avoid disappointment, book tables for the popular spots right after you check in or before you arrive, if that's an option.

Keep in mind that depending on how many nights you're staying, you may be entitled to only a limited number of reservations for the à-la-carte concepts, so choose wisely.

My advice is to prioritize places that serve local cuisine. After all, you can get steak or pasta just about anywhere.

Filling your plate at the buffet before checking out all the options

All-inclusive resorts are often known for over-the-top buffets any time of day, with omelet and freshly-pressed-juice stations at breakfast and salad bars, local specialties, carving stations, and all the desserts at lunch and dinner.

Grabbing a plate and reaching for the serving spoons before giving the area a look-see is a rookie move that can also lead to overeating and wasting food.

Before tackling a buffet, take a walk around, as options can change not only from meal to meal but daily as well. And make it a point to take a spoonful of something you've never tried.

Forgetting to bring an insulated travel mug

I used to roll my eyes at resort guests who'd tote their travel mugs up to the bar to be filled with their beverage of choice.

I thought they were being overly indulgent and exploiting the concept of "all-inclusive" — but now I think they're on to something.

For one thing, insulated tumblers keep drinks colder for much longer and reduce the number of trips to the bar.

Beyond that, they're more environmentally friendly than all those single-use plastic cups. If you're bringing your Stanley and asking the bartender to fill it, though, tip them for going above and beyond.

Not tipping

Speaking of tipping, I'm aware that some all-inclusive resorts invite guests to "leave their wallets at home."

But unless the property you're staying at has a strict policy against it, small tips can go a long way. Tipping the bartender at a crowded swim-up or lobby bar when you first order, for example, can result in quicker service for your second and third rounds.

If you have a fabulous server at dinner, it's a nice gesture to leave them some cash on the table. And don't forget about the housekeeping staff, who keep your room free of sand and endlessly replenish your towels.

Ordering drinks wrong

Not all drinks at all-inclusive resorts are created equally.

I often suggest a stop at the lobby bar, which tends to stock top-shelf liqueur. Upgrade your piña colada by requesting it with dark or aged rum instead of white, which gives it much more flavor.

If you see Aperol or Campari on the back bar, you can be sure to get a decent spritz. Craft your own low-ABV libation by asking for sauvignon blanc or rosé mixed with club soda and a dash of simple syrup, garnished with a lemon wedge.

Definitely try the local beer or wine if it's available.

… and going all in on fruity, frozen drinks

A piña colada is decidedly delicious — I like to have one mid-morning, which I half-jokingly refer to as a "breakfast smoothie."

But if you keep hitting the swim-up bar to order blended concoctions, you're probably going to end up drinking a zillion calories and getting a stomachache or killer hangover to boot.

If you're on a quest to keep the buzz going, maybe switch things up a bit with a spirit mixed with soda water or a wine spritzer. Don't forget to hydrate with actual water to counter the effects of all that heat and sunshine.

Not taking advantage of the amenities at sister properties

Some resorts are part of sprawling complexes with several adjacent properties owned and operated by the same parent company.

If your stay includes reciprocity (such as a "stay at one, play at three" policy), you'll get access to other facilities, including additional pools, fitness centers, beach areas, and restaurants.

Making use of them is a great way to avoid boredom and make it seem as if your vacation includes stays at multiple hotels.

Not borrowing non-motorized equipment for water sports

Although Jet Ski, hoverboard, and parasailing rentals can be pricey, your all-inclusive may allow you to borrow simpler equipment such as stand-up paddleboards, kayaks, floats, and even Hobie-Cats at no extra cost.

Still, I often see them lined up on the beach all day, barely being used. Consider signing the waiver, donning a life jacket, and just trying them.

If you're staying at a place where these water sports are popular, add your name to the wait list first thing in the morning.

• I've skied at over 20 resorts in the US. After visiting Brighton Resort twice, I wouldn't go back.
• The resort isn't as impressive as its neighbors in terms of vertical drop and skiable acres.
• I thought it was too crowded on my visits and I'd rather try somewhere new next time.

I've had the opportunity to ski at over 20 resorts across the United States, and five of them were located in Utah.

The state is home to some of the most iconic ski resorts in the US and lots of snowfall, truly making it a powder skier's paradise.

When I close my eyes and think of skiing there, I picture myself gliding down black-diamond runs, indulging in the après-ski scene, and soaking in breathtaking mountain views.

Although that's the experience I've had at most resorts, one beloved Utah destination has let me down: Brighton Resort.

After skiing there in two different years and in two different months, I've realized this popular spot is one I just don't need to return to.

Brighton's lift lines were significantly longer than other ski resorts I've been to

Brighton is part of the Ikon Pass, a famous ski-lift pass that many skiers and snowboarders have around the world.

The ski resorts on the pass are known for their excellent runs, top-notch amenities, and overall upscale atmosphere, which attracts many tourists.

Due to the pass's popularity, you can generally expect larger crowds at Ikon Pass destinations across the country.

However, I've skied at numerous Ikon destinations around the country, and the lift lines at Brighton during my visits felt significantly longer than any others I've encountered.

This is likely because Brighton only has six lifts that service dozens of trails. In comparison, the majority of Ikon destinations in the US have at least 10 lifts — some more than 20.

I wish the resort would install more lifts or make existing ones larger to better alleviate some of the crowding.

Its terrain doesn't measure up to neighboring resorts

Brighton has over 1,050 skiable acres of terrain. Although it's not necessarily small, it seems relatively compact compared to neighboring resorts like Alta and Snowbird, each home to over 2,000 skiable acres.

Brighton's vertical drop is also at least 780 feet smaller than the ones at those nearby resorts.

This results in fewer challenging runs and allows skiers to reach the bottom more quickly, leading to longer waits in lift lines for the next run.

I felt the nearby après-ski options were limited and a bit disappointing

I really enjoy the après-ski experience and love hanging out with my husband and friends after a long day on the slopes.

At well-known resorts, I can typically find a wide variety of choices for post-slope drinks, appetizers, and meals throughout the surrounding mountain and village areas.

However, at Brighton Resort, I felt the options were limited. Most of the nearby dining spots were located by the base of the mountain, which meant they could get pretty crowded.

During our trip, we struggled to find available tables in the packed — and, thus, often loud — restaurants we visited in the area.

I also found the views from the dining options we visited to be less impressive than those I've experienced at other ski resorts in Utah.

Many people love skiing at Brighton, but I don't plan on going back

Utah attracts over a million visitors yearly, with many of those skiers and snowboarders heading to Brighton to enjoy its snow and runs.

Although I'm glad to have checked this resort off my bucket list, I ultimately doubt I'll return. I felt I spent too much time in lift lines, was not particularly impressed with the terrain, and found the après-ski options didn't meet my expectations.

That said, if you view lift lines as part of the experience, don't mind cruising down more moderate terrain, and aren't particularly concerned about après-ski selections, you might enjoy this resort.

Brighton Resort did not respond to a request for comment.