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BeyoncΓ© Takes Her Cue in Levi’s β€˜Pool Hall’ Remake

If you ever wondered if Beyonce is any good at pool, then look no further. Today, Levi's released its second ad starring the singer, called "Chapter 2: Pool Hall." Set to her Cowboy Carter hit "Levii's Jeans" featuring Post Malone, the ad sees her denimed down, sporting a bedazzled Levi's denim jacket and matching jeans,...

The Future of Food Media and Content Commerce With Food52 CEO Erika Ayers Badan

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for transforming food commerce and content. Drawing from her experience scaling Barstool Sports and her current role at Food52, Erika offers unique insights on building community-driven brands...

Technicolor, Owner of The Mill and MPC, Is Shutting Down

In a blow to the advertising and creative production sector, Technicolor Group, the parent company of production and visual effects (VFX) studios The Mill and MPC, is shutting down operations, according to multiple reports. On Friday, Technicolor sent U.S. employees a Worker Adjustment and Retraining Notification (WARN) notice, which requires companies with 100 or more...

Henry Winkler Explains Why His DirecTV Campaign Is β€˜For the Birds’

Though DirecTV has become known for its satellite dishes, the company wants to give customers a birds-eye view of its streaming offerings, and Henry Winkler is back again to help. Last year, DirecTV debuted its "For the Birds" campaign, which pokes fun at how pigeons usually like to nest on satellite dishes. At the forefront...

How Horizon Media Cut Carbon Emissions in Half While Boosting Performance

Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through Equativ-owned Sharethrough to the supply-side platform's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk" publishers...

New York Liberty CEO Keia Clarke Builds Women’s Sports Legacy in Brooklyn

New York Liberty CEO Keia Clarke lived through her team's past and celebrated its championship present. Now, she's ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion...

Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds

Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms...

X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...

A$AP Rocky is Ray-Ban’s First Creative Director

Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...

Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54

There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)...

Citigroup Scales Back DEI Initiatives

The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set "aspirational representation goals" where required by local law,...

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