Women's sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women's sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women's sports ads also brought 40% more ad effectiveness/impact than the average primetime ad last...
Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox's 2024 World...
Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. "It's a really exciting time for people to come to work," she tells ADWEEK. "Coming out of a dream season,...
PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients--Volkswagen Group, HP, Unilever, Sainsbury's, Singapore Airlines, and Vitasoy--kicked off overlapping reviews, creating a cumulative effect...
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies." Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It...
The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able...
John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. "John brings more than 30 years of experience in the local broadcast industry to Cleveland," said Larry Delia, SVP of operations at Tegna. "His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station....
Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump's joint address to Congress. Elsewhere, The Five was...
Accenture Song had two things to show me, both tucked into the corner of a building where the non-profit thinktank SeedAI was hosting an AI showcase at SXSW in Austin, TX. The first was in a small, silver room with a single computer. "When our lawyers saw this, they told us not to release it,"...
Fox News cameraman Craig Savage passed away on Sunday at 61 following a private battle with cancer. He had been with the network since its 1996 launch and traveled the world during his nearly three-decade tenure, filming in such far-flung locations as Afghanistan and Iraq. In a memo to staff, Fox News Media CEO Suzanne...
SiriusXM has made cuts to its staff on Monday, according to a person familiar with the matter. The number of employees affected wasn't disclosed. The layoffs impact the operations department, primarily the product and technology group, according to the source. They are part of SiriusXM's new strategic focus, announced late last year as the company...
Ground control to Major Elmo--may Big Bird's luck be with you on your long flight to Europa. Sesame Street's big-hearted, red-furred Muppet is one of the terrestrials aboard the Europa Clipper, a NASA spacecraft that's currently soaring through outer space on a six-year mission to Jupiter's iciest moon. But don't worry, kids: Elmo is aboard...
Jackie Jantos, chief marketing officer at dating app Hinge, will add the role of president to her remit. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and execution to her role, as well as taking the lead on cross-functional alignment at the company. She joined Hinge in November 2021 from online...
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station's 70-year history. She takes over for Allison Smith, who left the station in December 2024. She joined the station in February 2024. "Natalie is known for being able...
An EF2 tornado crossed over Orlando Fox station Fox35 before it touched down in Seminole County. The station said fast-moving severe storms pushed across Central Florida on Monday morning. Meteorologist Brooks Garner was live on air tracking the tornado warning for Seminole and Volusia counties when the tornado crossed over the studios. "Everybody in the...
Welcome to the Marketing Vanguard podcast. In this episode, host Jenny Rooney speaks with Adrienne Ingoldt, the first-ever CMO of gas and convenience store chain Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her journey of building a brand-focused marketing organization within a well-established travel center business. She also...
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also...
Wet weather in typically sunny Southern California couldn't put a damper on the kickoff to Expo West, the natural products industry's biggest trade show, in Anaheim last week. Food, beverage, and better-for-you personal care brands gathered for the eagerly anticipated event, where aisles overflowed with protein-packed pretty-much-everything, a slew of products boasting regenerative agricultural practices,...
Kasie Hunt stepped into the 4 p.m. Arena on Monday as part of CNN's programming revamp. After a solid debut, the show's numbers slipped a bit over the course of the week, falling from 687,000 total viewers for its series premiere to 517,000 for its Thursday edition, and 93,000 to 81,000 among Adults 25-54 viewers....
Have you ever watched a show or movie that felt so real you're still experiencing it after you've finished? Paramount's ad-supported video-on-demand (AVOD) streaming platform Pluto TV wants to capture that feeling in its new "Feel the Free" campaign, which debuted today. The campaign shows how the platform is more than just free TV; it's...
