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AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher RevenueΒ 

7 January 2025 at 06:00
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about...

5 Reasons to Be Optimistic About the Media Industry

2 January 2025 at 03:00
Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines. The reality is more complex. There are plenty of challenges ahead for journalism and media, but there...

The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

17 December 2024 at 03:00
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate AI integration, set optimal prices for their content, and monetize more effectively when AI companies want to license their data, to striking deals with publishers and...

Ozy Media Epitomized an Era. Its Collapse Marks a New One.Β 

17 December 2024 at 00:37
The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business partner, Samir Rao, had sought to defraud investors by lying about key financial information. Watson, who pleaded not guilty, disputed the charges, claiming that he...

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