I ordered the same meal from Applebee's, TGI Fridays, and Chili's. Only one chain served up the best flavor and value.
- I compared the same meal at Applebee's, TGI Fridays, and Chili's.
- I ordered Buffalo bone-in wings and a classic cheeseburger at each chain.
- Applebee's impressed me with its juicy burger but I thought Chili's served the best overall value.
In the casual-dining "value wars," Applebee's, TGI Fridays, and Chili's are three of the biggest competitors.
To determine which of these chains should be crowned the winner, I ordered the same meal β a drink, an order of Buffalo wings, and a classic cheeseburger β at all three and compared them on taste and value.
When it comes to performance, Applebee's, TGI Fridays, and Chili's are faring differently.
TGI Fridays filed for Chapter 11 bankruptcy in November and Reuters reported the chain is facing $37 million in debt. In November, Applebee's also reported a 5.9% decline in same-restaurant sales in the third quarter compared to the year before.
Chili's, meanwhile, has been gaining momentum. In January, the chain's parent company reported a 31% growth in same-restaurant sales from October 2023 to December 2024 and a nearly 20% increase in traffic year over year.
In a conversation with Business Insider, Chili's CMO George Felix said the chain's rise has been propelled by simplifying restaurant menus, changing the chain's approach to marketing and social media, and focusing on value, quality, and hospitality at restaurants.
"You're seeing a lot of competitors throwing different combo meals and meal deals out there at different price points. But I think what's really hard to replicate is we're delivering all of that, combined with a really excellent experience," Felix said.
Here's how the same meal compared at Applebee's, TGI Fridays, and Chili's.
This location is locally owned and operated, so it is not included in the larger company's bankruptcy filing.
TGI Fridays Inc. owns 39 locations in the US, but there are 122 franchised locations in the US and 316 franchised international locations that are not included in the bankruptcy filing.
The soda at TGI Fridays was roughly the same size as the drink from Chili's and Applebee's. It cost $3.29, plus tax.
TGI Fridays also offered a cocktail menu, but it didn't seem as central to the brand as the margaritas for Chili's and Applebee's.
Chili's and Applebee's both advertised their drinks on prominently placed menus on the dining table, while TGI Fridays just had the regular cocktail section inside its standard menu.
Chili's and Applebee's also emphasized new, seasonal cocktails. Chili's offered a seasonal margarita of the month for $6, making the restaurants feel more playful.
The wings at TGI Fridays didn't come in a house Buffalo sauce but rather were tossed in Frank's Red Hot Buffalo sauce.
The order of eight wings cost $12.19, plus tax, which was cheaper than the wings from Chili's and Applebee's. These wings also came with a side of sliced celery sticks.
I was given a selection of drumsticks and flats in the order. However, while these wings were perfectly meaty and crispy on the outside, the sauce didn't blow me away.
These wings tasted like standard Frank's Red Hot sauce, just like countless others I've had before, with nothing unique or exciting to set them apart.
The cheeseburger includes all the classic toppings: tomato, lettuce, American cheese, red onion, and pickles.
While there's no sauce on the burger by default, ketchup is available on every table, and you could easily ask for mustard or ketchup to be added if you prefer.
The burger was priced at $12.49, before tax.
TGI Fridays is also offering a value meal deal that sells its classic cheeseburger with fries and a drink for $9.99, plus tax, which was the most affordable offer out of the three chains.
The bun was dry and untoasted, setting the tone for what turned out to be an overall burger experience that lacked a lot of flavor and moisture.
Although I requested my burger medium, it leaned toward well-done and lacked juiciness. While I appreciated the flavor of the meat itself and the toppings tasted fresh, my praise for this burger ended there.
I reminded myself that this is the chain's simplest burger, so perhaps it's only fair to expect a straightforward flavor profile without much pizzazz.
I arrived at an Applebee's in Brooklyn on a busy weeknight with two other people and was seated promptly.
I also expected to pay slightly more at this restaurant than at the Chili's and TGI Fridays restaurants I visited since they were both located in Massachusetts, not New York City. However, I found that the prices didn't differ greatly between the two states.
At my local Applebee's in Brooklyn, an order of nine classic bone-in wings costs $18.99, excluding tax and fees. They came with celery sticks and sides of ranch and blue cheese.
I also ordered a diet soda. It cost $3.29, plus tax.
The wings were tender and juicy, with the sauce delivering a rich, buttery flavor. The Buffalo sauce struck a great balance between its spicy kick and savory, buttery notes, creating a well-rounded flavor.
I ordered the burger as part of the chain's "2 for $2X" deal, which also allowed me to get an order of boneless wings and a chicken tender basket for about $30.
However, the burger typically costs $16.99, excluding tax, at the location I visited in Brooklyn, New York.
The exterior of the burger patty was quite dark, which initially made me worry it had been overcooked past the medium level I requested.
To my surprise, the burger turned out to be incredibly juicy and leaned slightly toward medium-rare.
The melted, tangy cheese enveloped the entire burger, creating a perfectly balanced bite. The thick slices of red onion added a bold flavor, while the lettuce and tomato were fresh.
Although this burger lacked a sauce, it remained far from dry, thanks to the melted cheese and a buttery bun.
Despite having similar ingredients to the TGI Fridays burger, this one tasted juicier and more flavorful.
I visited a Chili's in Massachusetts, but I've also been to the location in Queens, New York, before.
Chili's has always impressed me with its portion sizes, value-focused meals, and its famous Triple Dipper, which the company said is popular among younger customers. CNN reported in October that it accounts for 11% of Chili's sales.
It cost $3.29, plus tax.
Chili's offers boneless and bone-in wings in several flavors, including honey chipotle, barbecue, and Nashville hot.
The order of eight wings cost $14.99, plus tax.
The wings came in a selection of drumsticks and flats. Though they were a little on the smaller side compared to the wings from Applebee's, they were piping hot when I picked them up and fried to a golden crisp.
They also packed much more flavor than the other wings I tried, and the chicken meat inside was moist and juicy.
The wings paired well with the chain's signature ranch and decadent blue cheese dressing.
The Oldtimer burger, which I ordered with cheddar cheese, comes topped with pickles, lettuce, sliced tomato, diced red onions, and mustard.
It cost $13.29, plus tax, and was the largest burger I tried when it came to overall size.
I also could have ordered this burger as part of the chain's "3 For Me" menu and gotten an appetizer, the burger with fries, and a non-alcoholic drink, for $10.99, plus tax. This made me feel like Chili's was really serving up value.
The only downside was the generous serving of mustard smeared onto the burger patty. The mustard had a strong, sharp flavor, and while I do like mustard, it was a bit overpowering for me.
But the rest of the burger was impressive. The char on the slightly smashed patty was wonderfully crispy, and the other ingredients were incredibly fresh. The red onion added a nice punch of flavor, while the bun held everything together perfectly.
The food tasted high-quality, and I enjoyed the vibe and more youthful, playful atmosphere of both the restaurant and the menu.
The overall cost of the meal was pretty similar across all three chains, though, as I had expected, the Applebee's in New York was slightly more expensive than the two restaurants I visited in Massachusetts.
Even though the meal from Chili's wasn't the cheapest β the meal from TGI Fridays cost less β I thought it provided the best value when I considered the experience and taste of the food.
"I think a lot of brands mistake the lowest price point for being [the best] value, and I don't think that's giving consumers enough credit," Chili's CMO George Felix told Business Insider. "So for us, we believe value is the entire holistic experience of what you pay for what you get."
Ultimately, when it came to the most flavorful meal with the highest-quality-tasting ingredients, Chili's was the winner for me.