Wednesday, April 9 Evening Cable News Ratings: CNN Finishes 2nd in the Demo During Primetime
Hannity won the 9 p.m. hour for FNC.
Reading view
Beauty Marketing Mastery: Katie Gohman’s Vision for Olaplex
The haircare brand CMO talks balancing social narrative with brand storytelling.
The Seattle Storm Made Marketing Its No. 2 WNBA Draft Pick Top Priority
The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No. 1 priority as the basketball team's selection party strategy puts social media, pro sports partnerships and women's sports investment at center court
Lester Holt Makes 1st Public Remarks Since Announcing Departure From NBC Nightly News
Holt will join Dateline NBC full-time after departing Nightly News this summer.
Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender
Training barkeeps to future-proof their careers
The 2025 WNBA Draft Class Is Arriving With Built-In Brands
These aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
5 Immersive Brand Collabs for The Last of Us Season 2
The brand collaborations include everything from cordyceps-infused food and drink to clothing inspired by characters from the popular series.
Cannabis Giant Trulieve and Ultimate Frisbee Meld Weed and Pro Sports With New Pact
Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.
Louisiana Morning Anchor John Bridges to Retire After More than 30 Years at the Station
Bridges started working at the station in 1992 as an assignments editor.
Trevor Birchett Named Chief Meteorologist at WATN in Memphis
Birchett started working at the station in May of 2021.
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
Innocean Wins El Pollo Loco Creative Account From Organic
After a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
Revolving Door Roundup: SpinCo Announces Senior Communication Leadership Appointments
MSNBC and CNBC's executive ranks are taking shape as the SpinCo spin-off deadline approaches.
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
The adtech company faces new legal challenges over its use of consumers' personal information.
OpenAI Introduces New Program Aimed at Evaluating Domain-Specific AI Benchmarks
OpenAI wants to establish clear benchmarks within specific industries.
Blake Keller Leaves WNEM in Michigan After 6 years
He'd been reporting at the station since August 2019.
Yum! CMO Ken Muench on How Taco Bell, KFC, and Pizza Hut Stay Fresh
Calculated creativity and the return of physical spaces.
Reneé Rapp Turns Regina George Into an Empress for Paramount+
Means Girls collides with Gladiator in the streamer’s new ad.
Panera Positions Itself As An Anytime Eatery In Freshly Baked Brand Reboot
Following a menu overhaul, CMO Mark Shambura has unveiled a big rebrand from 72andSunny.
