Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. While Clarken successfully moved part of...
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to...
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound. But for marketers,...
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year's CES marks...
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope...
The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the...
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts...
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion...
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory...
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers...
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data...
Julia Collier is the new chief marketing officer for J.Crew, the brand's parent company, J.Crew Group, announced today. Collier joins from Skims, where she was most recently senior vice president of marketing. She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019. The hire comes...
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient...
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time activation on the structure's Exosphere--which it claims is the world's largest LED screen--enveloping Sin City's immersive, globe-shaped venue. That screen opened up to...
