Not just any partnership works for WBD's Storyverse upfront offering, ad leaders explain.

Golden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.

WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.

At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.

WBD gives upfront some HBO Max prestige as everything from sales to TNT Sports gets an upgrade.

Warner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoDirect look to connect brands, audiences, and content more efficiently amid fragmented media.

WBD Storyverse wants Friends, Family Matters, and other IP in your next ad.

ADWEEK's podcast explores how increased interest in women's sports scores brand investment.

Fox upfront includes NFL, Tubi, Fox News, and more.

NBC is bringing back its NBA past.

The beauty brand will incorporate mascot Ellie and logos onto gear.

Sue Bird and Paige Bueckers lead a WNBA Opening Day push for Vox and Ion with a new Togethxr-produced podcast and a doubleheader built around the No. 1 pick.

T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales.

Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.

Kentucky Derby partners make Louisville a winning brand as Ford, Brown-Forman, and The Great Gatsby link horse racing's premier event and its host city to a world that treats them like Coachella.

New York Jets marketing veteran Tim Kemp joins Hard Rock after Aaron Rodgers and rebrands show him the NFL-sized potential of a sports and entertainment icon.

Manchester United and Snapdragon jersey logo swap has fans seeing (RED) as Qualcomm cedes sponsorship space to the global healthcare charity.

The espnW Summit NYC lets Eli Lilly and Rhone join the game as the women's sports event attracts more brands.

What media rights deals mean to the future of women's sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.

Deep Blue is building a women's sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.