Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and...
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend...
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)...
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form...
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set "aspirational representation goals" where required by local law,...
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of...
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7...
Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion viewing minutes, dethroned last week's top performer, the Cameron Diaz and Jamie Foxx Netflix feature film...
Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content...
Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It'll be a slow news day for TVSpy...
Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has...
Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity. Angie...
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...
If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began sliding into people's DMs (direct messages) between 10pm and 5am with the simple message: "U up?" Those who responded...
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held...
In desperate times--the cupboard's bare, the stomach's growling, the flu's raging--hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada's cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand...
Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. "The decision to retire was not an easy one. There's a part of me that could stay at WHIO because I enjoy the work so much," McHenry said. "I love my coworkers, and I...
