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4 Retail Media Deals That Changed the Industry in 2024

20 December 2024 at 09:22
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts...

Uber Hires Kristi Argyilan From Albertsons to Lead Its $1 Billion Ads Business

18 December 2024 at 09:00
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion...

5 Retail Media Partnerships That Should Totally Happen in 2025

17 December 2024 at 03:00
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory...

Grocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk

11 December 2024 at 13:12
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers...

β€˜A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis

9 December 2024 at 11:50
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data...

J.Crew Hires Ex-Skims Exec Julia Collier as CMO

5 December 2024 at 11:19
Julia Collier is the new chief marketing officer for J.Crew, the brand's parent company, J.Crew Group, announced today. Collier joins from Skims, where she was most recently senior vice president of marketing. She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019. The hire comes...

Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards

3 December 2024 at 03:00
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient...

Your Black Friday Buys Could Show Up on the Las Vegas Sphere

29 November 2024 at 07:00
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time activation on the structure's Exosphere--which it claims is the world's largest LED screen--enveloping Sin City's immersive, globe-shaped venue. That screen opened up to...

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