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Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the...

MSNBC to Remain in New York After SpinCo Spin-Off

Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News...

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with...

Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared...

Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut

Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show's 97th edition on March 2. The ceremony will air live on ABC and also stream live on...

Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world's most dynamic destinations, discussing how Las Vegas continues to evolve...

Mounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad

At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. "Healthy Skepticism," from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,...

Wednesday, Feb. 26 Cable Evening News Ratings: The Five Regains Top Position in the Demo

Fox News' The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut's temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54...

Jim Parker Adds GM Title to Role as News Director at Allen Media’s Lafayette Stations

Jim Parker has been named vice president and general manager of Allen Media's Fox and NBC affiliates KADN and KLAF in Lafayette, Louisiana. Parker will continue to work as executive news director for KLAF, a role he's held since August, 2022. He takes over for Nanatte Lavergne, who is moving on to a new opportunity...

Here’s How the Oscars Will Acknowledge the Los Angeles Wildfires

Every year, the Academy Awards offer a golden opportunity for the film industry to bellow a full-throated hooray for Hollywood. But in 2025, that enthusiasm is tempered by the somber reality of a Los Angeles area still reeling from January's devastating wildfires, which continue to impact artisans and executives at every level of the business....

5 Questions For… Blayne Alexander

Here's a memorable Dateline for you. On Feb. 28, NBC News' long-running newsmagazine officially welcomes its newest correspondent, Blayne Alexander. The Atlanta-based journalist made the move in October, and files her first report on Friday's episode--a spooky look at a haunted farmhouse that became a murder scene. Alexander's Dateline debut arrives after nearly a decade...

Retail Media Can Be Pricey. 4 Experts Break Down When It’s Worth the Cost

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer...

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