In desperate times--the cupboard's bare, the stomach's growling, the flu's raging--hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada's cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand...
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he's not actually stuck in the shadowy corporate hellscape of...
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...
If the word "moist" makes your skin crawl, you're not alone--that's a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely...
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB...
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The...
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,...
Super Bowl 59 was packed with significant numbers: 30-second spots selling for as much as $8 million, a 40-22 route by the Philadelphia Eagles, and a 13-minute dis-filled halftime show from Kendrick Lamar, to name just a few. And for ad industry mavens, here's another standout figure: Wieden+Kennedy's New York and Portland offices combined produced...
The best part of the Super Bowl isn't the wings, the nachos, the halftime show, or even the football itself--it's talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser's Clydesdale...
For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025's version of its message called "The Question." The group also got exposure, in a subtler way, when one of its highest-profile followers--Tom Cruise--appeared on the Fox broadcast in the introduction to the game. His latest trailer,...
It was a big, broad, bro-y comedy year in Super Bowl commercials, and if you were prescient enough to have "so many white people" on your casting bingo card, you would have cleaned up. Manifesting pre-game predictions of a "superficial" bowl, brands mostly steered clear of making statements or getting political. They went silly and...
Viewers weren't just seeing double, they were seeing at least five Jason Alexanders during Super Bowl 59. The actor-comedian played multiple characters in a pair of Mike's Amazing condiment ads, with the challenger brand re-running the cheeky summer campaign in the New York market during the Big Game. The brand, owned by Chefler Foods, first...
Taco Bell's return to the Super Bowl is filled with "a bunch of randos"--also known as several hundred die-hard fans--who landed in the commercial by hitting the fast feeder's drive-thru windows. But the 30-second spot, airing during the third quarter, doesn't entirely abandon the brand's celebrity heritage. Longtime collaborators LeBron James and Doja Cat make...
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter's gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its...
If the Super Bowl were a human being, it could join the AARP, snag early bird dinners, and nearly qualify for Social Security benefits. It may be fitting, then, that the 59-year-old marquee sporting event--and one of America's most potent marketing extravaganzas--will feature a high-wattage horde of modern elders in its commercial lineup on Feb....
NerdWallet introduced its first spokesanimal in a teaser last week for its Super Bowl 59 ad, giving a true sneak peek into the creative where many fellow Big Game advertisers tend to be coy about their storylines. But it turns out the personal finance app kept a little something in its back pocket for the...
The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the past quarter century. 2000: Budweiser "Wassup?" by DDB Chicago When is a commercial so stupid, it's brilliant? When it's Budweiser's...
If your stomach is growling during the Super Bowl, there's an insidious reason for that, not just a physiological one, according to Uber Eats' Big Game ad starring a conspiracy-minded Matthew McConaughey. Football, after all, was invented as an appetite stimulant, McConaughey says during the delivery service's 60-second spot that will air during the second...
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram's upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He's...Goldilocks? Apparently...
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the upcoming Super Bowl. "What are you talking about," Stewart says to McConaughey in the latest teaser for Uber Eats' fifth consecutive Big Game...
