As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold and flu medication's ads in the past two weeks, 22.8% of U.S. adults said they did, according to data analytics firm...
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals affiliations for the following NBC affiliates: WOAI in San Antonio, Texas; KSNV in Las Vegas, Nevada; WJAR in Providence, R.I.; WNWO in Toledo, Ohio; WSTM in Syracuse, N.Y.;...
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to...
TikTok's potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app's lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it's hard to imagine a world where this platform--a gateway of discovery (and brain rot) for millions of tweens--is suddenly gone....
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter's state funeral and the tragic Los Angeles wildfires. Both news...
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. "In recent years, the digital...
ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered the confidence to follow his instincts and build the company. Through the nonprofit Big Brothers Big Sisters of America, Detert got the guidance and...
Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open the market up for more station acquisitions. Sinclair Television Group and certain affiliated entities have entered into a "transaction support agreement" or TSA...
Dallas-Fort Worth's Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. "We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible," said...
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients' media dollars....
Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese's plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal...
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people's attention as...
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that...
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by...
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official...
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all...
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who...
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of...
