For the first time in 10 years, I'm not going to Coachella. The festival has lost a lot of what made me love it so much.
dmitriymoroz/Getty, Jordan Lye/Getty, Tyler Le/BI
- I'm not going to Coachella this year for the first time in a decade.
- Over the years, I've seen some big changes at the festival β for better and worse.
- In my opinion, getting a ticket nowadays feels like just another influencer rite of passage.
Every April since 2015, I've packed my bags and headed to the California desert for three days of music, heat, and unforgettable memories.
I'd dreamed about going to Coachella long before I ever stepped foot on the festival grounds, and can still remember watching the official livestream from my bedroom in high school.
When I finally made it there, I felt as though I was stepping into a dream β the energy, the setting, and the performances were unlike anything I'd ever experienced.
I've also been fortunate enough to attend Coachella with various types of passes β General Admission, VIP, Press, and Artist β giving me a unique perspective on the festival's many worlds.
Over the years, though, I've seen some big changes at Coachella, for better and worse. So, when tickets went on sale earlier this year, I didn't feel a pull to return to the desert like I always had.
Although the lineup was packed with great talent, I knew I wouldn't get the same organic feeling I used to when I first started attending the festival.
So, for the first time in a decade, I'm skipping Coachella.
The festival had always felt like an escape for me
Ulanna Bento
Over the years, I got to experience "wow" moments, like seeing BeyoncΓ©'s legendary 2018 set (now known as "Beychella"), watching my favorite bands play at sunset with the iconic Ferris wheel in the background, and witnessing surprise performances from icons like Rihanna β who I once found myself dancing next to in the crowd.
I loved being surrounded by like-minded music fans who were excited to see their favorite artists perform and discover up-and-coming talent.
No matter where I was β in the pit, backstage, or on the grass β it felt like Coachella had a way of bringing everyone together. That spirit of serendipity is part of what made it feel so special in the first place.
However, the festival vibe seemed to change over time
Ulanna Bento
When I started attending the festival in 2015, Instagram was still a relatively new app and TikTok hadn't launched yet.
Although there were definitely influencers and celebrities trying to get the picture-perfect shot back then, not everyone was a content creator. Nowadays, though, the TikTok algorithm makes it easy for "normal" people to go viral.
In my experience, the increasing popularity of social-media apps shifted the festival's energy from raw and unfiltered to curated and performative.
In the past few years of attending the festival, I witnessed more and more people using the festival to create content β many of them didn't seem to be at Coachella for the music at all. I still remember watching a group dance to a live set while filming a video and immediately stop once they were no longer recording.
Soon, I felt like I couldn't walk around the festival grounds without photobombing a brand shoot or watching someone try to curate the perfect Instagram moment.
I noticed more attendees choosing heels and complicated outfits that might land them on the Coachella best-dressed list but probably wouldn't fare well or be comfortable after a long day of standing in the sandy desert.
Over time, attending became less about presence and more about presentation. Coachella used to feel like a secret world shared among music lovers and free spirits. Now, getting a ticket feels like just another influencer rite of passage.
Content is packaged, filtered, and posted before the beat drops. Although I know I'll feel a little FOMO when the posts start rolling in this year, I'm OK with that.