Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these...
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab (GDK)'s chaotic new ads. Running on Facebook and Instagram in parts of the U.S. (including cities in...
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan Porter. "By September, we will most likely double the size of the network and invest millions of dollars in this,"...
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company--which houses mortgage, real estate, and financial services brands-- debuted its new logo, wordmark, and color palette....
TikTok has told advertisers that it will automatically pause ad campaigns in the U.S. starting January 19, three agency executives told ADWEEK. TikTok will likely be banned in the U.S. on that date, unless it gets a last-minute reprieve. However, historical data, campaign performance reports, and creative assets will remain accessible, according to Shuree Jones,...
As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote. Triller is trying to poach TikTokers with new tools. Chinese-owned RedNote has popped up seemingly overnight. And Snap launched an ad campaign highlighting why creators...
Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: "There's a big hole in the world now that he's no longer with us. But, as he would say, 'Keep your eye on the donut and not on the hole.'" In an interview...
A 29-year-old man is facing charges in connection to the death of former WOIO reporter Bill Safos. The reporter for the Cleveland CBS affiliate died from his injuries after being hit by a vehicle on December 11, 2024 in Lakewood, Ohio. Zachary Saliba has been charged with felony aggravated vehicular homicide. Lakewood police said Safos...
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client engagement at programmatic trading desk Xaxis. Over his decadelong tenure with the group, he succeeded to CEO of Xaxis and then to chief...
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail media and what to expect in 2025, from how AI is going to reshape the industry...
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company's headline-making centennial celebration at the Sphere during CES 2025 in Las Vegas. They discuss the journey to creating this immersive experience, which blended airline nostalgia with future innovation through multimedia effects including...
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's highlights and sponsors, into a dynasty. The partnership, which began on NFL Wild Card weekend, gives Bleacher Report and House of Highlights...
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a tighter grasp on the various branches of power. In addition to Republican control of the House and Senate, he also has a...
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show's stars appeared--in character. Instead of posing for selfies or signing autographs, they strolled into...
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative....
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple...
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first...
New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump's second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become...
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers--hugely popular influencers especially--the end of the app might feel like Armageddon, simply because similar video-sharing...
