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In this episode of Apple @ Work, I talk with Jeremy Gottschalk, founder and CEO of Marketplace Risk, about how organizations should think about communication tools and balancing with security, convenience, and privacy.

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Clean power provided 40% of the world's electricity last year for the first time since the 1940s, new figures show.

It marks the 4-year-old agency's 6th acquisition.

Similar to Amazon and Walmart's influencer programs, Best Buy Creator will aim to drive new traffic and sales to the retailer's marketplace on BestBuy.com.

The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue's, and Paw Patrol.

Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads or headsets, says the milestone points to where ecommerce and digital brand engagement are heading.

Ranging from silly to threatening, Duo the Owl is the envy of social media managers.

The people, brands and agencies showcasing the power of thinking social-first.

Duolingo, McDonald's, Scrub Daddy, and more are using absurd characters to connect with Gen Z.

Meta is introducing Teen Accounts to Facebook and Messenger. The feature, which automatically enrolls young users into an app experience with built-in protections, will be available on these platforms in the U.S., U.K., Australia, and Canada before expanding to additional regions in the future. Teen Accounts first rolled out to Instagram last September after Instagram […]

European court rules human rights convention was not violated after Lord Hain linked former Arcadia chair to sexual misconduct allegations

Billing itself as “Stripe for emerging markets,” Turkish Fintech Sipay has raised a $78 million Series B funding round, claiming a valuation of $875 million in the process. This round is significant, as Sipay plans to expand into markets outside of Turkey, offering additional services like remittances that Stripe currently does not offer in those […]

Apple is considering importing more iPhones from India to side-step the 54% additional tariffs on goods imported from China that U.S. President Donald Trump announced last week, the Wall Street Journal reported, citing anonymous sources. The company sees this as a short-term measure while it seeks to negotiate with the Trump administration to get an […]

San Salvador, El Salvador, 8th April 2025, Chainwire

The post Freedx Secures Key DASP License in El Salvador first appeared on Tech Startups.

In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition.

In the last few months, Domino’s pizza launched Mac Scott, a penne-shaped mascot, fast-casual restaurant chain Cava rolled out Peter Chip, a pita chip with googly eyes, and candy brand Hi-Chew introduced Chewbie, the brand’s first official, self-described “ambiguous mascot with a big personality.” This is after Instacart’s first-ever Super Bowl ad this year featured notable brand mascots like Chester Cheetah, the Old Spice man, Mr. Clean, the Energizer Bunny, and the Kool-Aid Man.

“They make more sense now than they ever did because everyone’s attention spans are getting shorter and shorter and there’s so much more saturation in the market,” said Colleen Masters, executive creative director at Aloysius Butler and Clark ad agency.

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After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

It’s nothing like the heyday of Facebook referral traffic in the late 2010s. But this new wave of growth is noteworthy, according to five publishing executives.

Facebook referral traffic quadrupled in March 2025 compared to March 2024, according to Josh Awtry, svp of audience development at Newsweek. He declined to share raw monthly visitor figures. (Newsweek’s referrals from all social platforms are up almost 10 times compared to the average day in March last year, Awtry noted.)

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Something is amiss in India, when it comes to the media agency landscape. 

By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM, Interpublic, Omnicom, Publicis, Dentsu and Havas across Mumbai and Delhi.

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Marketers have to move on from their  “decision paralysis.”

With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will be and how they should manage those costs.

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For an industry expected to rake in nearly $62 billion U.S. ad dollars this year, or about 18% of digital ad spend, per eMarketer’s reporting, only one thing seems to be certain when it comes to retail media networks — and that’s uncertainty.

No doubt, retail media is booming. But when it comes to defining measurement in retail media, (or even what constitutes as a retail media network in a sea of more than 250 RMNs for that matter) or who pays for retail media network campaigns, the industry is still figuring things out. Meanwhile, economic headwinds and tariffs loom, causing marketers to push for more flexibility in their retail media spend commitments, in which retailers have been asking for bigger commitments year over year.

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As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development.

In recent months, tech giants and startups alike have released new “deep research” tools that are already helping teams within holding companies and indie shops to move faster, think deeper and deliver better work. Agencies are integrating the capabilities across strategy, media, creative, and comms teams — with some seeing benefits in helping craft pitches, shape creative briefs, and even simulate audience personas. 

Unlike basic search or dashboards, deep research tools from Perplexity and others use AI-enabled reasoning autonomously run multi-step workflows — scanning the open web, proprietary datasets, and niche databases — to generate rich, synthesized insights in minutes. As OpenAI put it, deep research equips ChatGPT to perform “at the level of a research analyst.”

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